Features Research Archives

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1951 Tool Bar Implements Brochure

• CATEGORIES: Advertising & Brochures, Features

Marked form FS-F514105, this brochure highlights some of the tool bar implements available for jeeps, including the Rotary Lister Planter, the Conventional Moldboard Middle Buster, The Roatry Bottom Middle Buster, the Field Cultivator and the Row Fertilizer Attachment.

Barry Thomas suggests that some or all of these may be ex-newgren items that, following Newgren’s struggles, Willys-Overland began to market and sell under ‘Jeep’. I’m not as versed as some folks on the individual implements, so maybe someone can confirm this?

One thing is clear to me; Willys-Overland did not devote much marketing resources to this sales effort. These brochures are pretty simplistic compared to many other marketing documents of the time. Maybe there was a small team with a tight budget assigned to try to make something happen with this niche of farming and implements?

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1951 ‘Jeep’ Hydraulic Lift

• CATEGORIES: Advertising & Brochures, Features

Unlike the other brochures in this group of seven, this was the only one-page brochure and it lacked a form number.

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Redilite Stick Lighter Willys/Packard/Mack on eBay

• CATEGORIES: Features • TAGS: .

This unusual little lighter is engraved with Willys, Packard, and Mack. Kenneth B. Schleicher ran a dealership out of Lehighton, Pennsylvania, for fifteen years. He passed away in 1984.

View all the information on eBay

Vintage Redilite Stick Lighter KB Schleicher Mack Willys Packard never used”

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1961 ‘Jeep’ Audiovisual Unit Demonstration Video

• CATEGORIES: Features, videos

Chris spotted this wonderful video showing the capabilities of ‘Jeep’ Audiovisual unit. There are lots of great details, including how to use the PTO to power the generator which operates the equipment. So cool! Thanks to Indiana University for preserving this unique film!

If for some reason the video doesn’t work correctly, go here: https://media.dlib.indiana.edu/media_objects/1r66j7359

 
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May-June 1958 Salespower

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?

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1952 4 Wheel Drive Booklet on eBay

• CATEGORIES: Books, Features

Here’s a reasonable price for a circa 1952 4 Wheel Drive Booklet. It appears in pretty good shape. You can see a scan of this here.

View all the information on eBay.

“This is an original 8.25″ x 5.5″ 20-page Willys Motors booklet made for Jeep dealers to help familiarize them with the 4 X 4 features & help sell their vehicles by showing they can go anywhere,anytime,under any conditions.It’s in nice condition with only minor wear on the covers”

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1951 Farm Jeep & Jeep Tractor Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This modest four page brochure was spotted by Maury on eBay along with five other cool brochures which I’ll share over the next few days. They are great brochures at a killer buy-it-now price.

Each of the brochures had consecutive form numbers, from FS-514100 to FS-514105. The brochure below included extra digits at the front: FS-4 FS-514102.

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Feb. – Mar. 1958 Willys Salespower

• CATEGORIES: Advertising & Brochures, Features

I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).

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1942 Photo of Dutch Airmen in a Slat Grille Jeep

• CATEGORIES: Features, Old News Articles

This August 21, 1942, photo in the Nogalas International Newspaper didn’t provide any names, but does make it appear that these airmen are enjoying the ride.

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Runnels-Wiggins Dealer Ads Feb. 1948 – Apr. 1948

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

In November of 1947, a week after the final Caver-Wiggins jeep ad, Runnel-Wiggins began advertising jeeps in the Chronicle Star. The ads only appear to last through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.

Later that year, in December of 1948, Coast Cities Motor Sales announced its status as a new jeep dealer in Pascagoula and began advertising in the Chronicle Star.

Below are some Runnels-Wiggins ads:

November 14, 1947 The Farm Vehicle That Works 12 Months a Year:

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February 06, 1948 Get the Facts and You’ll Get a ‘Jeep’:

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February 13, 1948 Winter Chores are Easier with the Universal ‘Jeep’:

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1967 Ramsey Winch and PTO Brochure

• CATEGORIES: Advertising & Brochures, Features

This Ramsey brochure highlights some of the different Dana 20 PTO options avaialble.

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January 1958 Willys Salespower

• CATEGORIES: Advertising & Brochures, Features

This issue of the Willys Salespower notes multiple fleet sales citing specific vehicles to specific clients.

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1943 Photo of Sicilian Kids Filling a Jeep on eBay

• CATEGORIES: Features, Old Images

UPDATE: Still Available.

