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The 1954 KW Logo

• CATEGORIES: Advertising & Brochures, Features

INTEGRATING KAISER MOTORS WITH WILLYS MOTORS:

As mentioned in the 1955 testimony by Edgar Kaiser, initially when Kaiser purchased the Willys-Overlands assets, Kaiser Industries operated it as a separate automotive company called Willys Motors, an entity distinct from the other automotive company Kaiser Motors. Part of the reason for this was that both organizations had separate plants, Kaiser in Michigan (at Willow Run) and Willys in Toledo, and separate sales and distribution systems.

Step one of the integration was to blend the sales and marketing teams of Kaiser and Willys. Later, in early 1954, the Willow plant was shut down and manufacturing was moved to Toledo. By early 1955, most of the integration of Kaiser Motors into Willys Motors had been complete (I don’t know if Kaiser motors existed after that).

As a part of the integration strategy, and perhaps to bring cars, jeeps and truck under one umbrella logo, the marketing team introduced the Kaiser Willys name and the KW logo. These appear on a variety of brochures and documents from 1954, but pretty much disappear by early 1955. Here’s an example of the sales and dealers’ newspaper, the Kaiser Willys News. It features both the logo and the dual name:

kaiser-willys-news-example

But by early 1955, this KW and Kaiser disappears, replaced by just Willys and the W logo:

willys-news-example

Maury found this good example of Kaiser Willys coupled with the KW on a service manual. It also labels the sales division as the Kaiser Willys Sales Division.

1954-vintage-willys-service-time-schedule-manual

In terms of brochures, here’s an early 1954 version of a CJ-3B brochure with the KW:

1954-cj3b-brochure30

Here are the later 1954 versions of this same brochure, with the one on the left intended for the Willys-Overland Export Company, while the one on the right was marketed by the Willys Motors, Inc. Gone is KW and Kaiser Willys, though Willys and the W-O logo reappear on the Export brochure:

1954-cj3b-brochure-comparison

Willys-Overland Export brochure is on the left, while the standard brochure for Willys Motors is on the right.

Here’s another somewhat common brochure that I hadn’t dated until yesterday. That’s because it didn’t register with me that this brochure has both a KW logo and a KW-form number (KW-1706). It’s the Farm Power Brochure that extolled the virtues of four wheel drive and it’s practicality on the farm. I’ll just show the first and last images here. The full brochure can be seen in the post below.

1954-kw-1706-jeep-far-power-1-lores 1954-kw-1706-jeep-far-power-5-lores

There are quite a few examples of the KW and Kaiser Willys logos on documents. However, by 1955, those logos were mostly removed in favor of ‘Jeep’ and Willys.

Tomorrow, we’ll visit the initial attempts to harmonize sales brochures across models.

 

 

 

 
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1954 KW ‘Jeep’ Farm Power Brochure

• CATEGORIES: Advertising & Brochures, Features

This 1954 KW-1706 brochure appears to be an early attempt to demonstrate to consumers just how many jobs the jeep could tackle. In fact, it included the slogan, “The World’s Most Versatile Farm Vehicle”.

1954-kw-1706-jeep-far-power-1-lores 1954-kw-1706-jeep-far-power-2-lores

This page folds out to 17″x11″Scannable Document

This full-size page measure 17″ x 22″. I used by phone scanner to capture the whole thing, but it did blur it a little bit. It was so large, the scanning software struggle to capture it all. Scannable Document 1954-kw-1706-jeep-far-power-5-lores

 
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October 1954 Kaiser Willys News

• CATEGORIES: Features, Magazine • TAGS: .

iI’ve shared some of the pics and captions, but now I can take some okay scans (not great, just okay) of the full pages. This has the KW logo, the Kaiser Willys branding, and a mention of the Kaiser-Willys Dealers and Salesmen.

Scannable Document

Scannable Document

Scannable Document

Scannable Document

Scannable Document

 
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1953 CJ-3A Shingle Springs, CA $5500

• CATEGORIES: CJ-3A

Powered by an f-head.

https://www.facebook.com/marketplace/item/559238761297124/

1953-cj3a-shinglesprings-cali1 1953-cj3a-shinglesprings-cali2 1953-cj3a-shinglesprings-cali3 1953-cj3a-shinglesprings-cali4

“1953 Willys CJ3A. It runs and drives, 100% brand new T90 3-speed transmission and rebuilt steering box. Engine is an F head out of a later model versus the L head that would have come factory. 4WD works, hubs and T18 transfer case shift well in and out of 2/4WD and Hi/Lo. Also new front fenders, front suspension (springs, shackles, pivot bolts), new shocks all around. Could use a little carb tuning. Steering is tight with the tie rod ends in good shape.

