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Fire Brigade Trucks From Australia

• CATEGORIES: Features, Fire/Police/Industry Vehicles, International, Old Images This site contains affiliate links for which I may be compensated.

Cool photos. I would guess these were Personnel Carriers converted into fire trucks. However, they may also have been a cab-only chassis as well. The serial numbers would tell us more. You can see a few more photos at the bottom of this CJ-3B page.

https://www.alamy.com/st-george-fire-brigade-car-1-july-1962-st-george-fire-brigades-car-1-converted-from-a-willys-jeep-truck-the-queensland-government-supplied-these-units-to-small-rural-towns-in-1961-the-chassis-were-built-by-willys-motors-australia-pty-in-brisbane-and-the-bodies-by-enoggera-motor-body-works-image188710782.html

“St George Fire Brigade Car 1, July 1962. St George Fire Brigade’s Car 1 converted from a Willys Jeep Truck. The Queensland Government supplied these units to small rural towns in 1961. The chassis were built by Willys Motors Australia Pty in Brisbane and the bodies by Enoggera Motor Body Works.”

This example calls Mattaburra, Australia, home:

mattaburra-australia-fire-jeep-lores

Here’s another example. The pic is small.

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2 – 1954 Willys Commercial Data Fact Books on eBay

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

Two different 100+page Willys Commercial Data Fact Books on eBay. One is listed at $95.99 and the other at $159.99. I’ve never seen one of these, so I’m not sure all of what is inside them.

  1. This appears to have more cover wear than the 2nd one and priced at $95.99.
    1954-willys-commercial-fact-book03
  2. This one is the more expensive one at $159.99.
    1954-willys-commercial-fact-book04

The interior pics appear the same for both:
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1963 Western Snowblower Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Has anyone ever seen one of these Western Snowblowers mounted to a jeep?

1960s-western-snow-plow-brochure-lores

Western also produced wrecker setups as well (Pics from a 2015 eBay auction):
This brochure highlights the Western WC-3 Cranes for the FC, Jeep, and Jeep Truck.

“Up for Auction is a Rare and Amazing Western Wreckers for Willys 4WD Vehicles Jeeps-Jeep Trucks-Forward Control Trucks-3 Ton Cranes Brochure there are 2 pages in very good condition.”

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1957 Mobile Bumper Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This explains the origin of some bumpers we’ve seen on trucks. I *think* I’ve also seen that winch a few times. Also, it appears that Kelly Manufacturing was a reseller of them.

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“”Mobile Bumper Inc.” Brochures for Willys, Jeep and all Pickup Truck lines, by the writers and illustrators of Mobile Bumper Inc., Indianapolis Indiana. No copyright date, but the a Price List included is effective February 15, 1957. Published by Mobile Bumper Inc. NOT Ex-Library. No ISBN – there were none in those years. Note – the photos you see are of thess brochures – no ‘Stock Photos’.

Three splendid brochures and a price sheet, various sizes, drilled for a 3-post binder (binder not included). A trifle of roughening around those holes after 2/3 Century. Lots of good Illustrations, splendid information for these 1950s-era Jeep and other brand aftermarket accessories. Here was the equipment you needed, and a bit of ‘How-To’ for improving that vehicle.

The marketer, Mobile Bumper, advertised these items for sale – interestingly, the price list is titled ‘Mobile Bumper’ but was printed by Kelly Sales, Charleston WV. In many cases equipment for aftermarket Jeep applications was made in Toledo Ohio, home of Jeep, and was marketed by other companies. Not sure if that’s the case here.

Mobile Bumper Accessories – Truck bumpers for Farm, Delivery and Service trucks with many additions beyond just the bumper. 8 1/2″ x 11″, two-sided;
A new Truck Bumper – Combination Rear bumper – Step – and Trailer Hitch, Ring or Ball, 17″ x 11″, folding down to a 4-page brochure, 8 1/2″ x 11″, advertising equipment for Willys, Ford, Chevrolet, GMC, International, Dodge and Studebaker. Heavy steel, lots of extras;
Price list, blue-purple ditto printing, parts for Jeep, Willys, Chevrolet, International, Studebaker, Ford, Dodge – GMC & Chevy are interchangeable. One page, 8 1/2″ x 11″;
Mobile All-Purpose Winch advertising from Mobile Bumper Inc. Well pictured, heavy-duty, red accents, 8 1/2″ x 11″, one side.”

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1950’s Truck Brochure from Australia **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

I haven’t seen a similar version of this brochure for the US market.

1950s-truck-brochure-australia1 1950s-truck-brochure-australia2

“Soft Cover
2 pages
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.

“4-wheel drive Willys Jeep Australia’s Most Versatile 1 Ton Truck Model 6-226, 6 Cyl. “Super Hurricane” Power, Bodies to Buyers Specifications, Made in Australia, ‘If It’s not a Willys… It’s Not a ‘JEEP’ 4-Wheel Drive Truck!'” Brochure with specs.

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June-July 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This issue of Willys News highlighted a new advertising campaign, the “Gets there . . . works there . . .  anywhere!” magazine ads (will highlight those on Thursday). Page 3 has some advertising reprints (lower left pic), showing the diversity of ‘Jeep’ ads (I hope to find examples of all of these for a future post). Also on page three appears to be “NEW LIFE” ads that include concentric circles. Maybe that was a local parts dealer campaign. I’ll have to see if I can find newspaper examples of that campaign from DC newspapers of the time. On Page 2, there’s an image of the Light Rescue Truck, featured in yesterday’s post about the Light Rescue Truck brochure.

Ted Bumiller’s trip around the world was highlighted in this issue as well. More information this trip, including reference to a film about it, can be found in this 2016 film and lecture post.

1956-06-07-willys-news1-lores Scannable Document Scannable Document Scannable Document

Scannable Document

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Light Duty Rescue Truck Brochure Form W-F56-1

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Dan’s got a good thread related these trucks at the Old Willys Forum. The 1956 June-July issue of Willys News included a reference to this vehicle.

I suspect this brochure, Form W-F56-1, was published in 1956, so I’ll republish it here as we are attempting to move through the 1956 brochure year. My guess is that this eight page brochure was a lunch brochure for the light duty rescue truck.

One great thing is that it has a list of all the equipment that is supposed to come with truck, plus a picture showing how it was organized in the back.

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1977 Brochure for AM General on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure provides a good overview about how a division of Kaiser Industries began with in civilian government business with the successful post office bid (FJ-3s) in 1960. By 1971, the unit had produced a wide range of government vehicles. That year, American Motors incorporated the business unit into the wholly owned subsidiary AM General Corporation.

View all the information on eBay

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Willys/Jeep Logos, Badges & Slogans Between 1941-1953

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury suggested we organize and go through the various Willys-Overland and Willys Motors logos, badges and slogans seen in brochures and ads during the years between 1941-1963. I thought that a good idea as well, so here’s what we found for the pre-Kaiser period between 1941-1953.

Before we begin, when is a slogan ‘a slogan’ and when not? It is totally arbitrary on our part, but we think we’ve covered quite a few (and welcome other suggestions). Much of Part I is a synopsis of advertising-related posts published over the last year. We hope to publish part II in the next few days.

1941-1945: (A deeper dive into the ads of this time period can be found here).

As a 1951 advertising review noted, the challenge facing Willys-Overland, once winning the jeep contract, was to convince consumers that the jeep was a Willys product (even though, as Ford argued, it was a joint project). To this end. Willys-Overland’s very first ad in December of 1941 emphasized WILLYS.

Willys-Overland continued this theme with their famous war-time color ads, a list of which you can view here (1942-1946). In the Hell Bent ad, the first of the war-time ads, Willys-Overland continued to emphasize WILLYS. The company also added “JEEPS” as a third category of vehicles for the first time.

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From the June 27, 1942, ad in the Saturday Evening Post.

In 1943, while emphasizing WILLYS, the company introduced a new badge, “The Sun Never Sets on the Fighting Jeep”

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This ad, AVENGING JEEPS BLAST JAPS FROM CHINESE VILLAGE, was published in the February 06, 1943, issue of the Saturday Evening Post, page 85.

The “Fighting Jeep” phrase lasted through May of 1943. Then, was left off of a few ads, before returning on July of 1943 with the replacement of Fighting with MightyTHE SUN NEVER SETS ON THE MIGHTY JEEP.

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This ad, HEROIC OFFICERS DARE DEATH FOR MEN, was published in the July 17, 1943, issue of the Saturday Evening Post, page 97.

Willys-Overland continued to emphasize WILLYS until February of 1944, when the company abruptly switched the emphasis to JEEPS.

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CJ-2A ‘Jeep’ Fire Truck Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

This is one I’ve bid on a few times, but never seem to get. At some point I will.

View all the information on eBay

“Vintage Willys Jeep Firetruck Brochure CJ2 CJ3 as pictured. Condition is Used. Shipped with USPS First Class Package. Thanks for looking. Let us know if you have any questions”

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5 Folded Brochures of Different Models on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: There are more of these five-brochure sets on eBay. View all the info on eBay. These are five out of the 20 issued (Form 600-01 through 600-20) during 1960. Slightly different, but similar brochures were published in 1959 (Form 59-01 through 59-20). The form number can be found at the bottom of the brochures. I’m working on assembling an entire list for each year. 

