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1960 FJ-3 Postal Jeep Brochure

• CATEGORIES: Advertising & Brochures, Features, FJ This site contains affiliate links for which I may be compensated.

I snagged this rare postal jeep FJ-3 brochure off of ebay; It is rare enough that I didn’t know these existed! One thing that caught my eye was the Civil Defense sticker. I off handedly mentioned it to Ann and she quickly found the reason for the sticker. From this page at the USPS website:

Each year from 1954 to 1961, civil defense authorities coordinated a drill called Operation Alert.6 Cities across the country conducted civil defense exercises on the same day. Postal participation in Operation Alert 1956 was described in a West Virginia newspaper:

A civil defense drill was held Tuesday afternoon in the Beckley Post Office. This drill was one of a series of simultaneous drills held in 38 key postal installations of the Washington Region….
These training drills are required by the government since keeping the mails moving plays an important part in the communications system that must be maintained during national emergencies. Four feder- al trucks operated by the Beckley Post Office have been designated Civil Defense units, and bear that insignia.

Including the four vehicles at the Beckley Post Office, 25,000 postal trucks were designated as emergency civil defense vehicles and fitted with Civil Defense de- cals in 1956. It was believed that “postal trucks would be valuable as emergency ambulances, rescue vehicles, and for local emergency transportation in the event of an enemy attack.”

Starting in 1956, many postal vehicles bore decals indicating their potential use as ambulances, rescue vehicles, and for other transportation during emergencies.

In December 1964, the Civil Defense Program was expanded to include even the smallest postal-owned motor vehicles, the three-wheeled Mailsters. Vehicle maintenance facilities provided Civil Defense decals so that each of these smaller deliver could be identified. Civil Defense decals were required on postal-owned vehicles until March 1971.

Now for the brochure:

1960-fj3-postal-jeep-brochure1-lores 1960-fj3-postal-jeep-brochure2-lores

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1950 Willys Dealer Day Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s another example of this brochure on eBay

View all the information on eBay

“Illustrates and Details;
An original part color folder sent to Willys-Overland dealers to announce the “Dealer Day”; a celebration designed to help dealers better promote their product.
Shows some of the models that were available – 4 trucks.
Excellent condition piece – perfect for Willys-Overland literature collectors.
Approximate size; 5″ x 7″; 12 Pages, printed in the USA.”

1950-willys-overland-dealer-day-brochure1 1950-willys-overland-dealer-day-brochure2 1950-willys-overland-dealer-day-brochure3

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1942 Americar Brochure w/ Willys MA Photos

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

This 1942 Americar Brochure includes a page that shows the Willys MA. I dropped out of the bidding at $30. I’ll keep my eye open for a cheaper version of this brochure.

https://www.ebay.com/itm/1942-Willys-AMERICAR-JEEP-PICK-UP-PANEL-DELIVERY-Truck-Dealer-Sales-Brochure/363291618312

Here’s the page with the MAs on it.

1942-americar-brochure-willys-ma

The following images might show the entire brochure in the correct order. Note the page showing the Americar’s “Willys Chassis” … anyone know how similar this was in size to the wagon chassis?

1942-americar-brochure2

1942-americar-brochure3

1942-americar-brochure4

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1960? Jeep Family Brochure in French

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

As discussed on this page, which shares the English version of this brochure, given the “hockey stick” style of the 2WD wagon and the one-piece wagon and truck windshields sometimes shown, this could have been a 1960 brochure. And, it may have been European focused given the French and Enlightenment versions.

Here is the French version fo the brochure:

1960-french-jeep-family-brochure01-lores 1960-french-jeep-family-brochure02-lores 1960-french-jeep-family-brochure03-lores 1960-french-jeep-family-brochure04-lores

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Comparison of Five Wagon/Truck Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s an updated version of the post that separates the 1950-1952 oversize truck brochure from the sedan delivery wagon brochures with similar designs.

