Features Research Archives

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1991 ‘The First 50 Years’ Jeep Press Packet

Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.

Here’s the front of the packet:

jeep-pr-packet-04

These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).jeep-pr-packet-05

I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:

jeep-pr-packet-06

Here’s how the binder looks when opened. The jeep history starts at the page in the middle.

jeep-pr-packet-07 jeep-pr-packet-08 jeep-pr-packet-09 jeep-pr-packet-10 jeep-pr-packet-11 jeep-pr-packet-12 jeep-pr-packet-13 jeep-pr-packet-14 jeep-pr-packet-15

Under the last page of the jeep history is a holder for all the photos and other documents:

jeep-pr-packet-16

Here are two 1990s press releases (I only took photos of the front pages):

jeep-pr-packet-17

These are two 1980s press releases:

jeep-pr-packet-18

The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:

jeep-pr-packet-19

The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).

jeep-pr-packet-20-lores

 
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1956 DJ-3A Press Photo on eBay

• CATEGORIES: DJ-3A, Features, Old Images

Great DJ-3A press photo.

View all the information on eBay

“This is an original press photo. Autos-Willy’s. Willys Jeep Dispatcher, above, designed for light delivery work particularly in congested traffic areas, is now being introduced by Willy’s Motors, Incorporated. Highly maneuverable and economical to operate, the Dispatcher is offered in a hardtop model (illustrated) a convertible canvas soft-top, and a basic open model. All models are powered by the Jeep four-cylinder 60 horsepower engine.Photo measures 10 x 8.25inches. Photo is dated 6-3-1956.”

1956-06-03-dj3a-press-photo1

1956-06-03-dj3a-press-photo2

 
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1953 Photo and Article from a Jeep Playday

• CATEGORIES: Features, Old News Articles, Racing

This photo and article appeared in the July 09, 1973, issue of the Longview Daily News. I don’t remember the Road Rebels Jeep Club nor can I remember its insignia. The tow bar on the front suggests this jeep was likely a trail and race jeep, if not also a road jeep. It was common to see the family jeep show up at races into the early 1980s. It doesn’t take too many breakdowns of the family jeep while racing to convince owners to build race-only jeeps.
Clipping from Longview Daily News - Newspapers.com

“A hearty crowd turned out for the Jeep Play Day put on by the Road Rebels Jeep Club this weekend in conjunction with Kelso’s Hilander Summer Festival. The unidentified driver has all four wheels slinging mud, sand and water during his run over the course. Photographer Dave Fox captured the action with a camera setting of f16 at 500th of a second, which is considerably slower than the speed he used to get out of the way.”

Clipping from Longview Daily News - Newspapers.com

 
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Four CJ-5-oriented Questions

• CATEGORIES: Features, wanted

Four CJ-5 Questions for you all:

  1. Anyone know when (month/year or vin) that the CJ-5 switched from the side tank to the rear? I’ve seen dates between mid 1970 through early 1972.
  2. Similarly, when was the PTO draw bar dropped (month/year or vin)?
  3. When did the CJ-5 spare tire mount move from the side to the back (month/year or vin)?
  4. When was JEEP changed to Jeep on the side of the CJ-5 cowl (month/year or vin)? (somewhere on eWillys I’ve answered this question, as I remember doing the research, but now I can’t find it!)
 
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October 1948 Willys Truck Brochure

• CATEGORIES: Advertising & Brochures, Features

This 1948 Willys Truck brochure is dated October 01, 1948, and highlighted the five different models of trucks available for purchase.  These scans were posted to the oldcarmanualprobject.com website by Eddy Jeijer.

1948-10-01-jeep-truck-brochure-autominded1 1948-10-01-jeep-truck-brochure-autominded2 1948-10-01-jeep-truck-brochure-autominded3 1948-10-01-jeep-truck-brochure-autominded4

 
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March 1948 “4-Wheel-Drive Power” Ad

• CATEGORIES: Advertising & Brochures, Features

This “4-Wheel-Drive Power” advertisement appeared in the March 1948 issue of the Farm Journal.

