Features Research Archives

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1956 Kelly Mfg. 200 Series Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

What I find interesting about this brochure is that the front cover includes a small information bit noting that the Kelly All-Steel Jeep CAB was “KNOWN ALSO AS THE KEMCO CAB”. If the date is accurate, this suggests the shift in branding from KEMCO to Kelly around 1956.

View all the information on eBay




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1959 CJ-5 Hardtop Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: SOLD, Was on eBay.

This brochure makes it clear that the CJ-5 hardtop with sliding doors also provided an option for hinging the door instead. I think Mike might have told that was an option, but I’d never seen documentation of it until now.



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Datasheets From 1958(?) on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a series of datasheets from circa 1958 on eBay. The start prices are $12 each.

  1. CJ-5: View all the information on eBay1958-datasheet-cj5-1 1958-datasheet-cj5-2
  2. CJ-3B: View all the information on eBay1958-datasheet-cj3b-1

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1940-1954 Willys Production Story

• CATEGORIES: Books, Features

UPDATE: **SOLD** It was listed at $899.95.

The price for this is way outside my budget (currently priced at $899.95), but it might have some great pieces of info. The most interesting thing I see documented is that we can finally put to rest the question of whether the military purchased any CJ-2As for military use. According to the chart on the second photo below, Willys-Overland sold the military 605 CJ-2As (along with 140 station wagons and 190 trucks) between 1946-1948.





“Here I have an Excellent Condition Book The WILLYS STORY
1940 TO DATE MARCH 1954

Book measures about 11 x 10 inches and is 90 pages counting the dividers 94 pages counting the covers. Has a Comb Binding

Pages are printed on heavy Posterboard stock
Is filled with great photos

This is a prohibitively RARE piece. I am only able to present 12 photos, which does not do justice to this book. I have described in great detail, section-by-section of what is included. If there are pics you would like to see that I have described but are not shown, please message me and I will get them to you.

Has a great photo of perhaps the RAREST of all Willys Products The 1949 WILLYS JEEPSTER Total units produced 8,804
(for 1949 & 1950 combined)
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More Pic From Charles

• CATEGORIES: Features, Old Images • TAGS: .

Here are some more pics from Charles.

Willys_21 Willys_19 Willys_18 Willys_17 Willys_16

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1945 Photo with CJ-2 on eBay

• CATEGORIES: Features, Old Images

Here’s a photo with an experimental 2A pulling a seeding machine.

“1945 Press Photo Farmer operates seeding machine from the postwar jeep. This is an original press photo. The Postwar Jeep, especially adapted for peacetime work, combining the four basic functions of tractor, light truck, mobile power unit and passenger conveyance. Photo shows the new Jeep, just unvelied to the public by Willys-Overland Motors, operating a seeding machine. Among the many and various farm applications of this modern vehicle are: disking, plowing, mowing, raking, threshing, baling, shelling and grinding corn, operating manure spreader, filling silo and sawing wood. Photo measures 8 x 5.25 inches. Photo is dated 07-19-1945.”

View all the information on eBay



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Cox Gas Engine Toy Jeep

• CATEGORIES: Advertising & Brochures, Features, Models

UPDATE II: Greg added a comment to this post from 2013 indicating he has one of these gas powered toy jeeps for sale. If interested, either comment below or email me (d@ewillys.com) I can share his email address with you.

Update from January, 2013 Last night we saw the eBay ad for this toy jeep.  Tonight, thanks to a reader named Eric, we have pics of the actual toy.

“Jeep looks good. Looks like all parts are there. Motor turns over. It has a fuel tank. No fuel line. All body mount are good. Antenna is good. I will take it off to ship. I will add a reprint of manual. A very nice show piece. I would not use to run. Check out the pictures.”


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1962 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

Here’s a look at the May 1962 Station Wagon Brochure purchased off of eBay.

1962-05-stationwagon-brochure2-lores 1962-05-stationwagon-brochure3-lores 1962-05-stationwagon-brochure4-lores

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1962 Utility Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

Here’s a July 1962 brochure highlighting the latest features of the Jeep Utility Wagon.

1962-07-utililtywagon-brochure1-lores 1962-07-utililtywagon-brochure2-lores 1962-07-utililtywagon-brochure3-lores


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A World Odyssey-The Epic Voyage of the Sand Ship Discovery

• CATEGORIES: Features • TAGS: .