(09/25/2019) This scene was part of a Signal Corps News Reel, so there may be film of these kids waving on some internet news reel footage somewhere.

View all the information on ebay

“943 Press Photo Sicilian kids ride American jeep, World War II, Sicily. This is an original press photo. World War II – Sicily. Friendly youngsters crowd themselves into an American jeep, parked on a street in Sicily. Scene is from U.S. Army Signal Corps Newsreel Film. Photo measures 9.25 x 7 inches. Photo is dated 8-10-1943.”

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Caver-Wiggens July 1946 – November 1947

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Just a few updates today…

Jeep dealer Caver-Wiggins began operations in January of 1946 with three people incorporating the company: W. Ed Wiggins, Julius E. Wiggins, and J. B. Caver. Mr. W. Ed Wiggins was President of Pascagoula’s Rotary Club at the time.

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947. Caver-Wiggins also advertised Crosley automobiles in October of 1946 and Kaiser Frazier vehicles in November of 1946.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

Subsequently, in February of 1948, Runnel-Wiggins became the Chronicle Star’s main jeep advertiser. Runnels-Wiggins ads began in February of 1948, then stopped in April of 1948.

Later, in December of 1948, Coast Cities Motor Sales would supplant Runnels-Wiggins as the main advertiser.

Below are some Caver-Wiggins ads:

July 05, 1946 Get a ‘Jeep’:

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July 19, 1946 If you have Tough Jobs … and lots of ’em GET A ‘Jeep’:

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March 28, 1947 The Versatile Farm Vehicle: 

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April 25, 1947 Speed Up Work with the Vehicle that Does More Jobs:

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Bros Rotary Sno-Flyr Snow Blower

• CATEGORIES: Advertising & Brochures, Features

Originally several different posts, this post aggregates some of the Bros Rotary Sno-Flyr brochures.

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This was from circa 1955:

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1954 Photo Mighty Mite & Helicopter on eBay

• CATEGORIES: Features, Mighty Mites, videos

UPDATE: Back on eBay.

(02/29/2020) This photo appears to show one of the prototype Mighty Mites. It’s hood number (179849) is 3 numbers away from another Mighty Mite (179846) that appeared in the press video at the bottom of this post.

View all the information on eBay

“1954 Sikorsky S-56 Helicopter Backing Jeep into Cargo area … Press Photo”

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Here’s the Mighty Mite press video:

 
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Spring 2020 Dispatcher Magazine Now Available

• CATEGORIES: Features

The newest issue of the Dispatcher Magazine arrived at my mailbox. It’s another great issue full of vintage jeep info, including a listing for the “world’s oldest jeep touring company” out of Ouray, Colorado, that is for sale (yes, the owner is considering retirement).

However, the article that really snagged me was Bill Norris’ Maverick article (Thank You Bill!). I now finally understand the Maverick Wagon history (1958-1964) and how some Maverick TV show drama resulted in the 1960-1964 ‘Maverick’ wagons not really being Maverick’s anymore, despite having the Maverick pre-fix. It’s also why some folks are pro ‘1958-1959 were the years that the only true Maverick wagons were produced’, while other folks point to the pre-fix in the years 1959-1964 and argue that any wagons that used the pre-fix are actual Maverick wagons.

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1944 Ad with Jeep for Pan Am Oils, Gas, and Lubricants

• CATEGORIES: Advertising & Brochures, Features

This Pan-Am ad was published in the June 04, 1944, issue of the Chronicle Star. The three-column-wide ad was a large one.

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1943 Photo of Jeep in Deep Mud in Italy on eBay

• CATEGORIES: Features, Old Images

That’s some muddy muck.

View all the information on eBay

“1943 Press Photo Front-Bound Yank Jeep Moves Through Ankle Deep Mud in Italy. This is an original press photo. Italy: It’s tough enough to make headway against a well organized German Army, without mother nature too. A front-bound Yank jeep at home on any terrain, has no trouble moving through ankle-deep mud, but the muck did tend to slow it down. Photo measures 9 x 7.25inches. Photo is dated 11-3-1943.

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Coast Cities Motor Sales Ads in 1949

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

UPDATE: Some updated information and ads.

Coast Cities Motor Sales announced the opening of the Jeep dealership in a December 10, 1948, article in the Pascagoula, Mississippi, Chronicle Star. Subsequently, for eleven months, from December 1948 through October 1949 they published ads in the same paper.