1948-03-farm-journal-4-wheel-drive-power-ad-lores

 
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Kelly Manufacturing’s 23-Series Tops

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Sometime in the early 1960s, Kelly Manufacturing altered the design of its angular full and half hardtops. The new tops eliminated some of the horizontal bevels and the flat back design for a slightly more elegant design; but, the tops did retain the angled top-side that was so recognizable (As I don’t have much knowledge on any interior changes, this post will stick to the major exterior differences) (See Kelly’s connection to Beck and Kemco and an early Kelly brochure) (Also see CJ-3B page Beck and Kelly histories)

Interestingly enough, Kelly branded the Flatfender  tops as 23-series, but not the CJ-5 tops. Here’s a 1962 Kelly brochure that highlights a wide variety of the rear-angled design for both the CJ-5 and the flatfenders, along with the model numbers:

1962-08-01-kelly-cabs-safari-cab-brochure2 1962-08-01-kelly-cabs-safari-cab-brochure3 1962-08-01-kelly-cabs-safari-cab-brochure4

To make the differences more clear, let’s take a look at the early Kelly design (these early hardtops were also marketed by the Berg’s as JeepKing hardtops). Notice the horizontal bevels along the driver’s side rear and on the rear latch. Also note the flat vertical back of the hardtop.

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3D Jeep Puzzle on eBay

• CATEGORIES: Features, toys

This tiny 3D Jeep puzzle reminds me of a wooden one I have. This plastic version is currently priced at $39.

View all the information on eBay

“This JEEP keychain puzzle was made by J&L Randall company in UK in the early 50s. It comes with its original card which has the solution on the back. The card has a punch through or tear top middle and some bending’folds.

The 2 holes punched in the center of the card were used to attach the puzzle onto the card with a rubber band.

The puzzles are all complete, unbroken and in very good to excellent condition with any exceptions clearly specified.”

jeep-3d-puzzle01

jeep-3d-puzzle4 jeep-3d-puzzle3 jeep-3d-puzzle2 jeep-3d-puzzle1

 
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BOOK: The Mystery in The Jeep by Ernie Rydberg

• CATEGORIES: Books, Features

Free-lance writer Ernie Rydberg wrote the Mystery in The Jeep, one of at least eleven books, hundreds of short stories, screen plays, and more over his lifetime (1901-1990). I’ve ordered an inexpensive copy of the book and will report on it when I get a chance.There’s a first edition of the book on eBay for $63.74 and another edition on Amazon for only $19.

According to the synopsis from Goodreads.com, “A pretty librarian helps two high school students, Lefty and Gloria, track down a gang of diabolical confidence men. Their clue is a book, which starts them on the track of illicit real estate deals and other unsavory enterprises.”

Here are two examples of the book cover:

1959-the-mystery-in-the-jeep2 1959-the-mystery-in-the-jeep1

 
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1950 Sunset Fishing Line and Twine Contest Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

In May of 1950, Fishing Line and Twine sponsored a contest that is described in the Field and Stream ad below . The grand prize consisted of a Willys-Overland Station Wagon, Trailorboat, Harris Trailer, 7 1/2 h.p. Marting outward motor, My Buddy tackle box, Hodgman wader, Montague rod, Ocean City reel, set of Voo Doo Lures, and a spool of Sunset fishing line.

To win the contest, a person simply had to write down their favorite fishing ‘tall tale’ in 150 words or less and send to the Sunset Line and Twine, located in San Francisco. There were 22 weeks of weekly prizes and then the five top prizes.

View all the information on eBay

“1950 Print Ad Sunset Fishing Line Willys Overland Station Wagon Contest”

1950-05-field-and-stream-fishing-contest-willys-wagon

 
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BOOK: The Mystery of the Amphibious Jeep

• CATEGORIES: Books, Features

Author Paul Moxham, an Australian writer, has published The Mystery of the Amphibious Jeep on Kindle. At 4.61 stars on Goodreads, it seems to be a popular kids story. Where the referenced ‘jeep’ is a Ford GPA SEEP or a DUKW (or something else), isn’t clear. Given the author’s Australian background and Australian Ben Carlin’s fame, I’m leaning towards it being a GPA.

the-mystery-of-the-amphibious-jeep

According to the synopsis on Goodreads:

“After meeting an American adventurer who is travelling around the world in an amphibious jeep, the Mystery Kids invite him to spend the evening at Rose Cottage. However, the night has barely began when the jeep is stolen by two men.

What do the men plan to do with the jeep? Who are the stowaways? Why does the jeep go round in circles?