Originally Published Feb 26, 2021: I was inspired to purchase and learn more about the brochures below after realizing that a poster I saw during a visit at Dave Antram’s place in 2013. Here’s a photo of it:

2013-06-willys-jeep-poster

 

While I originally thought these brochures were all printed in early 1950, I’m now less certain, as Colin pointed out that #1 (4WD Willys Truck) mentions “Key Starting”, which appeared in 1952. In addition, one of the truck brochures has “1951” printed on the subheading. I suspect we’ll never get firm evidence on the publish dates of these:

You can view the original scans using the following links:

  1. The upper right New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (Copper?)
  2. The upper left New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (blue) 
  3. The lower left Sedan Delivery Export brochure with the “New” Hurricane (red)
  4. The lower right Sedan Delivery with “Famous” Hurricane is here (blue): 

4-1950-brochures-wagon-brochures-interior

And now the trucks from the same period. I don’ have full scans of the bottom two trucks:

  1. The upper left NEW 4WD WILLYS Truck brochure
  2. The upper right NEW 1/2 Ton WILLYS Truck brochure
  3. The lower left is of a French 4WD Willys Truck brochure:
  4. The lower right brochure is a 1951 Willys 4WD Truck Brochure

4-1950-brochures-truck-brochures-interior

Then there is this oddball Willys Delivery Sedan brochure that has the same front as the brochure above, but unfolds differently, is black and white, and has content arranged differently on the interior pages:

1950-Form-SD-M3-73--50M-sedan-delivery1-lores

1950-Form-SD-M3-73--50M-sedan-delivery5-lores

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1950? Willys Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

There’s no form number on this Willys Sedan Brochure, but based on the style, I would say it’s a 1950 brochure. This is the front of the brochure. Once I receive on additional brochure, I’ll demonstrate the series of 1950 wagon/truck nose brochures.

1950-willys-sedan-delivery-no-form-number-brochure1-lores

This is the back fo the unfolded brochure:

1950-willys-sedan-delivery-no-form-number-brochure6-lores

When unfolded vertically, this page appears:

1950-willys-sedan-delivery-no-form-number-brochure2-lores

When unfolded once more, this time horizontally, this page appears. One interesting detail is that the other similar brochure refer to the engine as “new”, but this one refers to the engine as “Famous”. Thus, I suspect this is a late 1950 brochure.

1950-willys-sedan-delivery-no-form-number-brochure3-lores

When the brochure is fully unfolded, this page appears:

Photos

This is how the unfolded back of the brochure looks:Photos

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June 1962 Jeep Pick-up Truck Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure pushes the wide-ranging capabilities of the Jeep truck. It is Form No. 62-06.

The is the front of the unopened brochure:

1962-06-truck-brochure-4WD-1-lores

This is the back:1962-06-truck-brochure-4WD-2-lores

When first unfolded, these complementary flaps appear:

1962-06-truck-brochure-4WD-3-lores

When the page flaps are opened, the brochure is fully opened revealing this page:

1962-06-truck-brochure-4WD-4-lores

This is the back of the brochure when fully opened:

1962-06-truck-brochure-4WD-5-lores

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1944/45(?) Berg’s ‘King of Jeeps’ Brochure

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

This Berg’s brochure is interesting in that it contains no references to the CJ-2A or a civilian jeep, suggesting that it came out between 1944-1945 (to me it looks a little earlier than this Berg mailer). Within the flier, Berg claims Berg Truck & Parts Co. was begun in December of 1942 to sell JEEPS. He also notes that the company had appeared in news reels, magazines, and Life Magazine.

Here’s the front page of the brochure:

1945ish-bergs-king-of-jeeps-brochure-1-lores

This is the back page. 1945ish-bergs-king-of-jeeps-brochure-2-lores

When opened, you’ll find this third small page. Since Berg is offering standard jeep parts for sale, it can be assumed that this flier is at least from 1944. Note the trailer chassis ad, too.1945ish-bergs-king-of-jeeps-brochure-3-lores

When flipped over, the brochure offers an array of Ford, Willys, and Bantam jeep parts.

