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1956 Jeep Ads in Time Magazine

• CATEGORIES: Advertising & Brochures, Features

These two ads from Time magazine currently on eBay show just how different the company approached advertising in that publication. Unfortunately both are poor quality scans.

This ad was published in the April 02, 1956, issue:

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This ad was published in the June 16, 1956, issue:

1956-06-16-time-mag-willys-ad

 
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1960 Toledo Made Jeep Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Features

Given this brochure includes a Surrey, it was likely printed between 1960-1962. This four-page brochure was auctioned on eBay back in 2015. It lacks a form number; it may have been produced by Kaiser Industries rather than Willys Motors.
1960-willys-jeep-go-round-brochure1-lores 1960-willys-jeep-go-round-brochure2-lores

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Article Highlights Success of Mahindra Roxors

• CATEGORIES: Features

UPDATE: In case you missed it, FCA has won the first round of the FCA vs. Mahindra legal case over the jeep-looking Roxor. The court ruled that Mahindra violated FCAs “Trade Dress”, which isn’t a specific trademark or patent, because the Roxor looks so much like a jeep. Mahindra is currently deciding whether to appeal.

https://www.automobilemag.com/news/jeep-mahindra-roxor-infringement-case-update/

This was the second win against Mahindra. The first win came in January when the International Trade Commission agreed with Jeep’s charge that the company was not contractually barred from suing Mahindra for a Trade Dress violation. This freed Jeep up to pursue the recently won lawsuit.

https://www.autonews.com/blogs/jeep-scores-legal-spat-mahindra-roxor-rolls-detroit

=======================

Originally posted September 29, 2019: This article from the Detroit Free Press highlights the successful introduction of Roxors, to the point that the company can’t keep up with demand. Unfortunately for Jeep, there’s some real branding problems, as I’ve seen countless people on Craigslist advertising these as “jeeps”. Moreover, do a Google search for “Jeep ATV” and Roxors pop up on the results page.

https://www.freep.com/story/money/cars/mark-phelan/2019/08/31/mahindra-roxor-atv-tractor-jeep-review/2132430001/

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1947 CJ-2A Morrisville, VT Bring-A-Trailer Auction

• CATEGORIES: CJ-2A • TAGS: .

Greg from Overland Diesel, which sells Kubota conversion kits for jeeps, shared this modified CJ-2A for sale.

https://bringatrailer.com/listing/1947-willys-cj2a-10/

“This 1947 Willys CJ2A was acquired by the seller out of Georgia in 2018 and has since been repowered with a Kubota 2.2-liter turbodiesel inline-four mated to a three-speed manual gearbox and a two-speed transfer case. The body has been repainted in a desert camouflage scheme, and the truck is lifted over 32″ tires on beadlock wheels. Additional modifications include a roll cage, side steps, power steering, an 8k-pound winch, replacement seats, and more. This CJ2A is offered with a Bestop top and doors, refurbishment photos, and Vermont registration in the seller’s name.”

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1948? CJ-2A? Eugene, OR $7000

• CATEGORIES: CJ-2A, MB

UPDATE: Price dropped to $7000.

(05/10/2019) Looks like there are more military parts than CJ parts here.

https://www.facebook.com/marketplace/item/269856494127180/

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“Clean, mostly restored 1948 Willy’s CJ-2A. Runs well, converted 12v with MSD ignition. G.I. top (12 years old), rebuilt and cared for by WWII vet since passed. Garaged and serviced recently. Front bumper tabbed for pull hitch (included). Some small tears in seat upholstery. Recently installed gas tank. Great for as-is use or platform for further restoration/outfitting. Mounted jerry cans. Locking hubs. 8,290 on replaced spedo/odo. Not many like this that I can see out there. Either full restores (high $$$$) or total project rigs. Love it, but has to go. 4 kiddos and spouse in nursing school. Clean CA title.”

 
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1942 GPW Altoona, PA $12,000

• CATEGORIES: GPW (Ford MB)

Has a variety of mods.

https://altoona.craigslist.org/cto/d/altoona-1942-ford-gpw/7135899278.html

“1942 Ford GPW
(Willys Jeep MB)

**TITLE IN HAND**
Original data plates visible

Modifications include:
231 V6 Even fire engine
T98 Granny Gear (4 speed-manual transmission)
T18 Transfer Case
Dana 25 front axle

Continue reading

 
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1967 Jeepster Commando Fire Jeep Rockford, OH $20,000

• CATEGORIES: Fire/Police/Industry Vehicles, Jeepster

UPDATE: **SOLD** for close to asking price. This Jeespter Commando had an engine issue of some kind, but it is unknown at this point how serious it is. 