Set in 1950’s Britain, this adventure story will suit anyone who enjoys Nancy Drew, the Hardy Boys or the Famous Five”

 
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Pat Brady, Dale Evans & NellyBelle Slide on eBay

• CATEGORIES: Features, Old Images

UPDATE: Thanks to Colin for the corrections

Great photo of Roy Rogers Pat Brady at the helm of NellyBelle with Dale Evans beside him.

View all the information on eBay

roy-rogers-nellybelle-negative

“For sale is this original and vintage slide, Roy Rogers in Nelly Belle Willys Jeep in early 1950’s

The first number in the listing title is the year the slide is from.

Slide Brand: red border Kodachrome from the early 1950’s”

 
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Monarch Airlines Rental Willys Jeep Wagons

• CATEGORIES: Features, Postcards

There’s a neat postcard from what I believe is the late 1940s that shows a line of Willys Wagons ready to be rented by passengers of Monarch Airlines. a regional carrier based in Colorado. This postcard is available on eBay:

View all the information on eBay

“Post card shows a great SHOT OF ABOUT A DOZEN NEW WILLY’S JEEP STATION WAGONS AT STAPLETON AIRPORT IN DENVER, COLORADO.”

1940s-monarch-lines-willys-wagon-postcard1 1940s-monarch-lines-willys-wagon-postcard2

My guess is that the idea for the wagon rentals coincided with the introduction in early 1949 of Monarch Airlines’ “family-fare” program, as reported in the February 11, 1949, issue of the Daily Sentinel out of Grand Junction, Colorado. The head of the family paid full price for a ticket, while the remaining family members could fly at half-price. Unfortunately, I have been unable to find a news report that confirms when the wagons were purchased for rental.

Below are two subsequent newspaper ads highlight the program:

May 20, 1949, ad in the Daily Sentinel, Grand Junction, Colorado

May 20, 1949, ad in the Daily Sentinel, Grand Junction, Colorado

April 08,, 1949, ad in the Daily Sentinel, Grand Junction, Colorado

April 08,, 1949, ad in the Daily Sentinel, Grand Junction, Colorado

 
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1954 KW Truck Brochure SD-203-4

• CATEGORIES: Advertising & Brochures, Features

This is the early 1954 version of truck brochure with the KW stamp, form SD-203-4. It’s the only example I’ve been able to find. The subsequent version, form W-203-5, with a green theme is more commonly found online.

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1954-form-sd-203-4-truck-brochure3 1954-form-sd-203-4-truck-brochure4

 

 
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April 1948 “Put Jeep Power to Work on Your Farm” Ad

• CATEGORIES: Advertising & Brochures, Features

This April 1948 “Put Jeep Power to Work on Your Farm” advertisement appeared in the Country Gentleman magazine. It also appeared in the May 1948 issue of the Farm Journal.

There’s one of these ads for sale on eBay

1948-12-country-gentleman-put-jeep-power-to-work-ad-lores

 
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1960s Lockeed Mavericks 4WD Club Sticker on eBay

• CATEGORIES: Features, Old Images

This is an original 8″ diameter sticker from the Lockeed Employees Recreation Club (LERC), located in Burbank, California. I don’t know how many jeep clubs were formed out of Lockeed, but there were several Seattle area jeep clubs with members from Boeing (the Wandering Willys Jeep Club was one).

View all the information on eBay

1960s-lockheed-brubank-LERC-club-sticker

“ONE 8” VINTAGE “MAVERICKS” 4WD CLUB VEHICLE
STICKER – LOCKHEED, BURBANK, CA – Circa 1968

★ 52 Year Old Never-Used Ephemera ~ Outdoor Sticker for Vehicle Front Quarter Panel ★

• Very, very rare collectible Lockheed, Burbank, CA ephemera! In fact, this is probably the only one left in the world!

• One (1) VINTAGE ORIGINAL “MAVERICKS” FOUR WHEEL DRIVE CLUB 8″ VEHICLE EMBLEM STICKER from the Lockheed Employees’ Recreational Club (L.E.R.C.) in Burbank, CA circa 1968. Never used. Still has it’s original kraft paper backing (for peel-&-stick) in very nice condition.

