Features Research Archives

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1950 Photo of a Spokane-Based Air Police Jeep

• CATEGORIES: Features, Old Images

This August 28, 1950, photo from the Spokane Chronicle shows an Air Police MB Jeep. There might be enough there to recreate an Air Police themed jeep like this.

1950-08-28-spokane-chronicle-air-police-jeep-lores

 
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1943 Photo on the Dropping of Bond “Honor Scrolls”

• CATEGORIES: Features, Old Images, Old News Articles

This was something new to me. Some war bond buyers were allowed to sign scrolls that would then be loaded on bombers and dropped over Axis-controlled countries. This photo and caption appeared in the May 20, 1943, issue of the Star Tribune out of Minneapolis.

1943-05-20-star-tribune-donor-rolls-dropped-lores

 
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June 1944 Article About the Jeep Name Investigation

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

This article discusses the ongoing investigation into the jeep name business. Minnesota had a particular interest in this issue, due to Minneapolis-Moline’s development of a vehicle that was called a jeep prior to the completion of the Bantam BRC in late September of 1940. Unlike Willys-Overland, Minneapolis-Moline had no interest in owning the name; instead, they felt the name jeep belonged to the government.

This first article is from the August 21, 1940, issue of the Minneapolis Star and identifies the new Minneapolis-Moline tractor as a “jeep”:

1940-08-21-minneapolis-star-minneapolis-moline-tractor-jeep-lores

The second article, dated June 05, 1944, goes into Minneapolis-Moline’s views on the jeep name:

Continue reading

 
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Fond David Bradley Trailer Memories

• CATEGORIES: Features, Old Images Jeeping

David Bradley trailers are often an after thought among trailers, but for a woman named Diane, her family’s trailer continues to provide warm memories of Colorado camping with her parents and siblings. You can reader her brief story at the end of a forum thread that Maury started years ago about David Bradley trailers on the ECJ5 site.

http://www.earlycj5.com/xf_cj5/index.php?threads/the-sears-david-bradley-trailer.74865/page-11#post-1644504

david-bradley-trailer-wagon-colorado

 
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Harmony, PA, Made-in-Pennsylvania Car Show March 27-April 11

• CATEGORIES: Event, Features

If you have some time, you might want to check out the Bantam BRC-40 that will be included in a made-in-Pennsylvania 5-car auto show at the Harmony Museum in Harmony, Pennsylvania. The show is scheduled to last from March 27-April 11. From the website, it looks like a pretty neat place. It looks like we have another place to visit on our next trip to Pennsylvania!

2021-03-27-thru-04-11-bantam-brc-show-harmony-pa2-lores

2021-03-27-thru-04-11-bantam-brc-show-harmony-pa-lores

 
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Whoa! Hemmings Highlights a CJ-10

• CATEGORIES: Features, Other 4x4s

Bill shared this Hemmings find-of-the-day by Daniel Strohl. It looks like the CJ-10 may be gaining popularity.

https://www.hemmings.com/stories/2021/03/17/find-of-the-day-is-now-the-time-for-the-jeep-cj-10-to-rise-from-obscurity

The particular CJ-10 that Hemmings highlights has been nicely rebuilt and has a price of $46,900:

https://www.hemmings.com/classifieds/dealer/jeep/scrambler/2470398.html#&gid=1&pid=19

1985-cj10

 
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Tremaine Cooper Passed Away on Saturday

• CATEGORIES: Features

Sadly, Tremaine Coooper of Bluemont, Virginia, was in an accident Saturday and passed away. He was 52 years old.

tremaine-cooper-event

Here is Tremaine in front of a jump I’m assuming he designed. The photo is from his Facebook page.

While his main focus in life was Equestrian Event Course Design (read a short obituary about him and his event history here and view some of his creative event courses here on Facebook), for which he was internationally recognized, he too was afflicted with the Willys Sickness. He had been a regular reader of eWillys over the years and we corresponded on an irregular basis about jeeps.

In December of 2019, he learned about my trip to Virginia and hoped to meet up so he could show me the local jeeps around Bluemont (he put together several collections for us to see). I suspect it would have been a great visit. Regrettably, as often happens, I ran short on time, so I had to put it off. Then, the pandemic hit, so I had to cancel plans to fly back to Virginia in the spring of 2020.

