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1950 M-38 Sikeston, MO $7500

• CATEGORIES: M-38

UPDATE: Still Available.

(08/18/2020) Mark posted this mostly original M-38 at warjeeps.com. It does have some floor patches.

http://www.warjeeps.com/mjs/sale20/adm143/adm143.html OR https://semo.craigslist.org/cto/d/sikeston-1950-willys-m38-g740-army-jeep/7218426246.html
1950-m38-sikeston-mo1

1950-m38-sikeston-mo4

1950-m38-sikeston-mo3 1950-m38-sikeston-mo2

“The jeep has some rust through in the floor and hat channel on the passenger side. It does have some floor repairs already done.

It Has the following:

24 volts electrical components. All three seats, Pintle, bumperettes, spare tire carrier, jerry can and holder, top bow brackets, first aide box, gas tank (needs cleaning) four m38 wheels, engine lifting bracket, Carter 637s carb, correct vacuum fuel pump, under hood battery box and other original parts.

The engine runs well without any smoke. Running it on a auxiliary fuel tank now.

Most of this work was done some time ago and has set. Due to it setting, some of the seals are starting to fail.

New or rebuilt parts:
Engine,
Fuel pump,
Carburetor
Front axle (needs the shims checked again)
Brakes (lines, wheel cylinder and master cylinder)
Transmission
Transfer case
Exhaust (short pipe, long pipe and muffler.
Has matching number title in my name.
Things it will need:
rewired and Tires”

 
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1948 CJ-2A Youngstown, FL $1500

• CATEGORIES: CJ-2A

UPDATE: Price dropped to $1500.

(06/20/2020) It’s rough. Has a front facing PTO.

https://panamacity.craigslist.org/cto/d/youngstown-1948-cj-2a-willys-jeep/7208079379.html

“1948 Willy’s CJ-2A Jeep. Ready to be restored. The engine turns over. It has already been switched over to a twelve volt system. Needs to be rewired, and a new fuel tank. I have the original title. Included is a second frame with spare parts. Also includes a wench, and a pto Transmission”

1948-cj2a-youngstown-fl1 1948-cj2a-youngstown-fl2 1948-cj2a-youngstown-fl3 1948-cj2a-youngstown-fl4

 
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Year? CJ-2A Haines City, FL Make Offer

• CATEGORIES: CJ-2A, Last Ride

UPDATE: Still Available.

(09/28/2020) Doesn’t appear to be much value here.

https://lakeland.craigslist.org/clt/d/haines-city-1930s-40s-willys-jeep/7200607460.html

“Shoot me a offer ,I’ve had it for 10 years was a good friend of mine’s,has never ran for me the original motor and stick shift tranny are in the back seat everythings original tires all hold air but one ,need it gone but won’t settle for low ball offers /I know it looks ruff but you won’t see many more like this one .”

year-cj2a-lakeland-fl0 year-cj2a-lakeland-fl1 year-cj2a-lakeland-fl2 year-cj2a-lakeland-fl3 year-cj2a-lakeland-fl4

 
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1944 Honeymoon Jeep

• CATEGORIES: Features, Old Images

This “honeymoon” jeep was bedecked with whitewall (painted) tires and plenty of wedding finery. Inside the jeep was the price, WAC Cpl. Forence L. Bauer of Lyndhurst, Ohio, and Capt. Wilson W. Hopkins, Jr., of Durham, North Carolina. They spent their honeymoon in the Italian mountains during the late August of 1944.

Clipping from The Sunday News - Newspapers.com

This photo appeared in the August 20, 1944, in the Sunday News out of Ridgewood New Jersey.

 
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Two Articles on Fire Fighting Jeeps for the USFS

• CATEGORIES: Features, Old News Articles

This first article from January 22, 1950, in the Independent Press-Telegram (Long Beach, California) provides purchase numbers and eventual destinations for some Forest Service Jeeps.

Clipping from Independent Press-Telegram - Newspapers.com

This second article, from May 05, 1954, in the Sacramento Bee, notes the sale of 10 USFS jeeps that had been part of the Forest Service since 1947 and 1948.