Age:
About 52 Years Old (although it has never been used, the adhesive is not guaranteed due to item’s age).
Original Use:
Typically these were placed on the 4WD vehicle’s front quarter panel to identify club membership.
L.E.R.C. = “Lockheed Employees’ Recreational Club” originally on Empire Road, Burbank, CA in the 1970’s.
Size:
About 8″ in diameter (see photo with measuring tape).
Note:
The ink on this decal is very heavy, almost with a brush texture (see photo #11), to be robust for outdoor use back in the day.
Details:
Has been stored in a file cabinet for about 40 years.

This is the ONLY one on eBay.

Very rare collectible Lockheed, Burbank, CA ephemera!

• Quote from the January 1968 Mavericks BULLHORN newsletter, the description of a four wheel drive club —”A bunch of damn fools driving out across the desert in a wide variety of corrupted vehicles looking for a place they can’t go so they can.” From back in the days when Joe Mokracek & Doug Carter were club presidents.

 
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Christmas Card Photo w/Jeep on eBay

• CATEGORIES: Features, Postcards

Steve spotted this family Christmas Card that included a jeep. Interesting enough, the body already has mods to it, the step area in particular.

View all the information on eBay

“1
VINTAGE
PHOTOGRAPH TYPE CARD
1950’S-60’S ERA?
MIGHT BE BY BROAD RIPPLE, INDIANA?”

christmas-card-family-jeep

 
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1951 “4-Wheel Drive Takes You There” Brochures

• CATEGORIES: Advertising & Brochures, Features

In 1951 Willys-Overland launched a “4-Wheel Drive Takes You There brochure” for the Willys Wagon. Subsequently, there appear to have been two additional versions of the brochure, numbered differently, but with seemingly no additional substantive text changes. Each form folds out to a 17″x11″ large format brochure.

The first example of this brochure is burdened with an unusually long form identifier: Form 4X4735W-M1-100M, a number which leverages the wagon-model-type (4x473SW) as part of the numbering system.

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure1-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure2-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure3-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure4-lores

This second version of the brochure is available on eBay. Given the grille style doesn’t change for this iteration, I can only assume that this version of the brochure was also printed in 1951. It has the updated form name of 4X4735W-M2-100M-251. It is possible the “251” at the end of the form number means it was printed in February of 1951.

1951-4X473SW-M2-100M-251-4-wheel-drive-takes-you-there-wagon-brochure1

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Photos of the Boyerstown-built 2wd Delivery Van

UPDATE III: A new reprint of the late 1950s Boyerstown-built Delivery Van is on eBay:

View all the information on eBay

“NICE  QUALITY LARGE  11 X 17  REPRINTED PICTURE”

boyerstown-package-van-photo

====================

UPDATE II: Mike shared a pic of a Boyerstown van from an ebay auction circa 2004.

boyertown-van

UPDATE: In 2012 there was a press photo of the front of the van for sale.

1958-boyerstown-jeep-van

2012 Post: “Jeep Utility 1959 4 x 2 Truck Photo Reprint w. Boyertown Body”

 
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1963? CJ-3B Aiea, Oahu, HI No Price

• CATEGORIES: Features

Given the Willys stamps, this 1963 is more likely a 1962 or earlier.

https://honolulu.craigslist.org/oah/cto/d/pearl-city-1963-cj3b-willys-jeep/7162108148.html

“1963 CJ3B WILLYS JEEP ORIGINAL 4 CYL,ORIGINAL PAINT,99.9 RUST FREE RUNS GREAT
HARD TO FIND A JEEP IN THIS COND ON THE ISLAND CALL”

1963-cj3b-oahu-hi0

1963-cj3b-oahu-hi1

1963-cj3b-oahu-hi2

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WWII Windshield Defroster Shelby, NC $70

• CATEGORIES: Features, Parts

Mark spotted this one for $70.

https://charlotte.craigslist.org/pts/d/shelby-original-willys-mb-ford-gpw/7147478940.html
“Original Willys MB Ford GPW Dodge Truck Defroster in Unused Condition. Complete 6volt defroster kit. Great display item for a vintage Jeep or Truck. Would probably work but recommend for display due to its age. Pick up in Western NC. Unable to ship.”

defroster-nc-2

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Revolution in Pleasantville Video

• CATEGORIES: Features, videos

(No updates for Sunday … Have a great 4th!)
Check out Barry Thomas’ long awaited video from 1948 called Revolution in Pleasantville, presented by the Newgren Company and the Monroe Auto Equipment Company. There’s some great vintage footage! Thanks to Barry and to Clint Dixon for doing the research to locate this and provide context for the “Revolution” campaign!