Later, In May of 1950, a new seller, Jackson County Motor Company, appeared. Perhaps, not coincidently, Jackson County Motors launches on the same highway (HWY 90) as Coast Cities Motor Sales had been located.

Prior to Coast Cities Motors Sales. jeep dealer Caver-Wiggins advertised from July 1946 to November 1947 in the Chronicle Star. Subsequently, in a corporate restructuring, Runnel-Wiggins became the main seller/advertiser. Runnel-Wiggins ran ads from November of 1947 through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.

After April, the next Jeep ad for 1948 was the December 10th, 1948 ad by Coast Cities Motors. Whether Coast Cities Motor Sales was related to the previous dealer isn’t clear, as they were located in a different places.

Below are some Coast Cities Motor Sales ad example:

December 17, 1948  & January 07, 1949: Pascagoula’s New Dealer For The World’s Most Useful Vehicles
(The ad shown is actually the January 07 ad. The December 17, 1948, ad has only minor text differences from the January ad. This is a long one-column ad, so it’s been chopped to better fit the page)

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January 14, 1949: Announcing … Another Home for the World’s Most Useful Vehicles

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January 24, 1949: Launch of Coast Cities Motor Sales

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February 11, 1949: One Farm Vehicle You Can Count on in Any Weather

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1944 Jeep Illustration by Steven Pescayne

• CATEGORIES: Artists/Drawings, Features

This illustration was donated to the University of Toledo. It was drawn by Steven Escayne while was serving in Italy in 1944.You can see a few other illustrations by Steven drawn during the war in the Library’s collection here. Another website, https://toledosattic.org/exhibits/war-in-their-own-words also has some drawings by him.

 
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Photos of General Mark Clark in Italy

• CATEGORIES: Features, Old Images

UPDATE: The bottom photo from 1943 was available on eBay in 2017. Here’s another one, this time from 1944, that is on eBay.

View all the information on eBay

“1944 Press Photo General Mark Clark & officers ride jeep in Rome During WWII. This is an original press photo. World War II – Italy (Entry into Rome). In three-star jeep, Lieutenant General Mark Clark (left front), fifth army commander, rides through a Rome street June 5, day after Allies captured the city. In rear seat are Major General Alfred M. Gruenther (left), Clark’s chief of staff, and Major General Geoffrey Keyes, second corps commander. St. Peter’s cathedral is in background. Photo measures 7.5 x 10.5 inches. Photo is dated 6-5-1944.”

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From a 2017 eBay auction: “1943- Lieutenant General Mark Clark, Commander of the Allied Fifth Army in Italy, reviews beachhead battlefronts near Anzio from a jeep with Army officers during an inspection tour.
Photo measures approx. 6 1/2″ x 8 1/2”

View all the information on eBay

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1963 Western Snowblower Brochure

• CATEGORIES: Advertising & Brochures, Features

Has anyone ever seen one of these Western Snowblowers mounted to a jeep?

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Western also produced wrecker setups as well (Pics from a 2015 eBay auction):
This brochure highlights the Western WC-3 Cranes for the FC, Jeep, and Jeep Truck.

“Up for Auction is a Rare and Amazing Western Wreckers for Willys 4WD Vehicles Jeeps-Jeep Trucks-Forward Control Trucks-3 Ton Cranes Brochure there are 2 pages in very good condition.”

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1942 Photo of Jeep on Guadacanal Airfield on eBay

• CATEGORIES: Features, Old Images

Cool press photo.

View all the information on eBay

“1942 Press Photo US marines drive jeep on Guadalcanal air field in World War II. This is an original press photo. World War II – Solomons – Marines in jeep ride across Japanese-built airfield on Guadalcanal, one of Solomons seized by US forces. American planes were using base soon after Marines landed Photo measures 9.25 x 5.75 inches. Photo is dated 08-30-1942.”

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1948 Roy Rogers Film: Night Time in Nevada

• CATEGORIES: Features, videos

Kevin mentioned the film Night Time in Nevada the other day, noting it showed a CJ-2A pulling a trailer. Well, it does’t just pull the trailer, it races through the desert with the trailer at one point. Oddly enough, the sound effects at that point in the film make it sound like the jeep and trailer are swerving with screeching tires on streets rather than on a sandy trail dual-track trail.

The Jeep-trailer scene begins about the 12:46 point.

IMDB: https://www.imdb.com/title/tt0040644/
The IMCDB does not have a page or pics related to this movie title