This December 1949 Station Wagon Brochure was part of a direct mail campaign. The form number is SWDM2-45M-1249. This one isn’t in very good shape, but it’s the only one of these I’ve ever seen.

This shows the brochure fully opened:

This is the backside of the brochure fully opened.

There’s no form number or date on this De Luxe Station Wagon brochure. Between the brochure below and this other “DeLuxe” brochure, three different forms of the word “Deluxe” are used:  “Deluxe”, “DeLuxe”, and “De Luxe”. So, I’m not sure which is correct?

Though the below brochure is more consistent with its use of “De Luxe”, the brochure itself is not as luxurious in style as the other “DeLuxe” brochure. I also suspect, given this brochure highlights the Hurricane and Lightening Engines, that this is a later brochure than the other DeLuxe brochure.

One other question. On the back of this brochure it shows a De Luxe Station Wagon in red. Was that actually offered? I don’t see it as an option on the back of the brochure where options are listed.

When folded, this is the back of the brochure. You can see the red colored De Luxe Station Wagon.

This shows the brochure opened part way and highlights the engine choices:

This shows the brochure fully opened:

This shows the brochure fully opened from the back:

There’s no form number or date for this brochure, so my best guess is that this is was one of the earliest station wagon brochures.

Curiously, the illustration on the front appeared in a September 1946 Saturday Evening Post ad, but with several changes. The ad is more formal, while the brochure’s illustration is more informal. For example, the ‘Dad’ has a tie and no fishing pole,  while the ‘Mom’ has a different color of dress and purse. The wagon color is more purplish in the ad, while the wagon is red in the brochure.

And now for the brochure:

This is the back of the unfolded brochure:

When first opened, this page appears:

When completely opened, this three-panel view appears.

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The buy-it-now price is $8.99 for this 10-page Jeep Accessories and Special Equipment Booklet. One item I didn’t know was Jeep approved were the longitudinal rear seats seen on page 4.

View all he information on ebay

“Up for grabs is this vintage booklet for your JEEP. This booklet shows so many fun accessories and special equipment you were able to add to your Jeep. The booklet shows normal wear plus the staples are rusty so they stained the center fold of the booklet.”

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NEW UPDATE: Here are some more pics of the Scheneker Iron Works Demonstration Jeep that I snagged on eBay. The first pic shows the Dozerette. The other three show the snow plow.

This shows the same(?) Demonstration jeep with a lift bucket. I’m not certain whether it’s the same jeep or not.

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UPDATED and posted April 18, 2020:

The Scheneker Iron Works company of Buffalo, New York, produced some interesting pieces of specialized equipment for the jeep. The first items appear in the Willys-Overland Special Equipment Book starting in the late 1940s and the last evidence of their association with the jeep was in 1957. Other than that, I could uncover very little about this company. So, if anyone has any more background information on Schenker, please let me know!

One early item produced by Schenker in the late 1940s was the “Jeep” Dozerette, a scraper.

Here is a more colorful ad:

Another odd item that I don’t remember ever seeing in the wild is this Scheneker all-purpose lift:

Another item which didn’t sell all too well was this Sheneker loader (none of the various loaders sold all that well).

This was posted as part of an article on loaders from FarmCollector.com.

I believe this is a Sheneker All Purpose Loader (see more pics here):

There are a few of these Scheneker backhoes around. Glenn shared one with us that was being rebuilt during our 2013 trip to Maine.

The last item, the snow plow, is what I believe to be the most common item manufactured by Scheneker. It was available from at least 1948 through 1957. Several of these have been for sale over the years, with and without jeeps.

Given the VEC CJ-2A and the lack of a model identifier, I believe these two images show “Model A”, or the first model:

As indicated on the second page below, these brochures appear to feature “Model B”:

Here’s a comparison between the first model and Model B:

Scheneker included a 30 day warrantee:

This early 1950s brochure features one of the company’s snowplows on a CJ-3A:

Here’s the earliest sign I have that the company produced a “V” model snow plow and a Model T for trucks and wagons:

At some point, the company introduced both a Model T (for Trucks and Wagons).

By 1957, Scheneker was manufacturing various snow plow models for CJ-5s, Trucks, Wagons, and FCs:

When the company ceased operations isn’t clear, but I have no brochures later than 1957.

UPDATE: Thanks to Matt, I’ve added a photo of the front page of this six-page 8″x11″ brochure:

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I recently purchased a 1952 Dealer Signage Brochure off of eBay. After receiving the brochure (I will post in a couple days), I realized the seller of the brochure mistakenly added the photo below to the auction, which at the time puzzled me because the signage didn’t seem to fit how Willys-Overland was positioning itself in 1952 (no ‘jeep’ signage, only Willys). Now, I think this image is from one of the earliest post-war dealer signage brochures.

I tried asking the seller if they have more pics of the early brochure. Unfortunately, communicating with the seller of the 1952 has proven difficult (after a few emails, it’s clear that the seller either can’t read very well or isn’t proficient with English).

So, does anyone recognize and/or have scans of this brochure?

This 4-page station wagon brochure, that I think was printed in February of 1947, is a common one on eBay. It’s got a form number of 472-A-500. One clue to it’s early printing is the prominent use of the term ‘Jeep’, a term that disappeared from wagon advertisements by 1950.

This French-Canadian ad was published in the October 1947 issue of Le Bulletin des Agriculteurs.

UPDATE: Coincidentally, I received a better version of this brochure in the mail today as part of a packet of brochures, so the pics are much improved. This brochure is Form 46 SWMI-3CM-11-49.

This is how the back side of the brochure when unopened.

The top 1/4th of this foldout is a different page than the lower 3/4. The lower 3/4 folds down. Also, note the ‘Jeep’ badge that appears subtly in the lower right corner.

This page shows the brochure fully opened.

This shows how the back side looks fully opened.

This sedan delivery brochure has the odd form number of PDCM1-3CM-949. It’s one of several early wagon brochures that had forgotten to post.