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July 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Because the May 1958 issue was so short, I figured it made sense to include the July 1958 Jeep News issue, which is also short at only six pages. I guess some folks at Willys Motors took some time off during the summer of 1958?

Page one explains some of the improvements made to the new line of Forward Control Jeeps. Page three includes multiple photos of the rare Leveloader FC. Page five shows a couple FCs that were customized to meet particular needs. Page six covers the Jeep Roadeo races in Yakima.

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Baier Lighter and Ashtray Gresham, OR $135

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Price has dropped to $135.

Blaine shared this lighter and ashtray from Baier. This one seems to be one of the more common ones, with no map on top. Compare it with these twohttp://www.ewillys.com/2020/11/24/baier-jeep-lighters-sold-on-ebay/#more-400806 or this one http://www.ewillys.com/2011/01/08/a-flatfender-ashtray-and-lighter-woods-cross-ut-80/. And here is a list of all the ones I’ve documented: http://www.ewillys.com/?s=baier

https://portland.craigslist.org/mlt/atq/d/gresham-wwii-germany-ges-gesch-willys/7692050573.html

“Vintage WWII GERMANY GES-GESCH Willys JEEP Petrol Lighter & Ashtray Trailer. Very cool, made of aluminum with rubber tires. Under the top you would have kept your cigarettes. Measures 9 inch in length and stands 3 1/8 tall.”

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February 1958 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page issue of Willys News is the last “Willys News”. In March of 1958, the name was changed to “Jeep News”, though under the banner the “Willys Motors, Inc.” moniker remains unchanged over subsequent years.

The first page makes a reference to a commercial that ran in 1958 highlighting the new M-274 Mechanical Mule. I tried to find that commercial on YouTube, but didn’t have any success.

Pages two and three is dominated by dealer news. Pages four and five covers the use of jeep vehicles by ATT and its affiliates. Page six features an article on the new Sacramento Jeep Club. Page seven is a potpourri of stories, while page eight discusses “wetter water” and its use with jeeps against red ants.

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Lots of Jeep News Issues on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The seller from whom I bought a bunch of issues of Jeep News has just listed the remainder he has. Most are 1960 or later, many I’ve never seen for sale.

https://www.ebay.com/sch/i.html?_sop=10&_svsrch=1&_nkw=jeep+news&_folent=30948389207&mkevt=1&mkpid=0&emsid=e11021.m44.l1150&mkcid=7&ch=osgood&euid=53c9d21c0ed04390b6b84183779e2c9d&bu=43195832166&ut=RU&osub=-1%7E1&crd=20231213013653&segname=11021

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1959 Jeep Commercial M-274 Mule

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

This 1959 Jeep commercial was run during the Maverick TV show (and probably other places, too).

 
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May 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This May 1959 issue of Jeep News announced that Willys agreed to continue co-sponsoring the Maverick show obviously dominated the headlines, but it is interesting to see that photos from the 1959 Truth or Consequences race also landed on the front page.

Page two contains dealer news. Page three includes a photo of two DJ-3As with unusual nylon tops, presumably custom made, that are owned by the Sheraton Terrace Motel in San Antonio.

Page five includes a full-page report with photos from the Truth Or Consequences, NM, ‘Jeep’ Vehicle Derby. Page six includes a rare photo of a civil defense wagon. Page seven has an almost full-page report on the eleventh annual Hemet to Borrego cavalcade.

Finally, page eight tells the story of a scout troop that raised money to replace their tired CJ-2A, though they replaced it with a non-jeep station wagon, the scouts noted it wasn’t as capable as the jeep. So, why didn’t a dealer step in to help these scouts get a jeep? ??

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June 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This June 1958 Jeep News issue is only four pages.  There are a variety of stories, including an announcement on the front page indicating the Jeep Jamboree would be starting in July. The back page highlights the Maricopa County Jeep Posse, one of the more storied jeep posse’s in the country.

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July 1964 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This four-page July 1964 Jeep Service and Parts News highlights. Note the directions on page one for removing protective wax from new vehicles after they arrive at a dealer. On page four, the bulletin announces a new Tornado Engine break-in methodology. I wonder what was wrong with the old, original one?

