Features Research Archives

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1947 & 1948 Ads for Jeep as Farm Vehicle

• CATEGORIES: Advertising & Brochures, Features, Old Images

These two ads were published in the same newspaper a year apart. The 1947 ad highlights the versatility of the farm vehicle and, as an added bonus, its versatility cuts costs. The 1948 ad emphasizes the cost savings, because the jeep is versatile. It’s basically the same message, but with different emphases.

This April 4, 1947, ad from A.B. Clothier & Son in the Oxford Leader highlighted the farm versatility of the Universal Jeep.

1947-04-07-oxford-leader-versatile-farm-vehicle-lores

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1956 Ad for the Station Wagon as a Practical Builder on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the January 1956 issue of Practical Builder, page 282. It’s a pretty niche specific ad.

View all the information on eBay

1956-01-practical-builder-chicago-wagon-ad

 
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1947? B&W Negative of Men Using Radio on eBay

• CATEGORIES: Features, Old Images

No caption. It was part of a box marked “Sept 1947”.

View all the information on eBay

1947-photo-men-jeep-radio

When inverted in photoshop it looks like this:

1947-photo-men-jeep-radio-inverted

“VINTAGE
– These came to me indirectly from the widow of a professional (press and otherwise) photographer based in the Holyoke MA area
– The negative(s) is(are) original 3 1/4 x 4 1/4” Black & White
– Due to the light box, some images are seen as cut off
– Camera was set to the monochrome for ease of viewing – some color variations may appear on negatives
– These came from a box labelled: Sept 1947 – this does not guarantee accurate dating, though it is assumed to be somewhat accurate

 
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Automobile Club of Southern California

• CATEGORIES: Features, Fire/Police/Industry Vehicles

Bill Reiss shared these photos he took of a modified CJ-3B used by the Automobile Club of Southern California. It was a feature of the Los Angeles Auto Show earlier this week. (See an example of the club’s 2A set up from 1949 here).

automobile-club-socal-0 automobile-club-socal-1 automobile-club-socal-2

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1948 Jeep Ad Rainy Weather is Duck Soup

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.

A.B. Clothier Ad:

1948-03-10-oxford-leader-jeep-ad-lores

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1947 Ad Jeeps Speed-up Golf Course Work on eBay

• CATEGORIES: Advertising & Brochures, Features

Time magazine featured this ad in it February 03, 1947, issue.

View all the information on eBay

1947-02-03-time-magazine-golf-course-ad

 
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1946 Bulletin: “The Jeep as a Source of Power …”

• CATEGORIES: Documents, Features

The 1946 Bulletin “The Jeep as a Source of Power and Transportation on Farms and Ranches in Texas” was written by Harris Pearson Smith, Chief of the Division of Agricultural Engineering in the State of Texas. It is available for download off of the Hathitrust.org site. The pamphlet includes a variety of farm images.

Cover of booklet:

1951-case-histories-of-advertising-images4

Image 1 compares a WWII jeep used for testing vs. a CJ-2 (note the lack of a fuel inlet and the WWII grille; also looks like JEEP is printed on the windshield) received in April of 1945 for additional testing:
1951-case-histories-of-advertising-images1

Image 2 describes an early drawbar experiment that was later ruled too narrow:1951-case-histories-of-advertising-images2The last image of the bulletin provides evidence that the jeep can get stuck:

1951-case-histories-of-advertising-images3

 
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1951 Short Case History of Willys-Overland Advertising

• CATEGORIES: Advertising & Brochures, Features

The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).

1951-case-histories-of-advertising-pg57

 
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1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.

View all the information on eBay

1956-05-american-city-mag-cj5-scraping

 
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Willys/Kaiser/Jeep Plant Employee Badges

• CATEGORIES: Features

The price of these seems kind of high, but maybe they just aren’t my thing?

View all the information on eBay

“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”

willys-jeep-employee-badges

 
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Happy Thanksgiving!

• CATEGORIES: Features

Thanks to Mike for sharing this Turkey photo of a Jeepster Convertible surrounded by poultry.

2019-happy-thanksgiving-commando-jeepsters-turkeys

 
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1947 Ad for Citizen’s Garage

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.

1947-08-06-sullivan-daily-times-citizen-jeep-ad-lores

 
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1949 Ad for the Jeep and the GE Welder on ebay

• CATEGORIES: Advertising & Brochures, Features

This ad is for sale on eBay and appeared in the January 31, 1949, issue of Time Magazine, page 56.

View all the information on eBay

1949-01-31-time-magazine-jeep-welder

 
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1963(?) Article on Testing the ‘Jeep’ Wagoneer from Trailer Life

• CATEGORIES: Advertising & Brochures, Features, Magazine

I bought a wagoner literature combo off ebay that included the “Test the ‘Jeep’ Wagoneer” excerpt from an unknown issue of Trailer Life Magazine that also included the early Wagoneer brochure on the post below this one. There are still two sets of these available for purchased the last time I checked.

The writer, Bruce Grantland, concluded that the Wagoneer was a new type of vehicle for towing, better suited to towing long distances in remote areas better than any other vehicle of the time.

trailer-life-testing-jeep-wagoneer1-lores

trailer-life-testing-jeep-wagoneer2-lores

trailer-life-testing-jeep-wagoneer3-lores

 
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December 1963 Jeep Wagoneer Brochure

• CATEGORIES: Advertising & Brochures, Features

This was purchased on eBay along with the Trailer Life excerpt showcased in the above post. To me, the art and color choices seem particularly good.