1945ish-bergs-king-of-jeeps-brochure-4-lores

When fully opened, there are even more military-related parts, but no word of civilian parts:

1945ish-bergs-king-of-jeeps-brochure-5-lores

This is how the back looks when fully opened.

1945ish-bergs-king-of-jeeps-brochure-6-lores

Interestingly, while Berg’s Truck Parts may have opened in 1942, Berg didn’t receive any jeeps until November of 1943 and it was only 16 jeeps (likely aall were prototypes). Here’s a report of those first jeeps from the November 27,1943, issue of the Chicago Tribune:

1943-11-27-chicago-tribune-bergs-first-jeeps

A month later, in December of 1943, this press photo showed the ‘King of Jeeps’ himself Hyman Berg loading up one of those jeeps, a Bantam BRC-40:

1943-12-28-berg1-brc60

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1951 Brochure: Power! … Where It Counts!

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I’m dating this as 1951 because 1) it doesn’t mention the f-head being ‘new’ and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.

1950-power-when-it-counts-brochure-1-lores 1950-power-when-it-counts-brochure-2-lores 1950-power-when-it-counts-brochure-3-lores 1950-power-when-it-counts-brochure-4-lores 1950-power-when-it-counts-brochure-5-lores

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Early Willys-Overland Dealer Signage Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Thanks to Matt, I’ve added a photo of the front page of this six-page 8″x11″ brochure:

willys-cars-trucks-signage2

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I recently purchased a 1952 Dealer Signage Brochure off of eBay. After receiving the brochure (I will post in a couple days), I realized the seller of the brochure mistakenly added the photo below to the auction, which at the time puzzled me because the signage didn’t seem to fit how Willys-Overland was positioning itself in 1952 (no ‘jeep’ signage, only Willys). Now, I think this image is from one of the earliest post-war dealer signage brochures.

I tried asking the seller if they have more pics of the early brochure. Unfortunately, communicating with the seller of the 1952 has proven difficult (after a few emails, it’s clear that the seller either can’t read very well or isn’t proficient with English).

So, does anyone recognize and/or have scans of this brochure?

1946-willys-signage-brochure-2-pages

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1958 Willys Essential Special Service Tools Brochure

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

Miller Manufacturing provided essential special service tools for jeeps. An earlier edition of this brochure from the 1940s can be seen here and for trucks here.

This particular brochure is Form F-741 A and is 10 pages. It was printed in April of 1958 and includes some tool order forms.

1958-04-form-F-741-miller-special-service-tool-02-lores 1958-04-form-F-741-miller-special-service-tool-03-lores 1958-04-form-F-741-miller-special-service-tool-04-lores 1958-04-form-F-741-miller-special-service-tool-05-lores

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1945? Jeep Planning Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Listed as a 1945 brochure, my guess is that this was produced in the Fall of 1944. See photos of all the pages of this brochure here.

View all the information on eBay

“ITEM:::: This Listing is for a 1945 Willys Jeep “UNIVERSAL JEEP–FARM TRACTOR-POWER UNIT-TRUCK-CAR” Tractor Truck Car Dealer Showroom Sales Brochure………

DIMENSIONS:::: About 10 1/2 by 8 1/4 inches and there are 24 pages with covers…….

CONDITION:::: The Condition is generally as follows:::: Inside pages are Very Good….. Covers are Good with moderate general evidence of age & handling (Please refer to pictures & e-mail for details)……….”

1945-jeep-planning-brochure

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Willys Makes Sense Campaign

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Here are two more Willys Make Sense ad that were featured in Sunday newspapers (seller indicates both were from 1951):

This one is currently on eBay for $20:

1951-willys-makes-sense-sunday-paper

This one is currently on eBay for $20:

1951-willys-makes-sense-sunday-paper2

===========================

Originally posted May 29, 2019:  Here’s another Willys Makes Sense ad from the February 13, 1951, issue of the Evening Star newspaper that differed from the others.