(02/09/2017) I bought and received a set of these. By the time you factor in the exchange rate, this is a good price.

“These are five small format (22 x 9 cms) six page two colour sales brochure folders for the 1960 Jeep range for the US market.
Produced by Willys Motors Inc in Toledo Ohio, in English and undated, but they are around 1960
All open out to about A4 size with good pics and specifications.
Covers the following models:
1960 Jeep Universal CJ-6
1960 Jeep Utility Wagon
1960 Jeep Pick-up Truck
1960 Jeep FC-150 Forward Control Truck
1960 Jeep FC-170 Forward Control Truck”

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1959 or 1960 Mailer Brochure?

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Anyone have this brochure?

I don’t have it; but do have these old pics from a 2013 post. The problem is I can’t quite tell what the date (aka form number) is from 1959 or 1960. If you have this brochure, the date would be great. Scans would even be better, but I know that’s not simple for everyone.

I’m also interested in other 1958-1962 brochures. These all have date related-form numbers. I have a bunch, but not all of them. At some point this month I will create a list of what I have and what I need to more fully document the brochures from this era.

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1959 Anytime, Anywhere, Any Job Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Seller has it priced at $10, but is accepting offers.

View all the information on ebay

“Description – This auction is for a vintage sales mailer covering the Jeep FC-150, FC-170, Universal, Pickup truck & 4WD Utility Wagon. Not sure what year it was published.

Condition – The covers have dirt and wear as shown but the book is otherwise OK.”

(pics from my collection):

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Two Nearly Identical Jeep Family Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These two nearly identical jeep brochures were published in different colors a year apart. The red version was published in late 1959. The blue (or green-blue?) brochure was published in late 1960.

Differences: 

Page 1: The truck at the mid-far-left of the page on the 1960 version has the ‘hockey stick’ styling, where the 1959 version has the older styling. Curiously, the wagons are identical.

Page 2: The ‘hockey’ stick 4WD utility wagon moves from the right to the left hand side on the 1960 brochure, while the older-design 2WD wagon is dropped in favor of the Harlequin-design wagon. The plain version of the truck is swapped for the ‘hockey’ stick truck. There are a variety of small text edits as well.

Page 3: Some very minor edits. The red version of the brochure is marked Form NO. 59-19, while the blue version is marked Form No. 600-19. Both brochures were part of a 20 series set of brochures both years. Once I get both sets of brochures complete, I will do a post for each year of brochures.

1959:  1959-18-red-jeep-4wheel-drive-brochure1-lores 1959-18-red-jeep-4wheel-drive-brochure2-lores1959-18-red-jeep-4wheel-drive-brochure3-lores

1960: 

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Koenig Hardtop Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE:  Thanks to Dave, we have some additional Koenig history: 

“The son of the founder built the company up into a successful business making winches, “truck bodies”, and other stuff. His name was Herbert Koenig and he died in 2011 at age 95. An obit mentions that Koenig Iron Works (of Houston) was sold in 1978, and is now known as “RKI” and makes truck equipment (in Houston). They are RKI-US.com. Nothing indicates they care about Jeeps anymore!

Also, a Danish guy seems to have a website named Koenigwinches.com and it seems he makes parts for Koenig winches.”

=========================

Original Post November 2019: 

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This is a good example of simple post that spun out of control. Initially, I wanted to look at some changes in Koenig’s CJ-5 hardtop model numbers over the years; But, that then expanded to a look at twenty years (or so) of brochures.

THE EARLY YEARS:

The timeline of the early Koenig brochures are pretty easy to identify based on the jeeps used. In later years, Koenig began using numbered ‘bulletins’ to identify brochures. At first, I thought the numbered bulletins should be ordered by ascending number, but after closer examination, I the later two digits of each bulletin number reflect the year of the brochure. As you will see, other brochure elements back this theory.

Before we start, you can find installation instructions for some Koenig hardtops here.

The earliest Koenig brochure I can find was published in an early Willys-Overland Equipment brochure (1949?). The models consisted of “Full Cab” and “Half Cab”. This brochure was included among a surprisingly large number of hardtop competitors’ brochures, including Worman tops, CarsonCraft tops, Boston Top tops, Sturdee tops, Porter & Reed tops, Body V7 Works tops, Blue Star tops, Lambert tops, Hills Custom Built tops and Meyers tops (which became sears tops and a company that was different from the one that produced later Meyer tops).

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This brochure circa 1949 showed half and full cabs on a CJ-3A:

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