Apparently, this was a rental jeep. Rent-A-Jeep does show up on a Google search, but I didn’t check to see if it still operates.
“Stock, running Willys ready for you to drive home! Has the larger Hurricane 226 6 cylinder engine that runs. New rear brake cylinders, new battery, all tires good. Ready for a resto or just a good overhaul to drive around. What you see is what you get. No title.”