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Koenig? CJ-5 Hardtop Wellington, CO $500


I believe this is an early Koenig hardtop.

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“Hard top and doors for a Willy’s/CJ5. I originally had got the top when it came with a ’73 CJ5 I had purchased, but since then it’s been replaced with a soft top and doors, so this has been sitting in my garage while I debated whether to sell it or not. I believe it was originally intended for older models (50s to 60s models), but it installed okay on the ’73

The doors come with the top. Windows are intact.”


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Koenig CJ-6 Hardtop Houston, TX $250


Seller has other CJ-6 parts for sale, too.


“Early CJ6 Willys Jeep Koenig Ironworks Hardtop. The doors and outer roof skin have been media blasted. I have all of the hardware for the door sliding windows and sliding windows for the side panels. The rear hatch is missing, I never had it and dont know where it is. Seeing that it would basically be a flat piece of sheet metal with a top hinge it would probably be pretty easy to make one. The top is in reasonable condition, and I believe would only need some minor repair, new glass, and a rear hatch door to be 100%. I am asking $250 obo.”

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Koenig CJ-2A Hardtop Tustin, CA $650


Appears to need some glass.

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“Cj2a Willys Jeep hardtop talk about rare to find 650 or best offer. Also willing to trade for M37. Dodge Power Wagon parts”

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CJ-3B? Cab Enclosure Hardtop


It looks like this might fit a CJ-3B.

“This topper came off a 1940’s or 1950’s Willys Jeep. We don’t have the windshield glass. We are asking $500 or trade.”


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Sportif-looking JeepRod Sand Canyon, TX $2500

• CATEGORIES: Features • TAGS: .

UPDATE: Still Available. It appears to have been painted.

(11/29/2018) This oddity reminded me of the Willys Sportif prototype (seen at bottom).

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Photo before paint:


“This is a Rat Rod, bucket, vintage, or What every you want to call it, this is what it is.
This is a one of a kind never will you see this again.
It was built in 86 so I am to believe but I think it was built earlier as it appears to have pre- mig welder welds that look cool.
This was a full custom job when it was done and someone left it for dead.
This is a 41 Willy’s chassis.
(Registered as a 41) Continue reading

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1972 CJ-6 Bozeman, MT $15,000


UPDATE: Still Available.

(01/24/2019) Looks ready for some fun.

“1972 CJ-6 232 I6 New Gas tank, new exhaust, new Warn Hubs Had Dark Horse go through it all. Hard to come by set top. Have the doors also Only know issue is the exhaust manifold leaks, other than that it runs and drives good Toyo 33×10.50 Tires with steel wheels. Tub is great”

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1947 CJ-2A Cheyenne, WY $3500


UPDATE: Price dropped to $3500.

(05/14/2019) Has no parking lights and lacks “Willys” on the hood, so this could be a mix of parts.

“In good condition for its age. Runs and drives, has tow bar, need new wire to connect headlights. Have heater for it, not installed. Have spare windshield and hard doors. Only selling to buy reliable vehicle for work. 4wd works great, has a lot of torqu”

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1946 CJ-2A San Diego, CA $3000


Doesn’t run.

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“1946 willys jeep. Not currently running. Could be easy fix. Has the V6 aluminum Oldsmobile conversion. Transfer case is locked up. $3000”


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1951 M-38/CJ Reno, NV $6500


Brad’s selling his flattie. Contact him at brad89704 @

“1951, Jeep, M38 turned civilian (mix of parts), odd fire V6, warn overdrive, good wheels and tires, 12,000lbs winch, rollcage, Saginaw steering, good condition, nice paint.  Good looking rig.  Older build, No trades or help selling.  Clear Nevada title, $6,500. Located”

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1950 and 1951 Ads From the Saturday Evening Post

• CATEGORIES: Advertising & Brochures, Features

Here’s a collection of ads published in the Saturday Evening Post between 1950 and 1951. This will prove useful as you read through the post underneath this one.


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Willys Makes Sense Campaign

• CATEGORIES: Advertising & Brochures, Features


Note: This is a working draft …

In 1950, Willys-Overland launched a Willys Makes Sense advertising campaign. Unlike past campaigns, such as the 1948 City and City ads, which were about encouraging the sales of wagons and positioning the wagon as a luxury vehicle, the Willys Makes Sense appears to have been organized to re-imagine how the public should view the brand.

Before I get too deeply into this, I’d like to note that the way I’d prefer to write this article is to document specific reasons behind Willys-Overland’s decision to make such a big change. Unfortunately, I don’t have access to enough financial material as I’d like (especially annual reports). So, conjecture and theory will have to do for now.

BACKGROUND: After WWII, pent up demand meant lots of sales for automakers. That could explain, in part, why post-war sales were pretty good for Willys-Overland. For example, sales increased from almost 79,000 jeeps in 1946 to 159,000 jeeps in 1948. But, in 1949, sales plunged to almost half, coming in at 86,000. I don’t have details into why sales dropped so much, but likely parts or material shortages or labor disputes could have had an impact. Certainly, the recession of late 1948 – late 1949 didn’t help sales at all!

