To Top

1952 M-38 York, SC $4552

• CATEGORIES: M-38

Has some body rust.

https://charlotte.craigslist.org/cto/d/york-1952-m38-willys-military-jeep-with/7054464990.html

“I am selling this Jeep for my father who is 89. He has had this Jeep for many decades, but never got around to doing anything with it. It is all original from what I can tell and untouched except the head from the motor was stolen many years ago.

Matching Numbers: The Vin behind the passenger seat , the vin on the dash plate, and the vin on the title all match. The engine block vin locations show no indication of having ever been stamped or the vin has completely rusted away.
Sold As Is.”

1952-m38-york-sc1

1952-m38-york-sc2

1952-m38-york-sc4 1952-m38-york-sc3

 
To Top

1955 CJ-5 Crown City, OH $1500

• CATEGORIES: CJ5

This is a project, but does have the early 0-10 King Sealy speedometer. If the rust is light, there could be value here.

https://www.facebook.com/marketplace/item/2431126990480203/

1955-cj5-cc-oh

“I can’t seem to get any more pictures uploaded so for the ones that wanted the pictures I’ll try to send through message.May trade for? Just let me know what you have. It is still 6 volt. Hasn’t ran in eight years I’ve got another one and I planned on tearing this one down and restoring it and making it look pretty never got around to it it is a project and it does need work does have a title. It does need all new wiring harness the seats need to be completely redone missing the pedals lost them after moving it a couple times over the years frame solid does need body work on the bottom of the cab. I’m sure there’s a few things I’m missing but it is what it is so please don’t waste my time.i don’t have to get rid of it”

 

 
To Top

1953-1955 Kaiser’s Attempt to Standardize Marketing

• CATEGORIES: Advertising & Brochures, Features

As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.

Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.

So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.

To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:

1955-01-kwnews-pg8-lores

Note that other brochures mentioned in this Kaiser Willys Newspaper include the upcoming  Jeep in Public Service (24 pages), the Jeep in Industry (24 pages, might have ended up this one?), and the Jeep in Agriculture (unclear to me which this is). I do have the brochure shown in the lower right, but it’s in Spanish. So, we can conclude that those were all published in 1955 (there are no publish dates on them).

Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.

1954-merchandising-material-order-form-lores

Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.

1950s-willys-motors-equipment-catalog3

Form #s for the brochures in the pic above include: CJ-5 (W-239-5), CJ-3B (W-201-5), 1 Ton Truck (W-205-5), 4WD Station Wagon (W-221-5), 4WD Sedan Deliver (W-227-5), 2WD Utility Wagon (W-221-6), Cargo Personnel Carrier (W-215-5), 4WD Field Ambulance (W-228-5), 4WD Utility Ambulance (W-230-5), Jeep Fire Engine (W-229-5), and the Commando Fire Truck (W-240-5).

Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).

1954 Willys 4-Wheel Drive Form W-1772:

Scannable Document

1954 Jeep Specialized Vehicles and Equipment, Spanish Version, No form or document number on the brochure (later in 1955 with a different cover and other changes):

1954-los-vehiculos-mas-utiles-del-mundo1

1955 Willys Jeep in Public Service, Form W-991-5:

1955 Jeep Vehicles and Equipment Cut Costs, Form W-992-5 (will have better scans of this one soon) … (also discussed in an article here):

1954-willys-jeep-in-industry-brochure4

Here are some of the mailing brochures (Still identifying some of these)…..

Farmer and Ranchers Best Investment:

Whatever You Grow for Profit:

Earth Moving Equipment:

Power Producing Equipment:

Jeep-A-Trench:

Service Station (Mr. Service):

They Go Through, Form W-1765:

wagon-brochure-w1765-1

By the end of 1955 there was a new round of brochures, but I don’t have the post researched yet, so there will be a delay of a few days.

 

 

 
To Top

1954 Willys Overland 4-Wheel-Drive Brochure

• CATEGORIES: Advertising & Brochures, Features

This 24 page brochure, W-1772, is a little large for my scanner, so I’d put off scanning it. A few days ago I was investigating various large format scanning strategies (bigger than 12″x9″). Below is a test of some free IOS software from Evernote. It’s not perfect, but it sure was quick and I could see using this software when going over old documents at a library, stuff where time is more important than performance.