Frame is straight and not all rotted out. Tub could be better, but it’s 67 year old thin sheet metal after all. Tub floor pan was also bed lined by a previous owner, and free from any cancerous rust. Great starting point for a full restore, father/son build, crawler, motor swap, whatever you want. Simple with literally every part available online to replace anything on the vehicle. Bought it as a project last year and lost interest. Reg expired in 2018 so there are some back fees, unsure what they are. Any questions just ask. 5500 obo”

 

 
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1960 CJ-3B Ellensburg, WA $7000

• CATEGORIES: CJ-3B

Has mods. Still needs a little bit of work of some kind.

https://www.facebook.com/marketplace/item/2448372681935515/

“Nice willys new or rebuilt everything.225 oddfire, t90, twin stick transfer case,power steering,new wiring harness,4v carb,headers,2.5 inch exhaust, new gauges, aluminum radiator. About 90% done.needs to be finished, meny more pictures.”

1960-cj3b-ellensburg-wa1 1960-cj3b-ellensburg-wa2 1960-cj3b-ellensburg-wa3

 
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1950 CJ-3A Woodinville, WA $4995

• CATEGORIES: CJ-3A • TAGS: , , .

UPDATE: Still Available (thought it was sold).

(04/04/2015) Nice looking jeep. Front brakes currently disassembled.

https://seattle.craigslist.org/sno/cto/d/bothell-1950-willys-cj3a-flatfender-jeep/7072457076.html

“1950 Willys CJ3A Civilian Flatfender. 95% stock, Flathead 4 cyl. 4 wheel drive, stored for 20+ years, few new improvements, Koeniq “Tin Top”, half roll cage, Diamond Plate corners and steps. Willys ready for restoration back to original or modify to whatever level. Has heavy duty detachable tow bar included. Have more photos, send email address if serious restorer / collector / hunter. Vehicle has not been started in 15 years. Was running when last parked. Front brake system currently partially dissembled. $4,995″

1950-cj3a-woodinville-wa0 1950-cj3a-woodinville-wa1 1950-cj3a-woodinville-wa2
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1949 Jeepster Burken, WA $4250

• CATEGORIES: Jeepster

Could be a good price.

https://www.facebook.com/marketplace/item/2451035458297369/

“4th ’49 Jeepster made. 85,000 miles. Original floor boards very very minor rust. Runs great! New brakes. Fun to drive and gets lots of thumbs up”

1949-jeepster-burien-wa

 
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1952 M-38 Yreka, CA $4800

• CATEGORIES: M-38

UPDATE: Price dropped to $4800.

(06/17/2019) May have an f-head.

https://www.facebook.com/marketplace/item/602524426991177/

“My dads old Jeep runs and drives new seats and fuel system m38 original military have clean title in my name ”

1952-m38-yreka-ca1 1952-m38-yreka-ca2

 

 
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1948 CJ-2A San Francisco, CA $2500

• CATEGORIES: CJ-2A

Lots of mods to this jeep. The rear PTO bar has been accessorized a bit.

https://www.facebook.com/marketplace/item/472667696982553/

1948-cj2a-sf-cali6 1948-cj2a-sf-cali7 1948-cj2a-sf-cali8 1948-cj2a-sf-cali9

“OR SALE 1948 WILLYS Solid starting point for a PROJECT. 283 with LT-1 intake, advance adapter headers, advance adapter side pipes, 2 piece scatter shield, Muncie 4 speed, warn overdrive, Dana transfer case, custom built front and rear drive shafts, Dana front with a DANA 60 rear (yes that is a 1 ton rear end) end both sporting 5:38 gears. Locking hubs on the front. GM steering box and column, Hurst linkage, 2 10 gallon fuel tanks. Sand roll bar with a full cage. Same owner since around 1979. I wanted to rebuild it to it’s former glory but just don’t see it happening.”

 
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1951 M-38 PIlot Hill, CA $4000

• CATEGORIES: M-38

I believe this pic was taken prior to disassembly.

https://www.facebook.com/marketplace/item/2470755753241277/

1951-m38-pilothill-ca

“951 M38 Willy’s Military Jeep. It has been converted to 12 volt. I have taken this down to the frame and started to put it back together. It ran and drove before my restoration began. I have lost interest in the project. It has a: Buick V6 even fire out of an early Grand National (better than the odd fires) Dana 27 front axle Dana 44 Rear axle Brand new Rancho 2.5 inch lift kit with new leafs and shocks Muncie SM420 4-speed T-18 Transfer case (brand new adapter from Novak) Super Swamper 32.5 inch tires (5 of them) Front Disc Brakes Power Steering

Parts that come with it: New wiring harness New gauges 4 New Hummer seats, cushions and seat belts Soft top with doors (old has some holes) Aluminum radiator and electric fan Brand new heater All the brass placards for the dash Roll bar New brake lines Many many more parts. All the parts are there to get it back on the road. It is currently on a DJ-5 frame which is 3/4 of the way boxed in, the original frame will come with it also if looking to restore back to original. You will need a trailer to pick this up and a way to haul all the parts. It’s registered non-op and has original CA black lic plate.”