Future sales might not have looked too good for 1950 and beyond either. As of 1950 the US produced 76% of automobiles, but given the post-war rebuilding/resurging of industry world-wide, I expect automakers must have realized that international competition would return soon (by 1955 US market share would drop to 67%). This may have stimulated management to clean up their branding as soon as possible to protect against increasing competition (remember that Willys-Overland had expected to sell 25% of their autos internationally, based on the 1946 Fortunate Magazine article).

Another issue Willys-Overland was facing was that going into 1950 the company still didn’t have a registered trademark for the term JEEP (wouldn’t get it until June of 1960). Added to that, the company was not only producing 4WD 1/4 ton jeeps, trucks, and wagons, but also 2WD trucks, wagons, Jeepsters, and an upcoming automobile. Such a portfolio of non-4WD vehicles must have concerned management that it wasn’t just a “jeep” company; so the challenge of how the company should represent itself to dealers and consumers had to have become an issue.

Finally, in a similar vein, up until 1950, the company had been positioning itself as the ‘Jeep’ company, with ads that emphasized the Universal ‘Jeep’, the ‘Jeep’ Truck and the ‘Jeep’ Wagon. Perhaps with the introduction of the Jeepster (note that the company did not call it the ‘Jeep’ Jeepster nor was there any ‘Jeep’ branding on the introductory brochure), the branding issue must have really came to a head. Because of the entrenched nature of Willys-Overland’s efforts to become ‘Jeep’, management may have felt that a company-wide retooling of the  company’s branding was in order.

Perhaps one, two, or all of these issues resulted in the 1950 rebrand of the company as a WILLYS manufacturer with a wide range of 2WD and 4WD vehicles for sale. (For a look back at 1952, see Derek’s post “When the CJ-3B Was New“).


Willys-Overland began 1950 with an ad that felt similar to past ads, but excluded the ‘Jeep’ brand. For example, in January of 1950 Willys published this ad in the Saturday Evening Post. Note the reference to ‘Jeep’ has been replaced with a small ‘Jeep’ badge.


January 07, 1950, ad in the Saturday Evening Post

As did Colliers Magazine on January 21, 1950:


In March of 1950, Willys-Overland published an issue of Salesbuilder. Like the name indicates, it was a magazine produced to help educate the sales force. There’s no evidence of ‘Jeep’ anywhere on any of the pages (apparently, I haven’t published either of my 1950 Salesbuilder magazines … that will happen in the next few days). 


March 1950 Salesbuilder

By April 1950, the ‘Jeep’ badge and brand was gone from magazine ads altogether. This was especially noticeable on the introduction of the Willys Hurricane engine, as that power plant would be installed in upcoming 4WD jeeps as well as the 2WD vehicles.


April 22, 1950, issue of the Saturday Evening Post

Even the truck ads had the ‘Jeep’ Truck branding removed:


May 06, 1950, issue of the Saturday Evening Post

So, even before Willys-Overland launched its Willys Makes Sense campaign, the company had begun shifting its advertising away from ‘Jeep’ and toward WILLYS.


The earliest documents I can find for the Willys Make Sense campaign were dealer-related training documents printed in June of 1950. Throughout these documents you’d have to search to find ‘Jeep” anywhere.This first one


Continue reading

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‘Meet The Jeepster’ Brochure

• CATEGORIES: Advertising & Brochures, Features

This introduction to the Jeepster book is curious for its lack of any ‘Jeep’ branding. I’m guessing this booklet was produced in 1948?




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10th Annual Willys Rally May 24-27th

• CATEGORIES: Artists/Drawings, Features • TAGS: .

UPDATE: The Rally is this weekend. I hope everyone has a great time!

This year’s Willys Rally occurs late this month May 24th-27th in Moab, Utah. Roberto Flores produced another great bit of artwork for the event. T-shirts with this design are available for purchase.


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Jeepster Pin on ebay

• CATEGORIES: Advertising & Brochures, Features

This is neat. No size dimensions provided.

View all the information on ebay


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Rapport Dual Wheel Adapters St. Paul, MN $675


That’s to Steve for reminding me to post these Rapport dual wheel adapters. I’d forgotten.


“Dual wheel hubs for cj2a – 3a – 3b Willys Jeep. Comes complete with 1 set of right hand studs and 1 set of left hand studs. There are 2 chips out of the flange on one of the hubs but they do not interfere with its work ability( see the photo). Shipping will be the actual cost of shipping a 47# box to you location. If you have any questions text me a name and phone number and I will get back to you as quick as possible”

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1947 CJ-2A Big Oak Flat, CA $8500


Looks in good shape.

“For Sale! 1947 Willys Jeep 4X4. Manual, all new rebuilt rear end, transfer case, front end, etc. To much to list.”

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1950 CJ-3A Santa Rosa, CA $9500


Has a variety of updates.

