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1951 “4-Wheel Drive Takes You There” Brochures

• CATEGORIES: Advertising & Brochures, Features

In 1951 Willys-Overland launched a “4-Wheel Drive Takes You There brochure” for the Willys Wagon. Subsequently, there appear to have been two additional versions of the brochure, numbered differently, but with seemingly no additional substantive text changes. Each form folds out to a 17″x11″ large format brochure.

The first example of this brochure is burdened with an unusually long form identifier: Form 4X4735W-M1-100M, a number which leverages the wagon-model-type (4x473SW) as part of the numbering system.

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure1-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure2-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure3-lores

1951-4X4735W-M1-100M-wagon-4-wheel-drive-takes-you-there-brochure4-lores

This second version of the brochure is available on eBay. Given the grille style doesn’t change for this iteration, I can only assume that this version of the brochure was also printed in 1951. It has the updated form name of 4X4735W-M2-100M-251. It is possible the “251” at the end of the form number means it was printed in February of 1951.

1951-4X473SW-M2-100M-251-4-wheel-drive-takes-you-there-wagon-brochure1

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Photos of the Boyerstown-built 2wd Delivery Van

UPDATE III: A new reprint of the late 1950s Boyerstown-built Delivery Van is on eBay:

View all the information on eBay

“NICE  QUALITY LARGE  11 X 17  REPRINTED PICTURE”

boyerstown-package-van-photo

====================

UPDATE II: Mike shared a pic of a Boyerstown van from an ebay auction circa 2004.

boyertown-van

UPDATE: In 2012 there was a press photo of the front of the van for sale.

1958-boyerstown-jeep-van

2012 Post: “Jeep Utility 1959 4 x 2 Truck Photo Reprint w. Boyertown Body”

 
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Andy Gard Ride-on Toy Middletown, CT $30

• CATEGORIES: toys

Price has dropped to $30.

https://hartford.craigslist.org/tag/d/middletown-andy-gard-green-jeep-toy/7136084115.html

“Andy Gard Sit N Ride ARMY Jeep. Has 2-Stars on the hood,Steering wheel has ANDY GARD.
Andy Gard was well know for all his plastic toys back in the 1950’s,He made all his toy’s Near Pittsburgh Pa. in a small town call Leetsdale Pa. Comes with all wheel’s and steering wheel.”

andy-gard-green-jeep-rideon-toy

 
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1963? CJ-3B Aiea, Oahu, HI No Price

• CATEGORIES: Features

Given the Willys stamps, this 1963 is more likely a 1962 or earlier.

https://honolulu.craigslist.org/oah/cto/d/pearl-city-1963-cj3b-willys-jeep/7153415245.html

“1963 CJ3B WILLYS JEEP ORIGINAL 4 CYL,ORIGINAL PAINT,99.9 RUST FREE RUNS GREAT
HARD TO FIND A JEEP IN THIS COND ON THE ISLAND CALL”

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CJ-2A & CJ-3A Haddam Neck, CT $4000

• CATEGORIES: CJ-2A, CJ-3A

The 2A has a rear PTO.

https://hartford.craigslist.org/pts/d/east-hampton-cj2a-cj3a-jeeps/7148190023.html

“2- Jeeps one set up for plowing snow, 1 with rear PTO, Engines were rebuilt years ago still running, not for on road use”

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Stainless Body CJ-3B Project Buckley, WA $5500

• CATEGORIES: CJ-3B, Parts, stainless/jewels

It’s a project with a variety of parts.

https://seattle.craigslist.org/tac/pts/d/south-prairie-1953-willys-cj3b-project/7153871299.html

“Willys CJ3b stainless steel replacement body!
Tub, windshield frame, fenders, hood, fenders, tailgate, all stainless!
Chevy Dana 44 with flat top knuckles , needs to me narrowed to your width!
Isuzu Rodeo Dana 44, needs to be narrowed to your width!
1973 DJ5 postal jeep frame, boxed with outboard rear springs!
1948 willys cj2a title with transferable collector plate!
asking $5500”

1953-cj3b-buckley-wa-stainless

 
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1946 CJ-2A Anchorage, AK $6000

• CATEGORIES: CJ-2A

Has dual gas tanks, among other updates.

https://anchorage.craigslist.org/cto/d/palmer-willys-cj2a/7145613283.html

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“Willys Cj2a.
Buick v6
Rancho springs and shocks
power steering, aluminum radiator.
Runs good, running gear all good. Dual fuel tanks. Only surface rust, treated and clear coat. Frame cleaned and painted. HEI ignition.
Clean title in hand.
Wiring could be touched up
$6000 obo”

 
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Kelly 23-Series CJ-5 Half-Top Carlisle, PA $500

• CATEGORIES: Parts • TAGS: , .