 
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1947 Wagon Lexington, KY $3250

• CATEGORIES: Willys Wagons • TAGS: .

There’s plenty of work to be done on this wagon. I just liked the old lettering along the side. The hood  has the pre-war W-O design on it.

https://lexington.craigslist.org/pts/d/liberty-47-willys-jeep/7053030780.html

“For sale 1947 willys jeep overlander. No motor or trans. Asking 3250.00 obo make a great project. Has tenn title”

1947-wagon-lexington-ky1 1947-wagon-lexington-ky

 
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1943 MB & 1952 CJ-3A Sedro Woolley, WA **SOLD**

• CATEGORIES: CJ-3A, MB

UPDATE: Price dropped to $2500.

(01/11/2020) Not a whole lot of value in the MB. The 3A looks like a project (only one pic provided).

https://www.facebook.com/marketplace/item/498625227429128/

“Selling my 1943 willys and my 1952 willys cj3a only have title for the 1943 it is a Ford mb. Bill of sale on the 52. Have tons of parts this is a package deal for both firm on price.”

CJ-3A:

1943-mb-sw-wa1

MB:

1943-mb-sw-wa2

1943-mb-sw-wa02 1943-mb-sw-wa01 1943-mb-sw-wa0

 
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1947 CJ-2A Boring, OR $3900

• CATEGORIES: CJ-2A

Runs, but not road worthy. Has Suzuki Samurai axles.

https://www.facebook.com/marketplace/item/552624562252854/

1947-cj2a-boring-or1 1947-cj2a-boring-or2 1947-cj2a-boring-or3 1947-cj2a-boring-or4

“Note: … It Runs now. Still nds work but moves under it’s own power! if u see this ad, YES its available. ….47 willys jeep, Cj2a. Awesome shape, see pix, no rust bucket here! Has tasteful mods. But not hacked apart like most. Original flathead 4cyl. Engine. Samurai axles, disc brake front. 4″ superlift springs, Gm tilt column, 12v conversion. Was a great ol’ huntin rig. Got put in barn for last 5 to 7 yrs. Got it running still needs dialed in. So No u can’t *drive it home sorry. Have clear title in hand. Price is $3900 cash only, no trade. Go see the rest and you’ll realize its a good deal on this 1! Bring trailer and cash if u want to check it out.”

 
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Year? CJ-3B? Eastern Washington $8500

• CATEGORIES: CJ-3A, CJ-3B

This is listed as a 1952, but has a replacement CJ-3B body. Appears the fire wall has been removed.

https://www.facebook.com/marketplace/item/731776807314522/

year-cj3b-yak-wa

“Custom Willy’s high hood project. Stretched custom frame,new paint,stainless fenders,9 inch ford 538 gear 44 front. Have everything to put together windshield frame soft top exc. make awsome mud bogger or sand drag. Have Lenco 2 speed with Dana 20 transfer case air shift. Lots parts to go with set up for sbc or bbc. Lost interest my bad ! Trades welcome”

 

 
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1951 CJ-3A Port Angeles, WA $5500

• CATEGORIES: CJ-3A • TAGS: .

UPDATE: Still Available? This is still listed on Facebook.

(08/06/2019) This is a definite 80’s throwback build. The diamond-plating, the engine selection, the high-back bucket seats, and the bobcat hood were all popular northwest mods.

https://www.facebook.com/marketplace/item/497639894112432/

“Thinking about selling my 1951 Willy’s, it has a 151 iron duke 4 cylinder Chevy engine with a 3 speed manual, power steering and a Chevy tilt wheel, 33×13.5 R15 TSL boggers that are almost, new shocks, a 9,000 lb winch, comes with soft doors and soft top, it needs some minor things here and there, but it runs and drives, looking to get 5,500”

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1954 CJ-3B Raymond, WA $5500

• CATEGORIES: CJ-3B • TAGS: , .

UPDATE: Still Available?

(11/06/2019) Has a variety of updates including the custom hardtop.

https://www.facebook.com/marketplace/item/916236715427892/

“Original 4 cylinder, runs and drives like a old Jeep should. 4X 4 works great”

1954-cj3b-raymond-wa1 1954-cj3b-raymond-wa2 1954-cj3b-raymond-wa3 1954-cj3b-raymond-wa4

 
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1951 CJ-3A Yakima, WA $1000

• CATEGORIES: CJ-3A

Not sure how much value is here.

https://www.facebook.com/marketplace/item/1539220572891825/

“Project jeep. 1951 flat fender willys. Toyota rear ends, 4.3L v6 engine. 350 turbo tranny automatic. 209 transfer. Mileage is unknown, just picked a number for the listing. Owner doesn’t have time for a project. Open to trade for cows, 4 wheelers, what else you got?”