Jordan shared this cool Jeepster Commando. Is this a one-off or was there a company that was modifying these for fire departments?

“Classic 1967 Jeep Commando Low Miles Very well maintained $20,000.00 or make an offer More pix and info coming or available upon request T-Line EV LLC will consider trade ins of existing apparatus”

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Year? CJ-3A New Jersey $2500

• CATEGORIES: News

Listed as a 1948, this looks like to be a 1949 CJ-3A at the earliest.

https://southjersey.craigslist.org/pts/d/staten-island-48-willys/7134630976.html

“48 cj2a Willys Jeep all there need to be restored runs of a gas can”

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1960 FC-170 Missoula, MT $8000

• CATEGORIES: FC150-FC170-M677

It does not run.

View all the information on eBay

“Here’s your chance to own a rare 1960 Jeep FC170.
I bought the FC170 ten years ago and have come to the realization that I don’t have time to get into a restoration project.
Before I bought it, I dropped in a battery and aux gas tank and it started and I drove it around a field. I was told it ran fine prior to being parked. I am assuming, as it is like a tractor, all the other mechanical parts and pieces work fine, but it is not road worthy as it sits.
This FC170 is a restoration project vehicle.
Everything is original.
Flatbed trailer necessary for shipping.”

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1962 DJ-3A Juliustown, NJ $999

• CATEGORIES: DJ-3A • TAGS: .

This parts DJ-3A has quite a bit of rust. But those hubcaps look in great shape. It amazes me that all four are still on the jeep!

View all the information on eBay

“this rare barn find has all the rare parts a dj3a jeep should have correct 3 speed on column/60/40 bench seat/defroster on windshield/correct hard top w/doors/front straight axle w/correct rims w/hub caps/vin tag,comes w/bill of sale,pick up in Pemberton NJ”

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Continue reading

 
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1970 CJ-5 Roller ($2000) AND a Trans/TC ($500) Brevard, NC

• CATEGORIES: Transfer Cases, Transmissions

Mark’s got a couple things for sale:

  1. 1970 CJ-5 Roller: https://www.facebook.com/marketplace/item/619921085287601/
    “Rolling chassis project CJ5 Jeep. Some rust but totally restorable, just bring an engine and trans. Box of parts included with 2 radiators, fan, alternator, etc. Best Top in great condition, new tires w/ zero miles. Make me an offer.”
    1970-cj5-brevard-nc
  2. T-90 & Transfercase $500: https://www.facebook.com/marketplace/item/255718999203084/
    “Recently removed from a 1963 Willys Jeep CJ3b. In good working order. Local pick up only.”

trans-tc-brevard-nc

 
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1949 CJ-3A Garland, TX $2750

• CATEGORIES: News

It runs.

https://www.facebook.com/groups/WillysSwapMeet/permalink/2661627974110465

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“Great opportunity to own a post WW II Jeep. This little utility vehicle runs, drives, stops and most everything on it works. The brakes and fuel system were recently redone, the alternator was repaired and we’ve been cruising it around the area a little here and there. This little Jeep would be great for the deer lease, puttering around the farm or restore it to it’s former glory. It appears to be a civilian Jeep as it doesn’t have any of the features found on military Jeeps of the time period. We do not have a title for it, but I will give you a contact if you would like to try to get one. The body is rusty with many holes and patches; However, the frame appears to be solid. Call me between 8am and 6pm with any questions.

UPDATE 6-17-2020: The serial number on the engine appears to identify this Jeep as a CJ-3A, if its the original engine. I haven’t been able to find any other information to verify this, but at least its a start.”

 
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1952 CJ-3A Newfane, VT $4000

• CATEGORIES: CJ-3A

UPDATE: Still Available.

(04/13/2019) Has some patches. Lacks tail lights.

https://vermont.craigslist.org/hvo/d/williamsville-1951-jeep-willys-cj3a/7133191016.html

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“1952 Jeep Willys, all original including the body. Its been patched, steel reinforced and is very solid all the way around. Original 6 Volt could stand to be updated as it turns over slow. Runs very nice, drives straight as an arrow and drum breaks work fine. 40k+/- miles. 4WD, three speed standard and clutch are all strong. Like new Power King Tires. New Reupholstered seats. Ideal for someone with a large property or antique plate it and drive around town! Sorry for the dirt but I’ve been tooling around in it! thanks for looking and feel free to ask questions”

 

 
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MB Parts Acton, ME

• CATEGORIES: Parts

This seller has some miscellaneous NOS and reproduction MB parts.

https://nh.craigslist.org/pts/d/acton-willys-model-mb-jeep-wwii/7137021357.html

“I purchased a good amount of parts from a serious car collection for World War II era Willys Model MB Jeeps. Some parts are original and others are authentic reproductions. I have cataloged a good deal of it for quick responses. Please call/ text me with your needs. I have priced most items at 1/2 of catalog prices.”

