Features Research Archives

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1963 Kaiser Jeep “DRIVEPOWER” Ads on ebay

• CATEGORIES: Advertising & Brochures, Features

1. This 1963 magazine ad for the new ‘Jeep’ Wagoneer prominently claimed the wagon had “DRIVEPOWER”, a slogan for the Wagoneer’s new and improved and exclusive 4-Wheel Drive system. I looked to see if Kaiser Jeep attempted to trademark the term, but there’s no evidence of that at the US Patent and Trademark site. So, the use of the drivepower concept seems to have been brief.

View all the information on eBay

1963-jeep-wagoneer-drive-power-ad

2. This other 1963 Ad also uses the term “DRIVEPOWER”, but in a smaller font.

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1963-11-motortrend-drivepower-wagoneer-ad

3. This early 1964 Wagoneer Ad defines “DRIVEPOWER” as “Wagoneer station wagon’s new, improved and exclusive 4-wheel drive system” (also published in Popular Science).

View all the information on eBay

1964-03-field-and-stream-wagoneer

4. This 1963 or early 1964 ad promoted a variety of ideas, include “DRIVEPOWER”. The ad also promoted ABC’s “The Greatest Show on Earth”, which was sponsored, at least in part, by Kaiser Jeep (see Jeep rare brochure promoting that show here).

1963-wagoneer-drivepower-ad

 
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Greatest Show on Earth

• CATEGORIES: Features, videos

Since the last ad in the post above promoted “The Greatest Show on Earth”, I figured it would be neat to see some video footage of an ad from that show. Here is one:

 
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1953 Brochure “Your Sales Job for 1953”

• CATEGORIES: Advertising & Brochures, Features

Spotted by Maury, and according to the blurb from this page, this brochure/booklet was apparently released to some Willys-Overland employees following the purchase of Willys-Overland Motors by Kaiser-Jeep in 1953. I could only find a pic of the cover.

1953-your-sales-job-kaiser-willys

 
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1943 Photo of Kids Riding in a Slat Grille

• CATEGORIES: Features, Old Images, Old News Articles

These kids earned their way to a jeep ride. as described in the January 1, 1943, article in the Healdsburg Tribune, Enterprise and Scimitar (what a name!?!).

According to the Caption: “Up the steps of the 24th Street school, Los Angeles, goes an army Jeep loaded with thrilled children. The Jeep was their present to Uncle Sam, a present bought with war stamps from their savings. At the wheel Is Sergt. Virgil Yewell, Stamp sales totaled $11,190.35—a lot of nickels and dimes —and they’re buying more.”

1943-01-01-healdsburg-tribune-kids-ride-slatgrille

 
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1959 Photo of Lifeguard in new CJ-5

• CATEGORIES: Features, Old Images

This photo was shared by the Coronado Eagle and Journal on August 27,1959. It shows Lee Tompkins in the driver’s seat demonstrating how the jeep is used by lifeguards.

1959-08-27-coronado-eagle-and-journal-central-beach-cj5-lifeguard

 
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South American Gaucho Fast Attack Vehicle

• CATEGORIES: Features

Maury shared this vehicle, named the Gaucho after a South American Tribe. It was jointly developed by Argentina and Brazil, however the Gaucho is only used by the Argentinians at the point.

http://www.military-today.com/trucks/gaucho.htm

gaucho

 
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1941 Photo of a Ford GP in the Dirt

UPDATE: Joshua notes this is a Ford GP.

The photo was published in the June 12, 1941, issue of the Madera Tribune.

U. S. Army’s celebrated little “jeep” or “blitz buggy* technique, as shown here. Camouflage removed to into a hole under camouflage to provide new fightin ” which seems to go everywhere these days, now goes take picture, during maneuvers at California’s Ft. Ord. Captain William A. Dodds designed mount for .50-caliber gun.

1941-06-12-madera-tribune-jeep-gopher

 
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1944 Article About Soldiers Playing Santa in Alaska

• CATEGORIES: Features, Old Images

This story reported on May 29, 1944, in the Madera Tribune shares the story of how some soldiers played Santa using a jeep.

1944-05-29-madera-tribune-santa-jeep

 
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The Kia “M-715”

• CATEGORIES: Features

Craig spotted this article in Autoweek about the descendent of the Kaiser M-715, the Kia KM450. It’s still been built, albeit with an updated power train. Still, comparing the pics, it’s amazing they still look as close as they do.

https://www.autoweek.com/car-life/classic-cars/a30270254/incredibly-a-version-of-the-original-jeep-gladiator-is-still-being-built-by-kia/

PIc of M-715 with similar stake bed setup:

kaiser-m715

 
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1943 Article About Cabrillo School Jeep War Bond Pruchase

• CATEGORIES: Features, Old News Articles

This March 27, 1943, photo and article in the San Pedro News Pilot describe a big event at a Cabrillo Avenue School in San Pedro. Enough money was raised to warrant jeep rides at the school. I can imagine that must have left some memories with those kids!

1943-03-27-sanpedronewspilot-cabrillo-schools-jeep1 1943-03-27-sanpedronewspilot-cabrillo-schools-jeep2

 
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1942 Photo of Radio-Equipped Search Jeep

• CATEGORIES: Features, Old Images

This September 23, 1942, photo and caption in the Madera Tribune describe the new way of using a jeep with a radio to communicate with a search plane so that crashes can be more easily located.