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Willys Jeep Netherlands Pin on eBay

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

This neat, very small pin, is reportedly that last of which was made during WWII and found amongst a group of these that have been sold or given away.

View all the information on ebay

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“Vintage WWII Jeep Willys Stick Pin
This came from an antique dealer in the Netherlands who said
they were made during WWII and found later in the factory
I had a dozen, sold 3 or 4 to serious collectors and gave the rest to my son and his friends
This is the last one; be among the elite owners!
Card Measures around 2″ tall, 1 1/2″ wide. Pin measures 1 5/8″ tall, 7/8″ wide
Good Ready to Wear/Display Vintage Condition, as seen in photos
Check out my other WWII Pins and Jewelry, Most listed in Jewelry Category, a few in Collectibles,
some seen in last photos, this auction for Original WWII Jeep Willys Pin on Card only”

 
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Photo of Dysarts Truck

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

Glenn shared this image of a fancifully decorated Willys truck from Facebook. According to this short history, Dysarts has been a restaurant and store in Maine since the 1960s.

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FC-170 Hostess Tray on eBay

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This is actually a “hostess tray”, not an ashtray. As noted in the comments, the difference between an Ashtray and a Hostess tray is the semi-circle attachment that holds cigarettes (see here: http://www.ewillys.com/wp-content/uploads2/2020/06/1960-02-willys-news2-lores.jpg).

The interior of this hostess is black. Unclear if the black is original or not, but my inclination is that it isn’t. It’s listed at $109, but the “Make Offer” option is available.

View all the information on eBay

“Here is a really cool vintage, Willys truck Jeep CJ advertising metal ashtray. The ashtray is in good to very good condition. It measures about 6 1/4 inches in diameter. The top has been painted black. Sorry about the reflection from the light.”

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Ramsey 50R Netherlands €8000 (Approx $8560)

• CATEGORIES: Features, Parts This site contains affiliate links for which I may be compensated.

Wildenberg Parts out of the Netherlands is selling this Ramsey 50R for the M-38. The company has a container leaving for Minnesota soon, so the cost of transport may be reasonable. David can be contacted at +31 (0) 317 618 218 or info @ wildenbergparts.nl (remove spaces around the @)

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“The holy grail of M38 parts…
Complete Ramsey 50R winch setup.

Contains:
NOS Winch
Used good condition PTO (very rare)
NOS joints
NOS long shaft
NOS main plate
NOS rubber boots.
New made frame, short shaft, hanger bearing & PTO plate.
€ 8000″

Located in the Netherlands. I have a container leaving to MN soon, so transport could be reasonable.”

 
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April 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Good news. I’ve done a deal to purchase thirty issues of Jeep News, along with around 70+ Jeep Service and Parts News. Some are late 1950s, but most are from the early to mid 1960s.

Page one of the April 1958 eight-page issue of Jeep News highlights the introduction of the Mule, though calling is “space age” seems over the top. The front page also includes an announcement for the third-annual jeep rodeo in Yakima, hosted by the Yakima Ridgerunners.

Page three shares the news from the recently completed Jeep Cavalcade from Hemet to Borrego Springs, California. Page four announced the third-annual Truth or Consequences, New Mexico, Jeep Derby. Page five has some images for the Lake Erie hunting club.

On page six, don’t miss the modified jeep used to transport mobile homes (and attempt to meet some local laws. Speaking of transport, lower on page two is a modified buggy and trailer that carried hunters through and over local swamps. Page seven is a full page article on jeeps and salt water anglers.

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June 1964 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This four-page Jeep Service and Parts News bulletin is dated June 1964.

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Missed Out on this Unusual Brochure

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

Likely from around 1958, this illustrated brochure is 24 pages. The front page included the title, “Man moves forward on WHEELS”. Unfortunately, I did my final bid too soon and lost out at the end. It was dumb on my part. Below are the pages posted to eBay. Hopefully, the buyer reads eWillys and is willing to send a scan of the booklet.

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1946 Jeep Testimonial by Unique Variety Service

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Last posted October 02, 2017.