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Plow Assembly off CJ-5 Morris, CT $300

• CATEGORIES: Parts

Could be a good price. Jeep is not for sale.

https://nwct.craigslist.org/pts/d/morris-plow-for-1956-jeep-willy/7135765821.html

“Plow and assembly for 1956 Jeep Willy
Was a restore job, don’t want the plow
Last photo show Jeep done!!”

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F-head, Trans, TC Canton, OH $200

• CATEGORIES: Engine

There could be some parts value here.

https://akroncanton.craigslist.org/pts/d/canton-willy-jeep-head-engine-trans-and/7138971691.html

“I’m selling a complete engine, transmission and transfer case from my 1957 Willys Jeep. I have no idea the condition of any of it. Trans and T-case seem to shift fine and I briefly tried to turn the engine over by the crank with no luck. Lots of good parts, oil bath air cleaner assy, distributor, valve cover, oil pan, starter, exhaust manifold, etc….
Make me an offer and come pick it up. I can help load or possibly deliver if u pay asking price. $200”

fhead-tranny-tc21 fhead-tranny-tc2

 
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1962 FC-150 Broadalbin, NY **SOLD**

• CATEGORIES: FC150-FC170-M677

UPDATE: **SOLD** Was $3500.

It seems a reasonably priced project.

“1962 fc150 completely restored drivetrain and frame. New springs brakes steering. Engine trans tcase all professionally rebuilt. Experienced a small engine fire. Needs wiring and the engine to be repainted. Lost interest.”

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Dare County, North Carolina, Jeep Bookmobile

• CATEGORIES: Features, Fire/Police/Industry Vehicles
1953-03-dare-county-nc-jeep-bookmobile-truck4-lores

April 1954, Dane County, North Carolina: https://digital.ncdcr.gov/digital/collection/p249901coll36/id/336. The jeep was painted green.

An April 15, 1948, newspaper article in the Winona Republican (Winona, Minnesota) claimed that there were roughly 377 bookmobiles traveling the United States, out of which only one was a jeep.

Two years later, by 1950, the jeep was proving more popular for use as a bookmobile, because it could access rural areas more easily than other vehicles. I doubt there are any records on how many jeeps were used as bookmobiles, but at least one appeared in multiple photos and articles: The Dare County Jeep Bookmobile.

Dare County purchased it’s first jeep in 1950, hence all the photos and news articles on this post. According to the library’s history page: “After the war, the library continued to grow. In 1950, the first bookmobile was purchased – a green Willys Jeep converted for this purpose began making regularly scheduled runs. As there were then no bridges from the mainland or to the Outer Banks, all trips involved ferries. Georgia Harwood retired in 1956, succeeded by Jean Turner Ward, who served as librarian for the next fifteen years.”

This full page article with photos was published in North Carolina’s News and Observer on April 23, 1950. It appears the new jeep bookmobile had just been put into service.

1950-04-23-news-and-observer-nc-bookmobile1-lores

Clipping from The News and Observer - Newspapers.com

This next article, which predates the above article by 13 days, was published in North Carolina’s News and Observer on April 23, 1950.

Clipping from The News and Observer - Newspapers.com

North Carolina’s News and Observer on April 10, 1950.

Dare County’s digital archives provided additional photos:

Continue reading

 
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1943 Photos of a ‘Jeep’ Named Squeekie

• CATEGORIES: Features, Old Images

A one-of-a-kind ‘jeep’ named Squeekie was built from photos by William Mason in 1942. In 1943, this press photo was taken, then circulated around the country, two of which can be seen below.

Mason worked at Oakland’s Independent Iron Works, Inc. I wasn’t able to uncover too much about Mason, other than he filed a patent for an arc welding machine, on behalf of his employer in October of 1956.

This photo was shared on a vintage photograph Facebook Group by Bob Cunningham. He included the following text, though I’m unaware of where the text originated (maybe based on an original press photo caption?):

1942-jeep-squeekie-oakland-ca

Per the Facebook post: “In 1942, William Mason, an iron works superintendent in Oakland, California, used newspaper photographs to create “Squeekie,” his version of the Army’s new wonder car, the “jeep.” Although Mason built the 2-horsepower car for his son, Billy, his wife often used it for ’round-the-town grocery shopping during the days of gas rationing, since it got a thrifty 35 miles per gallon and rolled on unrationed, small sized implement tires. The little “jeep” was once stolen and abandoned in a farmer’s field, and the U.S. Army was notified that one of their prototypes had been found. At the time, most civilians had never seen an actual “jeep,” so the mistake was understandable.”