1954-05-05-sacramento-bee-USFS-jeeps-auction

 
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Willys Makes Sense Campaign

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: Here are two more Willys Make Sense ad that were featured in Sunday newspapers (seller indicates both were from 1951):

This one is currently on eBay for $20:

1951-willys-makes-sense-sunday-paper

This one is currently on eBay for $20:

1951-willys-makes-sense-sunday-paper2

===========================

Originally posted May 29, 2019:  Here’s another Willys Makes Sense ad from the February 13, 1951, issue of the Evening Star newspaper that differed from the others.

1951-02-13-evening-star-willys-wagon-gets-through-pga15

==================

Original Post: May 21, 2019:

partial-willys-makes-sense

In 1950, Willys-Overland launched a Willys Makes Sense advertising campaign. Unlike past campaigns, such as the 1948 City and City ads, which were about encouraging the sales of wagons and positioning the wagon as a luxury vehicle, the Willys Makes Sense appears to have been organized to re-imagine how the public should view the brand.

Before I get too deeply into this, I’d like to note that the way I’d prefer to write this article is to document specific reasons behind Willys-Overland’s decision to make such a big change. Unfortunately, I don’t have access to enough financial material as I’d like (especially annual reports). So, conjecture and theory will have to do for now.

BACKGROUND: After WWII, pent up demand meant lots of sales for automakers. That could explain, in part, why post-war sales were pretty good for Willys-Overland. For example, sales increased from almost 79,000 jeeps in 1946 to 159,000 jeeps in 1948. But, in 1949, sales plunged to almost half, coming in at 86,000. I don’t have details into why sales dropped so much, but likely parts or material shortages or labor disputes could have had an impact. Certainly, the recession of late 1948 – late 1949 didn’t help sales at all!

Future sales might not have looked too good for 1950 and beyond either. As of 1950 the US produced 76% of automobiles, but given the post-war rebuilding/resurging of industry world-wide, I expect automakers must have realized that international competition would return soon (by 1955 US market share would drop to 67%). This may have stimulated management to clean up their branding as soon as possible to protect against increasing competition (remember that Willys-Overland had expected to sell 25% of their autos internationally, based on the 1946 Fortunate Magazine article).

Another issue Willys-Overland was facing was that going into 1950 the company still didn’t have a registered trademark for the term JEEP (wouldn’t get it until June of 1950). Added to that, the company was not only producing 4WD 1/4 ton jeeps, trucks, and wagons, but also 2WD trucks, wagons, Jeepsters, and an upcoming automobile. Such a portfolio of non-4WD vehicles must have concerned management that it wasn’t just a “jeep” company; so the challenge of how the company should represent itself to dealers and consumers had to have become an issue.

Finally, in a similar vein, up until 1950, the company had been positioning itself as the ‘Jeep’ company, with ads that emphasized the Universal ‘Jeep’, the ‘Jeep’ Truck and the ‘Jeep’ Wagon. Perhaps with the introduction of the Jeepster (note that the company did not call it the ‘Jeep’ Jeepster nor was there any ‘Jeep’ branding on the introductory brochure), the branding issue must have really came to a head. Because of the entrenched nature of Willys-Overland’s efforts to become ‘Jeep’, management may have felt that a company-wide retooling of the  company’s branding was in order.

Perhaps one, two, or all of these issues resulted in the 1950 rebrand of the company as a WILLYS manufacturer with a wide range of 2WD and 4WD vehicles for sale. (For a look back at 1952, see Derek’s post “When the CJ-3B Was New“).

NON-JEEP BRANDED ADS: 

Willys-Overland began 1950 with an ad that felt similar to past ads, but excluded the ‘Jeep’ brand. For example, in January of 1950 Willys published this ad in the Saturday Evening Post. Note the reference to ‘Jeep’ has been replaced with a small ‘Jeep’ badge.

1950-01-07-sat-evening-post-station-wagon-pg86

January 07, 1950, ad in the Saturday Evening Post

As did Colliers Magazine on January 21, 1950:

1950-01-21-colliers-4-wheel-drive-pg14-color

Continue reading

 
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1949 Wagon Fish Creek, WI $30,000

• CATEGORIES: Willys Wagons • TAGS: , .

