Features Research Archives

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Escape From Burma in Ford GPs

During a 75,000 mile adventure between 1940 and 1942 Life photographer George Rodger photographed the growing war across Africa, Europe, and Asia. During the latter part of his adventures he found himself using, then abandoning, Two Ford GPs sent to the Chinese as he and his fellow adventurers escaped Burma. He reported on these adventures, through photos, in the August 10, 1942, issue of Life Magazine.


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1955 DJ-3A Postal Brochure on eBay

• CATEGORIES: Advertising & Brochures, DJ-3A, Features

UPDATE: Still Available.

(03/20/2016) Here’s a hard-to-find single sheet brochure.

View all the information on eBay

“Here I have a Single Sheet Flier for the Willys Jeep mail Dispatcher from 1955.
This has some wear and a small tear on the bottom (See Scans) but still displays Very nicely.
Will ship in a protective Sleeve with backing board.
Nice item for the Willys Jeep Collector!”



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1948 Ad for the CJ-2A

• CATEGORIES: Advertising & Brochures, Features

This “Power for the Job” ad was published in the Evening Star on May 19, 1948.


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1952 Test of an Auto Transmission in an M-38A1 on ebay

• CATEGORIES: Documents, Features

1952-m38a1-transmission-document6In the March 2015 Inaugural issue of The Dispatcher Magazine, Bob Westerman wrote an article about Willys-Overland’s test of an Allison Transmission in an M-38 and the failure of that transmission to meet the needs of the military. The document below depicts WO’s effort to follow up that test with a second test, using M-38A1s and a slightly more robust automatic transmission. though improved, this transmission still did not meet the needs of the military, as the below report highlights.

View all the information on eBay

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1965 JA3/JA2/JA-3BC Argentina Jeep Brochures

• CATEGORIES: Advertising & Brochures, Features, International

UPDATE II: This brochure is reminiscent of the Argentina jeep pickup, though this one looks much more CJ-5ish. This is currently on eBay.


UPDATE: Maury found a couple related photos. That top looks kind of similar to one of the DJ-3A tops I’ve seen in pics. Nice half doors, too.

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(Original Post 02/02/2015) This is a single page unfolding brochure.

“original part color folder , 9.5 x 3.5 folded , 9.5 x 11.5 unfolded , Spanish text. Produced by Kaiser, Argentina .”




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Dec. 1945 Popular Mechanics Jeeps

• CATEGORIES: Features, Magazine, Sedan-jeep • TAGS: , .

UPDATE: This Combat Bulletin video was shared by Dee Cook on G503 FB. From 14:07 to 15:05. 

The photos below are snapshots from the above video. They resemble the jeep shown below that was built by Wayne K. Pike. It was built by members of the 9th Service Squadron at the 13th Army Air Base on the island of Moratai. Note that it has a chrome/stainless trim strip absent from the car featured in the Popular Mechanics article below.

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ORIGINAL POST FEBRUARY 11, 2013: Bob alerted me to this first picture. Then, we started going through the whole December 1945 issue and found all kinds of jeep references.  You can view the entire issue on Google.


Dec 1945 Popular Mechanics Page 6 Streamlined Jeep


Dec 1945 Popular Mechanics Page 72 Jeep with Odd Body


Dec 1945 Popular Mechanics Page 77 Men using Jeep like a plow horse


Dec 1945 Popular Mechanics Page 73 Men us jeep to fix propeller


Dec 1945 Popular Mechanics Page 70 Fixing Jeep Frame

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1947 Fleming Newspaper Ads for the CJ-2A

• CATEGORIES: Advertising & Brochures, Features

During 1947, the Fleming Company pad for some newspaper advertising. Two of their jeep ads are show below.

In April of 1947 the Fleming Company paid for this “Speed up Work” ad in the Sunday Star-News.



Later that year, this ad appeared in the August 24, 1947, issue of the Sunday Star-News in Wilmington, N.C, paid for by the Fleming Company.


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Key Chain Leather Fob w/ Willys Jeep Branding on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a neat piece. It is interesting to me that they used the “King of Jeeps” branding, as that was Berg’s branding.