This CJ-5 Half-top has been slightly modified. I’ll highlight the 23-series tops in an upcoming post (it’s been upcoming for a while now …).

https://harrisburg.craigslist.org/pts/d/carlisle-metal-top-and-doors-only-for/7141339984.html

“Hard top half cab with bed lid and doors only from 1963 Willys Jeep. Top and doors only. Jeep is not for sale.”

kelly-hardtop-carlisle-pa1 kelly-hardtop-carlisle-pa2 kelly-hardtop-carlisle-pa3

 
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WWII Windshield Defroster Shelby, NC $70

• CATEGORIES: Features, Parts

Mark spotted this one for $70.

https://charlotte.craigslist.org/pts/d/shelby-original-willys-mb-ford-gpw/7147478940.html
“Original Willys MB Ford GPW Dodge Truck Defroster in Unused Condition. Complete 6volt defroster kit. Great display item for a vintage Jeep or Truck. Would probably work but recommend for display due to its age. Pick up in Western NC. Unable to ship.”

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1946 CJ-2A? Pepperell, MA $5000

• CATEGORIES: CJ-2A

UPDATE: This seems to be a 3A or later frame.

No indication as to if it’s been run yet or not.

https://worcester.craigslist.org/pts/d/pepperell-1946-willys-cj2a/7152624108.html

“Complete drivetrain complete all new parts clutch -brakes -lines -steering box -shocks -ujoints ready for tub and wiring .Worth $$$$$$ more have vin # and badges”

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1948 CJ-2A Youngstown, FL $3000

• CATEGORIES: CJ-2A

UPDATE: Price dropped to $3000.

(06/20/2020) It’s rough. Has a front facing PTO.

https://panamacity.craigslist.org/cto/d/youngstown-1948-willys-cj-2a-jeep/7149825482.html

“1948 Willy’s CJ-2A Jeep. Ready to be restored. The engine turns over. It has already been switched over to a twelve volt system. Needs to be rewired, and a new fuel tank. I have the original title. Included is a second frame with spare parts. Also includes a wench, and a pto Transmission”

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1948 CJ-2A Seville, OH $6500

• CATEGORIES: CJ-2A

The body has had some repairs.

https://akroncanton.craigslist.org/cto/d/seville-1948-cj-2a-jeep-willys/7149746305.html

“1948 Jeep CJ 2 A
Solid Survivor
Perfect project vehicle with unlimited potential- Too many current projects
$3500 in receipts from Professional Engine rebuild. Original flat head 4 i believe. Engine is sitting on a pallet, rebuilt, beadblaster, painted. Engine bay painted. Frame solid, body solid. Will provide additional pictures if requested.”

1948-cj2a-seville-oh2 1948-cj2a-seville-oh3 1948-cj2a-seville-oh4

 
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1955 CJ-3B Boston, MA $10,900

• CATEGORIES: CJ-3B • TAGS: , .

I bet this GOV-plated(?) CJ-3B doesn’t last long at this price. It’s being sold through a dealer.

https://boston.craigslist.org/bmw/ctd/d/wrentham-1955-willys-jeep-cj3b-yellow/7153865312.html

or https://www.centralmotorsales.com/details-1955-willys-jeep_cj3b-used-17543.html?utm_source=craigslist&utm_medium=referral&utm_campaign=ebizautos_craigslist

“1955 Willys Jeep CJ3B 4WD, “Frame off Restoration” in Magnificent Condition!  Factory “Soft Yellow” paint, Original Number Plate w/ Serial Number and date of Delivery.  New Tires on Powder coated 16″ Rims, New Seat Covers, New Steering Wheel, Original 50’s Warn locking hubs, New exhaust system, Complete New Brakes, Rebuilt Front & Rear Drivelines, New Electrical System w/ new gauges, starter, generator, battery, voltage regulator and factory wiring harness. New Radiator, hoses thermostat and housing.  New Water Pump, Fuel Pump, plugs and Wires.  New Gas Tank, Sender and Lines, Rare 438 gears, great for cruising.  New Windshield and all new gaskets.  This Willys Jeep is Ready for the Road or the Car Show! ”

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Revolution in Pleasantville Video

• CATEGORIES: Features, videos

(No updates for Sunday … Have a great 4th!)
Check out Barry Thomas’ long awaited video from 1948 called Revolution in Pleasantville, presented by the Newgren Company and the Monroe Auto Equipment Company. There’s some great vintage footage! Thanks to Barry and to Clint Dixon for doing the research to locate this and provide context for the “Revolution” campaign!