1951-02-13-evening-star-willys-wagon-gets-through-pga15

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Original Post: May 21, 2019:

partial-willys-makes-sense

In 1950, Willys-Overland launched a Willys Makes Sense advertising campaign. Unlike past campaigns, such as the 1948 City and City ads, which were about encouraging the sales of wagons and positioning the wagon as a luxury vehicle, the Willys Makes Sense appears to have been organized to re-imagine how the public should view the brand.

Before I get too deeply into this, I’d like to note that the way I’d prefer to write this article is to document specific reasons behind Willys-Overland’s decision to make such a big change. Unfortunately, I don’t have access to enough financial material as I’d like (especially annual reports). So, conjecture and theory will have to do for now.

BACKGROUND: After WWII, pent up demand meant lots of sales for automakers. That could explain, in part, why post-war sales were pretty good for Willys-Overland. For example, sales increased from almost 79,000 jeeps in 1946 to 159,000 jeeps in 1948. But, in 1949, sales plunged to almost half, coming in at 86,000. I don’t have details into why sales dropped so much, but likely parts or material shortages or labor disputes could have had an impact. Certainly, the recession of late 1948 – late 1949 didn’t help sales at all!

Future sales might not have looked too good for 1950 and beyond either. As of 1950 the US produced 76% of automobiles, but given the post-war rebuilding/resurging of industry world-wide, I expect automakers must have realized that international competition would return soon (by 1955 US market share would drop to 67%). This may have stimulated management to clean up their branding as soon as possible to protect against increasing competition (remember that Willys-Overland had expected to sell 25% of their autos internationally, based on the 1946 Fortunate Magazine article).

Another issue Willys-Overland was facing was that going into 1950 the company still didn’t have a registered trademark for the term JEEP (wouldn’t get it until June of 1950). Added to that, the company was not only producing 4WD 1/4 ton jeeps, trucks, and wagons, but also 2WD trucks, wagons, Jeepsters, and an upcoming automobile. Such a portfolio of non-4WD vehicles must have concerned management that it wasn’t just a “jeep” company; so the challenge of how the company should represent itself to dealers and consumers had to have become an issue.

Finally, in a similar vein, up until 1950, the company had been positioning itself as the ‘Jeep’ company, with ads that emphasized the Universal ‘Jeep’, the ‘Jeep’ Truck and the ‘Jeep’ Wagon. Perhaps with the introduction of the Jeepster (note that the company did not call it the ‘Jeep’ Jeepster nor was there any ‘Jeep’ branding on the introductory brochure), the branding issue must have really came to a head. Because of the entrenched nature of Willys-Overland’s efforts to become ‘Jeep’, management may have felt that a company-wide retooling of the  company’s branding was in order.

Perhaps one, two, or all of these issues resulted in the 1950 rebrand of the company as a WILLYS manufacturer with a wide range of 2WD and 4WD vehicles for sale. (For a look back at 1952, see Derek’s post “When the CJ-3B Was New“).

NON-JEEP BRANDED ADS: 

Willys-Overland began 1950 with an ad that felt similar to past ads, but excluded the ‘Jeep’ brand. For example, in January of 1950 Willys published this ad in the Saturday Evening Post. Note the reference to ‘Jeep’ has been replaced with a small ‘Jeep’ badge.

1950-01-07-sat-evening-post-station-wagon-pg86

January 07, 1950, ad in the Saturday Evening Post

As did Colliers Magazine on January 21, 1950:

1950-01-21-colliers-4-wheel-drive-pg14-color

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1949 Jeepster Sales Tool Brochure for the Sales Force

• CATEGORIES: Advertising & Brochures, Documents, Features, Jeepster This site contains affiliate links for which I may be compensated.

