Features Research Archives

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Key Chain Leather Fob w/ Willys Jeep Branding on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a neat piece. It is interesting to me that they used the “King of Jeeps” branding, as that was Berg’s branding.

View all the information on eBay



“Never seen one of these items before. Old Leather key Chain from Hunter Motors Alexandria VA. I believe Hunter motors was formed shortly after WWII. Judging by the phone number on the key chain, this probably dates to the 1950’s, Has been in storage for approx 30+ years.”

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1960 Wagon Four Door Dayton, VA eBay

• CATEGORIES: Features, Unusual, Willys Wagons • TAGS: , , .

UPDATE: Back on eBay (thanks Craig)

View all the information on eBay

(last listed on ebay in Jan 2015) “This is a custom, one-off Willy’s Jeep. It was made for Henry Kaiser, when he retired to Hawaii and became involved in tourism and land development. He had the custom pink long-wheelbase Willys wagon built for exploring the island. Kaiser’s wife loved pink and all of his construction equipment was painted pink, so that seems to be where the pink color for the Jeep came from. This can all be seen on the following web page, along with a photo (which is the black and white photo provided in the photos of the vehicle) of the Jeep in Hawaii : http://cj3b.info/Siblings/SurreyHawaii.html

We also have documentation from the Kaiser Jeep Corporation stating that this Jeep is an authentic one of a kind Jeep. Please only serious inquiries only and please do not try to convince us that we are wrong about it being a one of a kind, this is most definitely not a railroad Jeep. We know what we have and are willing to answer questions of those with serious inquiries about this vehicle.”

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The seller claims to have documentation to prove that this is the only four door limo-like wagon made. to Willys Country this wagon was once used as a limo for an airport. Whether there was only one built or remains an undocumented issue at this point. Is the wagon above the same one that’s in the photo below? Hard to say for sure.


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1943 Article Announcing The Ford GPA (SEEP)

• CATEGORIES: Features, GPA (SEEP), Old News Articles

The Evening Star shared the news of SEEPs on April 4, 1943.


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2019 Jeep Cavalcade in Silang, Philippines

• CATEGORIES: Event, Features • TAGS: .

Roger forwarded a link to photos from this year’s Jeep Cavalcade in Silang. It looks like attendance was good. see all the pics here: https://www.facebook.com/media/set/?set=oa.10155758622041046&type=3 … fun, and useless, fact: the only VA healthcare facility outside the United States is in the Philippines (US Embassy in Manilla to be exact).


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JP Magazine Article on a CJ-V35/U

• CATEGORIES: Features • TAGS: .

Mike’s 1950 CJ-V35/U was featured in a recent JP Magazine online article and will appear in print as well. He notes the article was very good overall, though there were a couple minor incorrect references.

Read it here: http://www.fourwheeler.com/features/1901-found-rare-military-jeep-cjv35u/


CREDIT: JP Magazine & Jay Kopycinski. As you can see, MIke’s got a nice lineup of CJ-V35/Us.

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Dispatcher’s Winter 2018/2019 Issue

• CATEGORIES: Features

The Dispatcher Magazine’s 2018/2019 issue has been mailed. Included in it is Jim Allen’s excellent article on the rare CJ-5 462 (4WD, V6, 2 Passengers), a jeep marketed as more trail-ready CJ-5. If you don’t already have a subscription, take a look at getting one: https://www.dispatchermagazine.com


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East Coast Willys Association Website Update

• CATEGORIES: Features, Website

Paul tells me that they have updated the East Coast Willys Association’s website. They also plan to update it on a regular basis.

Check out the new digs: https://www.eastcoastwillys.com


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Another Jeep Commercial

• CATEGORIES: Features, videos

Just in time for the big game comes this new Jeep Commercial. Thanks to several folks for sharing this.

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1952 M-38 Sells for $67,200 at Barrett Jackson Event

• CATEGORIES: Features

This less than accurate restoration of an M-38 sold for $49,500 in 201. Then, just last month, it was auctioned for $67,500, though a portion (no note on how much) of the proceeds was supposed to go to a military charity (it remains unidentified).

Interestingly, Hagerty Insurance valued it at $10,500, which seems a pretty fair estimate.

Read more here: https://www.autoclassics.com/posts/news/willys-m38-jeep-auction


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New Gladiator Jeep Ad Controversy

• CATEGORIES: Advertising & Brochures, Features, videos

Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:

2 for $3000: https://olympic.craigslist.org/cto/d/bremerton-rare-jeep-gladiator/6799254554.html
1 for $1100: https://seattle.craigslist.org/tac/cto/d/gig-harbor-1971-jeep-j2000-gladiator/6804750817.html

The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.

For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):

On a side note, there’s already a Jeep Gladiator Forum ready for the new Gladiator.


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Gauge Labels for 1950.5-1951 and 1952-1956 $80/set

• CATEGORIES: Features

Dan’s create a series of rub-on gauge labels for those folks rebuilding their wagon, truck, delivery sedan, and Jeepster gauges. They are $80 per set. They are designed and made in the USA.

You can PayPal him $80 at scramboleer@yahoo.com (free first class USPS shipping; add $4 if you would like tracking). He’ll follow up confirming a mailing address and which of the two styles you would like.

If you have questions, can email him at scramboleer@yahoo.com.





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1943 Army-Navy Honors Willys Overland

• CATEGORIES: Artists/Drawings, Features, Old Images, Old News Articles

The CIO News out of Cumberland, MD, published a story on March 15, 1943, about the US Army and Navy honoring the workers of Willys Overland.