Here are two newspaper photos and captions:

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Published March 13, 1943, in the Oakland Tribune.

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Published March 18, 1943, in the La Crosse Tribune, out of La Crosse, Wisconsin.

 
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1946 Photo of Kids in Jeep

• CATEGORIES: Features, Old Images
AR406-6-423

Cropped version of the bottom photo.

This photograph was published in the April 29, 1946, issue of The Fort Worth Star-Telegram. It’s located in the University of Texas at Arlington’s digital archive library.

https://library.uta.edu/digitalgallery-beta/img/20033476

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Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. Brooklyn Heights School jeep “test run”. (1946). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20033476

“Twenty neighborhood children took a “test run” in a jeep to be used for a carnival at Brooklyn Heights School. Driving the jeep is Jack Scott, and sitting beside him is Howard Victry, president of the school Dad’s Club. The children and Mr. Victry are facing the camera and Mr. Victry’s hand is raised. Published in The Fort Worth Star-Telegram Morning Edition April 29, 1946.”

 
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1949 CJ-3A Anchorage, AK $15,000

• CATEGORIES: CJ-3A

This jeep looks well maintained. Note the photo showing the fender underside; the fender support looks sheered near the frame.

https://anchorage.craigslist.org/atq/d/anchorage-1949-jeep-willys/7135897520.html

“1949 Jeep Willy’s. 3 speed transmission, 2 transfer cases. Drives like a Jeep! Priced at $15,000.00.”
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Continue reading

 
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June 1948 Jeep-Propelled Power-House Ad

• CATEGORIES: Advertising & Brochures, Features

No information provided on where this June 1948 “Jeep-Propelled Power-House Ad” was published. This seller has other jeep ads and willys ads as well.

https://www.goantiques.com/jeep-propelled-power-house-397135

“Jeep Propelled Power-House Ad 1948 This is a June 1948 advertisement. It is a nice black and white ad for Willys-Overland Motors of Toledo makers of the Jeep. Pictures the Jeep on the job and it reads, The 4 wheel drive universal Jeep gets to the job and furnishes power to operate industrial equipment. In mint condition. Photo is taken through plastic and may show wrinkles or crookedness that is not in the ad. This magazine tear sheet measures 10 1/2″” wide by 13″” tall”

1948-06-jeep-propelled-power-house-ad

 
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1948 Jeepster Anchor Point, AK $5000

• CATEGORIES: Jeepster

Has some updates, and the interior is different, but the price is great, especially for Alaska! (This seller may also be selling this Jeepster Commando for $2k)

https://kenai.craigslist.org/cto/d/anchor-point-1948-willys-overland/7142243803.html

“V6 270 hp. Chrysler 318
Automatic transmission
Runs good
Drives good
Yellow and Black Body
$5,000 OBO”

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1945 MB Connecticut $3000

• CATEGORIES: MB

UPDATE: Price dropped to $3000.

(05/06/2020) Matt’s selling this MB. He can be reached via call or text at 860 304 3639.

“Selling one of my projects I won’t have time to get to anytime soon. Up for sale is a late war Willys MB. I believe it is a 1945. All of the data tags are gone so there is no serial number or DOD. There is an ACM number on the tub and it can clearly be read. The frame, axles, steering components and certain body parts are in good shape but the sheet metal is very rough. One of the front frame horns will also need to be replaced.

Lots of rust in the body as you can see in the pictures. There is a later CJ2A engine in it but no transmission or transfer case. There are still a-lot of good hard to find parts on it. This is a good start to a restoration as the chassis is very solid and usable or as a parts vehicle to complete another Jeep with a better body and drivetrain. I do have some parts and pieces that can be purchased separately to make it more complete. Located in Connecticut. Asking $3500 obo.”

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Continue reading

 
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1962 DJ-3A Surrey & Parts 2A Kailua, Oahu, HI $3500

• CATEGORIES: DJ-3A • TAGS: .

This DJ-3A has had a little body work, but looks to formerly be a DJ-3A Surrey given the footman loops on the front fenders.

https://honolulu.craigslist.org/oah/pts/d/kailua-1962-willys-jeep-willys/7138331536.html

“1962 Willys 2 wheel drive with rebuilt original 4 cylinder motor

1948 Willys Jeep chassis 4 wheel drive rebuilt v6 Buik motor
$3500 firm for both
Parts only”

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