This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.

Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton  “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.

Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??

Some of these pages worked better when shown together, so I’ve sewn together a few of them …

1949-jeepster-salesforce-brochure01-lores 1949-jeepster-salesforce-brochure02-lores 1949-jeepster-salesforce-brochure03-lores 1949-jeepster-salesforce-brochure04-05-lores 1949-jeepster-salesforce-brochure06-lores

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11 Willys jeep Brochures **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is a good price for all these brochures. I already have all but the 3B brochure, otherwise I would have gotten it.

“Item Description:
Original 1950’s 1960’s Jeep Brochures, Group Lot of 11 (eleven) different items, no duplicates. Largest measures about 9″ x 12”. Includes pictures, data, dimensions, specifications, weights, descriptions, accessories, More! Includes Jeep, Willys Jeep, Dispatcher, delivery, van, hardtop, canvas full and half top, steel full cab, convertible, truck, tractor, tow truck, CJ-6, Universal, farm tool, farm power, CJ-3B, pickup, station wagon, Station sedan, utility, Kaiser Jeep Corporation, Wagoneer, 2WD 4WD, Gladiator, More! Good used condition, some wear, darkening, scuff, crease. Printing & pictures good used condition, some foldout to large poster-like sheets, enjoyable for “Goes Most Anywhere * Does Most Anything”.”

11-brochures-on-ebay

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Willys Dump Bed Parts Covington, GA $1050

• CATEGORIES: Parts • TAGS: This site contains affiliate links for which I may be compensated.

Given the dual pistons, this might be a Garwood model, but I couldn’t say for sure. Unclear what the value is or what it would take to restore it.

https://atlanta.craigslist.org/eat/pts/d/mansfield-willys-dump-bed-unit/7165964402.html

Original dump unit from a 1960 Willys Jeep. Complete unit with tank and pump. Could be used to turn virtually anything into a dump bed.

willys-dump-bed1 willys-dump-bed2

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1948 W-O Builds 5 Great Lines of Trucks Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This August 1, 1948, brochure extolls the five lines of trucks produced by Willys-Overland. This is one of the earliest Truck brochures, if not the earliest?

The problem I have with this brochure is that it doesn’t seem very clear on what constitutes the “five” truck lines. Are the wagons and jeeps considered trucks for the purposes of this brochure? Page 3 of the brochure suggests that could be the case. On the other hand, there’s no Universal ‘Jeep’ shown within the tri-fold main portion of the brochure (though a Universal jeep lands on the back of the brochure).

Based on the brochure, I would say the 5 TRUCK lines are 1) The 2WD ‘Jeep’ Pick-Up Truck; 2) The 4WD ‘Jeep’ Pick-Up Truck; 3) The ‘Jeep’ Platform Stake Truck; 4) The ‘Jeep’ Canopy Truck; and 5) The ‘Jeep’ Van Truck. I am likely incorrect about this …

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks1-lores 1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks2-lores 1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks3-lores

Print date:

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks3-date

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks4-lores

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1954 4-Wheel-Drive Wagon Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This post has been expanded since it’s original published date in December of 2014. There are several, similar brochures published during 1954, all shown below.

The earliest of these family-of-jeep brochures is Form KW-1705 and titled “4-Wheel-Drive Willys Vehicles”:

1954-form-kw-1705-4wd-gets-thru1-lores 1954-form-kw-1705-4wd-gets-thru2-lores 1954-form-kw-1705-4wd-gets-thru3-lores Photos Photos

A second brochure, Form KW-1763, was released highlighting the same four vehicles, but with a new form number and some re-organization.

1954-form-kw-1763-wagon-truck-brochure-lores

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1956 Forms W-25X-XX Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: This poster was based on the 1956 W-25X-6 brochures. This also seems to confirm that there was never any Form W-251-6 brochure (which had been a lingering question of mine).