I might also try one of those new overhead. portable book scanners, though some of these require your computer to provide Admin access, which is a little suspicious (especially since a couple users noted that the unit was causing communications to occur to China).

Anyway, once I get a large format scanner, I’ll get some better scans of this one.

Scannable Document Scannable Document Scannable Document Scannable Document

Continue reading

 
To Top

1945 Willys Jeep Newspaper West Brookfield, MA $25

• CATEGORIES: Advertising & Brochures, Features

Not in perfect shape, but a reasonable price.

https://www.facebook.com/marketplace/item/799775637112471/

“Rare hard to find mailer newspaper to advertise the first CJ.”

willys-jeep-newspaper

 

 
To Top

Year? CJ-2A El Paso, TX $8000

• CATEGORIES: CJ-2A • TAGS: .

Listed as a 1943, it looks like a pretty stock early CJ-2A to me. No description provided.

https://www.facebook.com/marketplace/item/586890668540899/

year-cj2a-elpaso-tx

 
To Top

1974 Custom Jeep Lancaster, CA Make Offer

• CATEGORIES: DJ-5 & DJ-6, Unusual • TAGS: .

Thanks to Kelso Bob for sharing this unusual creation. I am curious about how the builder went about the Chassis’ ‘Bomb protection’ strategy. It’s not clear if the $40k is a real price or just a place holder.

https://www.facebook.com/marketplace/item/558752301516432/

“EXCEPTING OFFERS… This 1974 JEEP AMC was the brainchild of a very creative man. (( Firstly You won’t find another one like this on the planet. Just being honest )).
SERIOUS INQUIRIES ONLY ( COMBAT OR PREPER READY! )
(FIRSTLY) This is the only jeep on the road like this, I repeat the only jeep on the road like this. There is not another on this entire planet, IT WAS BUILT FROM 3 JEEPS, created not purchased. – SHALOW WATER AMPHIBIOUS – RIGHT HAND SIDE DRIVE – SEATS 6 PASSENGERS! – *** SIT ON THE ROOF, GRAB A BEER AND WATCH THE STARS IN THR DESERT *** – Clean title – MUCH BIGGER IN PERSON! SITS 7ft HIGH – Gun racks – Knife Locations – 4WD – 2WD SWITCH – 360 CUBIC “ (5900cc) V8 – 3speed AUTOMATIC TRANSMISSION – TVs – GPS – HIGH MOUNTED EXHAUST FOR SHALLOW WATER MOVEMENT – “FULLY ENFORCED CHASIS FOR BOMB PROTECTION” OVER 100k went into creating this jeep.”

1974-dj5-custom-lancaster-ca2 1974-dj5-custom-lancaster-ca3 1974-dj5-custom-lancaster-ca4 1974-dj5-custom-lancaster-ca5

Continue reading

 
To Top

1952 CJ-3A Clovis, CA $5200

• CATEGORIES: CJ-3A

UPDATE: Price dropped to $5200. I tried contacting this seller, but never did hear back.

(06/09/2019) May be a nice rig. It might have a replacement body.

https://www.facebook.com/marketplace/item/2565183887090849/

“1952 Willy’s Jeep. 302 ford V8 and 4 speed manual transmission. Has a winch and a roll bar. Runs good and everything works. New tires, new brakes, new exhaust. Mileage estimated due to new speedometer. This Jeep has been worked all the way through and has a lot of new parts”

1952-cj3a-clovis-ca

 

 
To Top

1948 CJ-2A Ruth, MI $1200

• CATEGORIES: CJ-2A

Maybe some value here?

https://www.facebook.com/marketplace/item/537948530143062/

“Motor ran when parked in shed. Body needs repair from firewall back. All there with hard to find air cleaner. Motor rolls over, not seized. Frame good. Has a half cab without doors. Clean green title.

Also have a complete running gear without radiator, motor seized. Has very straight frame with factory bumpers. No body. Has frt. Fenders and hood. Will sell separately Or as package deal”

1948-cj2a-ruth-mi1 1948-cj2a-ruth-mi2 1948-cj2a-ruth-mi3 1948-cj2a-ruth-mi4

 
To Top

1948 CJ-2A Lakeside, CA $1250

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(01/03/2020) Looks like there’s value here.

https://www.facebook.com/marketplace/item/2497487853854236/

“1948 willys jeep Cj 2A Buick v6 ran before I parked it 15 years ago. Needs help but cool old jeep. I have drivers seats too. Floor pan is rusted but could be a great project. Thanks for looking.”