In late 2020, Tremaine visited Frank Lloyd Wright’s Falling Water and Kentuk Knob, where he learned that Frank Lloyd Wright had owned jeeps, among other cars. He was excited to share what he learned, which led to this post.

In January of 2021 he wrote that he was hoping to have some work out in the PNW during the summer of 2021, so hoped to meet up at that time.

Alas, now we’ll have to schedule a visit together in that big jeepers reunion and parts swap meet in the afterworld. My warmest regards to Brian and Tremaine’s family.

 
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March 18-21 Parker Military Vehicle Display and Swap Meet

• CATEGORIES: Event, Features

UPDATE:  This Parker, Arizona, event begins this Friday. I’m sorry I can’t be down there to support Joe and the rest of the group, as this would be a nice break from our craziness here, but if all goes well and the event is held next year, we will make an effort to be down there (then head to the final FC Roundup, assuming it’s held in March of 2022). 

(02/16/2021) Joe-in-Mesa forwarded plans for a military vehicle display and swap meet next month over the weekend of March 18-21 at La Pax County Park in Parker, Arizona. The weather should be beautiful that time of year.Here is the basic information.

MV-campout-flyer-public

MV-Campout-Parker-2021-Participants-flyer

2021-mv-campout-campground

MV-campout-group-camp-layout

A PDF version of the below application can be downloaded here:

 
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1946? Video of Ship Arrival Includes Unloading of Jeep

• CATEGORIES: Features, videos

John found this video which shows a pretty cool shot of a jeep being unloaded (begins at the 2:12 mark). Now that’s the way to exit a ship!

“Various shots of large battleship in dock. Shots of warships off shore. Several shots of HMS ‘Invincible’ making her way up the estuary. People watch from the shore. Shots of the ship docking. A crane lifts a jeep from the deck of the ship to the shore. Several shots of crew members walking down steps to the shore. M/Ss of the Captain (?) giving speech (no sound).”

 
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Mid-1950s Willys Motors Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury shared this eBay ad. The price is $65, but the seller will consider offers. The “Jeep Means Business is from 1954”, the “Public Service” is from 1955, as is the “Completely New” CJ-5 brochure. The DJ-3A brochure is from 1956.

View all the information on ebay

1954-1956-brochures

 
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1943 MB San Juan Capistrano, CA **Status Unknown**

• CATEGORIES: Features, MB

UPDATE: Status Unknown. Was $16,000.

Bill shared this MB on eBay, currently listed at $16,000.

1943-mb-sanjuancapistrano-ca1 1943-mb-sanjuancapistrano-ca2

 
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Porter & Reed Hardtop, Reno, NV No Price

• CATEGORIES: Features, Parts • TAGS: .

This might be good for parts, such as there rear hatch or doors.

https://reno.craigslist.org/pts/d/reno-jeep-willys-cab-cj2/7290902431.html

“Aluminum cab for a CJ2A or CJ 3. VERY rough shape. The next stop is the recycle yard. Respond with first name,”

porter-and-reed-hardtop-reno1 porter-and-reed-hardtop-reno2

 
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1973 Bobcat Introduces New Products

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , .

UPDATE: Richard Darr from Washougal Classic Jeeps owns a Bobcat body that still had a pair of the fiberglass gas tanks. Here are two pics of each tank. He told me they fit really well inside the bobcat body. He’s working on reproducing the tanks in aluminum for himself.

Here are the pics of the passenger side tank. Above you can see a Bobcat body.

fiberglass-bobcat-tank-darr-1

This is the top of the passenger tank.

fiberglass-bobcat-tank-darr-2

This is the bottom of the passenger tank.

Here is the driver’s side tank:

fiberglass-bobcat-tank-darr-3

This is the top of the driver’s tank.

fiberglass-bobcat-tank-darr-4

This is the bottom of the driver’s tank.

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Published March 17, 2021: For a great price, I bought some 1973 issues of Four Wheeler off of eBay. In turns out that the July 1973 issue of Four Wheeler Magazine had a special section devoted to new fiberglass products. Even better, Fred Weis’ Bobcat business introduced three new products in that issue, answering a couple questions that I had.

