Features Research Archives

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1952 M-38 Sells for $67,200 at Barrett Jackson Event

• CATEGORIES: Features

This less than accurate restoration of an M-38 sold for $49,500 in 201. Then, just last month, it was auctioned for $67,500, though a portion (no note on how much) of the proceeds was supposed to go to a military charity (it remains unidentified).

Interestingly, Hagerty Insurance valued it at $10,500, which seems a pretty fair estimate.

Read more here: https://www.autoclassics.com/posts/news/willys-m38-jeep-auction

1952-m38-charity

 
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New Gladiator Jeep Ad Controversy

• CATEGORIES: Advertising & Brochures, Features, videos

Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:

2 for $3000: https://olympic.craigslist.org/cto/d/bremerton-rare-jeep-gladiator/6799254554.html
1 for $1100: https://seattle.craigslist.org/tac/cto/d/gig-harbor-1971-jeep-j2000-gladiator/6804750817.html

The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.

For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):

On a side note, there’s already a Jeep Gladiator Forum ready for the new Gladiator.

 

 
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Gauge Labels for 1950.5-1951 and 1952-1956 $80/set

• CATEGORIES: Features

Dan’s create a series of rub-on gauge labels for those folks rebuilding their wagon, truck, delivery sedan, and Jeepster gauges. They are $80 per set. They are designed and made in the USA.

You can PayPal him $80 at scramboleer@yahoo.com (free first class USPS shipping; add $4 if you would like tracking). He’ll follow up confirming a mailing address and which of the two styles you would like.

If you have questions, can email him at scramboleer@yahoo.com.

1950.5-1951:

guage-set2

1952-1956:

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1943 Army-Navy Honors Willys Overland

• CATEGORIES: Artists/Drawings, Features, Old Images, Old News Articles

The CIO News out of Cumberland, MD, published a story on March 15, 1943, about the US Army and Navy honoring the workers of Willys Overland.

1943-03-15-cionews-army-navy-honors-wo1

1943-03-15-cionews-army-navy-honors-wo2

 
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1956 Photo of Jeeps Outside the Reichstag

• CATEGORIES: Features, Old Images

This photo from eBay Germany shows a couple MP MBs/GPWs with some nice tops sitting outside the Berlin Reichstag.

View all the information on eBay

1956-photo-germany2 1956-photo-germany

“Arthur Grimm
Original Foto um 1956 zu einem mir unbekannten Film
Berliner Reichstag
Fotograf: Arthur Grimm
Shot: um 1956 – Abzug: um 1956
Silbergelatine auf Baryt-Papier
Blattmaß: 23,8 cm x 17,2 cm”

 

 
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More Tour Jeep — Jeep Train Photos

• CATEGORIES: Features • TAGS: , .

Derek Redmond shared some more jeep-train and tour jeep photos he’s uncovered on various sites. Cool stuff!
La Roche-en-Ardenne  Belgium 1980 Spa Belgium

AtlanticCity

 
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Brief History of the ‘Sports Utility Vehicle’ Term

• CATEGORIES: Features

UPDATE: Terry points out that Ford used the marketing term “Sports Utility” in 1966 ads. Previous to that, in 1947, Crosely marketed a “Sports Utility” vehicle.

Crosely (see bottom of the ad):
1947ish-crosley-ad-sport-utilityThis 1966 ad for the Ford Bronco has text near the bottom that reads, “Try the Wagon, Roadster, or Sports Utility at your Ford dealer now”. The Sports Utility model is the one with the half cab:

1966-ford-bronco-sport-utility

Here’s a 1966 Ford Commercial that identifies each of the models:

 

Original Post Jan 31, 2019: Dan ‘Scramboleer’ spotted this Motor Trend March 2019letter-to-the-editor about the origin of the term ‘Sports Utility Vehicle’. Essentially, Jeep’s marketing department was attempting to cease the use of the term jeep-like (and similar jargon) to describe offload vehicles. The concern was that it was diluting the value of the Jeep Trademark. So, they came up with the term Sports Utility Vehicle idea. The Journalists took it from there, shortening it to SUV.

origin-of-suv-history

 
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Toy Fire Jeep From eBay Germany

• CATEGORIES: Features, toys

At $190 Euros, this isn’t cheap, but it’s a cool toy jeep!

https://www.ebay.de/itm/CR-C-R-FRANCE-Willys-Feuerwehr-Jeep-Blech-um-1940-50-L-24-cm/303019505592?hash=item468d5eb7b8:g:4BoAAOSwQqJbzLKe:rk:22:pf:0

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Lift Gate off of a Willys Truck Allentown, PA **SOLD**

• CATEGORIES: Features, Parts

UPDATE: **SOLD** Was $600.

Steve spotted this rare item. I can’t tell if it was made specifically for the Willys truck or if it is an adaptation. The Lift-O-Matic was the lift gate that Willys-Motors endorsed.