1948-cj2a-lakeside-ca0 1948-cj2a-lakeside-ca1 1948-cj2a-lakeside-ca2 1948-cj2a-lakeside-ca3 1948-cj2a-lakeside-ca4

 
To Top

1950 CJ-3A Reno, NV $2000

• CATEGORIES: CJ-3A

UPDATE: Price dropped to $2000.

(07/30/2019) Hasn’t been run by seller.

https://www.facebook.com/marketplace/item/610978489705480/

year-cj3a-reno-nev1 year-cj3a-reno-nev2 year-cj3a-reno-nev3 year-cj3a-reno-nev4 year-cj3a-reno-nev5

“This ad is for an old 1950 Flat Fender Jeep Willys. Its pretty much complete and not far off from being able to drive. I was planning on getting a 6 volt battery and get it running but it might be easier to do a 12 volt conversion, not sure. I’m afraid to do anything that might damage the 6 volt system. Anyway I don’t have any long term plans for it and not attached and have other projects going on. So it’s about time to let it go.”

 
To Top

1946 CJ-2A Alamogordo, NM $2000

• CATEGORIES: CJ-2A

Hasn’t run since 1997. This might have a Porter & Reed hardtop.

https://www.facebook.com/marketplace/item/498824810742316/

“Make an offer. Pm if interested. Willy’s jeep flat fender all there was in running condition when parked in 1997”

1946-cj2a-alamogordo-nm01 1946-cj2a-alamogordo-nm0 1946-cj2a-alamogordo-nm1 1946-cj2a-alamogordo-nm2

Continue reading

 
To Top

NOS Personnel Heater Kit for the M-38 Clinton, PA $600

• CATEGORIES: Parts

Can’t be many NOS units around.

https://www.facebook.com/marketplace/item/497866984169106/

“Brand new nos complete kit. Everything to install. No shipping, so dont ask. Cash only. Located 10 min west of pittsburgh airport.”

1952-nos-heater-kit-clinton-pa1 1952-nos-heater-kit-clinton-pa2 1952-nos-heater-kit-clinton-pa3 1952-nos-heater-kit-clinton-pa4

 
To Top

1948 CJ-2A Portland, OR $9000

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(12/26/2019) Has a variety of mods.

https://www.facebook.com/marketplace/item/991256371250229/

“1948 willys cj2a · Other_body_style · Driven 300 miles 289 conversion 3inch lift upgraded gauges updated wiring harness led light bar,and much more needing to buy a home force’s me to sell price is or best offer”

1948-cj2a-portland-or81 1948-cj2a-portland-or82 1948-cj2a-portland-or83

 
To Top

1961 CJ-3B Fitchburg, MA $8000

• CATEGORIES: CJ-3B • TAGS: .

UPDATE: Still listed … Still Available?

(09/14/2019) Looks like a custom slanted-hood 3B, similar to project 5607.

https://www.facebook.com/marketplace/item/534210277329071/

1961-cj3b-fitchburg-ma1 1961-cj3b-fitchburg-ma2 1961-cj3b-fitchburg-ma3 1961-cj3b-fitchburg-ma4 1961-cj3b-fitchburg-ma5

“961 WILLYS CJ3B CUSTOM Options and Equipment: Less than 1000 miles on rebuilt Chevy 283 V8 (60psi oil pressure) rams head manifolds, dual exhaust (very quiet) aluminum radiator, power steering, boxed frame, 9000lb winch, 32” Procomp tires, lift kit, springs, shocks, rear locking diff, superwinch hubs, dual fuel tanks, 3 speed transmission, twin stick transfer case with gear splitter overdrive between them giving you a choice of 12 forward gears and 4 reverse.

Continue reading

 
To Top

1950 CJ-3A Mansfield, OH $3500

• CATEGORIES: CJ-3A

It’s a project.

https://www.facebook.com/marketplace/item/2493059834288404/

“This is a project vehicle. The motor has been rebuilt by the previous owner and had it changed to 12 volt/alternator. New clutch, pressure plate etc. New radiator, fuel tank, seat frame and other miscellaneous parts.”