Before I begin, there are several posts about Bobcat bodies and the related Parkette bodies. At some point I will combine them into a longer narrative, but, for now, here’s a quick timeline:

1969 – The First Bobcat body: Fred Weis built his first body, an approximately 150lb body using plywood for strength, per this February 1970 article in Four Wheeler Magazine.
1970 – Lighter Race Body: Fred builds a lighter body design more for racing, dropping the body weight to around 100lbs. One these first bodies was used successfully by Roy Williams during the 1970s for racing. (This weight info comes from a September 1973 ad shown below):

Scannable Document
1971- Announces the CJ-3B Body:  An Advertisement in the PNW4WDA’s Region 1 contact booklet included an ad from Fred indicating he was making CJ-3A AND CJ-3B bodies.

It might seem strange to see the “Not a copy!” phrase at the top of the ad, followed by “The Original Fiberglass Replacement Body” within the ad. I believe this reflects Fred’s frustration at Paul Parker rebranding the Bobcat body with side stripes and calling it a Parkette body. Assuming that explains the inclusion of the phrases, this puts the introduction of the Parkette body around 1970. The 1970 timeline also fits the purchase of a Parkette by Jim Carter, which must have happened around 1971 or 1972.

Now for our current post. In 1973, Fred introduced perhaps the most iconic item he ever produced, the Bobcat hood. I don’t know how or why he designed it the way he did, but it became a signature piece. Below is the July 1973 listing in Four Wheeler Magazine.

First, you can see that Fred was experimenting with a new type of body style. It appears he increased the size of the lip around the edge of the body’s rear, perhaps to strengthen it so he could lay thinner glass. It’s likely that this was the style of Bobcat body I bought back in 2008:
Scannable Document

The fiberglass gas tanks were a surprise to see. I’ve never run across these. They likely failed to hold gasoline safely. It would take a special resin compound to be effective over the long term, at least that’s according to this motorcycle thread.

Finally, we have the brand new fiberglass Bobcat hood. Whether this came before or after the Bobcat teardrop hood isn’t clear, but it would seem to me that the teardrop is so much less sophisticated of a design that I could imagine he made some of those first before creating the classic Bobcat hood. Here’s a great example of the hood: (see more examples of the low hood and high hood versions of this iconic hood)

Bobcat-hood-fiberglass-maplevalley-wa

Also included in the July 1973 fiberglass section was this ad. It seems Willamette Wheel was offering the Bobcat body for sale, without labeling it as such in the ad. However, a close look at the tailgate clearly shows it is a Bobcat tailgate.

Scannable Document

It’s not clear how many other parties were working with Fred, but at least one, Don Prine, managed to get his business card inserted into a CJ-3B version of the classic hood:

bobcat-cjb-hood0

As I collect more 1970 Four Wheeler magazines I hope to learn more about the Bobcat and Parkette timelines, though I’ve yet to find anything printed about the Parkette body (no ads or articles yet).

 
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Another Pan Brush Available on ebay

• CATEGORIES: Features

Maury shared this link to another Jeep Pan Brush that’s available on eBay. This item doesn’t seem to be related to Willys-Overland or jeeps in any way that we can tell, other than you could clean jeep parts with it.

View all the information on eBay

jeep-pan-brush

Here are a couple previous examples of the Jeep Brush. 

1. This brush was available back in 2012 on eBay. It, like this other example, has 1014 stamped on it for some reason.

2. This brush was available for sale on Etsy: https://www.etsy.com/listing/778429607/vintage-jeep-pan-brush-1014

jeep-pan-brush-2

 
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Hoosier Machine Products’ Jeep Conversion Kits

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I was surprised to see that Hoosier advertised in Four Wheeler Magazine for several months during 1973 (possibly longer).

Scannable Document

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ORIGINALLY PUBLISHED JUNE 6, 2019: In the early 1960s, Hoosier Machine Products out of Pendleton, Oregon, (just an hour south of me) began selling conversion kits for jeeps. The company’s kits allowed the repowering of jeeps using Ford, Chef, GMC, Mercury, Dodge, Studebaker and Pontiac engines. That’s a pretty impressive, wide range of options, especially for a company out of Pendleton, which was pretty remote at the time. But, given the long distances Pendleton owner’s jeeps had to travel to reach other towns and the existence of the nearby, steep Blue Mountains, which provided endless jeeping possibilities, perhaps there was a reason Pendleton jeeps need more power?

Also, a big thanks go to Maury for spotted this brochure for me!

1964-08-18-hoosier-machine-pendleton-brochure1 1964-08-18-hoosier-machine-pendleton-brochure2

1964-08-18-hoosier-machine-pendleton-brochure7 1964-08-18-hoosier-machine-pendleton-brochure8

Continue reading

 
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June 1950 Ad for 1/2 Ton Truck on eBay

• CATEGORIES: Advertising & Brochures, Features

This June 1950 Ad highlights the new Hurricane Powered half-ton truck from an unknown magazine.

View all the information on Ebay

“Original magazine advertisement measures 10 X 13 inches (approx.).”

1950-06-truck-half-ton-ad

 
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Desert Dog History and Ads

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: After spotting an ad I hadn’t published yet (seen below), I realized that there was Desert Dog history that existed among various posts. So, this combines all that into more of a narrative.

Scannable Document

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If you have read eWillys for any length of time, you know I’ve been a fan of Desert Dog tires for years. I still have eight desert dogs, some solid lettering and some outlined, as shown in the pic below:xmas_2011_biscuit19_ditch3_lores

According to Louis Larson, the Desert Dog tire was launched in 1970. He knows this, because in 1970 he became the first person to test out the new style of tires (see the bottom of this CJ-3B Page article). The tires were given to Louis for testing and photographing.

David Maxwell, a former Formula tires salesman, reported that the tires were always made by Armstrong, but marketed through the Formula brand, the president of which was a friend of David’s (see David’s comment and many others on this post). The company made a large number of retreads, so a number of tires also had Firestone on the side, too.

The tires proved popular quickly. Les Schwab was a big fan of them and ran them on his jeep (jeeps?). He also sold both new and retread tires out of his main shop in Prineville (see Les Schwab’s biography here).

For PNW jeepers, the tires were a perfect blend for racing and for jeeping and the varied terrains of the PNW (sand, gravel, rocks, mountain sides, mud, etc … as Joe1148 highlights in his comment here .. though I can attest to it as well). On the downside, their road life was short (some estimate about 10k miles) and they tended to be noisy. The tires’ popularity gained them prominence, and soon they were added to charts showing tire options, such as this January 1972 ad:

1972-01-mini-terra-trail-blazer-desertdog

By 1973, Desert Dogs were being advertised in Four Wheeler Magazine (ads at the bottom of this post) and sold across the country. This Smith Jeep, Inc. ad from North Franklin, Connecticut, in the July 1973 issue of Four Wheeler Magazine is one example of an East Coast offering:

Scannable Document

Eventually, the Formula brand expand its offering. I don’t know when each of these tires was introduced (I think this ad is from 1975, but have to confirm it), but Formula was soon offering more tires choices:

desert-dog-X-tra-Formula-Tires

Continue reading

 
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1973 World Plastics Fiberglass Racing Shells

• CATEGORIES: Advertising & Brochures, Features

The July 1973 and August 1973 issues of Four Wheeler Magazine included these two ads for fiberglass racing shells. I’m not sure when World Plastics began advertising in the magazine, but I doubt it had been for very long. The ad on the right shows a full-body size flat fender shell, while the ad on the right shows a narrow body shell (both Bobcat and Parkette also produced racing shells).

Scannable Document

I don’t know how long these were offered, what happened to the shells, or what happened to the World Plastic’s company.

 

 
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Video of 1970 CJ-5 with 882 Miles

• CATEGORIES: Features, videos

Maury shared this video from Collins Brothers Jeep (out of Wylie, Texas) of a 1970 CJ-5 with only 882 miles. (In case the video doesn’t work correctly, the 1970 CJ-5 portion begins near the 5:20 mark).

 
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Willys Jeep Newspaper Ad During 1944

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Maury shared a magazine page on eBay that contains a similar ad to the one shown at the  bottom of this page. It’s almost identical, except that Jeep now appears with single-quotes. 

