Features Research Archives

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Newest Al-Toy: A Red CJ-2A

• CATEGORIES: Features

It wasn’t all bad news on Saturday. I now have a red CJ-2A Al-Toy (the one in the middle of the jeeps) to go with my tan Al-Toy. I got the red one for $50 (plus $20 shipping) with all the thanks going to Gayland for picking it up and mailing it to me. It needs one rivet fixed on the hood and one at the bottom of the steering wheel, but otherwise looks in good shape.

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June 1960 The Handiest Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure was published in June 1960.

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1952 4 Wheel Drive Booklet

• CATEGORIES: Advertising & Brochures, Features

 UPDATE: A revised version of the 4 Wheel Drive “How to” booklet can be viewed here.

I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.

1952-4WD-Willys-Overland-How-To-Booklet-02-lores1952-4WD-Willys-Overland-How-To-Booklet-03-lores1952-4WD-Willys-Overland-How-To-Booklet-04-lores1952-4WD-Willys-Overland-How-To-Booklet-05-lores

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You-To-Me Postcard w/Jeep on eBay

• CATEGORIES: Features, Postcards

Here’s a simple, unusual postcard with a jeep-like vehicle.

View all the information on eBay

1old-jeep-postcard-lovers old-jeep-postcard-lovers2

 
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1954 Utility Ambulance Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.

There are small differences between the two brochures on both the front and back pages. The interior pages are the same.

1954-form-w-230-5-utility-ambulance-1-lores 1954-form-w-230-5-utility-ambulance-2-lores 1954-form-w-230-5-utility-ambulance-3-lores 1954-form-w-230-5-utility-ambulance-4-lores

Form SX-230-4:

1954-form-sx-230-utility-ambulance-brochure-1-lores

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1954 4WD Ambulance Brochures

• CATEGORIES: Advertising & Brochures, Features

The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.

There are small differences between the brochures on three of the four pages.

1954-form-W-228-5-4WD-ambulance-brochure-1-lores 1954-form-W-228-5-4WD-ambulance-brochure-2-lores 1954-form-W-228-5-4WD-ambulance-brochure-3-lores 1954-form-W-228-5-4WD-ambulance-brochure-4-lores

Form SX-228-4:

1954-form-sx-228-4-4wd-ambulance-1-lores

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CJ-2A Brochure & Price List on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.

View all the information on ebay

cj2a-brochure-and-price-list0 cj2a-brochure-and-price-list

 
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Pink Sands Paddy Wagon Postcard on eBay

• CATEGORIES: Features, Old Images, Postcards • TAGS: , .

No pic of the backside of this postcard from the Bahamas, presumably the pink sands area. I had no luck searching for more info on the web.

View all the information on eBay

“Jeep called the Pink Sands Paddy Wagon. Card in very good condition. Free shipping.”

pink-sands-paddy-wagon-postcard

 
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1956 News Photo Introducing the FC-150

• CATEGORIES: Features, Old Images, Old News Articles

This photo and caption was published in the December 13, 1956, Madera Daily News-Tribune.

1956-12-13-madera-daily-nt-fc150-photo

 
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Baldwin ‘Jeep’ Loader Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.

baldwin-jeep-loader-brochure1 baldwin-jeep-loader-brochure2 baldwin-jeep-loader-brochure3 baldwin-jeep-loader-brochure4

Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:

30 Baldwin hydraulic loaders front lores

30.1 Baldwin hydraulic loaders back lores

 
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1954 Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is the Willys-Overland Export Corporation version of this style of brochure, form SX-227-4:

1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-1-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-2-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-3-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-4-lores

Domestic version of brochure, Form W-227-5 (images from eBay):

1954-form-w-227-5-sedan-delivery-2

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1955 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

1955 Station Wagon brochure form W-221-5 (see W-221-4, predecessor to this brochure):

1954-form-w-221-5-station-wagon-brochure-1-lores 1954-form-w-221-5-station-wagon-brochure-2-lores 1954-form-w-221-5-station-wagon-brochure-3-lores 1954-form-w-221-5-station-wagon-brochure-4-lores

 
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1955 Jeep Vehicles and Equipment Cut Costs Brochure

• CATEGORIES: Advertising & Brochures, Features

This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.

