Features Research Archives

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1945 Life Magazine Superglue Example

• CATEGORIES: Features, Magazine • TAGS: .

This photo from the March 05, 1945, issue of Life Magazine shows a jeep being used as a guinea pig for a superglue test.

1945-03-05-life-magazine-superglue-lores

 
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French La ‘Jeep” Universelle Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, International

This approximately 5″ x 7″ ad is a pretty reasonable price given it’s shipped from France.

View all the information on eBay

“REAL ADVERTISING
FROM A PERIOD MAGAZINE
format 13x18cm approximately”

french-la-jeep-universal-ad

 
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‘Jeep’ Parts • Service Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

Bill’s got this sign for sale. It’s got some damage.

View all the information on eBay

jeep-parts-service-sign

“VINTAGE JEEP WILLY DEALERSHIP ADVERTISING SIGN Kaiser AMC PARTS SERVICE. Condition is Used.

Check out this great dealership sign salvaged from an old garage. The sign is 18” x 24” and would have been part of a lighted sign in a metal frame of some sort. This auction includes (1) plastic printed Jeep sign as shown.

See the pics. The sign is cracked and has some pieces missing from the top left corner. While damaged, it does not detract from the coolness of this piece. The color is vibrant, and the graphics are bold.

Build a frame/box for it, and put some LED strip lights behind it and hang it on your wall for a cool effect.”

 
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1969 Vagabond Adventures #1 on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , .

UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.

View all the information eBay

This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.

“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”

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1961 Motor Trend Article on the New CJ-5

• CATEGORIES: Features, Magazine, Old News Articles

Bob Ames, the author of this September 1961 article in Motor Trend, described his time in a CJ-5 as a “rump” ride.

1961-09-motor-trend-driving-willys-cj5-1-lores 1961-09-motor-trend-driving-willys-cj5-2-lores

 
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March 1949 ‘Jeeps’ say “Can Do” to Tough Jobs Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the March 28, 1949, issue of Time Magazine.

View all the information on eBay

1949-03-28-time-magazine-jeeps-can-do-ad

 
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Berg Truck Jeep Parts Magazine(?) Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

Given the page number of “78”, I’d guess this ad was in a magazine of some kind. I’m not sure if it was a pre-Berg-catalog ad or just part of its advertising strategy.

View all the information on eBay
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Ride-the-Ducks DUKWs to be Auctioned in July

• CATEGORIES: Features

Blaine share this auction of a series of Ride-the-ducks DUKWs (and DUKW-like vehicles) to be auctioned in July. As the video below demonstrates, Ride-the-Ducks was a huge tourist attraction until 2015 when one of the DUKWs suffered a mechanical failure, careened across aurora bridge traffic into bus, then teetered on the edge of the bridge (hanging over a spot is pretty close to my aunt’s houseboat on Lake Union). The accident and the resulting litigation doomed the company, resulting in it declaring bankruptcy in April of 2020.

https://www.murphyauction.com/Auction/Details/8254

Here’s one of the vehicles that’s being auctioned:

OLYMPUS DIGITAL CAMERA

 
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1954 Jeep Calvcade Visits Austin, Texas

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

Two articles in the Austin American shared the news, both with a photo,that a calvacade of jeeps would be visiting Austin, Texas, Calvacades were also planned around the world for 1954, with jeeps visit 25 countries outside the United States.

This first article appeared in the April 21, 1954, issue of the Austin American-Statesman and featured a CJ-3B fire jeep:

1954-04-21-austin-american-texas-jeep-cavalcade-lores

This second article appeared in the April 22, 1954, issue of the Austin American-Statesman and featured a CJ-3B climbing a vertical wall:

1954-04-25-austin-american-texas-jeep-cavalcade-lores

 
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1956 Koenig Brochure for the DJ-3A Dispatcher

• CATEGORIES: Advertising & Brochures, DJ-3A, Features

This was a surprising find. Bulletin 256 by Koenig touted add-ons for the DJ-3A. I can’t imagine many DJ-3A owners purchased a winch. I can’t think of any DJ-3As that I’ve seen with a body extension either.

1956-bulletin-256-koenig-dj3a-brochure1-lores 1956-bulletin-256-koenig-dj3a-brochure2-lores

 

 
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Jeep Funny Cars Article

• CATEGORIES: Features, Racing

The website carver.wicklocal.com did a post about Jeep Funny cars, referencing the ‘godfather’ of jeep funny cars Ed Length, from Long Beach California (a name unknown to me, but then I haven’t followed the jeep funny car circuit).

https://carver.wickedlocal.com/news/20200525/cars-we-remember-those-wild-incredible-jeep-funny-cars-and-first-ever-consumer-jeep

The writer manages to dodge a reader’s question about what company made the first jeep (my nod is to American Bantam of course); instead the author references the first consumer jeep.