View all the information on eBay



“Never seen one of these items before. Old Leather key Chain from Hunter Motors Alexandria VA. I believe Hunter motors was formed shortly after WWII. Judging by the phone number on the key chain, this probably dates to the 1950’s, Has been in storage for approx 30+ years.”

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1960 Wagon Four Door Dayton, VA eBay

• CATEGORIES: Features, Unusual, Willys Wagons • TAGS: , , .

UPDATE: Back on eBay (thanks Craig)

View all the information on eBay

(last listed on ebay in Jan 2015) “This is a custom, one-off Willy’s Jeep. It was made for Henry Kaiser, when he retired to Hawaii and became involved in tourism and land development. He had the custom pink long-wheelbase Willys wagon built for exploring the island. Kaiser’s wife loved pink and all of his construction equipment was painted pink, so that seems to be where the pink color for the Jeep came from. This can all be seen on the following web page, along with a photo (which is the black and white photo provided in the photos of the vehicle) of the Jeep in Hawaii : http://cj3b.info/Siblings/SurreyHawaii.html

We also have documentation from the Kaiser Jeep Corporation stating that this Jeep is an authentic one of a kind Jeep. Please only serious inquiries only and please do not try to convince us that we are wrong about it being a one of a kind, this is most definitely not a railroad Jeep. We know what we have and are willing to answer questions of those with serious inquiries about this vehicle.”

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The seller claims to have documentation to prove that this is the only four door limo-like wagon made. to Willys Country this wagon was once used as a limo for an airport. Whether there was only one built or remains an undocumented issue at this point. Is the wagon above the same one that’s in the photo below? Hard to say for sure.


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1943 Article Announcing The Ford GPA (SEEP)

• CATEGORIES: Features, GPA (SEEP), Old News Articles

The Evening Star shared the news of SEEPs on April 4, 1943.


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2019 Jeep Cavalcade in Silang, Philippines

• CATEGORIES: Event, Features • TAGS: .

Roger forwarded a link to photos from this year’s Jeep Cavalcade in Silang. It looks like attendance was good. see all the pics here: https://www.facebook.com/media/set/?set=oa.10155758622041046&type=3 … fun, and useless, fact: the only VA healthcare facility outside the United States is in the Philippines (US Embassy in Manilla to be exact).


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JP Magazine Article on a CJ-V35/U

• CATEGORIES: Features • TAGS: .

Mike’s 1950 CJ-V35/U was featured in a recent JP Magazine online article and will appear in print as well. He notes the article was very good overall, though there were a couple minor incorrect references.

Read it here: http://www.fourwheeler.com/features/1901-found-rare-military-jeep-cjv35u/


CREDIT: JP Magazine & Jay Kopycinski. As you can see, MIke’s got a nice lineup of CJ-V35/Us.

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Dispatcher’s Winter 2018/2019 Issue

• CATEGORIES: Features

The Dispatcher Magazine’s 2018/2019 issue has been mailed. Included in it is Jim Allen’s excellent article on the rare CJ-5 462 (4WD, V6, 2 Passengers), a jeep marketed as more trail-ready CJ-5. If you don’t already have a subscription, take a look at getting one: https://www.dispatchermagazine.com


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East Coast Willys Association Website Update

• CATEGORIES: Features, Website

Paul tells me that they have updated the East Coast Willys Association’s website. They also plan to update it on a regular basis.

Check out the new digs: https://www.eastcoastwillys.com


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Another Jeep Commercial

• CATEGORIES: Features, videos

Just in time for the big game comes this new Jeep Commercial. Thanks to several folks for sharing this.

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1952 M-38 Sells for $67,200 at Barrett Jackson Event

• CATEGORIES: Features

This less than accurate restoration of an M-38 sold for $49,500 in 201. Then, just last month, it was auctioned for $67,500, though a portion (no note on how much) of the proceeds was supposed to go to a military charity (it remains unidentified).

Interestingly, Hagerty Insurance valued it at $10,500, which seems a pretty fair estimate.

