Features Research Archives

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Story of the Universal Jeep — Illustrated Booklet **SOLD**

• CATEGORIES: Advertising & Brochures, Comics, Features

UPDATE: **SOLD** on eBay for $432.

Maury shared this promotional booklet. Looks in better condition than mine.

“The Story of The Universal Jeep. 1950 Willys Overland Promotional Giveaway Comic Book. Fine Condition. Complete comic book, no spine roll, no wear, no marks or creases, very good page color, supple page quality.”



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Willys Themed Alarm Clock

• CATEGORIES: Features

UPDATE: The clock is now out of stock.

Andy spotted this rebuilt 1938 Westclox alarm clock with a Willys theme addd to it.



Details: This is an October 1938 Westclox Big Ben that has been converted into an animated Willys Jeep alarm clock. The little Willys Jeep rocks up and down with the seconds. The little Willys rocks up and down with the seconds. This is a very solid, well built alarm clock.

Condition: The works have been cleaned and serviced with 2 new bushings and a new mainspring. The case has been fininished in a handsome satin black metallic. The nickel bezel really compliments the lustrous finish. This guy runs and alarms well.”


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More Unique Warn Brochures

• CATEGORIES: Advertising & Brochures, Features

Maury has created the most extensive Warn history that I have seen to date. He just uncovered some additional Warn brochures and has wound them into his already extensive history here:


Below are a couple of interesting ones he’s added. First, this approximately 1953 sales sheet seems to target potential resellers of Warn Hubs (around early 1955 Warn moved to selling hubs only through Willys dealers). I had not idea Warn was advertising in ten different magazines by 1953.


This next brochure is actually a testimonial for Warn. However, it’s hard to read, so I’ve broken it up into sections at the bottom of the post.

warn-testimonial-brochure2-lores warn-testimonial-brochure1-lores

Here’s the same brochure lightened and separated for easier reading (sorry the colors aren’t better):



warn-testimonial-brochure-part3 warn-testimonial-brochure-part4
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Museum of Off Road Adventure Opens Dec 6th

• CATEGORIES: Features, Museums

UPDATE: Opening date for the Museum of Off Road Adventure was moved to Thursday December 6th.

Original post Apr. 20th, 2018: Ted spotted this article on Hemmings about a new Museum called the Museum of Off Road Adventure in Clay Township, Michigan.

You can read more here: https://www.hemmings.com/blog/2018/04/19/one-off-napco-chevrolet-brush-truck-becomes-first-acquisition-for-new-four-wheel-drive-museum/?refer=news


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Rock and Rollin’

• CATEGORIES: Features • TAGS: .

Paul’s made a little more progress on the trailer.

As you might have heard, Alaska was hit with a good-sized earth quake near Anchorage a couple days ago. Our own Anchorage-based Alaska Paul filed this report:

“This past Monday (Nov 26, 2018) my friend First Larry came over to the house and helped me shoot the 90 remaining rivets in the M100 trailer floor section so I could attach the side panels to the floor flange. The seams where these parts overlap is sealed with a two part rubber like sealant and cleco fasteners hold everything together while the sealant hardens.

Usually the sealant cures within 3 or 4 days so this morning (Nov 30, 2018) I was working in the garage cleaning up the excess sealant by 8am. Because the trailer is sitting on two work tables it’s necessary for me to stand on a 5 gallon bucket which allows me to bend at my waist to clear the trailer sides while still being able to reach the floor panel.

This was the position I was in when Mother Nature decided to remind me just who was really in charge of my life.

We got hit with a sharp jolt and then the garage began dancing. As I was holding onto the trailer rear panel trying to remain upright I noticed the walls of the garage were flexing hard enough to open and close the walk in door and this door had been latched. For some reason the movement of this door fascinated me so I continued watching (while tightly holding onto the trailer) until I realized the door was opening and closing so fast it looked like it was waving goodbye. I agreed it was a good time to say goodbye to the dancing garage so I bounced my way out of the garage and staggered towards the house.

Unlocking the door to the house took longer than usual since my actions resembled a drunk opening a door while on a ship in a storm. A couple of years ago I’d installed outside grab handles on either side off the kitchen door so I hung onto a handle with one hand while I tried to get the key in the lock with my other hand. I gripped the handle so tight I think I left fingerprints pressed into the metal.

After getting the door unlocked I quickly checked on the Goddess (she was fine) and Samson the wonder parrot who was not amused to have his perch catapult him skyward. Samson sought safety on top of his cage in the living room but the many aftershocks continue to irritate him.

In the brief time it’s taken me to write this email we’ve had six noticeable aftershocks along with many little tremors.

While I’ve been thru stronger earthquakes than the ones we had today this main one was impressive. There are reports of power lines down, sections of local roads destroyed, broken water pipes in commercial buildings and traffic signals no longer operational.

The Goddess and I have been real lucky… we never lost electricity, we still have heat, we have enough food to last for more than 3 weeks and since we’re retired we don’t have to go anywhere. We’ll be staying home where we can help the neighbors if need be.

Oh yeah.

The garage made it thru the quake with no damage to speak of, the little blue house shook and shimmied but it’s fine. Some stuff got broken, some stuff got tossed around but the little Willys and the M100 trailer are both fine.

We’re pretty happy

I’ll send a few photos to show the ground cracking in the back yard (See below).

That’s all,

The Goddess
and Samson the sleeping Wonder Parrot

earthquake2 earthquake1

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Action Video of an APU Jeep

• CATEGORIES: Features, videos • TAGS: .

Nick shared this video of a 1955 airplane test that included multiple shots of an Valentine APU-equipped jeep. You can see some other updates here: https://www.thecj2apage.com/forums/time-capsule-navy-cj3a-by-valentine-apu_topic37074_page6.html

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Vietnamese M-38/CJ-3A Video

• CATEGORIES: Features, videos

Carl shared the video of what looks to be an M-38 that has multiple mods, including a CJ-3A windshield and an after market dash gauge. However, the body does not have a battery box lid, suggesting it is an after market body. The flat rear wheel wells also raise questions.

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Taking Delivery of an FC-170 in the 1960s

• CATEGORIES: FC150-FC170-M677, Features, videos

UPDATE: As Lew notes, there’s an FC-150 in the latter half of the video. It also has a different license plate (white) than the FC-170 (blue plate) shown near the beginning.

Steve pointed me to his video. It shows a family picking up an FC-170 from the factory. Pretty cool memory!

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1955 “Tender” Scottsdale Auction Mid-January

• CATEGORIES: Features, Willys Trucks, Willys Wagons • TAGS: .

UPDATE: Turns out we discussed this back in early 2016. http://www.ewillys.com/2016/03/13/1954-wagon-tender-garner-nc-ebay/


Very cool, but not an original 1954 truck (it is listed at Barrett Jackson as a 1954, though the text suggests it was a 1955 model).


Scott Gilbert alerted me to this upcoming truck to be auctioned at Barrett Jackson.

Over the years, following a discussion with an Israeli jeep fan named Or, I’ve applied the designation of “Tender” to this style of truck. At the time, he’d sent me a copy of brochure and translated the model as a “Tender”.

Since then, I’ve been searching for an original US version of the Tender, but have not found one. So, while not beyond the realm of possibility, I highly doubt this is an original 1954 Tender for the following reasons.

1954-tender-truck-jackson-barrett-auction7The seller of this truck is describing it as a 1954 Truck and the serial number is claimed to be 55168 10001. However, as of 1954, the serial number system used was the 654 XX2 prefix system (the “X”s standing for various letters) to describe 4WD Willys trucks. It wasn’t until 1955 that Willys Motors adopted the 55168 system, but that year that prefix started with 55168 5001. At some point, there was a 55168 10001 produced, but that would have been late into the1955 year.


Consistent with a 1955 build, the 1955 55168 trucks model was defined as a cab only version of the Willys truck accompanied by the Super Hurricane engine, same as the truck herein. The “bed” of the truck could have been built from a wagon, so that might be consistent, too.


However, the speedo shown wasn’t produced until late 1956ish. The Willys emblem used on the hood and on the glove box looks more like an Aero emblem than a jeep emblem. The hockey-stick styling of the external chrome didn’t appear until 1960(?). Meanwhile, the two piece windshield was discontinued in 1960. So, there are major inconsistencies.

I’m sure there are other issues that folks can add to this list.

Here’s the listing: https://www.barrett-jackson.com/Events/Event/Details/1954-JEEP-WILLYS-4X4-PICKUP-225070

Here’s the Tender’s description:

“This 1954 Willys was built as a 1955 model and is Serial #0001. A piece of Willys Jeep history, this example has 2,122 original miles and is equipped with 4-wheel drive. It’s powered by a Super Hurricane 226ci 6-cylinder engine backed by a T90 3-speed manual transmission and Dana 18 transfer case. The exterior was repainted in its correct shade of tan.”

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Wooden Jeeps Evanston, IL $20/each

• CATEGORIES: Features, Models

UPDATE: **SOLD** Was $20/each

I would have bought all four of these, but the seller hasn’t responded. My guess is they came from Colombia. Maybe someone else will have more luck.

“Different colors to choose. $20 each. Approx. Size is 3″ x 1.5″ x 2”

wood-jeeps-il1 wood-jeeps-il2

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U.S. Army Amphibian Jeep (Quack) Model & Video

• CATEGORIES: Features, GPA (SEEP), Models

I just picked up this U.S. Army Amphibian Jeep model (1/2″ scale). It’s dated 1943 from the Mod-Ac Manufacturing Company, LA, California. It looks complete. I’ve never run across a reference to these being called “Quacks”, but it makes sense given the larger ones are referred to as “Duks”.


Here’s a video of some “Quacks” in action during their testing dates at the Ford Rouge Plant. Lots of video shots I have never seen.

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Santa Delivers Old Gold Cigarettes **SOLD**

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: , .

UPDATE: Tis the season … Craig shared this ad. Was on eBay until it sold. This was published in the December 19, 1942, issue of the Saturday Evening Post, pg 33.

You rarely see Santa delivering packs of Old Gold cigarettes to all the good boys and girls anymore.

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Whitco Smoked Jeep Plate Duluth, MN**SOLD**

• CATEGORIES: Advertising & Brochures, Features

UPDATE: **SOLD** for $86.76 on eBay. I didn’t expect it would go for that much.

This plate might have been made by the same folks who made the Ramsey plate I have.


“Whitco Jeep Colorado Glass Change Tray Trivet Desk Top Advertising. Clean, no chips or cracks. Please be sure to check all the pictures carefully for condition and size.”

whitco-smoked-plate1 whitco-smoked-plate2 whitco-smoked-plate3 whitco-smoked-plate4

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Gentle Ben TV Series w/ A Tux Park

• CATEGORIES: Features

Blaine remembered watching the TV show Gentle Ben and seeing a Tux Park CJ-5. Recently he began searching on line and discovered he was right. Dennis Weaver played game warden Tom Wedloe. Tom drove a Tux Park CJ-5. You can see a couple photos that Blaine found below:

gentle-ben-cj5-tuxpark-1 gentle-ben-cj5-tuxpark-2

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Film Bulletin: Rubber Tire Substitutes

• CATEGORIES: Features, videos

This video was shared on Facebook. The first half of the video focuses on rubber tire substitutes using a jeep as a test vehicle.

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Unusual Chinese Photo w/Jeep

• CATEGORIES: Features, Old Images

The auction on eBay ended, but I thought this was an interesting photo.

View all the information on eBay

“Here is one Chinese old auto studio photo(1952, original), the plate number show year 1952.”



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Willys Ambulance Brochure in French on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a neat brochure. Perhaps it’s out of Canada?

View all the information on eBay

“Original Willys Ambulance folder brochure. Covers MIL-NER model 475 (4WD). Brochure is in French language ONLY. NO English. Measures about 8-1/2″ x 11″”



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Jeep Family of 4WD in Public Service Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This is one of my favorite brochures. It’s a 25 page pamphlet with lots of pics. You can see all the pages here.

View all the information on eBay


“Jeep 4-Wheel Drive Vehicles for Public Service, vintage 1950’s original dealer brochure

Rare 1950’s era brochure for Public Service Jeep vehicles. Tons of great photos that show the various configurations that Jeeps could be ordered and configured to service Emergency, Fire, Power, Public Lands, Forest, Airports, etc.