This is a nice looking station wagon.

https://greenbay.craigslist.org/cto/d/fish-creek-1949-willys-overland-jeep/7221162874.html

“For Sale: Recently completed restoration of a very rare and unique 1949 Willys Overland Jeep Station Sedan. The Jeep Station Sedan was Willys’ entry into the upscale station wagon market in 1948, 1949 and 1950. This vehicle has been restored over a period of seven years to a very exacting standard. Besides beautiful green metallic paint the interior replicates the exact seat and headliner material. Mechanically the engine has been rebuild by Terry’s Engine Service and runs like a sewing machine. There are four new B F Goodrich 6.70X15 wide whitewall tires and new caps and trim rings. New wire harness, new deluxe steering wheel, new gas tank. Clear title. Price: $29,950.00.”

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1953 Truck Liberty Center, OH **SOLD**

• CATEGORIES: Willys Trucks • TAGS: , .

UPDATE: **SOLD** Was $11,500.

Looks like a solid truck.

“1953 Willys Truck
4 x 4, some newer parts installed.
Runs and drives good.”

1953-truck-libertycenter-oh0 1953-truck-libertycenter-oh1 1953-truck-libertycenter-oh2 1953-truck-libertycenter-oh3 1953-truck-libertycenter-oh4

 
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1952 M-38 Flagler Beach, FL $14,500

• CATEGORIES: M-38 • TAGS: , .

Looks nicely restored.

https://fortmyers.craigslist.org/col/ctd/d/palm-coast-1952-us-army-jeep-m38/7217207277.html

1951-m38-flaglerbeach-fl46 1951-m38-flaglerbeach-fl47 1951-m38-flaglerbeach-fl48 1951-m38-flaglerbeach-fl49

“This is an Exclnt condtn Korean Era Army Jeep Fully restored. I have had it insured since day one. Ive owned this jeep for about 3 years, and I have lots of paper work on it. In have a Tag on it, a License Plate, its a Antique tag, very low cost. It been restored from the ground up, has military tires, in like new condtn. Mostly original Parts, original windshield , I took it out for a spin a few days ago, put air in the tires, first time in over a year. I have and continue to start this jeep every 6 day. A month ago I took it out for a 40 miles country drive, such fun, lots of honks, heads turning.

Continue reading

 
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1953 M-38A1C Sharon, TN **SOLD**

• CATEGORIES: M-38A1

UPDATE: **SOLD** Was $4500.

This “C” version of the M-38A1 seems worth a look.

“My fathers Jeep . He was working on it before he died. As is not running. Cash and carry.”

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1942 MB Fort Mohave, AZ $17,820

• CATEGORIES: MB

I wonder if this is unrestored?

https://www.facebook.com/marketplace/item/4549335915139542/

‘Jeep with 50 cal mounted on it. Excellent condition everything works the way it did in 1942.”

1942-mb-fortmohave-az1 1942-mb-fortmohave-az2 1942-mb-fortmohave-az3

 
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Year? M-274A5 Ardmore, AL $6800

• CATEGORIES: Other 4x4s

Has potential. Only the one pic posted.

https://huntsville.craigslist.org/grd/d/prospect-m274a5-army-mule/7216526194.html

“M274A5 ARMY MULE, climb 60% slope, traverse 40% hill, approach angle 40 deg, departure angle 34 deg, carry a 1,000 lb. load on 4’x8’ bed, will operate on and off road in all weather conditions, transported in full size pickup bed, seat and foot basket detachable and stored underneath as well as a tow bar, full time four wheel drive as well as four wheel steer, six forward and two reverse gears with two speed transfer case, shaft drive, steering wheel adjusts to be driven riding, walking, kneeling, or crawling, a true military combat vehicle, everything works, same as new, recent complete service, only 67 hours. Praised by farmers, hunters, forestry, miners, many applications. Full commercial parts support. Any ATV/UTV mechanic can work on it. Garage stored on trickle charger, starts and runs as new. We’ve had our fun and ready for another toy.”

year-m274a5-ardmore-al

 
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1968 M-151 Nashville, TN **SOLD**

• CATEGORIES: M-151

UPDATE: **SOLD** Was $1200.