Bob Legee, of  Unique Variety Service, a business that provided mowing, snow plowing, and other landscaping services, wrote this testimonial for Jeep in 1946.

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Nelson, Nevada, Ghost Town Tour Video

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

Roger Martin shared this video from “Remote Trooper” that explores the ghost town of Nelson, Nevada, a place full of abandoned vehicles and other items. The tour includes a quick clip of an early Maverick Willys wagon complete with the rare emblem (at the 3:18 mark).

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1946 Testimonial from the Wachusett Country Club

• CATEGORIES: Advertising & Brochures, Documents, Features, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Last posted October 12, 2017

The photo of the jeep underneath the letter shows it without bow holders, but with an extra spare tire carrier. Does this mean the country club ordered it this way? Were the bow holders ever installed? There have been a couple early 2As that appeared unrestored, but without bow holders. I’ve wondered if they could be ordered that way.

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Willys-Overland Porcelain Sign Johnston, RI $2750

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Andy shared this sign, originally with neon. This would have been an early post-war sign.

https://www.facebook.com/marketplace/item/24697321019851283/

“3×6’ porcelain neon skin.”

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Africa U.S.A. and Jeeps

• CATEGORIES: Features, Magazine, Old Images, Postcards This site contains affiliate links for which I may be compensated.

UPDATE II: Here’s another Africa USA Postcard. It’s a available on eBay.

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UPDATED Aug 04, 2020: This post is an aggregation of Africa USA postcards and articles. Another postcard from the form adventure park popped up on eBay, this time with a CJ-5 pulling the trams:

View all the information on eBay

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Posted June 2019 on eBay, a CJ-3B pulling trams:

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From 2015: Africa USA, was part of a theme-park movement in the late 1950s that included New York’s Freedomland, Disneyland, Wisconsin’s Fort Dells, and others. By 1959, these parks were collectively generating revenue of $2 billion.

There is a feature article about these parks in the August 1, 1960, issue of Life Magazine. The picture below is from that article. You can take a ‘virtual’ jeep-train tour of Africa USA here (don’t expect much)

This article appeared in the December 1955 issue of Willys News. That’s the jeep train behind the animals.

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============== Continue reading

 
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What 1946 Willys Overland ‘Jeep’ Owners Say ….

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This was first published September 13, 2014.

These testimonials are from a Willys Overland Sales book dated 1946.

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Some Jeep Slides on eBay

• CATEGORIES: CJ5, DJ-3A, FC150-FC170-M677, Features, Fire/Police/Industry Vehicles • TAGS: This site contains affiliate links for which I may be compensated.

Here are some slides with jeeps currently for sale on eBay. The first one is an unusual tour jeep that I hadn’t seen previously. It’s somewhere at least semi-tropical, based on the upper right tree.

1. Here’s an FC-170 setup as a tour jeep. It appears to include a bed-extension on the back.
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2. This slide shows a yellow CJ-5 and a ticket office at Harney Peak Black Hills SD:
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3. This next two slides share images from 1962 of a Maine Forest Service MB. This is slide one:
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4. This is slide two:
year-maine-forest-serice-mb-25. And, finally, this slide shows a rare yellow DJ-3A used by the Sault Ste. Marie Chamber of Commerce. I don’t have many vintage photos showing a DJ-3A in the original yellow color (though they do appear on several brochures).
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1946 Testimonial from Maine

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This was originally posted May 17, 2014.

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Louis Mattar and His Cadillac Fleetwood

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

Scott spotted a story about Louis Mattar and his amazing Cadillac Fleetwood, which he and friends drove non-stop from the west coast to the west coast and back. Later, he drove it from Alaska to Mexico City, again non-stop. The article is worth a read!

Here’s the article from Haggerty: https://www.hagerty.com/media/automotive-history/more-than-70-years-ago-louie-mattar-drove-6320-miles-non-stop-in-his-fantastic-perpetual-motion-machine/

And, I found this video:

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And this earlier video from 1954, which shows them changing the front tire:

Finally, here’s a more modern CBS report about the car’s new home at a San Diego museum:

 
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Testimonials: Williams Brothers Engineers

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This was first posted February 13, 2014.

The testimonial is good, but the picture less so.
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