1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-01-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-02-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-03-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-04-lores

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1954 No Matter What You Grow for Profit Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1954 brochure is form W-993-5.

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1941 Photo of Ford GP from Fort Bliss, TX on eBay

• CATEGORIES: Features, Old Images

Great action photo of a Ford GP.

View all the information on eBay

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“1941 Press Photo Army lieutenants give new jeeps test drive at Fort Bliss, Texas. This is an original press photo. Fort Bliss, Texas. Under modern conditions of mechanized war, the once lumbering and awkward tank has emerged as a machine of many types and variations, from small steel speedsters to the huge 80-ton land battleships which flatten trees and grind buildings to powder. These have created new problems in defense, and Uncle Sam’s new army is not going to be caught napping in this department.

One outfit devoted to blasting the blitz battle-wagons is the new anti-tank troop of the First Cavalry Division at Fort Bliss. Formed only last January with 31 regular Army men, the troop now has 4 commissioned officers, 31 non-coms, and 121 men, all of whom are draftees from Michigan, Illinois and Wisconsin. Most of the men have had mechanical experience working in automobile plants, which stand them in good stead in operating and caring for the scout cars and motorcycles with which the troop is equipped.

These pictures show the outfit in action during a recent tactical problem. Lieutenant Jack Berg (left) and Lieutenant M. M. Roland send one of the new jeep reconnaissance cars hurtling over a bump on a test drive. The baby blitz buggy is a Ford-built Bantam with four-wheel drive. Photo measures 9 x 7.25 inches. Photo is dated 07-16-1941.

 
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1953 Ben Eastman Fruit Basket Post Card on eBay

• CATEGORIES: Features, Postcards

Maury spotted this unusual postcard. The starting auction price is a crazy $39.95, but it’s a pretty cool postcard none-the-less.

View all the information on eBay

“Wow! This is a wonderful vintage 1953 postmarked postcard. Scene shows a view of the Big Flowing Orange and Ben Eastman Family on a Jeep at their Citrus Stand in Sebring, FLA. Postcard is in very good condition with some light wear and is postally used.”

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1947 Jeep Or Tractor Brochure

• CATEGORIES: Advertising & Brochures, Features

Here’s a brochure (Form 471A10) that I missed on eBay last year (and that I’ve never seen).

jeeps-or-tractors-in-the-farm-plan-brochure

Text from eBay ad: “This listing is for a Rare Vintage 1947 Universal Jeep Book titled Jeeps or Tractors in the Farm Plan. This booklet is 17 pages, measures 8×10, made in USA, form 471A10. This book compares using a tractor to a Jeep on the farm. The item “RARE Vintage 1947 Willys Jeep or Tractor Brochure Farm Plowing Comparison Book”” (from this page)

 
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Willys Courtesy Sign New Jersey $675

• CATEGORIES: Advertising & Brochures, Features

I’m not sure how much these signs run these days.

https://southjersey.craigslist.org/atq/d/paulsboro-willys-sign/7053326937.html

“From the 40s! 8 out of ten in quality! We have had this for decades! 675 dollars or best offer.”

wiillys-courtesy-sign

 
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Old Novak Catalog Cover

• CATEGORIES: Features

UPDATE: The location has been identified as “Oceano Dunes SVRA a state park located by Pismo Beach Cal. It is not as open to day as it was back then”.

Ted shared this catalog cover from an ancient  Novak catalog.

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1954 CJ-5 Fire Engine Brochure

• CATEGORIES: Advertising & Brochures, Features

These images of Form W-229-5 are from Troxel.