The use of single quotes outside of a set of double quotes is uncommon. One editor summed it up best by describing it’s use this way: If a phrase or a word is uncommon or you are highlighting it to the reader for a particular reason – for example, as a neologism or a conscious use of jargon – use single quotation marks. Any punctuation sits outside single quotation marks. Thus, I suspect Willys-Overland felt they could defend the use of ‘JEEP’ by describing it’s presence as a descriptive use of jargon, rather than an attempt to back into the trademarking of the name. However, backing into the trademark using single quotes was exactly what the company was doing.

To answer the question I asked in the original post (was the bottom ad a local dealer or national corporate campaign), given these two ads appeared in two different national magazines, it seems likely this simple ad construction was part of a national campaign by Willys-Overland to begin prepping the public for post war jeep sales, This particular ad appeared in the October 1944 issue of Successful Farming.

This page is for sale on eBay:

1944-10-successful-farming-jeep-ad

The purposeful addition of the single quotes reflects a similar change seen in the iconic Saturday Evening Posts during 1944, as demonstrated in these ads. The first highlighted ad of February 05, 1944, was the first time Willys-Overland replaced the prominent WILLYS stamp on the Post ads with JEEP (or in this case JEEPS) with no single quotes.

What isn’t quite the same is that the Midland Journal ad below without the single quotes lasted longer (through October 6 1944) than the Saturday Evening Post ads. Perhaps Willys-Overland purchased several months of ads beginning in June of 1944 right before the addition of the single quotes too place? However it happened, what the ad above shows is that Willys was correcting the single quotes’ issue across its advertising.

Why did the company ad the single quotes in the first place? As I argued in this long post on Willys Overland’s changing identity during WWII, I believe it stems from the 1944 congressional inquiry into the company’s efforts to trademark the JEEP name.

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Originally published March 29, 2020: Here’s an unusually small and succinct ad that appeared seven times in the Midland Journal out of Rising Sun, Maryland, from June 30, 1944, through October 6, 1944. I’ve yet to run across this specific ad elsewhere.

One thing to note is that in July of 1944, Willys-Overland began using single quotes around the word Jeep like this ‘Jeep’ major magazine ads, yet that was not done in any of the newspaper ads in the Midland Journal, as shown below. (Ed note …. Yeah, I know, not earth shattering news, but I never know when little details like this will add up to some insight).

The ad shown below was in the August 11, 1944, issue of the Midland Journal:

1944-08-11-midlandjournal-willys-jeep-small-ad-lores2

This shows how small the ad was within the newspaper page.

1944-08-11-midlandjournal-willys-jeep-small-ad-lores1

 

 
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A WWII Jeep Crate Weighed 784lbs

• CATEGORIES: Features, Old News Articles

In the miscellaneous-facts-that-probably-weren’t-accurate-at-all …. According to the July 05, 1944, issue of the Conneautville Courier (Conneautville, Pennsylvania), the standard jeep weighed 2,368lbs, while the crates used to box jeeps weighted 784lbs. I wonder how many jeeps and how many crates actually weight those amounts?

1944-07-05-conneautville-courier-PA-jeep-weight

 
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Just One Update for Sunday

• CATEGORIES: Features, videos, Women & Jeeps • TAGS: .

Updates will resume Monday morning….

Only 17 more days until we close on the new place. We’ve packed most of our stuff and are now doing minor repairs and maintenance, such as some trim painting, light landscaping, and, one of the biggest tasks, cleaning out our backyard waterfall and pond. It can be a pain to clean every spring, but it sure is nice to listen to on the back porch on a sunny day. It will also help sell this place.

pond

Our rather warm winter meant more green growth in the pond. So, we have to empty it, pull out some large rocks, scrub it, and fill it back up. No doubt we will lose some fish in the process. It all looks a bit dreary in back right now.

Here is how it usually looks (though this was taken in April, prior to many of the flowers blooming):

2020-04-20-backyard2

As we approach the closing date, I plan to take at least one, if not two weeks off to get the new place ready, move our stuff, and finish details on the old house to ready it for sale. But, don’t fret, there will still be new daily content (and some retread of older feature posts). One person who is responsible for providing new content is a dedicated researcher named John Hamrin, who has taken the time to go through the British Pathe video site to locate any videos with jeeps in it. He has now sent me over 100 links to videos, with more arriving as I type this post. So far, most appear to be WWII related. So, a HUGE thanks to him for his painstaking research and generosity!!