Read more here: https://www.autoclassics.com/posts/news/willys-m38-jeep-auction


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New Gladiator Jeep Ad Controversy

• CATEGORIES: Advertising & Brochures, Features, videos

Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:

2 for $3000: https://olympic.craigslist.org/cto/d/bremerton-rare-jeep-gladiator/6799254554.html
1 for $1100: https://seattle.craigslist.org/tac/cto/d/gig-harbor-1971-jeep-j2000-gladiator/6804750817.html

The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.

For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):

On a side note, there’s already a Jeep Gladiator Forum ready for the new Gladiator.


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Gauge Labels for 1950.5-1951 and 1952-1956 $80/set

• CATEGORIES: Features

Dan’s create a series of rub-on gauge labels for those folks rebuilding their wagon, truck, delivery sedan, and Jeepster gauges. They are $80 per set. They are designed and made in the USA.

You can PayPal him $80 at scramboleer@yahoo.com (free first class USPS shipping; add $4 if you would like tracking). He’ll follow up confirming a mailing address and which of the two styles you would like.

If you have questions, can email him at scramboleer@yahoo.com.





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1943 Army-Navy Honors Willys Overland

• CATEGORIES: Artists/Drawings, Features, Old Images, Old News Articles

The CIO News out of Cumberland, MD, published a story on March 15, 1943, about the US Army and Navy honoring the workers of Willys Overland.



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1956 Photo of Jeeps Outside the Reichstag

• CATEGORIES: Features, Old Images

This photo from eBay Germany shows a couple MP MBs/GPWs with some nice tops sitting outside the Berlin Reichstag.

View all the information on eBay

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“Arthur Grimm
Original Foto um 1956 zu einem mir unbekannten Film
Berliner Reichstag
Fotograf: Arthur Grimm
Shot: um 1956 – Abzug: um 1956
Silbergelatine auf Baryt-Papier
Blattmaß: 23,8 cm x 17,2 cm”


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More Tour Jeep — Jeep Train Photos

• CATEGORIES: Features • TAGS: , .

Derek Redmond shared some more jeep-train and tour jeep photos he’s uncovered on various sites. Cool stuff!
La Roche-en-Ardenne  Belgium 1980 Spa Belgium


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Brief History of the ‘Sports Utility Vehicle’ Term

• CATEGORIES: Features

UPDATE: Terry points out that Ford used the marketing term “Sports Utility” in 1966 ads. Previous to that, in 1947, Crosely marketed a “Sports Utility” vehicle.

Crosely (see bottom of the ad):
1947ish-crosley-ad-sport-utilityThis 1966 ad for the Ford Bronco has text near the bottom that reads, “Try the Wagon, Roadster, or Sports Utility at your Ford dealer now”. The Sports Utility model is the one with the half cab:


Here’s a 1966 Ford Commercial that identifies each of the models:


Original Post Jan 31, 2019: Dan ‘Scramboleer’ spotted this Motor Trend March 2019letter-to-the-editor about the origin of the term ‘Sports Utility Vehicle’. Essentially, Jeep’s marketing department was attempting to cease the use of the term jeep-like (and similar jargon) to describe offload vehicles. The concern was that it was diluting the value of the Jeep Trademark. So, they came up with the term Sports Utility Vehicle idea. The Journalists took it from there, shortening it to SUV.


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Toy Fire Jeep From eBay Germany

• CATEGORIES: Features, toys

At $190 Euros, this isn’t cheap, but it’s a cool toy jeep!


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Lift Gate off of a Willys Truck Allentown, PA **SOLD**

• CATEGORIES: Features, Parts

UPDATE: **SOLD** Was $600.

Steve spotted this rare item. I can’t tell if it was made specifically for the Willys truck or if it is an adaptation. The Lift-O-Matic was the lift gate that Willys-Motors endorsed.



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2019 Jeep Outing in Costa Rica

• CATEGORIES: Event, Features, International

Roger shared this story. A group of Costa Rican Jeep friends took their vintage jeeps out for an 2019 adventure to the beach, where they camped at least one night. This is their second ‘Willys Adventure’ together. You can see more pics on Facebook: https://www.facebook.com/pg/Willys-Pasión-Costa-Rica-1726644670912768/photos/?tab=album&album_id=2254856788091551 .  Looks like fun!

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