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1956 Photo of Jeeps Outside the Reichstag

• CATEGORIES: Features, Old Images

This photo from eBay Germany shows a couple MP MBs/GPWs with some nice tops sitting outside the Berlin Reichstag.

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“Arthur Grimm
Original Foto um 1956 zu einem mir unbekannten Film
Berliner Reichstag
Fotograf: Arthur Grimm
Shot: um 1956 – Abzug: um 1956
Silbergelatine auf Baryt-Papier
Blattmaß: 23,8 cm x 17,2 cm”


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More Tour Jeep — Jeep Train Photos

• CATEGORIES: Features • TAGS: , .

Derek Redmond shared some more jeep-train and tour jeep photos he’s uncovered on various sites. Cool stuff!
La Roche-en-Ardenne  Belgium 1980 Spa Belgium


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Brief History of the ‘Sports Utility Vehicle’ Term

• CATEGORIES: Features

UPDATE: Terry points out that Ford used the marketing term “Sports Utility” in 1966 ads. Previous to that, in 1947, Crosely marketed a “Sports Utility” vehicle.

Crosely (see bottom of the ad):
1947ish-crosley-ad-sport-utilityThis 1966 ad for the Ford Bronco has text near the bottom that reads, “Try the Wagon, Roadster, or Sports Utility at your Ford dealer now”. The Sports Utility model is the one with the half cab:


Here’s a 1966 Ford Commercial that identifies each of the models:


Original Post Jan 31, 2019: Dan ‘Scramboleer’ spotted this Motor Trend March 2019letter-to-the-editor about the origin of the term ‘Sports Utility Vehicle’. Essentially, Jeep’s marketing department was attempting to cease the use of the term jeep-like (and similar jargon) to describe offload vehicles. The concern was that it was diluting the value of the Jeep Trademark. So, they came up with the term Sports Utility Vehicle idea. The Journalists took it from there, shortening it to SUV.


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Toy Fire Jeep From eBay Germany

• CATEGORIES: Features, toys

At $190 Euros, this isn’t cheap, but it’s a cool toy jeep!


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Lift Gate off of a Willys Truck Allentown, PA **SOLD**

• CATEGORIES: Features, Parts

UPDATE: **SOLD** Was $600.

Steve spotted this rare item. I can’t tell if it was made specifically for the Willys truck or if it is an adaptation. The Lift-O-Matic was the lift gate that Willys-Motors endorsed.



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2019 Jeep Outing in Costa Rica

• CATEGORIES: Event, Features, International

Roger shared this story. A group of Costa Rican Jeep friends took their vintage jeeps out for an 2019 adventure to the beach, where they camped at least one night. This is their second ‘Willys Adventure’ together. You can see more pics on Facebook: https://www.facebook.com/pg/Willys-Pasión-Costa-Rica-1726644670912768/photos/?tab=album&album_id=2254856788091551 .  Looks like fun!

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1945 Article on How to Handle War Surplus

• CATEGORIES: Features, GPA (SEEP), Old Images, Old News Articles

This July 15, 1945, article in the Evening Star featured a great shot of Ford GPAs. I thought the article was interesting, too. It highlights the challenges of managing war surplus (links to page 1 and page 2 of original article).



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’57 Willys Or ’58 Chevy on This or That

• CATEGORIES: Features

TJ shared a link from Hemmings on a “This or That” article, meaning if you could only choose one, which one would you choose. Most folks on Hemmings leaned toward the Willys truck. I think I might be more partial to the Chevy (heresy, I know).



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Just a Couple Posts Today

• CATEGORIES: Features • TAGS: .

I spend the last couple days driving to, then back from Seattle. Dad’s been saying a few odd things, so I wanted to see how he was doing at his new Rehab facility. He may have the start of some dementia … on the joys of aging.

Because of my drive over on Sunday, I lost out on the chance to get this Dualmatic Sales Demo hub. But, I did score some cool wagon/truck/jeepster brochures fairly inexpensively. So, I’ll be sharing those at some point.

Here’s the demo hub. There’s not a good pic of it, but there’s plastic around the edge so viewers can watch how the levers engage/disengage the hubs.

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1944 Article “…By Jeep To Alaska Article” (Early One)

• CATEGORIES: Features, Old Images, Old News Articles

Herbert Lanks wrote an article titled “… By Jeep To Alaska” that was published in the February 13, 1944, issue of the Evening Star (published on page 4 and page 5). He’d later write a second, and different, article titled with the same name published in the September issue of Popular Photography.

The article below appears between sets of photos.  The first photo below shows the humble beginnings of the Watson Lake Sign Forest.




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1944 Photos of Jeeps In Mud

• CATEGORIES: Features, Old Images, Old News Articles

These photos were published in the November 19, 1944, issue of the Evening Star. It sure was a mess over there at times!


Matching Original Press Photos:

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1947 “Seeing’s Believing” Ad

• CATEGORIES: Advertising & Brochures, Features

This “Seeing’s Believing!” ad was published on July 06, 1947, in the Wilmington Morning Star. I wish all the scanned newspaper ads came out this clear.


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1946 Ad for the “Willys Mighty Farm Jeep”

• CATEGORIES: Advertising & Brochures, Features

This ad for the Willys Mighty Farm Jeep and an associate demonstration was published in the Henderson, NC, Daily Dispatch on April 13, 1946.


From the same newspaper earlier in the month (April 06) was this teaser for the demonstration: