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1946 CJ-2A Yuba City, CA $7000

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(02/05/2021) It’s supposed to have the original engine, but it looks like it has a later model oil filter bracket.

https://www.facebook.com/marketplace/item/1182315148832059

“1946 Jeep Willys Runs! Clean Title. Non-Oped. Original Flat Head 4 motor. Must see!”

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1949 CJ-3A Brigham City, UT **SOLD**

• CATEGORIES: News • TAGS: .

UPDATE: This sold in only a day. It was listed at $4000. Looks like it has a Kelly half cab.

https://www.facebook.com/marketplace/item/4292515837459316

“Here is a great project complete cj3a. This is a civilian model. If you are interested in this vehicle I would love to speak directly with you about details.”

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2 CJ-3Bs Buckhannon, WV $2000

• CATEGORIES: CJ-3B

UPDATE: Price dropped to $2000.

Two project 3Bs.

https://www.facebook.com/marketplace/item/682052605821130

“CJ3B project, 2 jeeps, 1 title and tag, rough shape but with the two, I think you can build one. Had the engine in the green one running a few years ago”

2-cj3bs-buckhannon-wv21 2-cj3bs-buckhannon-wv22 2-cj3bs-buckhannon-wv1 2-cj3bs-buckhannon-wv2

 
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MB/GPW Hood and CJ-2A Tailgate Burlington, NJ

• CATEGORIES: Parts

Steve shard these ads for a CJ-2A tailgate and hood.

  1. Original 1946 cj2a willy’s tail gate $100
    cj2a-tailgate
  2. Original military jeep hood has pack slip compartment behind hood to carry papers great $350
    cj2a-hood
 
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1952 CJ-3A Boise, ID $22,500

• CATEGORIES: CJ-3A • TAGS: , , , , .

UPDATE: The seller has bumped up the price to $22,500. 

(04/19/2018) This one was purchased out of Clovis. You can see the ad from 2013 here.

https://www.facebook.com/marketplace/item/1639027499818418/

“1953 Willys Jeep. Professional restoration done in Clovis California. In great shape. $3000 custom top. Buick V6 engine. Four-wheel-drive works great. Also does great in 2 Wheel drive. Very hard to find a Willys Jeep in this condition. No rust. Tires in great shape. Brand new aluminum radiator and overfill. Brand new battery and battery hold down. New chrome valve covers and coil cover. Upholstery in new condition. Backseat just left out if you need the space in the back. Paint has ghost flames on the hood that you cannot see in the pictures..”

1952-cj3a-clovis-boise-id1 1952-cj3a-clovis-boise-id2

1952-cj3a-boise-ida1 1952-cj3a-boise-ida2 Continue reading

 
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1946 VEC CJ-2A Arroyo Grande, CA $4000

• CATEGORIES: CJ-2A • TAGS: .

UPDATE: Price dropped to $4000.

It’s a project or parts.

https://www.facebook.com/marketplace/item/1927841974050574

“Flexible on price open to trades. Small block Chevy mounted to t90 trans (no clutch in currently), Dana 20 tcase, new frame horns (18”), plated frame from bumper to firewall w/ 1/4” steel. Unfinished project don’t have the time right now. Registration was just paid. I have a good bit of parts for it.”

1946-vec-cj2a-arroyo-grande-ca

 
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1947 CJ-2A Worland, WY $7000

• CATEGORIES: CJ-2A

While the price does include tools (such as a parts washer), the price still seems high for a project. Maybe there are many more tools than listed.

https://www.facebook.com/marketplace/item/1653049221528167

“1947 Jeep Willys Restore/Rebuild Project Parts, tools, lots of extras pieces, guides, etc. Frame was completely rebuilt, motor was next on list to rebuild. Comes with parts washer, tools, jacks, engine stand, and whatever else in the garage that would help you. Jeep was never titled according to precious owner who bought it from the Army. This would make a great dad/son winter rebuild tinkering project. My loss is your gain and I know my husband would love to see someone else enjoy bringing it back to life.”

1947-cj2a-worland-wy2 1947-cj2a-worland-wy3 1947-cj2a-worland-wy4

 
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1942 MB Sheridan, CA $3800

• CATEGORIES: MB

UPDATE: Still Available.

(03/02/2021) Has lots of mods.

https://www.facebook.com/marketplace/item/1108366349681397

“1942 Willys jeep. Brand new Buick v-6 Edlebrock intake and carb. 700 r. Tranny”

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1951 CJ-3A? North Brandford, CT $6500

• CATEGORIES: CJ-3A

UPDATE: Still Available.

(11/30/2020) This appears to be a CJ-3A with a replacement tub, but hard to tell for sure given the pics.

https://www.facebook.com/marketplace/item/1541216709418444

“1951 willys Jeep. Have 90% of the parts. There is not rot on it at all it has been in a garage all it’s life. Motors all there needs to be gone through before running it. I have the front seats they will need to be re covers but there not bad. Has big tires on it solid front a rear axles. Not in a rush to sell it but I’m also not giving it away. Yes it needs work but you won’t find one in this good of condition in ct. has a new body on it an I have the receipt. Will trade for a tractor with a bucket an a 3 point hitch attachment”

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Video of 1970 CJ-5 with 882 Miles

• CATEGORIES: Features, videos

Maury shared this video from Collins Brothers Jeep (out of Wylie, Texas) of a 1970 CJ-5 with only 882 miles. (In case the video doesn’t work correctly, the 1970 CJ-5 portion begins near the 5:20 mark).

 
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Willys Jeep Newspaper Ad During 1944

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Maury shared a magazine page on eBay that contains a similar ad to the one shown at the  bottom of this page. It’s almost identical, except that Jeep now appears with single-quotes. 

The use of single quotes outside of a set of double quotes is uncommon. One editor summed it up best by describing it’s use this way: If a phrase or a word is uncommon or you are highlighting it to the reader for a particular reason – for example, as a neologism or a conscious use of jargon – use single quotation marks. Any punctuation sits outside single quotation marks. Thus, I suspect Willys-Overland felt they could defend the use of ‘JEEP’ by describing it’s presence as a descriptive use of jargon, rather than an attempt to back into the trademarking of the name. However, backing into the trademark using single quotes was exactly what the company was doing.

To answer the question I asked in the original post (was the bottom ad a local dealer or national corporate campaign), given these two ads appeared in two different national magazines, it seems likely this simple ad construction was part of a national campaign by Willys-Overland to begin prepping the public for post war jeep sales, This particular ad appeared in the October 1944 issue of Successful Farming.

This page is for sale on eBay:

1944-10-successful-farming-jeep-ad

The purposeful addition of the single quotes reflects a similar change seen in the iconic Saturday Evening Posts during 1944, as demonstrated in these ads. The first highlighted ad of February 05, 1944, was the first time Willys-Overland replaced the prominent WILLYS stamp on the Post ads with JEEP (or in this case JEEPS) with no single quotes.

What isn’t quite the same is that the Midland Journal ad below without the single quotes lasted longer (through October 6 1944) than the Saturday Evening Post ads. Perhaps Willys-Overland purchased several months of ads beginning in June of 1944 right before the addition of the single quotes too place? However it happened, what the ad above shows is that Willys was correcting the single quotes’ issue across its advertising.

Why did the company ad the single quotes in the first place? As I argued in this long post on Willys Overland’s changing identity during WWII, I believe it stems from the 1944 congressional inquiry into the company’s efforts to trademark the JEEP name.

========================

Originally published March 29, 2020: Here’s an unusually small and succinct ad that appeared seven times in the Midland Journal out of Rising Sun, Maryland, from June 30, 1944, through October 6, 1944. I’ve yet to run across this specific ad elsewhere.

One thing to note is that in July of 1944, Willys-Overland began using single quotes around the word Jeep like this ‘Jeep’ major magazine ads, yet that was not done in any of the newspaper ads in the Midland Journal, as shown below. (Ed note …. Yeah, I know, not earth shattering news, but I never know when little details like this will add up to some insight).

The ad shown below was in the August 11, 1944, issue of the Midland Journal:

1944-08-11-midlandjournal-willys-jeep-small-ad-lores2

This shows how small the ad was within the newspaper page.

1944-08-11-midlandjournal-willys-jeep-small-ad-lores1

 

 
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A WWII Jeep Crate Weighed 784lbs

• CATEGORIES: Features, Old News Articles

In the miscellaneous-facts-that-probably-weren’t-accurate-at-all …. According to the July 05, 1944, issue of the Conneautville Courier (Conneautville, Pennsylvania), the standard jeep weighed 2,368lbs, while the crates used to box jeeps weighted 784lbs. I wonder how many jeeps and how many crates actually weight those amounts?

1944-07-05-conneautville-courier-PA-jeep-weight

 
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1946? CJ-2A Pocatello, ID $3000

• CATEGORIES: CJ-2A

The engine has been removed.

https://www.facebook.com/marketplace/item/742272726434104

“1946 willy’s CJ2A needs to be restored and rebuilt also comes with two engines 2.2 l I would like to get as much as I can out of it. There getting harder to find.”

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1946 CJ-2A JeepRod New Windsor, NY $2000

• CATEGORIES: CJ-2A, Jeep Rods

UPDATE: Still Available.