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1950 willys jeep, selling for a friend
350 chevy motor with /willys running gear
11 in brakes, saginaw Gm power steering
new pant and upholstery
new glass and seals, spare tire and High Lift jack
5 gal jeep can with holder, tow bar
15 in rims with 30 in tires, 2 in body lift and suspension”


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1961 CJ-3B Tacoma, WA $7500


This might have late model Free-Lock hubs.

1961-cj3b-tacoma-wash6 1961-cj3b-tacoma-wash7 1961-cj3b-tacoma-wash8 1961-cj3b-tacoma-wash9

“It has a fresh engine, transmission and transfer case. Less than 5 miles on it.
F-134 Hurricane 4 cylinder engine 2.2, Over bored .030 pistons, .020 mains, .010 on the rods
Borg-Warner 3 Speed T-90 Transmission
Spicer / Dana 18 Transfer case

Dana 27 front axle
Dana 44 Rear axle
11 x 2 Drum brake upgrade

** Additional new parts**
New clutch and pressure plate and throw out bearing
Engine and Transmission mounts
One wire alternator conversion
Fuel Pressure Regulator
Fuel pump
Gas tank
Gas tank sending unit
Points, Condenser, Dist Cap and Rotor, Spark Plugs, Coil
Remote oil filter adapter
Turn signal switch
Headlight Switch

All the time consuming hard work has been done. It runs and drives, but needs a few more items serviced. (ie, axle pinion seals, speedo cable, etc..) Three extra boxes of parts, along with a Weber Carb, four aluminum wheels, and the original engine long block are included with it.

Its 58 years old, yes, there is some body rust. This Jeep is also registered in the survivors section of the CJ3B website.”

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1954 CJ-3B Layton, UT $10,900


UPDATE: Price dropped to $10,900.

(12/21/2018) Looks in good shape.

“Runs perfect. Everything works. Power brakes, power steering, 12 volt upgrades. Has soft top as well.”


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2 1964 M-676s Cannon Falls, MN **Still for Sale**

• CATEGORIES: FC150-FC170-M677

UPDATE: eBay winner did not make payment, so these are still available. If interested, contact Kevin at  … im1jeepguy @

These are even harder to find than the M-677s.

“Up for auction are Two EXTREMELY RARE original Kaiser JEEP M-676s (Military version of the Jeep FC-170) built only one year for the Marine Corp and delivered in 1964. These are becoming harder and harder to find because only about 65 were estimated to have been built.

The first M676 ( Red ) Is a complete survivor and mostly original except for being painted red many year ago ,the red is starting to peel off which exposes the original Marine Corp olive drab green under the red. It also has the military wooden bench seats in the back of the bed, the wood will need to be replaced.  The Cerlist diesel engine is stuck causing the vehicle to be in a non-running condition at this time I do not know any history of it. It will need the cab corners and wiring repaired or replaced also has side windows cracked, there are only one set of front seats frames available and will need be reupholstered.  As any restoration project goes it takes time to complete.  It comes with a clear title and military tags. I do not have the time or resources to finish this rare and really cool piece of Marine Corp History.

The Second M676 (Brown) is the parts truck which is only has the cab, frame, front and rear differentials.  The cab and doors are in really great shape, unfortunately the back of the cab was cut and the windshield is smashed, and it is also missing the Cerlist engine and transmission/transfer case and other parts. It does not have a title or military tags since it is the parts truck.”

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Continue reading

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1949 CJ-3A Sonoma, CA $7500


Runs and drives.

“I bought this 3 weeks ago to restore & not knowing my wife now wants to buy a house, my loss your gain, its a 49 willy’s cj-3a runs excellent, needs body work, it has bondo in spots but overall its in good shape, has been converted to 12 volt, tow hitch is hook up for easy towing, flat head 4 cylinder. $7500.00 or best offer”

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1951 CJ-3A Herriman, UT $3200


This might be worth a look.

“If you are looking for a great project, look no further.
The Jeep runs and drives. All wheel cylinders and master cylinder have been rebuilt. New clutch/brake pivot bracket. The engine/ignition system is completely converted to 12 Volt. Front wheel bearings and hubs have been cleaned and packed with new grease, CUTLASS hubs.”


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1951 M-38 Salt Lake City, UT $10,000


Some better pics would be great. Appears M-38ish.

“Clone not original good condition”


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1946 CJ-2A Salt Lake City, UT $1100


Has an MB/GPW head.


“$1,100 OBO!!! This is what know about this cool little Jeep. It has the flathead 4 cylinder engine in it still. It will turn over with battery or by hand, but I have never tried to get it started. Come with spare tire, extra hood, and a new tailgate. I got this as a little project and never really got around to it. Now my wife and I are have our first baby. So just need to sell it. I’m asking what I’m into it, minus some time and money from driving back from Colorado to pick it up. Call or text with any questions.”


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1941? Rolling Chassis Portland, Or $500


No pics provided. Might be something or might not be.

“1941 Jeep running gear frame, front and rear differentials transmission and transfer case 500.00 OBO”