Police, Public Safety, Civil Defense Jeeps
Public Health Jeeps
Forestry and Natural Resource Lands Jeeps
Road and Park Maintenance Jeeps
Airport Operation Jeeps
Fire Protection Jeeps
Public Education Jeeps
Public Utilities Jeeps
Specs and Accessories, Attachments Available”

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MB at Omaha’s Surplus in Fort Worth, Texas

• CATEGORIES: Features

Gayland shared these pics of an MB located at Omah’s Surplus, a place he called a “real Military Surplus Store, not one of those Army-Navy stores”.

Omaha’s Surplus

IMG_2102 IMG_2103 IMG_2104 IMG_2105

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Edmund’s Dual Intake Fish Creek, WI $1850

• CATEGORIES: Features, Parts

Al’s selling this rare Edmunds 2X1 intake manifold. If interested, contact him at Lhead663@aol.com. (Was on eBay)

edmunds-dual-intake1 edmunds-dual-intake2 edmunds-dual-intake3


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Garwood Dump Bed Manual

• CATEGORIES: Documents, Features

Thanks to Andy for sharing a copy of Eric Voytko’s Garwood Dump Bed Parts and Instruction Book for the Universal Dump-O-Matic with Pump and Valve Assembly. Eric runs http://www.classicrefusetrucks.com.









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Sybert’s Garage Rebuilds a 1942 MB

• CATEGORIES: Features, videos

UPDATE: Part 2 has been published here.

Tom and his son are rebuilding an MB and video documenting their work. They’ve published the first of four parts. Here’s the story behind the jeep:

“My parents have a summer cottage in Northern Wisconsin. Our neighbors, who have passed away with the daughter living there now, had an old MB jeep. It was painted violet because at the time Janet’s dad asked her what color he should paint it as a little girl.

The jeep sat in her garage for years and each time we went to visit we tried to get her started. The mice had made it their home, eating all the electrical wires. The radiator leaked, brakes and clutch did not function and we realized we never had enough time to truly spend on getting her running whenever we visited. We asked for permission to bring her back to our garage in Wisconsin, fix her up and return her to Janet.

Janet’s dad served in WWII in the Army and I know he would be proud to see Janet driving his jeep today.”

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1961 Photo of CJ-2A in Houston Flood on eBay

• CATEGORIES: Features, Old Images

That’s a bad day.

View all the information on eBay

“1961 Press Photo Jeep’s hood sticks out of water on Ronson Street, Houston. This is an original press photo. Jeep’s hood sticks out of water on Ronson Street, Houston, Texas. Floods. Photo measures 10 x 8.25inches. Photo is dated 06-19-1961.”



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Article With a Reference to Thanksgiving and Jeeps

• CATEGORIES: Artists/Drawings, Features

2019: Roberto Flores

Happy Thanksgiving everyone!

For us it will be a quiet one, as we have relatives scattered all over. But, we are thankful that everyone’s made it through this month, lol!

If you’d like a nice story to read this Thanksgiving, you can try an article about Durwood J. Smith. The story contains both a jeep and a Thanksgiving memory on the Western Front (see Durwood’s pic below) … do you know how hard that combo is to find?? If not for Roberto Flores, we wouldn’t even have art depicting jeeps and turkeys together!!

So, I was very happy to stumble on this nice story called:

Thanksgiving on the Western Front


PHOTO CREDIT: Charleen Smith-Riedel and Smithsonia Magazine

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Coker Group sold to Wade Kawasaki

• CATEGORIES: Features

Colin shared the news that the Coker Group (makers of vintage tires) has been sold to the Wade Kawasaki/Capital Investment group partnership. Coker has been run by Wade Kawasaki for last five years. Under him, the company has seen five years of consecutive growth, so I’d expect to see the company continue in its current form.

  1. https://www.timesfreepress.com/news/breakingnews/story/2018/nov/15/coker-family-sells-tire-business/483105/
  2. https://newschannel9.com/news/local/chattanooga-based-coker-group-sold-to-wade-kawasakicapital-investment-group-partnership
  3. https://www.hemmings.com/blog/2018/11/20/coker-group-sold-to-ceo-wade-kawasaki-and-company-management-team/