(11/30/2020) This custom road jeep will need some work. The body may be atop a non jeep 2WD chassis.

https://www.facebook.com/marketplace/item/3572353829493079

“1946 Jeep willys with 4.3 vortec engine and transmission. Was running and driving but now won’t move. Maybe transmission maybe something else. Was driving and went to go somewhere won’t move. Wish I had the time to work on but not looking like anytime soon. Obviously needs pretty much full restoration but definitely a good start. Don’t waste either of our time with offers by text, they are worthless and zero people who make offers by phone ever show”

1946-cj2a-jeeprod-newwindsor-ny1 1946-cj2a-jeeprod-newwindsor-ny2 1946-cj2a-jeeprod-newwindsor-ny3 1946-cj2a-jeeprod-newwindsor-ny4

 
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CJ-5s & M-38A1s

• CATEGORIES: M-38A1

CJ-5s:

  1. 1968 CJ-5 Ault, CO $4500: https://www.facebook.com/marketplace/item/26327944531575
  2. 1957 CJ-5 Statesville, NC $5000: https://www.facebook.com/marketplace/item/472600970537813
  3. 1955 CJ-5 Mountain Grove, MO $2000: https://www.facebook.com/marketplace/item/209015444350275
  4. 1960 CJ-5 Ottumwa, IA $2000: https://www.facebook.com/marketplace/item/389742718683887
  5. 1977 CJ-5 Summerville, GA $3000: https://www.facebook.com/marketplace/item/552258939001835
  6. 1977 CJ-5 New Era, MI $3000: https://www.facebook.com/marketplace/item/1866935983454081
  7. 1980 CJ05 Paducah, KY $5000: https://www.facebook.com/marketplace/item/2830180413962600
  8. 1978 CJ-5 Wabash, IN Make Offer: https://www.facebook.com/marketplace/item/3308519802582886
  9. 1972 CJ-5 Stendal, IN $2200: https://www.facebook.com/marketplace/item/815250809075511
  10. 1978 CJ-5 Somerset, VA $2000: https://www.facebook.com/marketplace/item/815250809075511
  11. 1973 CJ-5 Oakley, ID $5000: https://www.facebook.com/marketplace/item/763598284281494
  12. Year? CJ-5 Montgomery, TX $2000: https://houston.craigslist.org/for/d/montgomery-classic-jeep-willys/7277363036.html
  13. 1960 CJ-5 Lake Orion, MI $2500: https://www.facebook.com/marketplace/item/1841267172699121
  14. 1972 CJ-5 Lexington, TN $3400: https://www.facebook.com/marketplace/item/1576034902589353
  15. 1976 CJ-5 South Carolina $3200: https://www.facebook.com/marketplace/item/811928869409273
  16. 1968 CJ-5 Dallas, NC $3000: https://www.facebook.com/marketplace/item/554879345479847
  17. 1958 CJ-5 Johnson City, TN $4800: https://www.facebook.com/marketplace/item/1560926487437810

M-38A1s:

  1. 1953 M-38A1 Oregon City, OR $8500: https://portland.craigslist.org/clc/cto/d/oregon-city-1953-m38a1-willys-jeep/7287246487.html
  2. 1960 M-38A1 Vail, AZ $6500: https://tucson.craigslist.org/cto/d/vail-1960-m38a1-jeep/7287769656.html
  3. 1955 M-38A1 Elkin, NC $4800: https://www.facebook.com/marketplace/item/183117873296495
 
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1952 M-38 West Plains, MO $7500

• CATEGORIES: M-38

Looks solid.

https://www.facebook.com/marketplace/item/537967717605350

“1952 Willys M38 army jeep in running and driving condition”

1952-m38-westplains-m1 1952-m38-westplains-m2 1952-m38-westplains-m3 1952-m38-westplains-mo4

 
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1948 CJ-2A Van Buren, MO $1400

• CATEGORIES: CJ-2A

It’s a project with a title.

https://www.facebook.com/marketplace/item/272077711097563

“Would like to sell for 1400 or trade. Clean title in hand. Its got floorboard rust and its a project. I started raptor lining it od green and have the rest of the liner to finish it to go with it. Original 4 cylinder spins over freely. Comes with factory axles and a set of jeep cherokee axles. Have way too many projects. Wheels and tires in pictures don’t go with it”

1948-cj2a-vanburen-mo2 1948-cj2a-vanburen-mo3

 
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1959 Truck JeepRod Levittown, PA $14,000

• CATEGORIES: Jeep Rods, Unusual, Willys Trucks • TAGS: .

UPDATE: Still Available.