1956-form-w-250-6-brochure-jeep-poster

Original Post From Feb 17, 2020 (but with all new text): Below are the front pages from a series of 1956 brochures. I think I’ve got everything sorted out … 

  1. Form W-250-6 V1 (CJ-5/CJ-6/CJ-3B):
    1956-form-w-250-6-v1-brochure-2nd-3-lores
  2. Form W-250-6 V2 (CJ-5/CJ-6/CJ-3B) … this form replaced the one above:
    1957-truck-form-W-250
  3. Form W-250-6X (CJ-5/CJ-6/CJ-3B) Export:
    1956-form-w-230-6x-export-cj5-1-lores
  4. Form W-252-6 V1 (Trucks):
    1956-form-w-252-6-green-truck-brochure1-lores
  5. Form W-252-6 V2 (Trucks) This form replacement the green truck form above:
    1957-truck-form-W-252
  6. Form W-252-6X (Trucks) Export:
    Photos
  7. Form W-253-6 (Wagons) (was there an earlier version of this form?):
    1957-truck-form-W-253
  8. Form W-253-6X (Wagons) Export: Anyone have this form?
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1956 CJ-5/CJ-6/CJ-3B Domestic Brochure Forms W-250-6

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: There were two different Form W-250-6’s produced during 1956. The first one shown below is version one I believe. Making the one at the bottom version two. Both differ significantly from the export version of the form, which is Form W-250-6X

What’s the difference between them? Both forms open up to 11″x17″, so the sizes are the same. However, the front page is completely different. In version #2 of the brochure (at the bottom) you can see that the front page is more harmonious with the Wagon (Form W-253-6) and the Truck (Form W-252-6) brochures. The second page, reached by opening the brochure horizontally, shows part of the vehicle line in version #1, while the vehicle line is absent from version #2 at bottom. Maybe version #1 of this brochure was pulled because Willys Motors’ management wasn’t ready to introduce the FC-170? I can’t say for sure.  Finally, you’ll also notice that “WILLYS” is absent from the front of version #1, while “BY WILLYS” is prominent on the front of the bottom brochure.

Because that reasoning, I believe this is Version #1 of Form W-250-6 …

1956-form-w-250-6-v1-brochure-2nd-3-lores 1956-form-w-250-6-v1-brochure-2nd-5-lores 1956-form-w-250-6-v1-brochure-2nd-6-lores

1956-form-w-250-6-v1-brochure-2nd-4-lores

This shows the back of the brochure when opened fully:

1956-form-w-250-6-v1-brochure-2nd-7-lores

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This 1956 CJ-5/CJ-6 brochure Form W-250-6 is the domestic version of Form W-250-6X.

Scannable Document

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1956 Domestic Truck Brochure Forms W-252-6

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

xUPDATE: There were actually two different Form W-252-6’s produced during 1956. This green one shown below and the one at the bottom. Both differ significantly from the export version of the form, which is Form W-252-6X

What’s the difference between them? Well, the text, the fonts, and the font sizes are nearly identical. Both forms open up to 11″x17″. Obviously the front of the bottom version is more colorful and the front color image is certainly different. But, what might be the biggest change and the reason for the alternative version is that the green-themed brochure is printed with the word ‘Jeep’ in a san-serif font in numerous places, while the brochure at the bottom uses the much more standard jeep font. Finally, you’ll also notice that “WILLYS” is absent from the front of the green brochure, while “BY WILLYS” is prominent on the front of the colorful brochure.

Because that reasoning, I believe this is Version #1 of Form W-252-6 …

1956-form-w-252-6-green-truck-brochure1-lores

1956-form-w-252-6-green-truck-brochure2-lores

1956-form-w-252-6-green-truck-brochure4-lores 1956-form-w-252-6-green-truck-brochure3-lores

This is how the back of the brochure looks fully opened…

Photos

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