1950-cj3a-mansfield-oh1 1950-cj3a-mansfield-oh2 1950-cj3a-mansfield-oh3 1950-cj3a-mansfield-oh4

 
To Top

1948 CJ-2A Spokane, WA $10,000

• CATEGORIES: CJ-2A

UPDATE: Price dropped to $10,000

(08/19/2019)

https://www.facebook.com/marketplace/item/2711992145501825/

“’48 Willys CJ2A Jeep with original Flathead 4 cyl engine, oversized tires and roll bar. Runs great and needs only some cosmetic fixes (wiper, passenger side mirror and choke cable).”

1948-cj2a-spok-was1 1948-cj2a-spok-was2

1948-cj2a-spoka-wa

 
To Top

1950 CJ-3A Brush Prairie, WA $8500

• CATEGORIES: CJ-3A

UPDATE Price now $8500.

(12/13/2019) Appears solid. Has an F-head.

https://www.facebook.com/marketplace/item/466019514085180/

“This Jeep was owned by same man for 42 years and only used once a year for hunting. No rust and a great running engine. 4WD Drives great. $2000. of extra parts $7500.”

1950-cj3a-brushprairie-wa23 1950-cj3a-brushprairie-wa24 1950-cj3a-brushprairie-wa2 1950-cj3a-brushprairie-wa3

 
To Top

1946? Model? Monaca, PA Make Offer

• CATEGORIES: CJ-2A, CJ5, M-38A1

I’m not sure what’s all here. It’s listed as a ’46, but looks to be an M-38A1 body. A cab enclosure hardtop in included.

https://www.facebook.com/marketplace/item/1435004256631738/

“40s Willys Jeep for parts was told drivetrain was good has a couple good fenders best offer”

year-cj2a-m38a1-monaca-pa1 year-cj2a-m38a1-monaca-pa2 year-cj2a-m38a1-monaca-pa3 year-cj2a-m38a1-monaca-pa4

 
To Top

1943 MB? Medford, OR $7000

• CATEGORIES: MB

UPDATE: Still Available.

(11/27/2019) It’s a project that includes non stock parts. Not sure there’s a whole lot of value here.

https://www.facebook.com/marketplace/item/781321152270607/

“Work in progress 200 ci Ford L6 engine w/3 sp automatic All parts go with it ,T 96 trans ,with old pto shaft ,brake parts ,lights ,wire , cables ,so on or best offer ,cash only”

1943-mb-medford-or1 1943-mb-medford-or2

 
To Top

The 1954 KW Logo

• CATEGORIES: Advertising & Brochures, Features

INTEGRATING KAISER MOTORS WITH WILLYS MOTORS:

As mentioned in the 1955 testimony by Edgar Kaiser, initially when Kaiser purchased the Willys-Overlands assets, Kaiser Industries operated it as a separate automotive company called Willys Motors, an entity distinct from the other automotive company Kaiser Motors. Part of the reason for this was that both organizations had separate plants, Kaiser in Michigan (at Willow Run) and Willys in Toledo, and separate sales and distribution systems.

Step one of the integration was to blend the sales and marketing teams of Kaiser and Willys. Later, in early 1954, the Willow plant was shut down and manufacturing was moved to Toledo. By early 1955, most of the integration of Kaiser Motors into Willys Motors had been complete (I don’t know if Kaiser motors existed after that).

As a part of the integration strategy, and perhaps to bring cars, jeeps and truck under one umbrella logo, the marketing team introduced the Kaiser Willys name and the KW logo. These appear on a variety of brochures and documents from 1954, but pretty much disappear by early 1955. Here’s an example of the sales and dealers’ newspaper, the Kaiser Willys News. It features both the logo and the dual name:

kaiser-willys-news-example

But by early 1955, this KW and Kaiser disappears, replaced by just Willys and the W logo:

willys-news-example

Maury found this good example of Kaiser Willys coupled with the KW on a service manual. It also labels the sales division as the Kaiser Willys Sales Division.