At around the 5:52 point in the video watch as two jeeps roll out of the factory. Then, the camera angle switches and three dark colored jeeps roll past the camera, as if they were rolling right out of the Willys-Overland factory also. However, the first two are ‘lefties’, while the third has a standard setup.

https://www.farmjeep.com/revolution-in-farming/

still-photo-revolution

In this still shot from the video you can see a CJ-2A with a Worman hardtop in the window of the dealership.

 

 
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Spokane’s Sandifur Motors Willys Distributor

• CATEGORIES: Features, Old Images, Old News Articles

UPDATE: Additional content has been added about Sandifur Motors.

Originally established in 1937, the Sandifur Motor Company out of Spokane, Washington, was operated by Charles and C. Paul Sandifur. Brothers and business partners, by 1938 the two men were involved in taxi cabs, used cars, life Insurance, and other business pursuits in the Spokane region.

The Sandifurs became a Willys distributor in the autumn of 1945 soon after the launch of the CJ-2A. An ad in the October 21, 1945, issue of the Spokesman Review confirms this.

1945-10-21-spokesmanreview-sandifur-ad

October 21, 1945, ad published in the Spokesman Review

As best as I understand it, being a distributor meant Sandifur Motors could both sell jeeps and signup other dealers.

The company seems to have followed the standard line of advertising, as this 1947 farming ad shows:

Clipping from The Spokesman-Review - Newspapers.com

As we’ll see in a moment, Sandifur was successful at selling jeeps, but I can’t imagine CJ-2A was very practical for farming in the Spokane region, in part due to the size of the farms. For example, my maternal grandparents obtained a 160 acre farm 35 miles southeast of Spokane on the small banks of Fighting Creek, Idaho, a place they won in a lottery around 1910, then secured by homesteading. In the 1920s they founded the local Fighting Creek store and operated one of the first phones in the area (we still have some of the books that documented the calls). They also made money logging the local forest and, after WWII, electrifying the area. Had they thought a jeep was practical, I believe they could have afforded to purchase one. Instead, they preferred to use tractors.

My family’s decision to abstain from buying a jeep did little to slow the success of Sandifur Motors. It’s possible the company was doing better selling wagons and trucks versus CJ-2As. I could imagine four wheel drive versions of the trucks and wagons being very handy navigating the endless forests and deserts of the Inland Empire area. This may also explain why both long-wheel base CJ-2As (likely the CJ-2Ls) and CJ-2As with 6ft extended beds were available for sale from both Spokane and Montana dealers (more on this in an upcoming post).

Here’s a 1949 ad promoting the wagon:

Clipping from The Spokesman-Review - Newspapers.com

October 17, 1949, Spokesman Review

Whatever the company was selling, it was selling enough of them to justify new digs. In early 1951, the Willys dealer moved from its original location at W419 3rd Avenue, to W228 2nd Avenue in downtown Spokane:

1951-02-27-the-spokesman-review-sandifur-motors-new-location-lores

February 27, 1951, in The Spokesman Review

Continue reading

 
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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

1953-cj3b-form-no-number-facts-about-the universal-jeep1-lores 1953-cj3b-form-no-number-facts-about-the universal-jeep2-lores

This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

1954-form-kw-1702-cj3b-jeep-makes-its-road1-lores 1954-form-kw-1702-cj3b-jeep-makes-its-road2-lores

This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

1954-form-kw-1703-cj3b-oil-industry-brochure1-lores

Continue reading

 
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1942 Photo Soldiers Preparing For Mustard Gas

• CATEGORIES: Features, Old Images

I can only imagine how awful those suits were to wear in the California desert, even in March. My wife tells me that even the modern-day chemical warfare suits are terrible.

View all the information on ebay

“SOMEWHERE IN CALIFORNIA —  Even deadly mustard gas holds no qualms for these soldiers in the chemical warfare service who are ready to fight poisonous, skin-burning gas by wearing clothes–treated in a secret solution–which resist and neutralize any dangerous vapor. They’re shown here decontamination a jeep which was sprayed with mustard gas. 03-19-42”

1942-03-19-chemical-warfare1 1942-03-19-chemical-warfare2