At around the 5:52 point in the video watch as two jeeps roll out of the factory. Then, the camera angle switches and three dark colored jeeps roll past the camera, as if they were rolling right out of the Willys-Overland factory also. However, the first two are ‘lefties’, while the third has a standard setup.

https://www.farmjeep.com/revolution-in-farming/

still-photo-revolution

In this still shot from the video you can see a CJ-2A with a Worman hardtop in the window of the dealership.

 

 
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Spokane’s Sandifur Motors Willys Distributor

• CATEGORIES: Features, Old Images, Old News Articles

UPDATE: Additional content has been added about Sandifur Motors.

Originally established in 1937, the Sandifur Motor Company out of Spokane, Washington, was operated by Charles and C. Paul Sandifur. Brothers and business partners, by 1938 the two men were involved in taxi cabs, used cars, life Insurance, and other business pursuits in the Spokane region.

The Sandifurs became a Willys distributor in the autumn of 1945 soon after the launch of the CJ-2A. An ad in the October 21, 1945, issue of the Spokesman Review confirms this.

1945-10-21-spokesmanreview-sandifur-ad

October 21, 1945, ad published in the Spokesman Review

As best as I understand it, being a distributor meant Sandifur Motors could both sell jeeps and signup other dealers.

The company seems to have followed the standard line of advertising, as this 1947 farming ad shows:

Clipping from The Spokesman-Review - Newspapers.com

As we’ll see in a moment, Sandifur was successful at selling jeeps, but I can’t imagine CJ-2A was very practical for farming in the Spokane region, in part due to the size of the farms. For example, my maternal grandparents obtained a 160 acre farm 35 miles southeast of Spokane on the small banks of Fighting Creek, Idaho, a place they won in a lottery around 1910, then secured by homesteading. In the 1920s they founded the local Fighting Creek store and operated one of the first phones in the area (we still have some of the books that documented the calls). They also made money logging the local forest and, after WWII, electrifying the area. Had they thought a jeep was practical, I believe they could have afforded to purchase one. Instead, they preferred to use tractors.

My family’s decision to abstain from buying a jeep did little to slow the success of Sandifur Motors. It’s possible the company was doing better selling wagons and trucks versus CJ-2As. I could imagine four wheel drive versions of the trucks and wagons being very handy navigating the endless forests and deserts of the Inland Empire area. This may also explain why both long-wheel base CJ-2As (likely the CJ-2Ls) and CJ-2As with 6ft extended beds were available for sale from both Spokane and Montana dealers (more on this in an upcoming post).

Here’s a 1949 ad promoting the wagon:

Clipping from The Spokesman-Review - Newspapers.com

October 17, 1949, Spokesman Review

Whatever the company was selling, it was selling enough of them to justify new digs. In early 1951, the Willys dealer moved from its original location at W419 3rd Avenue, to W228 2nd Avenue in downtown Spokane:

1951-02-27-the-spokesman-review-sandifur-motors-new-location-lores

February 27, 1951, in The Spokesman Review

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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

1953-cj3b-form-no-number-facts-about-the universal-jeep1-lores 1953-cj3b-form-no-number-facts-about-the universal-jeep2-lores

This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

1954-form-kw-1702-cj3b-jeep-makes-its-road1-lores 1954-form-kw-1702-cj3b-jeep-makes-its-road2-lores

This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

1954-form-kw-1703-cj3b-oil-industry-brochure1-lores

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1942 Photo Soldiers Preparing For Mustard Gas

• CATEGORIES: Features, Old Images

I can only imagine how awful those suits were to wear in the California desert, even in March. My wife tells me that even the modern-day chemical warfare suits are terrible.

View all the information on ebay

“SOMEWHERE IN CALIFORNIA —  Even deadly mustard gas holds no qualms for these soldiers in the chemical warfare service who are ready to fight poisonous, skin-burning gas by wearing clothes–treated in a secret solution–which resist and neutralize any dangerous vapor. They’re shown here decontamination a jeep which was sprayed with mustard gas. 03-19-42”

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July 1948 “Jeep — Engine Power” Ad

• CATEGORIES: Advertising & Brochures, Features

The July 1948 issue of the Country Gentleman included this “Get more jobs done at lower cost with Jeep–Engine Power” advertisement.