“VINTAGE LIFTGATE OFF OF A 1958 WILLYS TRUCK”

vintage-truck-liftgate-allentown-pa

 
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2019 Jeep Outing in Costa Rica

• CATEGORIES: Event, Features, International

Roger shared this story. A group of Costa Rican Jeep friends took their vintage jeeps out for an 2019 adventure to the beach, where they camped at least one night. This is their second ‘Willys Adventure’ together. You can see more pics on Facebook: https://www.facebook.com/pg/Willys-Pasión-Costa-Rica-1726644670912768/photos/?tab=album&album_id=2254856788091551 .  Looks like fun!

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2019-costarica-jeep-trip04 2019-costarica-jeep-trip0

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1945 Article on How to Handle War Surplus

• CATEGORIES: Features, GPA (SEEP), Old Images, Old News Articles

This July 15, 1945, article in the Evening Star featured a great shot of Ford GPAs. I thought the article was interesting, too. It highlights the challenges of managing war surplus (links to page 1 and page 2 of original article).

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’57 Willys Or ’58 Chevy on This or That

• CATEGORIES: Features

TJ shared a link from Hemmings on a “This or That” article, meaning if you could only choose one, which one would you choose. Most folks on Hemmings leaned toward the Willys truck. I think I might be more partial to the Chevy (heresy, I know).

https://www.hemmings.com/blog/2018/11/07/this-or-that-season-3-1957-willys-pickup-or-1958-chevy-apache-31/?refer=news#comments-block

hemmings-this-or-that

 
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Just a Couple Posts Today

• CATEGORIES: Features • TAGS: .

I spend the last couple days driving to, then back from Seattle. Dad’s been saying a few odd things, so I wanted to see how he was doing at his new Rehab facility. He may have the start of some dementia … on the joys of aging.

Because of my drive over on Sunday, I lost out on the chance to get this Dualmatic Sales Demo hub. But, I did score some cool wagon/truck/jeepster brochures fairly inexpensively. So, I’ll be sharing those at some point.

Here’s the demo hub. There’s not a good pic of it, but there’s plastic around the edge so viewers can watch how the levers engage/disengage the hubs.

dualmatic-demo-hub1 dualmatic-demo-hub2

 

 
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1944 Article “…By Jeep To Alaska Article” (Early One)

• CATEGORIES: Features, Old Images, Old News Articles

Herbert Lanks wrote an article titled “… By Jeep To Alaska” that was published in the February 13, 1944, issue of the Evening Star (published on page 4 and page 5). He’d later write a second, and different, article titled with the same name published in the September issue of Popular Photography.

The article below appears between sets of photos.  The first photo below shows the humble beginnings of the Watson Lake Sign Forest.

1944-02-13-evening-star-alaska-by-jeep-article-lores

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1944 Photos of Jeeps In Mud

• CATEGORIES: Features, Old Images, Old News Articles

These photos were published in the November 19, 1944, issue of the Evening Star. It sure was a mess over there at times!

1944-11-19-evening-star-jeeps-mud-lores

Matching Original Press Photos:

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1947 “Seeing’s Believing” Ad

• CATEGORIES: Advertising & Brochures, Features

This “Seeing’s Believing!” ad was published on July 06, 1947, in the Wilmington Morning Star. I wish all the scanned newspaper ads came out this clear.

1947-07-06-wilmington-star-news-lores

 
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1946 Ad for the “Willys Mighty Farm Jeep”

• CATEGORIES: Advertising & Brochures, Features

This ad for the Willys Mighty Farm Jeep and an associate demonstration was published in the Henderson, NC, Daily Dispatch on April 13, 1946.

1946-04-13-henderson-nc-daily-willys-mighty-farm-jeep-ad

From the same newspaper earlier in the month (April 06) was this teaser for the demonstration:

1946-04-06-henderson-daily-dispatch-ad

 

 
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Stony Ridge Farms CJ-3A-Rescue

• CATEGORIES: Features, videos

This summer of 2018 video shows Josh, the Stoney Ridge Farmer out of North Carolina, pulling a family jeep out of a barn. The jeep hadn’t been driven in thirty years. There are more videos related to the jeep here: https://www.youtube.com/channel/UCQVGf64a6nqKhgR9eKCUY4A/search?query=jeep

 
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1942 Photos of Jeep Farm Tests

This series of photos was published June 14, 1942, in the Evening Star. There’s also a post from 2015 that includes some similar photos. Becky Bergmann in a Ford GP was featured in several.