Given the hardtop, there seems to be value here.

“1968 Ford M15
I don’t know anything about it other than it came from Kentucky around the Fort Campbell area. It has a 24 volt system and the batteries were bad when I bought it. I have herd it run and it sounded fine but hasn’t been started in a while.”

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1950 CJ-3A Dunedin, FL $4500

• CATEGORIES: CJ-3A

Unclear how much value is here, but it looks like the body has been rebuilt.

https://lakecity.craigslist.org/cto/d/dunedin-1950-willys-jeep-project/7220624892.html

“Selling or will trade for motorcycle or jet ski. Built in my garage in Colorado. Moved to Florida and do not have a garage to reassemble and finish. 350 Chevy small block 4 bolt main. Lots of metal restoration, front fenders and grill are perfect. New frame rails, floor pans, leaf springs, shackles, Rancho 5000 shocks. Original 3 speed manual transmission, replaced input shaft to adapt to Chevy bell housing, needs steering and pedals. Have all original parts.”

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1951 M-38 Evanston, WY $2000

• CATEGORIES: M-38

This M-38 is listed as a 1952, but the plate indicates it had a DOD of March 1951 jeep.

https://www.facebook.com/marketplace/item/325663061835769/

“Willys m38 Have original motor correctly numbered for it . Have seat frames , gas tank , full set of m38 wheels and most of the misc. items for it . All fenders and hood is there . Body in good shape except for tailgate area was cut off by someone . Does not run Needs rebuilt and restored . I have spent a couple years gathering the pieces for this Jeep . They are original pieces off of other m38s These are getting harder to find”

1951-m38-evanston-wy1 1951-m38-evanston-wy2 1951-m38-evanston-wy3 1951-m38-evanston-wy4

 
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Year? CJ-2A Sheboygan, WI Best Offer

• CATEGORIES: CJ-2A

Might have some parts value.

https://sheboygan.craigslist.org/cto/d/sheboygan-willys-jeep/7220853368.html

“willy’s jeep V6 …I think all parts are there. Not sure of year…No title Bill of Sale….. Best offer”

year-cj2a-sheboygan-wi8 year-cj2a-sheboygan-wi9

 
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1954 CJ-3B Rockwall, TX $10,500

• CATEGORIES: CJ-3B

UPDATE: Still Available.

(06/28/2020) Looks solid. No description provided.

31https://dallas.craigslist.org/dal/cto/d/rockwall-1954-cj-3b-willys-jeep/7221418215.html

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1942 GPW Jackson, CA $4953

• CATEGORIES: GPW (Ford MB)

UPDATE: Still Available.

(07/02/2018) This might have a set of Watson hubs.

https://www.facebook.com/marketplace/item/305000607492095/

(from previous ad) … “Great Fun! Has been in the family over 40 years. It runs, has full roll bar, front and back towing. 2 sets of tires and rims. It has been kept in storage. My father told me it was a 4 cylinder plymouth engine. It is a 4 wheel 3 speed. It has very low mileage. Enjoyable as it is or easily made to look like new. No cracks in the windshield. The original serial numbers are on the under carriage with the 5 pointed star at the beginning and end of the sequence. It has a clear title and has been put on non-op as I cannot drive it anymore because of numerous back surgeries. I will miss it. I learned to drive on it when I was 9 years old. I hope to find it a good home. Some seal are dry and need greasing. You can make an appt to see it. Contact me through my email.”

1942-gpw-jackson-ca1 1942-gpw-jackson-ca2 1942-gpw-jackson-ca3 1942-gpw-jackson-ca4

 
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FC-150 and FC-170 Yreka, CA $5500/each

• CATEGORIES: FC150-FC170-M677

UPDATE: Still Available. These are $5500/each

https://www.facebook.com/marketplace/item/819043288835127/

“Selling 2 Jeep Willy’s Forward controls. One 150 for sale One 170 for sale Will not part out. Price is $5500 EACH. One I have auction paperwork for, the other may or may not have title. I’d have to look. 170 I believe isn’t original motor 150 is mostly all original”