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The “Secret Weapon” built by Ed Length and driven by Bob Wolford.

 
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December 1959 Only 4-Wheel Drive ‘Jeep’ Vehicles Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

Another ad that includes the “billions of miles of service” phrase. This ad appeared in the December 1959 issue of Successful Farming.

View all the information on ebay

1959-12-successful-farming-jeep-ad

 
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February 1947 “Yes You Can” Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This February 1947 ad promises the farmers can use Hydraulic-LIft Implement with the Universal ‘Jeep’.

View all the information on eBay

“THIS IS A LARGE ORIGINAL 1947 ADVERTISEMENT FOR THE UNIVERSAL JEEP THAT YOU CAN USE ON HYDRAULIC LIFT IMPLEMENTS, MANUFACTURED BY WILLYS-OVERLAND MOTORS IN TOLEDO, OHIO. AD IS IN GREAT CONDITION AND HAS EXCELLENT GRAPHICS. AD MEASURES 12 7/8″ X 10″.”

1947-02-yes-hydraulics-ad-pg17-2

 
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M-38A1 Marx Jeep in Box Lexington, KY $125

• CATEGORIES: Features, toys

Tom spotted this toy for sale on Craiglsist. Another of these toys and box sold for $118 (plus an 18% buyers premium). A different version of this toy came with a search light (and sold in 2018 for $92).

https://lexington.craigslist.org/tag/7122225611.html

“Made for Marx Buddy Charlie, GI Joe, and other 1/6 scale figures.
Jeep is in extremely good condition. Box in very good condition with cardboard inserts. Only real box damage is on a end flap. Tear on corner.
$125 firm.”

m38a1-marx-buddy-jeep-box1 m38a1-marx-buddy-jeep-box2 m38a1-marx-buddy-jeep-box3 m38a1-marx-buddy-jeep-box4

 
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1952 Article “The World’s Most Versatile Car”

• CATEGORIES: Features, Magazine, Old Images, Old News Articles

In the January 14, 1952, Newsweek put out an article about the jeep’s versatility. There are some interesting tidbits, such as the Chinese’s nickname for the jeep was “the vehicle of 10,000 capabilities”. The jeep was used to spear barracudas in the Virgin islands, play tag in Yakima, ski via jeep-joring in New England and Ontario, Canada,, and in Burma it was claimed that a jeep was once used to pull an elephant’s tooth.

1952-01-14-newsweek-worlds-most-versatile-car1-lores

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1952-01-14-newsweek-worlds-most-versatile-car3-lores

1952-01-14-newsweek-worlds-most-versatile-car0-loresThis photo and caption was also included in a seemingly random area of the magazine, despite the fact that the same image appeared within the article.

1952-01-14-newsweek-worlds-most-versatile-car4-lores

 
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The Sport of Jeep-Joring

• CATEGORIES: Features

UPDATE: More articles and better images have been added.

Originally published in November of 2014: Winter time means snow and ice for many folks. For people with jeeps, it means time to break out the skis, tow-rope and jeeps for some jeep-joring. Just mount yourself on some skis, tie the rope to the jeep, give a driver thumbs up and you’ll be jeep-joring behind a jeep like several generations before you. After all, how dangerous could it be?? **disclaimer: if you decide to do this and get hurt, this was not my idea. I’m only reporting it ….

Ski-Joring has been around for hundreds of years, though whether it started in Asia or in Europe is less clear.

When did jeep-joring begin? There’s evidence it was occurring as early as the winter of 1946-1947, in Ontario. These three articles suggest that the sport continued for at least seven years. The Violet Grafton image below made the rounds in a large number of papers.

Clipping from St. Joseph News-Press - Newspapers.com

Most of the Violet Grafton images were long and narrow, but this one was cropped differently:

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January 29, 1948, issue of the Chicago Tribune. Violet Grafton from Greenwich, Connecticut, is pictured.

 

 
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August 1954 Ad “How Willys Versatile Vehicles …” on eBay

• CATEGORIES: Advertising & Brochures, Features

This two-page ad was published in the August 1954 issue of Fortune Magazine. It’s titled, “How Willys Versatile Vehicles Help Your Management Cut Costs”.

View all the information on eBay

1954-08-fortune-mag-how-willys-versatile-vehicles-help-ad-lores

 
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VEEPSTER Builder’s Guide and Assembly Manual

• CATEGORIES: Books, Documents, Features

This 48 page VEEPSTER Builders Guide & Assembly Manual was listed on eBay the other day. It’s a detailed document on how to build a VEEPSTER with the kit supplied by Sun Valley Autotech. There’s no date on it. Learn more about VEEPS, Scamps, VEEPSTERs and eVEEPSTERs here.