UPDATE: This just appeared in our local newspaper. A couple local folks are helping him out. Here’s an accompanying video: 


An article from Spokane’s Spokesman Review alerted me to the story of A World Odyssey-The Epic Voyage of the Sand Ship Discovery. This is actually a local story (for me) as Loren Upton, the man at the root of the adventure, has lived in Yakima and the Tri-Cities and worked at the nearby Hanford  nuclear reservation.

Between 1984 and 1989, Loren piloted a CJ-5 around the world, surpassing 55,000 miles. The jeep holds a Guiness book of World Record for being the first vehicle to cross the Darien Gap. Some of you might remember the 2014 post about the 1959-1960 venture across the Darien Gap in a Willys Truck and a Land RoverHowever, some of that trip was done by floating part of the river.

Loren nephew Laurence would like to restore the CJ-5 back to it’s former glory and then take his Uncle on one more world trip. They’ve set up a go-fund-me page and a website with lots of information and photos. Good luck to them!



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Red-Y-Cut GPW SEEP Model on eBay

• CATEGORIES: Features, Models

It still needs assembly. It’s Red-Y-Cut model #321.

“It in great condition, looks to be complete, and in the original box. Please view the pictures and ask any questions before bidding, all items are sold as described.”

View all the information on eBay


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Some Christmas Cheer

• CATEGORIES: Artists/Drawings, Features • TAGS: , .

Merry Christmas everyone!

This image is courtesy of Roberto Flores!

Lawrence shared his annual Christmas photo with us:


And Jim shared his wreathed jeep as well:


And Charles shared this Jeep Parts JEF Christmas photo:


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FJ-3 Fleetvan Model on eBay

• CATEGORIES: Features, Models

Jake spotted this rare FJ-3 Fleetvan model on eBay. It’s about 2″ long.

“Lindberg “Mini-Lindy” series, approximately HO scale, plastic model kit. Jeep Fleetvan U. S. Mail delivery truck. Finished model measures 2 inches long. Box is damaged but intact, parts are bagged in zip lock bags. Kit is complete, unbuilt, unpainted.”

View all the information on eBay


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1942 Mini Comic Magazine “Jeeps” on eBay

• CATEGORIES: Comics, Features

UPDATE: Here’s another issue of “Jeeps” Magazine on eBay. Looks like a Bantam. This one has some pencil marks.

“American pulp magazine, 1940’s era humor. In very good condition. Pages may have chipping, pencil marks, sun bleaching or yellowing due to age.
-First issue.
-Mini magazine format, size is about 5 1/4 x 7 1/2
-WWII cartoons and jokes
-Art by Walt Munson, J. Kelly and Charles Wible

View all the information on eBay


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2018 Toledo Jeep Fest Aug 10-12

• CATEGORIES: Event, Features


Jerry Huber let me know that they got a kick start on the 2018 Jeep Fest today: online registration for Participants and Vendors is now active! In addition, this year’s Toledo Jeep Fest will expand from one day to three days. Big crowds are expected. You can learn more here:


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1945 Photo of Fisherman & Willys MA on eBay

• CATEGORIES: Features, Old Images

I’ve seen this photo on Getty images, so they likely would claim that the organization owns the copyright on all of these images.

“1945 Press Photo Fisherman Uses A Jeep to Reach Distant Trout Fishing Areas. This is an original press photo. Jeep has a future in postwar America The versatile jeep, which has become known as the “Sweetheart of the Army,” has a future in postwar America, both as an agricultural and industrial machine. All kinds of special bodies, air compressors, and pulley attachments for postwar units can be used with the jeep. Here a fisherman uses the jeep to reach the far-back trout streams and lakes. In low, low gear it reaches these distant pastures which are always too far for the fisherman on foot. Photo measures 8 x 6.25 inches. Photo is dated 05-26-1945.”

View all the information on eBay

1945-05-26-fisherman-willys-ma1 1945-05-26-fisherman-willys-ma2

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1956 T-Man Comic with Ford GP on eBay

• CATEGORIES: Artists/Drawings, Comics, Features, Women & Jeeps

Strangely, this 1956 Comic book (#31) on eBay features T-Man (Treasury Man) Pete Trask fighting a “Red Agent” in a Ford GP, while four issues earlier T-Man raced bad guys in a more traditional WWII jeep (see bottom photo). I wonder why the comic switched to an older jeep? Maybe we have to read it to find out??


View all the information on eBay



This was for sale on eBay in 2013.