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1958 FC-170 Sells for $159,500

• CATEGORIES: FC150-FC170-M677, Features

This former SEMA FC sold for $159,500 at this year’s Scottsdale auction.

https://www.barrett-jackson.com/Events/Event/Details/1958-JEEP-FC170-CUSTOM-SUV-227949

1958-fc170-custom-158000

“This 1958 Jeep FC170 was completely hand-built by the Daystar team in Phoenix, AZ. Hundreds of hours went into the building of this Jeep, and it was featured at the 2015 SEMA show. The combination of the all-terrain wheels and tires, and separate Mattracks 88 Series tracks, the vehicle can tackle any terrain on tires or treads. The custom body of the FC170 is protected by a beautiful 3-stage custom Metallic Viper Green paint accented with a pearlescent cream. The Daystar team did an outstanding job on the quality of finish, raw power and off-road prowess. It’s powered by a 5.7-liter 8-cylinder engine backed by an automatic transmission. This Jeep is still in great condition to this day. Both wheels and tires, and Mattracks tracks are included in the sale.”

 
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1967 Monarch Back Blade Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this back blade brochure on Amazon that neither of us had seen. It includes a detailed schematic of the unit.

View all the information on Amazon

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1948 Willys StorDor Healdsburg, CA **SOLD**

• CATEGORIES: Features, Unusual, Willys Wagons • TAGS: .

UPDATE: **SOLD**

Adam’s selling this rare 1948 Willys StorDor Van. Here’s another example. I assume this one has some kind of custom top?

“Offered here is a 1948 Willys StorDor step van. It has been converted to a Chevrolet 6 cyl and the roof has been extended. The inside is wired for 110v, fully insulated, and has a sleeping loft. This would make a great tiny home, food truck, or RV! It has been sitting for many years and will need reviving. It is not currently running, but the engine turns over. Asking $2200 or best offer. Registration is paid, title is clean, tags are current. Please reply with your phone number if interested and I will contact you.”

1948-willys-stepdor-van3

Chassis is solid. Interior is bone dry, insulated, wired for 110v, no rodents, and no mold or mildew…no leaks. Title is clean and tags are current…can be parked on the street. This is a project, but a worthy one! This would make an amazing tiny home or camper/RV. I was also considering making into an olde-world, European-style food truck, pizza shack, or coffee house…amazing! This is an investment that will potentially save or make you thousands of dollars. Bring your imagination and a trailer to haul it away. I can also potentially deliver it to you for a fee. If you have a piece of property with no structure, grab this, put it up on blocks, and plug it in and you have a fully insulated, powered, dry and roomy cabin that is ready to go! Asking $4700 or best offer….”
1948-willys-stepdor-van4

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‘Metal Shaper’ Has Items For Sale

• CATEGORIES: Features, videos

Brian’s got some items for sale in the video below. You willy likely recognize him as Metal Shaper on Youtube. He’s been doing regular videos over the past two years and, as usual, his work is great. You can view his entire video list here: https://www.youtube.com/channel/UCTHDVml1xugLuj0oi384tEQ/videos

 
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Let it Snow, Let it Snow, Let it Snow

• CATEGORIES: Features, Old Images

There are a bunch of jeep-snow pics on eBay, so thought I’d share an array of them given that a number of you got hit with snow in the last few days.

  1. Color Photo of CJ-2A in Snow (looks like a lefty, but the photo is reversed):
    snow-color-photo-cj2a-lefty-halfcab
  2. Modified Jeep in the Snow (photo from Bulgaria):
    snow-modified-jeep
  3. Photo from Washington State with a CJ-2A (The woman in the driver’s window looks ghostly):
    snow-cj2a-wa-state
  4. MB/GPW Dragging Sled(?) in the Snow: 
    snow-cj2a-mb
  5. 1962 CJ-5 Photo:
    snow-cj5-ebayphoto
  6. 1954 Champion Spark Plug Ad with CJ-2A:
    1954-champion-spark-plug-ad-cj2a-snow
  7. Classis (and reproduction photo) from WWII:
    wwii-snow-jeep-photo
  8. 1962 Meyer Postcard (Meyer top and plow):
    snow-meyer-cj5-postcard
  9. 1950/51 Delivery Sedan with 4WD:
    snow-wagon
  10. Looks like there was a lot of snow, given how much is still on the wagon’s fenders:
    snow-wagon-man
  11. Jeep Wagoneer Ad with Snow (Wife will be safer): 
    jeep-wagoneer-snow

 

 
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Meyer Snow Plow on FC-150 Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: **SOLD** Was on eBay.

I don’t think I’ve run across this brochure before.

“Equipment Brochure – Meyer Products Inc., Cleveland, Ohio – Snow Plows and the exclusive Electrolift for Jeep Vehicles – Fact Sheet / Model Recommendations for Jeep Vehicles – English language – 3 Colour – 4 pages – approx. 11 x 8.5 inch sized page – Code: Form No. 3-118; undated, likely dates to approx. 1960’s – Light wear, very good condition, 3-hole punched (no impairment of text).

Includes Black & White photos of various models of plows and angle dozer on Jeep Universal, 4WD Station Wagon, Truck and FC-170 Forward Control.”

meyer-snow-plow-fc150-brochure