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Continue reading

 
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2020 Southwest Ohio FC Gathering & Swap Meet

• CATEGORIES: Event, Features

Roger Martin still plans on holding the 6th Annual Southwest Ohio FC Gathering & Swap Meet July 24, 25, 26 at his property in Waynesville, Ohio. He recently bought some more FCs and plans on selling a few of them. So, if you are looking for an FC, it might be worth your time to visit his event. More on the FCs for sale later.

roger-sw-ohio-gathering-fc2020

 
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Glenn M. Rogers, Morrison, Newgren Snowplow

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This is an a rewrite of a couple different brochures to document the snow plow and scraper relationship between the Glenn M. Rogers Company, the Morrison Railway Supply Company, and the Newgren Company.

I believe Morrison manufactured the Snowplow and Scraper based on a Rogers design and the completed item was marketed through the Newgren Company. As I’m no expert on these plows, or the relationship between these companies, this is all conjecture based on the brochures.

Here are several different brochures through the years and a couple Sno-Dozer data plates at the very bottom. This first brochure shows the Glenn M. Rogers company marketing the snow plow. This 1948 brochure does not mention the Morrison company.

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In this brochure, also from 1948, it appears Newgren is offering a Roger’s plow setup that’s been combined with Monroe hydraulics (with three different hydraulic options no less).

newgren-morrison-snow-plow-lores1 newgren-morrison-snow-plow-lores2

There’s no date on this brochure, but in it Morrison is now credited with the manufacturing of the Rogers design, with Newgren still marketing the package. There’s no mention of the hydraulic options. I am leaning towards this being a circa 1949 – 1951 brochure. This brochure may have introduced the “Sno-Dozer” brand name.

morrison-built-rogers-snow-dozer1

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June(?) 1952 Ad for the Hydraulic Lift on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the June or July 1952 issue of Country Gentleman.

View all the information on eBay

1952-06-country-gentleman-hydraulic-lift-lores

 
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August 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

Like the April issue, this issue includes a variety FC and Surrey images.

Photos Photos Photos 1960-08-jeep-news4-lores PhotosThe March 1956 Issue of Popular Science included a small story of a CJ-2A with a Gutter-Vac installed. It was used in Washington, D.C.

1956-03-popular-science-gutter-vac-cj2a

 

 
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Early 1940s Turner Specialized Equipment

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Thanks to Mark we have some background information on the Turner Manufacturing Company: https://www.statesville.com/opinion/o-c-stonestreet-a-closer-look-at-mr-c-h-turner-and-turner-manufacturing-company/article_d376cc29-de76-591c-bcad-62e719909ca6.html.

I’ve also added to the post with some wood working equipment that was also offered by the Turner Manufacturing Company of Statesville, North Carolina.

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The Turner company offered a variety of other wood options as well according to the Special Equipment brochure index:

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As the original post indicated, Turner produced hay balers as well.

turner-vintage-hay-baler-brochure-lores

This turner hay baler has some similar elements, but isn’t example the same:

 
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El Jebel Jeep-atrol License Plate on eBay

• CATEGORIES: Features

This is really cool … expensive, but cool. Thanks to Steve for sharing it with us.

View all the information on eBay

“This listing is for one Vintage EL JEBEL JEEP PATROL Denver Colorado License Plate Topper Attachment. It is in very good condition with original paint.”

el-rebel-jeep-atrol-denver-license-plate

 
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1957 Jeep Ads in the Saturday Evening Post

• CATEGORIES: Advertising & Brochures, Features

After Willys Motors found it’s groove in 1956, the marketing department continued its Saturday Evening Post ad-a-month pace throughout 1957. The company used the same triple-pane style of ads as it had in 1956, the exception being a two-page, color, introductory ad for the FC-170. Marketing also reused some content from the previous year, but combined that older content with information about the FCs.

For example, the first triple-pane ad, in February of 1957, was very similar to the the June 1956 ad, except that it included an FC-150.

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Comparison of similar “Gets there … works there … anywhere!” ads from June 16, 1956, and February 23, 1957.

Here are the next four ads for 1957 in the Post:

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These ads appeared in the Saturday Evening Post March 30, April 27, May 25, and June 22 of 1957. The April 27, 1957, ad is mostly a repeat of the November 17, 1956, ad. The June 22, 1957, ad is mostly a repeat of the September 26, 1956, ad.

In July, Willys Motors, as they did for the FC-150 in December of 1956, ran a full-color two-page ad for the new FC-170:

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This two page ad introducing the FC-170 appeared in the July 13, 1957, issue of the Saturday Evening Post.

The remaining four ads for 1957 are shown below:

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These ads appeared in the Saturday Evening Post on August 17, September 21, October 19, and November 11 of 1957. There was no ad published in December of 1957.

After Willys Motors near-montly ads in 1957, I expected to find similar advertising the following year. Instead, I could not locate any ads in the Saturday Evening Post over the course of 1958.