Features Research Archives

To Top

Article Highlights Success of Mahindra Roxors

• CATEGORIES: Features

UPDATE: In case you missed it, FCA has won the first round of the FCA vs. Mahindra legal case over the jeep-looking Roxor. The court ruled that Mahindra violated FCAs “Trade Dress”, which isn’t a specific trademark or patent, because the Roxor looks so much like a jeep. Mahindra is currently deciding whether to appeal.

https://www.automobilemag.com/news/jeep-mahindra-roxor-infringement-case-update/

This was the second win against Mahindra. The first win came in January when the International Trade Commission agreed with Jeep’s charge that the company was not contractually barred from suing Mahindra for a Trade Dress violation. This freed Jeep up to pursue the recently won lawsuit.

https://www.autonews.com/blogs/jeep-scores-legal-spat-mahindra-roxor-rolls-detroit

=======================

Originally posted September 29, 2019: This article from the Detroit Free Press highlights the successful introduction of Roxors, to the point that the company can’t keep up with demand. Unfortunately for Jeep, there’s some real branding problems, as I’ve seen countless people on Craigslist advertising these as “jeeps”. Moreover, do a Google search for “Jeep ATV” and Roxors pop up on the results page.

https://www.freep.com/story/money/cars/mark-phelan/2019/08/31/mahindra-roxor-atv-tractor-jeep-review/2132430001/

Mahindra-ROXOR-Beauty

 
To Top

Dare County, North Carolina, Jeep Bookmobile

• CATEGORIES: Features, Fire/Police/Industry Vehicles
1953-03-dare-county-nc-jeep-bookmobile-truck4-lores

April 1954, Dane County, North Carolina: https://digital.ncdcr.gov/digital/collection/p249901coll36/id/336. The jeep was painted green.

An April 15, 1948, newspaper article in the Winona Republican (Winona, Minnesota) claimed that there were roughly 377 bookmobiles traveling the United States, out of which only one was a jeep.

Two years later, by 1950, the jeep was proving more popular for use as a bookmobile, because it could access rural areas more easily than other vehicles. I doubt there are any records on how many jeeps were used as bookmobiles, but at least one appeared in multiple photos and articles: The Dare County Jeep Bookmobile.

Dare County purchased it’s first jeep in 1950, hence all the photos and news articles on this post. According to the library’s history page: “After the war, the library continued to grow. In 1950, the first bookmobile was purchased – a green Willys Jeep converted for this purpose began making regularly scheduled runs. As there were then no bridges from the mainland or to the Outer Banks, all trips involved ferries. Georgia Harwood retired in 1956, succeeded by Jean Turner Ward, who served as librarian for the next fifteen years.”

This full page article with photos was published in North Carolina’s News and Observer on April 23, 1950. It appears the new jeep bookmobile had just been put into service.

1950-04-23-news-and-observer-nc-bookmobile1-lores

Clipping from The News and Observer - Newspapers.com

This next article, which predates the above article by 13 days, was published in North Carolina’s News and Observer on April 23, 1950.

Clipping from The News and Observer - Newspapers.com

North Carolina’s News and Observer on April 10, 1950.

Dare County’s digital archives provided additional photos:

Continue reading

 
To Top

1943 Photos of a ‘Jeep’ Named Squeekie

• CATEGORIES: Features, Old Images

A one-of-a-kind ‘jeep’ named Squeekie was built from photos by William Mason in 1942. In 1943, this press photo was taken, then circulated around the country, two of which can be seen below.

Mason worked at Oakland’s Independent Iron Works, Inc. I wasn’t able to uncover too much about Mason, other than he filed a patent for an arc welding machine, on behalf of his employer in October of 1956.

This photo was shared on a vintage photograph Facebook Group by Bob Cunningham. He included the following text, though I’m unaware of where the text originated (maybe based on an original press photo caption?):

1942-jeep-squeekie-oakland-ca

Per the Facebook post: “In 1942, William Mason, an iron works superintendent in Oakland, California, used newspaper photographs to create “Squeekie,” his version of the Army’s new wonder car, the “jeep.” Although Mason built the 2-horsepower car for his son, Billy, his wife often used it for ’round-the-town grocery shopping during the days of gas rationing, since it got a thrifty 35 miles per gallon and rolled on unrationed, small sized implement tires. The little “jeep” was once stolen and abandoned in a farmer’s field, and the U.S. Army was notified that one of their prototypes had been found. At the time, most civilians had never seen an actual “jeep,” so the mistake was understandable.”

Here are two newspaper photos and captions:

1943-03-13-oakland-tribune-ca-squeekie-william-mason-lores

Published March 13, 1943, in the Oakland Tribune.

1943-03-18-la-cross-tribune-WI-squeekie-william-mason-lores

Published March 18, 1943, in the La Crosse Tribune, out of La Crosse, Wisconsin.

 
To Top

1946 Photo of Kids in Jeep

• CATEGORIES: Features, Old Images
AR406-6-423

Cropped version of the bottom photo.

This photograph was published in the April 29, 1946, issue of The Fort Worth Star-Telegram. It’s located in the University of Texas at Arlington’s digital archive library.

https://library.uta.edu/digitalgallery-beta/img/20033476

AR406-6-423

Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. Brooklyn Heights School jeep “test run”. (1946). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20033476

“Twenty neighborhood children took a “test run” in a jeep to be used for a carnival at Brooklyn Heights School. Driving the jeep is Jack Scott, and sitting beside him is Howard Victry, president of the school Dad’s Club. The children and Mr. Victry are facing the camera and Mr. Victry’s hand is raised. Published in The Fort Worth Star-Telegram Morning Edition April 29, 1946.”

 
To Top

June 1948 Jeep-Propelled Power-House Ad

• CATEGORIES: Advertising & Brochures, Features

No information provided on where this June 1948 “Jeep-Propelled Power-House Ad” was published. This seller has other jeep ads and willys ads as well.

https://www.goantiques.com/jeep-propelled-power-house-397135

“Jeep Propelled Power-House Ad 1948 This is a June 1948 advertisement. It is a nice black and white ad for Willys-Overland Motors of Toledo makers of the Jeep. Pictures the Jeep on the job and it reads, The 4 wheel drive universal Jeep gets to the job and furnishes power to operate industrial equipment. In mint condition. Photo is taken through plastic and may show wrinkles or crookedness that is not in the ad. This magazine tear sheet measures 10 1/2″” wide by 13″” tall”

1948-06-jeep-propelled-power-house-ad

 
To Top

1942 Photo of the Fitch Jeep Station Wagon Car

• CATEGORIES: Features, Old Images, Unusual • TAGS: .

UPDATE II: Marc noted the the rear of the vehicle is based on a Renault Juvaquatre. It just so happens this car is somewhat based on the German Opel, which Wally King used to create his Jeepster-like vehicle in Germany following WWII.

UPDATE:  UndiscoveredClassics.com had some additional insights into this vehicle. I tried to learn more about Captain Richard C. Fitch of the Second Regiment Mechanized Cavalry Reserve, Los Angeles, but didn’t have much luck. I did learn he was a design engineer for the Army and was responsible for the MT Tug design (see below post). Below is a photo of how it looked in a newspaper. 

1942-03-18-sacramento-bee-richard-c-fitch-jeep-station-wagon-lores

March 18, 1942, issue of the Sacramento Bee, page 14.

=======================

Originally published March 2014:  I wonder what ever happened to this prototype? Marc spotted this unusual photo. The vehicle doesn’t seem very jeep-like, except in its compact design and front clip similarity. It doesn’t appear it was four wheel drive.

1942-03-08-fitch-jeep-wagon-car1 1942-03-08-fitch-jeep-wagon-car2

The image was picked up and published by a couple newspapers. Below are links to Newspaper.com that show a small image of the page. The caption vary slightly:
1. The Amarillo Globe (Amarillo, Texas) March 18th, 1942, on Page 2
2. The Statesville Record and Landmark (Statesville, NC) March 16th, 1942, Page 4

 
To Top

1942 Press Photo of MT Tug

• CATEGORIES: Features, Old Images

UPDATE: This photo of an MT Tug with the Ford GP grille was published March 16, 1942, in the Roseville Press out of California. Richard C. Fitch also designed this Victory Car.

1942-03-16-roseville-press-mt-tug-6x6-lores

=========================

Update Posted on March 2, 2017: Here’s another MT Tug Press Photo. See one sold on eBay in 2014 at the bottom of the post.

“1942- Very rare example of a 6×6 Ford MT Tug “Super Jeep” designed by Captain Richard Fitch of the 2nd Regiment Mechanized Cavalry Reserve. The MT Tug was built in 1941 experimentally for units of the U.S. Army’s Tank Destroyer Command as a light fast vehicle capable of mounting the 37mm anti tank gun..unfortunately series production of this Jeep was not eventually authorized as the gun needed two people to operate it, and the vehicle with gun fitted, could only carry two men so the driver had to act as gunner, which did not make the vehicle a good idea ”

1942-03-09-mt-tug-superjeep1

1942-03-09-mt-tug-superjeep2

===============================
Continue reading

 
To Top

1950 “Get The Facts, Mr. Farmer!” Ad

• CATEGORIES: Advertising & Brochures, Features

These “Get The Facts, Mr. Farmer!” ads published in 1950 shared the results of the Nebraska Tractor Test of The Universal ‘Jeep’. It was test No. 432.

The ad appeared in the March of 1950 issue of Farm Journal. It measured 8.5″ x 11″.

1950-03-farm-journal-get-the-facts-mr-farmer-lores

================

(Originally Published in July of 2012): This ad was featured in the April 1950 issue of the Country Gentleman. It showed the results of the Nebraska Tractor Test of The Universal ‘Jeep’. It was test No. 432. The same ad appeared in the March 1950 issue of the Farm Journal.  Because Country Gentleman was an oversize magazine, the ad measured approximately 13.75″ x 10.25″:

 
To Top

CJ-2A Body Storage Rack/Jib Jordan, MN $155

• CATEGORIES: Features

Here’s a good option for storing your tub, whether you buy this one or make your own.

https://minneapolis.craigslist.org/dak/cto/d/jordan-cj2a-body-tub-storage-cart-jig/7140078068.html

“This storage rack was used to locate/ drill tub attach bolt holes to frame. It also allows storage of tub in vertical position saving garage floor space. Once tub is mounted all body parts fit nicely inside tub or strapped to rack. Worked very well.”

Body-rack-sd2 Body-rack-sd

 
To Top

1951 Custom Woodie Truck Lake Forest, CA $35,000

• CATEGORIES: Features, Willys Trucks, Wood bodies • TAGS: , , .

UPDATE: Price dropped to $35,000.

(01/31/2017) This one has been around a while.

https://orangecounty.craigslist.org/cto/d/1951-willys-woodie-custom/7138383687.html

“All custom 51 Willys woodie. Extensive sheet metal work, extended fenders, hood, roll pan and a tilt hood and more. All polished LS engine, with LS460e trans polished, hydro boost brakes. Custom dash, gauges, center console. Custom rebuilt painted frame blazer. All custom solid Maple wood with electric lift gate, PW, PB tilt etc. Custom interior, 6 way power seats with headrest monitors, custom made maple rear floor. Brand new 20″ rims and tires. So much more…view the photos for all the extras all top name brand parts. Less than 300 miles. Just testing the market. Serious offers only. Leave a message.”

1951-woodie-truck-lakeforest-ca02 1951-woodie-truck-lakeforest-ca01 1951-woodie-truck-lakeforest-ca0 1951-woodie-truck-lakeforest-ca1 1951-woodie-truck-lakeforest-ca2

Continue reading

 
To Top

May 1951 Jeep-Tractor Farm-Jeep Ad

• CATEGORIES: Advertising & Brochures, Features

This May 1951 AD differs slightly from the April 1951 ad on the CJ-3A page here. So, I’d guess there were at least two version of this ad. The differences are primarily related to minor changes in font sizes and styles, along with a shadow and different tilt of the “Milestones” box on the upper left.

1951-jeep-tractor-farm-jeep-magazine-ad-lores

 
To Top

1959 Hemet De Anza Borrego Cavalcade

• CATEGORIES: Features, Old Images, Old Images Jeeping, Old News Articles • TAGS: .

1959 marked the 11th annual Hemet to Borrego via De Anza trail Cavalcade. That year over 400 vehicles joined the adventure. The author and photographer of the below article, Del Schrader, was transported over the trail via two German DKWs. The article was published in the March 22, 1959, issue of the Los Angeles Times.

1959-03-22-los-angeles-times-boreggo-calvacade-lores

 
To Top

Fire Brigade Trucks From Australia

Cool photos. I would guess these were Personnel Carriers converted into fire trucks. However, they may also have been a cab-only chassis as well. The serial numbers would tell us more. You can see a few more photos at the bottom of this CJ-3B page.

https://www.alamy.com/st-george-fire-brigade-car-1-july-1962-st-george-fire-brigades-car-1-converted-from-a-willys-jeep-truck-the-queensland-government-supplied-these-units-to-small-rural-towns-in-1961-the-chassis-were-built-by-willys-motors-australia-pty-in-brisbane-and-the-bodies-by-enoggera-motor-body-works-image188710782.html

“St George Fire Brigade Car 1, July 1962. St George Fire Brigade’s Car 1 converted from a Willys Jeep Truck. The Queensland Government supplied these units to small rural towns in 1961. The chassis were built by Willys Motors Australia Pty in Brisbane and the bodies by Enoggera Motor Body Works.”

This example calls Mattaburra, Australia, home:

mattaburra-australia-fire-jeep-lores

Here’s another example. The pic is small.

1962-photo-fire-brigade-australia

 
To Top

The Four Large Speedo Clusters for Universal Jeeps

• CATEGORIES: Features

I thought I’d posted this graphic a while ago, but I cannot find it. So, here are four examples of the different large four-speedometer clusters used from 1955-1957 (and later). The transition dates are approximate (I haven’t studied them too closely).

Each of these four appeared in CJ-5s, CJ-6s, and DJ-3As (as documented here https://www.cj3b.info/Siblings/DJDetails/DJ3ASpeedometer.html). According to the CJ-3B page, only the latter two speedometers (the KS 0-9 and the SW 0-9) appeared CJ-3Bs.

The first three were manufactured by King-Seeley, while the last and most common one with the orange coloring was made by Steward Warner. I have seen a 0-9 with an orange needle, but I don’t know if that was a custom styling or not.

The first speedometer shown sits in my early 1956 DJ-3A “Patterson”. The second one was in my 1956 DJ-3A Rusty that I sold last year (only 200 units later than Patterson). The third speedometer was a replacement I bought. The fourth is from an image on the CJ-3B page.

speedometers-comparison-lores

 

 
To Top

1953 Postcard of a Delahaye VLR(?) 4×4 Working a Field on eBay

• CATEGORIES: Features, International, Postcards

Probably a rare postcard of a French Delahaye 4×4. It might be a VLR model, but I don’t know these well enough.

View all the information on eBay

“Attention : Collage réalisé il y a +- 15 ans
à partir d’une photo d’un d’article issu d’un Magazine
collé sur un dos de carte postale
8.7 x 14cm”

1953-delahaye-field-postcard1-lores 1953-delahaye-field-postcard2-lores

 
To Top

1959 Meyer Snow Plow and Dozer Brochures

• CATEGORIES: Advertising & Brochures, Features

This first four-page brochure blends pages two and three into a single, poster like image. It could make for a good poster.

This is a four-page brochure:

1959-meyer-plow-brochure1-lores 1959-meyer-plow-brochure2-3-lores 1959-meyer-plow-brochure4-lores

This is a single sheet, two-sided brochure for Meyer’s Offset Angledozer showing flat fender jeeps:

1959-meyer-plow-brochure-form-j200-1-lores

Continue reading

 
To Top

1945 Life Magazine Superglue Example

• CATEGORIES: Features, Magazine • TAGS: .