1948-07-country-gentleman-jeep-engine-power-ad-lores

 
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1950 CJ-3A Jewell, OH $6000

• CATEGORIES: CJ-3A

Has an f-head.

https://toledo.craigslist.org/cto/d/jewell-1950-willys-cj3a/7151368647.html

“1950 CJ3A.
Runs and drives good. 4×4 operates well.
55,769 miles.
New master cylinder, wheel cylinders, brake shoes and lines.
4 cylinder engine. 3 speed manual transmission. PTO.
Good overall condition.
Please feel free to contact me with any questions or to schedule an inspection.
$6000 or best offers. Trades may be considered.”

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1946 VEC CJ-2A Wimberly, TX $8500

• CATEGORIES: CJ-2A • TAGS: .

This VEC lacks indents and a column shift.

https://austin.craigslist.org/cto/d/wimberley-1946-willy-jeep-cj2a/7149490904.html

“1946 Willys Cj2A. Very good condition, especially for being 74 years old she’s less wore out than me. I’ve had her a couple of years and have put on a new electronic distributor, full suspension, shocks and springs, Rugged Ridge front lockers, fuel pump, fuel gauge sender, spare tire, Hi Lift jack, bimini top, 130 c.i. “Go Devil” engine, tires in good condition. Starts and runs great! After WWII when the boys came home they wanted a Jeep like they had over seas. Here it is.

All new parts are from Kaiser Willys parts and accessories. Very few scratches and dents. The only rust is under the passenger seat in the built in tool box bottom that can catch and hold water.

If you are looking for a way restorable old Jeep this is a good way to go. If you call, please leave a message I don’t answer unknown numbers but will call you back. Please no lowballs or trades. And yes, the VIN is 27236!”

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1948 CJ-2A Saginaw Township, MI $7000

• CATEGORIES: CJ-2A

The body has had some repairs.

https://saginaw.craigslist.org/cto/d/saginaw-willys-jeep-cj-2a/7150840036.html

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“1948 Willy Jeep CJ-2A
The Following Are New:
Gas Tank
Radiator
Brake Master Cylinder & Wheel Cylinders
Muffler
Fuel Pump
Battery
Belts & Hoses
Engine: Recent Valve Job

The Following Components Have Been Rebuilt:
Generator
Carburetor
Starter

Mileage shown is not actual.
Spars for top, and doors are available but in poor condition.”

 
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1948 CJ-2A Van Wert, IN $9000

• CATEGORIES: CJ-2A

Has a pinto engine installed.

https://fortwayne.craigslist.org/for/d/van-wert-1948-willys/7148043321.html

“1948 Willys with Pinto Conversion. Strong runner, looks good. Great restoration candidate or looks good just the way it is.”

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1948 CJ-2A Fairbury, NE $12,000

• CATEGORIES: CJ-2A

This has an unusual roll bar setup. It doesn’t look practical for use with a soft or hardtop.

https://lincoln.craigslist.org/cto/d/reynolds-1948-willys-cj2a/7144157873.html

“1948 CJ2A JEEP, NEW TRANSMISSION, NEW SPRINGS, SHOCKS, HAS REAR SEAT, 2 ROLL BARS, 4 PT HARNESS BELTS FOR REAR SEAT, EQUIPPED WITH WINCH. ENGINE RECENTLY REDONE, 12 VOLT ELECTRICAL SYSTEM, LIGHT BLUE COLOR. NEW TIRES WITH 2 SPARES, 1 INCH WHEEL SPACERS.”

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Year? FC-170 Cogar, OK $900

• CATEGORIES: FC150-FC170-M677

Seems like there could be value here.

https://oklahomacity.craigslist.org/pts/d/minco-jeep-fc170-4×4/7151504096.html

“I have for sale a Jeep FC 170 4×4. Very rare”

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1945? Bantam Trailer St. Francisville, LA $1200

• CATEGORIES: trailer

Appears worth a look.

https://batonrouge.craigslist.org/tro/d/wakefield-bantam-willys-jeep-trailer/7149137521.html

“1945 Bantam Trailer. Located in Wakefield, LA, just north of St. Francisville. Data tag reads TC-3 278
Floor has been replaced. No rust. Wired for 4-wire trailer connector. Still has 1 7/8″ Fulton coupler. Tires hold air and have a fair amount of tread but do show some cracking.”

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