Finally, a word to one of our newest and most passionate readers, almost-two-year-old Miranda Tilford, who, has become a passionate viewer of eWillys. On Saturday morning (yesterday), Marty wrote to tell me that shortly before messaging me, Miranda came up to him and said, “Jeep, jeep, jeep”. At first he was confused at what she wanted, so she repeated, “jeep, jeep, jeep”. About that time, Marty realized that she wanted to sit down with him and go through eWillys. Sure enough, they sat down and scrolled through some jeeps. That poor, poor young lady has been afflicted with the Willys sickness already; there is no hope for her!!

So, in Miranda’s honor, with a nod to John’s video efforts, here are some WAACs trying out their driving skills with jeeps and trucks:

https://www.youtube.com/watch?v=KiNSjOJEeUA

waac-driving-jeep

 
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February 1962 Issue of Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This February 1962 issue of Jeep News includes two good photos on page four of the DJ-3A-based mobile bar that was at the Las Brisas resort in Mexico. I have a color photo of that, too. It might be fun to recreate one of those.

Page three shares a little info on a twenty-eight page dealer booklet entitled, “Your Ten Major Retail Markets”. That’s a book I’ve yet to see anywhere.

Photos Photos Photos

Photos Photos

 

 
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1948? Willys-Overland Sign Program

• CATEGORIES: Advertising & Brochures, Features

This eight-page Willys-Overland Sign Program sold on eBay for $38 (plus $4 shipping) late night. The seller only provided two pics, so I was unsure if this would be worth the money. Given the front-page design of the brochure, I’d guess this was produced around 1949. The design is reminiscent of other Willys-Overland catalogs of the era (see examples at the bottom).

“This is a 9 X 11 8 page brochure of WILLYS -OVERLAND SIGN PROGRAM  FACTORY APPROVED shows products offered to dealers from Neon Products of Lima Ohio some slight scuffing on the covers…also has a order blank”

willys-overland-sign-program1

A 5-foot version of the Willys Service Sign sold out of Buda, Texas, for $400 back in 2014. It was likely sign model #WO-111 (the large sign pictured on the left side of the left page). These are the only two interior pages that were included in the auction ad:

willys-overland-sign-program2

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Similar covers from 1949 that have the style AND the WO logo. For example, Barney has this 1949 Parts List catalog listed on eBay:
1949-parts-booklet

There’s this 1949 Jeepster owners manual:
1949-jeepster-manual

And, this is a 1948 CJ-3A Owners Manual on eBay:
1948-cj3a-owners-manual

And this 1948 CJ-2A (with envelope) owner’s manual on eBay:

1948-cj2a-owners-manual

 
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1952 Photos of British Minister of Defense Earl Harold Alexander’s Jeep

• CATEGORIES: Features, Library Collections, Old Images

These two photos show the jeep (likely a Ford GPW) of Defense Field Marshal Harold Alexander, the first Earl Alexander of Tunis (technically, Alexander of Tunis, Harold Rupert Leofric George Alexander, Earl, 1891-1969). The second photo is dated June 27, 1952. The jeep’s tires look much more aggressive than the standard NDTs. The windshield looks more like a 2A than an MB/GPW. Those doors look awfully thick. I wonder how heavy they were.

According to the post, captions, these are “Part of a series that Williams shot on assignment documenting the visit to Korea of British Minister of Defence Field Marshal Harold Alexander, the first Earl Alexander of Tunis. Here, Earl Alexander salutes as he leaves a Common Wealth Division bunker in his jeep.”

All three of these photos are part of the Pepperdine University Digital Collections.

  1. https://cdm15730.contentdm.oclc.org/digital/collection/p15730coll5/id/1334
    1952-earl-harold-alexander-korea2
  2. https://cdm15730.contentdm.oclc.org/digital/collection/p15730coll5/id/695
    1952-earl-harold-alexander-korea1
  3. https://cdm15730.contentdm.oclc.org/digital/collection/p15730coll5/id/1148
    1952-earl-harold-alexander-korea3