1963-12-wagoneer-brochure2-lores 1963-12-wagoneer-brochure3-lores 1963-12-wagoneer-brochure4-lores 1963-12-wagoneer-brochure5-lores

 
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1944 Photo of German Sniper on Jeep on eBay

• CATEGORIES: Features, Old Images

The caption suggests that this sniper could be in big trouble, as he was found shooting in civilian dress.

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“as shown …. 7 x 9 .. … vintage original authentic press photo ( most are Army radiotelephoto from Acme Newspictures )

ON THE AXIOUS SEAT:
FRANCE — Perched on the radiator of a jeep, this worried German sniper in civilian clothes holds his neck as he rides to American headquarters after his capture near St. Sauveur Lendelin. There’s good reason for his frights, for under the rules of war he can be shot for sniping in civilian dress. 08/07/44).

1944-08-07-sniper-jeep1 1944-08-07-sniper-jeep2

 
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Maple “K” Farms’ Jeep Truck Sign in Colfax, WA

• CATEGORIES: Features

On Monday we took our Pom-Schitzu mix ‘Zollie’ to Washington State University for a neurology exam. To our surprise, on the way out of Colfax we spotted an early Jeep Truck with a sign for Maple “K” Farms, a ranch that raised grass fed beef. They’ve been raising cattle for twenty years and sell direct from their farm in 1/4, 1/2 or whole selections. They are located on the east side of Colfax along US 195. The pics aren’t very good, as they are from Google Earth.

maple-k-farms-jeep-truck1-sign maple-k-farms-jeep-truck2-sign

 
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1949 Ad For Coatesville Implement’s Happy Family

• CATEGORIES: Advertising & Brochures, Features

This Jeep ad claims everyone is happy with a new Jeep Station Wagon! The ad appeared in Greencastle, Indiana’s, The Daily Banner on April 05, 1949.

1949-04-05-the-daily-banner-greencastle-in-ad

 
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1946 CJ-2A Ad “Gets To The Job”

• CATEGORIES: Features

This “Gets to the Job… and Gets It Done!” ad appeared a couple times in the Sullivan Daily News out of Sullivan, Indiana. The ad below appears in the September 27, 1946, issue (and August 30, 1946)

1946-09-27-sullivan-daily-times-cj2a-vec-getting-work-done-ad-lores

 
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CJ-5 Camper Frame Dayton, OR

• CATEGORIES: Camping, CJ5, Features

UPDATE: Brian bought this frame and now has it for resale. Contact him for the price

http://www.earlycj5.com/xf_cj5/index.php?threads/1969-cj5-camper-information-needed.139340/#post-1526103

THIS INFO ABOUT THE FRAME IS FROM A March 16, 2018, ad:

“THIS IS A FRAME FROM A 1970 JEEP CJ5 CAMPER. I AM THE ORIGINAL OWNER. I BOUGHT THE JEEP & CAMPER IN 1970 NEW IN SO. CALIF.

WE MADE A MOVE TO OREGON IN 1990 & I DISMANTLED THE CAMPER BECAUSE IT WAS LEAKING BADLY & MY THOUGHT WAS TO BUILD A NEW CAMPER ON THE FRAME. I NEVER GOT TO IT. I SOLD THE JEEP A FEW YEARS AGO & NO NEED FOR THIS FRAME.

THE CAMPER WAS MADE BY EL DORADO CAMPERS IN RIVERSIDE CALIFORNIA. THEY MADE CAMPERS FOR PICKUP TRUCKS & THIS WAS EQUAVALENT TO AN 8 FOOT PICK UP CAMPER.”

cj5-camper-chassis-dayton-or

Camper before it was dismantled:

cj5-camper-chassis-dayton-or3

 
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1949 Directions For Building Toy Willys Wagon

• CATEGORIES: Builds, Features, Models

On August 04, 1949, the Wolcott Beacon out of Wolcott, Indiana, published directions on how to build a toy Willys Wagon for kids. The length of this toy is about 7″.

1949-08-04-wolcott-beacon-wolcott-indiana-build-willys-wagon-lores

 

 
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Slide of a CJ-2A or CJ-3A on eBay

• CATEGORIES: Features, Old Images

It looks like this has a set of hubs, so this was probably taken in the mid 1950s at the earliest.

View all the information on eBay

slide-cj2a-cj3a

 
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Stock CJ-5 Engine Compartment Photos

• CATEGORIES: Features

Maury’s assembling a thread at the Early CJ-5 page of factory images or nearly original CJ-5 engine compartment photos. Hopefully, some more folks have photos they can contribute.

http://www.earlycj5.com/xf_cj5/index.php?threads/factory-engine-bay-photos.139291/

1966-jeep-8322-cj-5a-tuxedo-park-mark-iv-18

 
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Random Jeep Photos on eBay

• CATEGORIES: Features, Old Images

These photos/slides all have jeeps of one kind or another in them and are for sale on eBay.

1. Photo of a VEC CJ-2A:
random-photo-vec-cj2a

2. Photo taken in 1964 of a late model CJ-3B:
random-photo-cj3b

3. December 1959 Icelandic Press Photo of FC Van:
random-photo-press-fc-van-iceland

4. Young man holding a present(?) standing in front of a 1960s Wagon:
random-photo-kid-wagon

5. WWII(?) Photo of Soldier in Front of WWII Jeep with Wood Enclosure:
random-photo-year-wwii-soldier-jeep-odd-top

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1948 Newspaper Jeepster Announcement

• CATEGORIES: Features, Old Images, Old News Articles

This August 17th, 1948, ad for the Jeepster was published in the Sullivan Daily Times, out of Sullivan, Indiana.

1948-08-17-sullivan-daily-times-jeepster-ad