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December 1954 Kaiser Willys Booster News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Here’s the complete newspaper for the December 1954 issue of the Kaiser Willys Booster News.

Scannable Document Scannable Document Scannable Document

 
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1954 1-Ton Truck Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: The early version of this brochure (form SD-203-4) can be found here.

This form W-203-5 was part of the 1954 family of brochures.

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1954 Cargo Personnel Carrier Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Form W-215-5 for the Cargo-Personnel Carrier was part of the 1954 family of brochures.

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1953-1955 Kaiser’s Attempt to Standardize Marketing

• CATEGORIES: Advertising & Brochures, Features

As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.

Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.

So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.

To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:

1955-01-kwnews-pg8-lores

Note that other brochures mentioned in this Kaiser Willys Newspaper include the upcoming  Jeep in Public Service (24 pages), the Jeep in Industry (24 pages, might have ended up this one?), and the Jeep in Agriculture (unclear to me which this is). I do have the brochure shown in the lower right, but it’s in Spanish. So, we can conclude that those were all published in 1955 (there are no publish dates on them).

Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.

1954-merchandising-material-order-form-lores

Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.

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Form #s for 9 of the brochures in the pic above, and one not included (w-221-6): CJ-5 (W-239-5), CJ-3B (W-201-5), 1 Ton Truck (W-205-5), 4WD Station Wagon (W-221-5) (see W-221-4 here), 4WD Sedan Deliver (W-227-5), 2WD Utility Wagon (M-221-6), Cargo Personnel Carrier (W-215-5), 4WD Field Ambulance (W-228-5), 4WD Utility Ambulance (W-230-5), Jeep Fire Engine (W-229-5), and the Commando Fire Truck (W-240-5).

Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).

1954 Willys 4-Wheel Drive Form W-1772:

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1954 Jeep Specialized Vehicles and Equipment, Spanish Version, No form or document number on the brochure:

1954-los-vehiculos-mas-utiles-del-mundo1

1955 updated version of the Willys Specialized Vehicles and Equipment Brochure (again, does not have a Form #):

jeep-specialized-vehicles-and-equipment-brochure1-lores

1955 Willys Jeep in Public Service, Form W-991-5:

1955 Jeep Vehicles and Equipment Cut Costs, Form W-992-5 (will have better scans of this one soon) … (also discussed in an article here):

1954-willys-jeep-in-industry-brochure4

Here are some of the mailing brochures, but without identifying form numbers, I am not 100% positive these are correct …..

Farmer and Ranchers Best Investment: Whatever You Grow for Profit

1954-w993-5-no-matter-what-you-grow-for-profit-1-lores

Earth Moving Equipment:

1955-earth-moving-equipment-mailer1 1955-earth-moving-equipment-mailer2

Power Producing Equipment:

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Jeep-A-Trench:

1955-jeep-a-trench-mailer1-lores 1955-jeep-a-trench-mailer2-lores 1955-jeep-a-trench-mailer3-lores

Service Station (Mr. Service):

1955-service-station-mr-service-mailer-1

They Go Through: Form W-1765

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By the end of 1955 there was a new round of brochures, but I don’t have the post researched yet, so there will be a delay of a few days.

 

 

 
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1954 Willys Overland 4-Wheel-Drive Brochure

• CATEGORIES: Advertising & Brochures, Features

This 24 page brochure, W-1772, is a little large for my scanner, so I’d put off scanning it. A few days ago I was investigating various large format scanning strategies (bigger than 12″x9″). Below is a test of some free IOS software from Evernote. It’s not perfect, but it sure was quick and I could see using this software when going over old documents at a library, stuff where time is more important than performance.

I might also try one of those new overhead. portable book scanners, though some of these require your computer to provide Admin access, which is a little suspicious (especially since a couple users noted that the unit was causing communications to occur to China).

Anyway, once I get a large format scanner, I’ll get some better scans of this one.

Scannable Document Scannable Document Scannable Document Scannable Document

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