Features Research Archives

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1951 Short Case History of Willys-Overland Advertising

• CATEGORIES: Advertising & Brochures, Features

The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).

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1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.

View all the information on eBay

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Willys/Kaiser/Jeep Plant Employee Badges

• CATEGORIES: Features

The price of these seems kind of high, but maybe they just aren’t my thing?

View all the information on eBay

“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”

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Happy Thanksgiving!

• CATEGORIES: Features

Thanks to Mike for sharing this Turkey photo of a Jeepster Convertible surrounded by poultry.

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1947 Ad for Citizen’s Garage

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.

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1949 Ad for the Jeep and the GE Welder on ebay

• CATEGORIES: Advertising & Brochures, Features

This ad is for sale on eBay and appeared in the January 31, 1949, issue of Time Magazine, page 56.

View all the information on eBay

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1963(?) Article on Testing the ‘Jeep’ Wagoneer from Trailer Life

• CATEGORIES: Advertising & Brochures, Features, Magazine

I bought a wagoner literature combo off ebay that included the “Test the ‘Jeep’ Wagoneer” excerpt from an unknown issue of Trailer Life Magazine that also included the early Wagoneer brochure on the post below this one. There are still two sets of these available for purchased the last time I checked.

The writer, Bruce Grantland, concluded that the Wagoneer was a new type of vehicle for towing, better suited to towing long distances in remote areas better than any other vehicle of the time.

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December 1963 Jeep Wagoneer Brochure

• CATEGORIES: Advertising & Brochures, Features

This was purchased on eBay along with the Trailer Life excerpt showcased in the above post. To me, the art and color choices seem particularly good.

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1944 Photo of German Sniper on Jeep on eBay

• CATEGORIES: Features, Old Images

The caption suggests that this sniper could be in big trouble, as he was found shooting in civilian dress.

View all the information on eBay

“as shown …. 7 x 9 .. … vintage original authentic press photo ( most are Army radiotelephoto from Acme Newspictures )

ON THE AXIOUS SEAT:
FRANCE — Perched on the radiator of a jeep, this worried German sniper in civilian clothes holds his neck as he rides to American headquarters after his capture near St. Sauveur Lendelin. There’s good reason for his frights, for under the rules of war he can be shot for sniping in civilian dress. 08/07/44).

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Maple “K” Farms’ Jeep Truck Sign in Colfax, WA

• CATEGORIES: Features

On Monday we took our Pom-Schitzu mix ‘Zollie’ to Washington State University for a neurology exam. To our surprise, on the way out of Colfax we spotted an early Jeep Truck with a sign for Maple “K” Farms, a ranch that raised grass fed beef. They’ve been raising cattle for twenty years and sell direct from their farm in 1/4, 1/2 or whole selections. They are located on the east side of Colfax along US 195. The pics aren’t very good, as they are from Google Earth.

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1949 Ad For Coatesville Implement’s Happy Family

• CATEGORIES: Advertising & Brochures, Features

This Jeep ad claims everyone is happy with a new Jeep Station Wagon! The ad appeared in Greencastle, Indiana’s, The Daily Banner on April 05, 1949.

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1946 CJ-2A Ad “Gets To The Job”

• CATEGORIES: Features

This “Gets to the Job… and Gets It Done!” ad appeared a couple times in the Sullivan Daily News out of Sullivan, Indiana. The ad below appears in the September 27, 1946, issue (and August 30, 1946)

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CJ-5 Camper Frame Dayton, OR

• CATEGORIES: Camping, CJ5, Features

UPDATE: Brian bought this frame and now has it for resale. Contact him for the price

http://www.earlycj5.com/xf_cj5/index.php?threads/1969-cj5-camper-information-needed.139340/#post-1526103

THIS INFO ABOUT THE FRAME IS FROM A March 16, 2018, ad:

“THIS IS A FRAME FROM A 1970 JEEP CJ5 CAMPER. I AM THE ORIGINAL OWNER. I BOUGHT THE JEEP & CAMPER IN 1970 NEW IN SO. CALIF.

WE MADE A MOVE TO OREGON IN 1990 & I DISMANTLED THE CAMPER BECAUSE IT WAS LEAKING BADLY & MY THOUGHT WAS TO BUILD A NEW CAMPER ON THE FRAME. I NEVER GOT TO IT. I SOLD THE JEEP A FEW YEARS AGO & NO NEED FOR THIS FRAME.

THE CAMPER WAS MADE BY EL DORADO CAMPERS IN RIVERSIDE CALIFORNIA. THEY MADE CAMPERS FOR PICKUP TRUCKS & THIS WAS EQUAVALENT TO AN 8 FOOT PICK UP CAMPER.”