(01/24/2021) Another unusual JeepRod build.

https://www.facebook.com/marketplace/item/3436258699817372

“Custom 59 Jeep Pickup rat rod, 430 Buick motor, automatic Trans, with quick change heavy duty rear, fuel cell, new battery, huge wide 5 tires and rims, electric fan, custom air cleaner, Wildwood front brake assembly, all new tires, must be seen.OR OFFER thanks Paul. OR TRADE. RAT ROD”

1959-truck-jeeprod-philadelphia-pa1 1959-truck-jeeprod-philadelphia-pa2 1959-truck-jeeprod-philadelphia-pa3 1959-truck-jeeprod-philadelphia-pa4

 
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Jeep Parts Conneaut, OH **SOLD**

• CATEGORIES: CJ-2A, MB, Parts

UPDATE **SOLD**.

Seller is accepting offers, so unclear how firm he is on the listed price (and I’m unclear just how much value is here).

“No titles two frames and a ton of other parts sat in a field forever engine was locked up needs complete rebuild the transmission transfer case is a t-84 wwii steering wheel Rims I have all three styles two are non slotted I’ve got the axles brakes another block extra parts.. never had the tub for it one of the frames is rusted the other is good. You’ll have to come and take a look at whats here I haven’t looked at this stuff in a year or so..then make an offer.”

parts-conneaut-oh1 parts-conneaut-oh3 parts-conneaut-oh2

 
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1945? CJ-2A? Garden, MI $5000

• CATEGORIES: CJ-2A • TAGS: .

UPDATE: Still Available.

(11/24/2020) The half cab appears custom. Nothing indicates it is a 1945 model.

https://www.facebook.com/marketplace/item/2860221170857907

“1945 Willys jeep runs drives stops new floor braces,floor pans,fuel pump,exhaust,gauges”not all hook up yet”,choke and throttle cable all new lights and led back up lights custom built half cab with large sliding back window original Willys doors with roll down windows seats redone 33 boggers on back swampers on front not perfect or flawless but great trail buggy sure I’m forgetting some stuff”

year-cj2a-garden-mi

 
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1947 CJ-2A Booneville, MS $3500

• CATEGORIES: CJ-2A

UPDATE: Price dropped to $3500.

(03/03/2021) This is a project.

https://www.facebook.com/marketplace/item/1128972637577767

1947-cj2a-booneville-tn

“I’m burned out on this project and want to sell. This CJ2A came out of West Tennessee and has had the frame and body repainted and the rust patched. There is some surface rust bleeding through the paint as you can see in the photos on the body.

Engine is a L-134, rebuilt by the military at some point Transmission is a Ford T18 Transfer case is the original Dana 18 Front axle Dana 25 Rear axle Dana 41

Disc brakes are on all four wheels. 7.00×16 NDT tires with excellent tread

All the parts are here to complete it.

Price is negotiable.”

 
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1948 CJ-2A Roller Lynn, IN $3500

• CATEGORIES: CJ-2A, CJ-3A • TAGS: .

UPDATE: Still Available.

(03/03/2021) No engine or tranny/tc. But, it does have a Blue Star aluminum hardtop.

https://www.facebook.com/marketplace/item/1900799976743629/

“1948 jeep willys I has the soft doors and the hard top it’s a roller no motor or trans also have square body truck frame that goes with it if you want was planning on put the body on the Chevy truck frame but just have the time for it $3500 or best offer”

1948-cj2a-lynn-in1 1948-cj2a-lynn-in3 1948-cj2a-lynn-in4

 
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1960? Custom Flattie Project Kuttawa, KY $900

• CATEGORIES: CJ-2A, CJ-3A • TAGS: , .

UPDATE: Still Available.

(11/16/2020) Given the price, there might be value here.

https://www.facebook.com/marketplace/item/346038503320041

“Toy or parts has a 350 motor an 400 trans has military running gear”

year-flattie-project-kuttawa-ky1 year-flattie-project-kuttawa-ky2 year-flattie-project-kuttawa-ky3

 
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1946 CJ-2A Abbotsford, WI $3000

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(12/12/2020) I’m not sure how much value is here.

https://www.facebook.com/marketplace/item/2528223204141583

“1946 Willys Jeep. Make nice reservations project or hunting vehicle. Engine is out of cj3 I do have the flat head 4 for it. Was going to rebuild but to many projects and I am not getting any younger. I do have a title for it witch are hard to find”

1946-cj2a-abbotsford-wi1 1946-cj2a-abbotsford-wi2

 
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Year? DJ-5 Rathdrum, ID $500

• CATEGORIES: CJ5, Fire/Police/Industry Vehicles

UPDATE: As Jay points out, this may be a DJ-5 as it lacks shifters for the transfercase.

This *might* be an ex-luggage DJ-5. Note the shape of the passenger-side rear fender. This is a CJ, not military.

https://www.facebook.com/marketplace/item/282740803251197

“Military style jeep, kaiser jeep. Does not run. Antique vehicle As is”

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