1954-vintage-willys-service-time-schedule-manual

In terms of brochures, here’s an early 1954 version of a CJ-3B brochure with the KW:

1954-cj3b-brochure30

Here are the later 1954 versions of this same brochure, with the one on the left intended for the Willys-Overland Export Company, while the one on the right was marketed by the Willys Motors, Inc. Gone is KW and Kaiser Willys, though Willys and the W-O logo reappear on the Export brochure:

1954-cj3b-brochure-comparison

Willys-Overland Export brochure is on the left, while the standard brochure for Willys Motors is on the right.

Here’s another somewhat common brochure that I hadn’t dated until yesterday. That’s because it didn’t register with me that this brochure has both a KW logo and a KW-form number (KW-1706). It’s the Farm Power Brochure that extolled the virtues of four wheel drive and it’s practicality on the farm. I’ll just show the first and last images here. The full brochure can be seen in the post below.

1954-kw-1706-jeep-far-power-1-lores 1954-kw-1706-jeep-far-power-5-lores

There are quite a few examples of the KW and Kaiser Willys logos on documents. However, by 1955, those logos were mostly removed in favor of ‘Jeep’ and Willys.

Tomorrow, we’ll visit the initial attempts to harmonize sales brochures across models.

 

 

 

 
To Top

1954 KW ‘Jeep’ Farm Power Brochure

• CATEGORIES: Advertising & Brochures, Features

This 1954 KW-1706 brochure appears to be an early attempt to demonstrate to consumers just how many jobs the jeep could tackle. In fact, it included the slogan, “The World’s Most Versatile Farm Vehicle”.

1954-kw-1706-jeep-far-power-1-lores 1954-kw-1706-jeep-far-power-2-lores

This page folds out to 17″x11″Scannable Document

This full-size page measure 17″ x 22″. I used by phone scanner to capture the whole thing, but it did blur it a little bit. It was so large, the scanning software struggle to capture it all. Scannable Document 1954-kw-1706-jeep-far-power-5-lores

 
To Top

October 1954 Kaiser Willys News

• CATEGORIES: Features, Magazine • TAGS: .

iI’ve shared some of the pics and captions, but now I can take some okay scans (not great, just okay) of the full pages. This has the KW logo, the Kaiser Willys branding, and a mention of the Kaiser-Willys Dealers and Salesmen.

Scannable Document

Scannable Document

Scannable Document

Scannable Document

Scannable Document

 
To Top

1953 CJ-3A Shingle Springs, CA $5500

• CATEGORIES: CJ-3A

Powered by an f-head.

https://www.facebook.com/marketplace/item/559238761297124/

1953-cj3a-shinglesprings-cali1 1953-cj3a-shinglesprings-cali2 1953-cj3a-shinglesprings-cali3 1953-cj3a-shinglesprings-cali4

“1953 Willys CJ3A. It runs and drives, 100% brand new T90 3-speed transmission and rebuilt steering box. Engine is an F head out of a later model versus the L head that would have come factory. 4WD works, hubs and T18 transfer case shift well in and out of 2/4WD and Hi/Lo. Also new front fenders, front suspension (springs, shackles, pivot bolts), new shocks all around. Could use a little carb tuning. Steering is tight with the tie rod ends in good shape.

Frame is straight and not all rotted out. Tub could be better, but it’s 67 year old thin sheet metal after all. Tub floor pan was also bed lined by a previous owner, and free from any cancerous rust. Great starting point for a full restore, father/son build, crawler, motor swap, whatever you want. Simple with literally every part available online to replace anything on the vehicle. Bought it as a project last year and lost interest. Reg expired in 2018 so there are some back fees, unsure what they are. Any questions just ask. 5500 obo”

 

 
To Top

1960 CJ-3B Ellensburg, WA $7000

• CATEGORIES: CJ-3B

Has mods. Still needs a little bit of work of some kind.

https://www.facebook.com/marketplace/item/2448372681935515/

“Nice willys new or rebuilt everything.225 oddfire, t90, twin stick transfer case,power steering,new wiring harness,4v carb,headers,2.5 inch exhaust, new gauges, aluminum radiator. About 90% done.needs to be finished, meny more pictures.”

1960-cj3b-ellensburg-wa1 1960-cj3b-ellensburg-wa2 1960-cj3b-ellensburg-wa3