1942-09-23-madera-tribune-new-jeep-use

 
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1946 Ad for the Mighty Jeep

• CATEGORIES: Advertising & Brochures, Features

This September 25, 1946, ad was published in the Palos Verdes Peninsula News.

1946-09-25-palos-verds-jeep-ad

 
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1943 Photo of Lena Horne Exiting a Jeep

• CATEGORIES: Features, Old News Articles

This photo and caption from August 27, 1943, described Lena Horne’s visit to a local baseball game between SCU and players from the 92nd Infantry Division.

1943-08-27-apache-sentinel-lena-horne

 
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Happy Holidays From Army Jeep Parts

• CATEGORIES: Features

George Baxter shared a bit of cheer from everyone at Army Jeep Parts.

Christmas-pic-2019

 
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Interactive “Jeep Experience” Coming to Toledo

• CATEGORIES: Features

Jerry Huber shared this news: The “Jeep Experience” is expected to open in 2022. Per WTOL, a station out of Toledo, “A $40 million project is coming to Toledo that promises an immersive, interactive experience in all things Jeep. The Jeep Experience will be 56,000 square feet, with an outdoor test track and aims to reach Jeep lovers worldwide.”

https://www.wtol.com/article/news/local/toledo-jeep-museum/512-be05f9e7-9e48-48ab-90c3-830704fd893d?fbclid=IwAR11-iyaBHKg3399nCijd-WnZg07Jr78RZQ3-E8rF0-oFg8gFSVnNLWy98k

 
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Thanks for the Cards!

• CATEGORIES: Features

I’ve had a couple Willys-oriented Christmas cards come my way, thanks to Bob and Tim, so I thought I’d share them. I can’t believe it is already the 18th!

2019-xmas-cards-lores

 
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1947 Ad for the Willys Caravan in NC

• CATEGORIES: Advertising & Brochures, Features

On November 4th, 1947, the Wilmington Morning Star published an ad highlighting a Willys-Overland Caravan visit at Bellamy Farm. The ad was sponsored by the Fleming Company (Or it may have been the Fleming Willys Company).

1947-11-04-wilmington-morning-star-willys-caravan-lores

 

 
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1943 Cartoon w/ Bantam BRC Looking Jeep

• CATEGORIES: Artists/Drawings, Comics, Features

This cartoon appeared in the short lived Apache Sentinel on October 22, 1943. It is a very Bantam-BRC looking jeep.

1943-10-22-apache-sentinel-g-eye-jive-cartoon

 
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Images From eBay

• CATEGORIES: Features, Old Images

Below are fifteen images below that are available on eBay.

1. Year? Slat Grille at Gas Station w/ people piled on top:
slat-grille-1940s-west

2. VEC CJ-2A Image:
vec-cj2a-image

3. Late Model CJ-3B Snow Plowing:
cj3b-snow-plow

4. Pan Am Parade Jeep:
pan-am-parade-jeep

Continue reading

 
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Whitco Brand Has Returned

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I can’t remember who share this news, but the Whitco brand is being used once more as a soft top brand by Quadretec for YJ, TJ, JK and JKU Wrangler soft tops. Unfortunately, it does not appear that they will offer vintage tops under this brand.

whitco-new-old-brand

 
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Koenig? CJ-5 Hardtop Rome, NY **SOLD**

• CATEGORIES: Features • TAGS: .

UPDATE: **SOLD** Was $300.

Needs work of some kind.

“Full steel cab removed from a 1961 Willy`s Jeep CJ-5. Needs work. Asking $300.00”

koenig-cj5-hardtop9

 
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Fall 2019 Dispatcher Magazine

• CATEGORIES: Features

The Fall 2019 edition of the Dispatcher Magazine is out and it includes an in-depth article by Bob Westerman on CJ-V35/Us. He combines lots of great info from several sources into a six-page article on this rare jeep.

fall-2019-dispatcher-magazine

 
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1953 Mighty Mite Video

• CATEGORIES: Features, videos

What a great early video showing Mighty Mite testing.

 
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1941 Photo of Ford GP near Holabird on eBay

• CATEGORIES: Features, Old Images

The Duke of Kent got a ride in a Ford GP as part of his visit to Baltimore, Maryland.

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1942-08-28-herbert-laws-duke-kent-ford-gp1 1942-08-28-herbert-laws-duke-kent-ford-gp2

“1941 Press Photo Colonel Herbert Lawes shows The Duke of Kent an Army Jeep in MD. This is an original press photo. George … Duke of Kent. The above soundphoto, transmitted to San Francisco, shows The Duke of Kent, youngest brother of King George VI, when he toured Glenn L. Martin airplane plant at Baltimore, Maryland, and Camp Holabird, Maryland, during inspection of defense facilities in this area. Shown inspecting Army reconnaissance car “Jeep” – near Camp Holabird transport school. Left to right, Colonel Herbert Lawes, Commanding officer of Camp Holabird and the Duke of Kent.Photo measures 9.75 x 7.25inches. Photo is dated 8-26-1941.”

 
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Head Home Saturday

• CATEGORIES: Features

I return to Pasco on Saturday, so will be offline most of the day. Probably no updates Sunday.