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Camper before it was dismantled:

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1949 Directions For Building Toy Willys Wagon

• CATEGORIES: Builds, Features, Models

On August 04, 1949, the Wolcott Beacon out of Wolcott, Indiana, published directions on how to build a toy Willys Wagon for kids. The length of this toy is about 7″.

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Slide of a CJ-2A or CJ-3A on eBay

• CATEGORIES: Features, Old Images

It looks like this has a set of hubs, so this was probably taken in the mid 1950s at the earliest.

View all the information on eBay

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Stock CJ-5 Engine Compartment Photos

• CATEGORIES: Features

Maury’s assembling a thread at the Early CJ-5 page of factory images or nearly original CJ-5 engine compartment photos. Hopefully, some more folks have photos they can contribute.

http://www.earlycj5.com/xf_cj5/index.php?threads/factory-engine-bay-photos.139291/

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Random Jeep Photos on eBay

• CATEGORIES: Features, Old Images

These photos/slides all have jeeps of one kind or another in them and are for sale on eBay.

1. Photo of a VEC CJ-2A:
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2. Photo taken in 1964 of a late model CJ-3B:
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3. December 1959 Icelandic Press Photo of FC Van:
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4. Young man holding a present(?) standing in front of a 1960s Wagon:
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5. WWII(?) Photo of Soldier in Front of WWII Jeep with Wood Enclosure:
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1948 Newspaper Jeepster Announcement

• CATEGORIES: Features, Old Images, Old News Articles

This August 17th, 1948, ad for the Jeepster was published in the Sullivan Daily Times, out of Sullivan, Indiana.

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1947 and 1948 Comparison of Ads for the Jeep

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles

Both of these ads from the Sullivan Daily Times, out of Sullivan, Indiana, cover the features of the jeep, but do so in slightly different ways. The March 18, 1947, ad focuses on the job-task utility aspects of the jeep, how consumers can use the jeep. The July 13, 1948, ad is less about what the jeep can do task-wise and more about what it can bring consumers beyond specific tasks, such as great mileage, physical comfort, and convenience. I have not studied other ads to see if this was a general trend in Jeep advertising (in other words, I do not know if this shift directed by Willys-Overland or something Citizen’s Garage did on their own).

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1959 Jeep Cavalcade Slides on eBay

• CATEGORIES: Features, Old Images • TAGS: .

These slides appear to be from the 1959 Centennial Cavalcade tour, based on the date listed on the eBay description.

View all the information on ebay

“For sale is a Lot of Nine (9) Vintage Color Photo Slides of 1959 Outdoors Jeep Train Tour Vacation.

Pre-owned condition. I didn’t do any color corrections or touch ups in the preview pictures. May show some slight wear from age. No serious damage.

Please see photos for more details. Photos are part of the description. I make all effort to list any defects or damage in my listings.”

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1944 vs. 1947 Photo Comparison of St. Lo, France

• CATEGORIES: Features, Old Images

These two photos were published in the Sullivan Daily Times on June 6, 1947, which was the three year anniversary of D-Day. One photo shows St. Lo, France, in the summer of 1944. The other, taken from about the same location, shows St. Lo in 1947. After wasting far too much time examine the town via Google Earth, my guess is that the bottom photo was take just below a castle near the victim’s memorial, pointed south with the La Vire River along the right hand side.

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1947 Ad For the Jeep as a Service Station Vehicle

• CATEGORIES: Advertising & Brochures, Features, Old Images

This June 3, 1947, ad published in the Sullivan Daily Times, out of Sullivan, Indiana, highlights the ability of the jeep to be an efficient, low-cost option as a road-service vehicle.

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1947 Jeep Caravan’s Coming to Town

• CATEGORIES: Features, Old Images, Old News Articles

This July 08, 1947, article from the Sullivan Daily Times announced the upcoming arrival of the Jeep Caravan to the town of Sullivan, Indiana. It was one of four Jeep Caravans traveling the United State at the time.

The caravan consisted of eight jeeps. One was the CJ-2A fire jeep. Four other CJ-2As sported attachments, including an arc welder, a generator, a compressor, and a line of hydraulic lift implements. Based on the pic below, it looks like 2 wagons and a truck, brand new to the line-up in the summer of 1947, rounded out the caravan.

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This July 09, 1947, article from the Sullivan Daily Times announcement was published the next day and featured the CJ-2A fire jeep.

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1961 Slide of a DJ-3A on eBay

• CATEGORIES: DJ-3A, Features, Old Images

Not the best pic of a DJ-3A.

View all the information on eBay

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1943 Photo Promoting War Bonds

• CATEGORIES: Features, Old News Articles

This photo and caption appeared on the second page of the Daily Nebraskan on February 24, 1943.

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