“This lot is an original September 1955 T-MAN (#27) from Quality Comics, nice solid VG condition, 36 pages including The Great Assassination Plot, The Underground Press, Commie Fire Bomb Plot, and Red Riffs Of Morocco. Violence and good girl content. Very early code comic! Complete, nothing missing. I will update this with more info as needed! US bidders only, please.”


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1951 Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure highlighted the Hurricane Engine. It folds out to a colorful overview of all the models.

1951-jeep-family-brochure-hurricane2-lores 1951-jeep-family-brochure-hurricane3-lores 1951-jeep-family-brochure-hurricane4-lores 1951-jeep-family-brochure-hurricane5-lores

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1954-1955 Dealer Price Sheets

• CATEGORIES: Advertising & Brochures, Documents, Features

I bought these on eBay as part of another purchase. Perhaps the most interesting about them are the ambulance prices and standard equipment included (last set of docs), as there seems to be very little info about those left.

Issued November 1954:
1954-11-dealer-pricing1 1954-11-dealer-pricing2

Issued May 1955:

Issued November 1955:
1955-07-dealer-pricing1 1955-07-dealer-pricing2 1955-07-dealer-pricing3

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1962 CJ-3B Dept Agriculture Photo on eBay

• CATEGORIES: CJ-3B, Features, Old Images

This is a cool photo.

“1963 Press Photo Willys Jeep modified for the Department of Agriculture. This is an original press photo. Willys Jeep modified for the Department of Agriculture. Photo measures 10 x 8.25 inches. Photo is dated 01-06-1963.”

View all the information on eBay



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A Few Pages From Sears Jeep Catalogs

• CATEGORIES: Features

Peter Debella shared these two images from an old Sears Catalog he has. Not everyone remembers that Sears and Montomery Ward used to have Jeep-specific parts catalogs. These old catalogs are pretty interesting to look through. I’ve got both Sears and Montomery Ward Jeep parts catalogs and have added a couple more pics. Here are a few pages from our collections.

1964-sears-replacement-parts-catalog1 1964-sears-replacement-parts-catalog2 1968-sears-replacement-parts-catalog5


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1982 Jeep Jamboree Belt Buckle **SOLD**

• CATEGORIES: Features

UPDATE: This sold for $175 on eBay. I was wrong about how high this would go!

“Jeep Jeepers Jamboree 1982 Brass Belt Buckle 30th Anniversary Limited Edition. look at the tread on the tires no wear.

For sale is a RARE, collectible item; A Jeepers Jamboree 30th Anniversary Limited Edition Belt Buckle. This is from the 1982 Jeepers Jamboree event; Georgetown to Tahoe Via The Devil’s Playground. made in england…..

This belt buckle is in great very loved condition; It is marked on the back, “Limited Edition” #1624

i bought this from an estate sale in which the husband and wife had one this is the wifes hardly or never worn detail is incredible it has been in a drawer since 1982 great shape for being 35 years old. i did not want to clean it the patina is there.”



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1950s Postcard of Jeeps Pulling Floats on eBay

• CATEGORIES: Features, Postcards

The first jeep is a later model CJ-2A. Behind it and the band is a second jeep. I think there is a 3rd jeep way in the back. This is part of the Annual Festival of States Parade in St. Petersburg, Florida. The festival began in 1913. In 1958, the festival’s name was changed to Sunshine Festival, so I would guess this is an early 1950s parade.

“The photo(s) help to show the condition. MGK110379 {USAFloridaPinellas County} TK69 IT10. FINE PRINT. The item has no edge wear and very minor corner wear.”

View all the information on eBay



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1950s? Jeep Tour Postcard **SOLD**

• CATEGORIES: Features, Postcards • TAGS: .


This CJ-3A has been extended in the rear to accommodate passengers. It looks pretty comfy!

“A new color advertising postcard probably of SAN JUAN SCENIC JEEP TOURS of their early 1950’s Jeep CJ-5 with a lunch and coffee box mounted off the tailgate, very lightly bumped corners, no creases, no postmark. Crisp and clear. Nothing written on the back. About 3 1/2″ x 5 1/2″. Any glare or distortion is from my digital camera.”




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Perris Valley Four Wheelers Badge on eBay

• CATEGORIES: Artists/Drawings, Features

This club badge would have been mounted on a jeep. I tried to learn more about this club, but had no luck finding any info.

“Perris valley jeep club badge. In great condition. 8″ metal sign with painted graphics and great detail. Great for a jeep enthusiast, or in your man cave. Please see pictures for condition. If you have any questions, please message me.”

View all the information on eBay