1960-fc170-year-fc150-yreka-ca1 1960-fc170-year-fc150-yreka-ca2 1960-fc170-year-fc150-yreka-ca3 1960-fc170-year-fc150-yreka-ca4

 
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Year? CJ-2A Houston, MN $3000

• CATEGORIES: CJ-2A

No description provided. If it runs, it could be a good price.

https://lacrosse.craigslist.org/for/d/houston-willys-jeep-for-sale-by-owner/7221648184.html

year-cj2a-houston-mn3 year-cj2a-houston-mn2 year-cj2a-houston-mn1

 
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Kent Frost’s Jeep Reaches 100,000 Miles

• CATEGORIES: Features • TAGS: .

UPDATE: This article from the San Juan Record dated October 22, 1965,  provides more information on Kent Frost’s jeep Ruby and his treks over Elephant Hill.

1965-10-22-san-juan-record-kent-frost-ruby1-lores 1965-10-22-san-juan-record-kent-frost-ruby2-lores

1966-01-fourwheeler-kent-frost-ruby2A better example of the photo appeared in the January 1966 Four Wheeler Magazine

=========================

Original Post November 08, 2016: In January of 1966, Four Wheeler Magazine reported that Kent Frost’s CJ-5 Ruby had surpassed 100,00 miles. During that time Frost estimated he had crossed Elephant Hill 195 times through all kinds of weather, both day and night. Fittingly, the birthday celebration was held at the top of the hill. Here are a few pics of Ruby:
Continue reading

 
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1959 Castro-Jeep Cuba Convention Photos on eBay

• CATEGORIES: Features, Old Images

It appears this seller has separated these photos from the August 1959 Jeep convention with Castro in Cuba, listing them in multiple auctions.

“Fidel Castro Willys Jeep 1959 Convention Photos. These are from an original 1959 willys Jeep South American convention folio the year of Castros takeover. A variety of shots,including Castro Holding a Willys manual. Printed 2 sides. App. 31/2” x 5” each.Condition is “Used”. Shipped with USPS First Class”

  1. Castro Jeep Cuba photos lot 1:
    1959-08-castro-cuba-jeep-photos1b 1959-08-castro-cuba-jeep-photos1a
  2. Castro Jeep Cuba photos lot 2:
    1959-08-castro-cuba-jeep-photos2b 1959-08-castro-cuba-jeep-photos2a
  3. Castro Jeep Cuba photos lot 3:
    1959-08-castro-cuba-jeep-photos3a 1959-08-castro-cuba-jeep-photos3b
  4. Castro Jeep Cuba photos lot 4:
    1959-08-castro-cuba-jeep-photos4b 1959-08-castro-cuba-jeep-photos4a
  5. Castro Jeep Cuba photos lot 5:
    1959-08-castro-cuba-jeep-photos5b 1959-08-castro-cuba-jeep-photos5a
 
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1945 Photo of Bulldozer Pulling Jeeps Across River on eBay

• CATEGORIES: News

This photo shows a bulldozer pulling four jeeps across the Luzon River in the Philippines.

View all the information on eBay

“1945 Press Photo a bulldozer tows American jeeps across the Tarlac River, Luzon. This is an original press photo. Luzon — A huge bulldozer tows this string of jeeps across the Tarlac River, Luzon, when the water proved too deep for even the ever versatile jeep to negotiate under its own power.Photo measures 9.25 x 7.25inches. Photo is dated 01-30-1945.”

1945-01-30-luzon-river-jeeps-bulldozer1

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Mechanics Manual for the Willys Motors Supercharger on eBay

• CATEGORIES: Books, Documents, Features

This is a 24 page manual.

View all the information on eBay

“1950s Kaiser Willys Jeep Mechanics Supercharger Manual 24 Pages, Good+ Condition wear. Shipping to US only, Free Shipping.”

supercharger-kaiser-willys-manual

 
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1953 CJ-3B Humphrey, NE No Price

• CATEGORIES: CJ-3B • TAGS: .

Looks promising.

https://omaha.craigslist.org/cto/d/humphrey-1953-willys-jeep/7220698433.html

“1953 Willy’s Jeep. Very good condition.
Call for details”

1953-cj3b-humphrey-ne