This photo from the March 05, 1945, issue of Life Magazine shows a jeep being used as a guinea pig for a superglue test.

1945-03-05-life-magazine-superglue-lores

 
To Top

French La ‘Jeep” Universelle Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, International

This approximately 5″ x 7″ ad is a pretty reasonable price given it’s shipped from France.

View all the information on eBay

“REAL ADVERTISING
FROM A PERIOD MAGAZINE
format 13x18cm approximately”

french-la-jeep-universal-ad

 
To Top

‘Jeep’ Parts • Service Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

Bill’s got this sign for sale. It’s got some damage.

View all the information on eBay

jeep-parts-service-sign

“VINTAGE JEEP WILLY DEALERSHIP ADVERTISING SIGN Kaiser AMC PARTS SERVICE. Condition is Used.

Check out this great dealership sign salvaged from an old garage. The sign is 18” x 24” and would have been part of a lighted sign in a metal frame of some sort. This auction includes (1) plastic printed Jeep sign as shown.

See the pics. The sign is cracked and has some pieces missing from the top left corner. While damaged, it does not detract from the coolness of this piece. The color is vibrant, and the graphics are bold.

Build a frame/box for it, and put some LED strip lights behind it and hang it on your wall for a cool effect.”

 
To Top

1969 Vagabond Adventures #1 on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , .

UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.

View all the information eBay

This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.

“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”

1969-vagabond-magazine-jeep-vol1-1

1969-vagabond-magazine-jeep-vol1-4

 
To Top

1961 Motor Trend Article on the New CJ-5

• CATEGORIES: Features, Magazine, Old News Articles

Bob Ames, the author of this September 1961 article in Motor Trend, described his time in a CJ-5 as a “rump” ride.

1961-09-motor-trend-driving-willys-cj5-1-lores 1961-09-motor-trend-driving-willys-cj5-2-lores

 
To Top

March 1949 ‘Jeeps’ say “Can Do” to Tough Jobs Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the March 28, 1949, issue of Time Magazine.

View all the information on eBay

1949-03-28-time-magazine-jeeps-can-do-ad

 
To Top

Berg Truck Jeep Parts Magazine(?) Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

Given the page number of “78”, I’d guess this ad was in a magazine of some kind. I’m not sure if it was a pre-Berg-catalog ad or just part of its advertising strategy.

View all the information on eBay
berg-newspaper-ad1

berg-newspaper-ad2-lores

 

 
To Top

Ride-the-Ducks DUKWs to be Auctioned in July

• CATEGORIES: Features

Blaine share this auction of a series of Ride-the-ducks DUKWs (and DUKW-like vehicles) to be auctioned in July. As the video below demonstrates, Ride-the-Ducks was a huge tourist attraction until 2015 when one of the DUKWs suffered a mechanical failure, careened across aurora bridge traffic into bus, then teetered on the edge of the bridge (hanging over a spot is pretty close to my aunt’s houseboat on Lake Union). The accident and the resulting litigation doomed the company, resulting in it declaring bankruptcy in April of 2020.

https://www.murphyauction.com/Auction/Details/8254

Here’s one of the vehicles that’s being auctioned:

OLYMPUS DIGITAL CAMERA

 
To Top

1954 Jeep Calvcade Visits Austin, Texas

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

Two articles in the Austin American shared the news, both with a photo,that a calvacade of jeeps would be visiting Austin, Texas, Calvacades were also planned around the world for 1954, with jeeps visit 25 countries outside the United States.

This first article appeared in the April 21, 1954, issue of the Austin American-Statesman and featured a CJ-3B fire jeep:

1954-04-21-austin-american-texas-jeep-cavalcade-lores

This second article appeared in the April 22, 1954, issue of the Austin American-Statesman and featured a CJ-3B climbing a vertical wall:

1954-04-25-austin-american-texas-jeep-cavalcade-lores