1951-cj3a-yak-wa9

 
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Hubcap Branding by Willys Overland/Willys Motors

• CATEGORIES: Features

For decades car makers have used hubcaps as a way to promote their brands, so it’s not surprising that Willys-Overland and Willys Motors also did that, specifically with W-Os and Ws. Now, I’m most definitely no hubcap expert, but I’ll take a stab at this anyway based on some Google searches (what could go wrong with that?).

In Willys-Overland’s case, one of the earliest examples of the W-O branding appearing on a hubcap was this 1932/1933 Overland 8-88s:

By 1939 (possibly earlier), the Willys-Overland sedan was sporting a more familiar arrangement, a large W over a broken O:

Based on that hubcap, we can also date the original version of this sign, which pops up on the internet quite frequently, to the late 1930s:

Willy_s_car_sales_sign_1024x1024

In 1940, Willys changed it up to show WILLYS in all caps:

For the 1941 Willys Americar, the company created a much fancier hubcap:

Continue reading

 
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Early 1950s: The W Logo

• CATEGORIES: Advertising & Brochures, Features

(This is an extension of the hubcap post above, but also covers how the angular W was used in other ways)

In 1952, Willys-Overland introduced the Aero line of cars. They sported a new hubcap that featured only the W, along with a W on the front of the car and Willys script along the side.

The hubcap would be used throughout the Aero car line for the next four years.

1952-05-03-sateveningpost-aero-ad-pg78-lores

Note that this May 03, 1952, ad from the Evening post includes the Jeep logo and the new angled W logo for marketing purposes. The anglular W logo would end up on the front of Aeros, on the covers of a variety of documents as well, such as parts catalogs.

The 1952 Mechanic’s Manual below shows how the W logo was used on covers.

1952-mechanics-manual

1952 Manual with the W logo on it.

This page is from a 1952 owner’s manual; it demonstrates that the Willys-Overland Export Company had already been formed by 1952, so it was a pre-Kaiser creation.

1952-owners-manual-w

Here’s a good shot of the angular W on the grille on they 1952 Aero Ace. Note the Willys script logo along the passenger side fender.

willys-aero-w

In 1954, I’m sure just to make my life documenting hubcap history more difficult, Willys introduced a new hubcap with a circle around the W on the Willys Aero Ace. What other models may have sported this hubcap I couldn’t say:

1954-willys-aero-ace-hubcap

Also, in 1954, Willys offered a dual concentric circle hubcap, a design used later on the  Surreys (Galas) starting in 1959. However, these were all red. The one below looks like it could have been an aero cap:

red-hubcap-willys-aero

1954-aero-eagle

1954 Aero Eagle

In 1955, Willys Motors introduced the Willys Bermuda, which sported a brand new hubcap design:

1955-willys-bermuda-hubcap

The Aero cars were discontinued in 1955, with some (or all) tooling eventually shipped to Brazil. The angular W logo would mostly disappear after 1955, but a few ripples remained. For example, the plain W re-appeared on the DJ-3A hub caps starting in 1956,

willys-aero-dj3a-hubcap

Close up of an early DJ-3A hubcap.

Sometime after 1959, with the introduction of the DJ-3A Surreys (and Gala’s for export), Willys re-introduced the concentric circle W hubcap design:

willys-surrey-hubcap

I doubt that this is a complete list of Willys-related hubcaps or of the angular W, so I welcome corrections for those that know more about this than I do!

 
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Late 1950s Meyer Snow Plow Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This 32-page snow plow manual includes a variety of jeep-related photos.

View all the information on eBay

“Here I have an Excellent Condition 32-Page Brochure
MEYER SNOW PLOWS SNOW PLOWING MANUAL
Measures about 8 ½ x 5 ½ inches
Near Mint condition except it has 2 holes punched to fit in a ring notebook
Has some great photos inside of 1950s vehicles
including several Willys Jeeps”

meyer-plow-brochure0 meyer-plow-brochure1 meyer-plow-brochure2 meyer-plow-brochure3 meyer-plow-brochure4 meyer-plow-brochure5 meyer-plow-brochure6

 
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1946 CJ-2A Sioux Falls, SD $8000

• CATEGORIES: CJ-2A • TAGS: , .

Looks solid. I’d like to see more pics. Has a rear PTO.

https://sd.craigslist.org/cto/d/sioux-falls-1946-willys-jeep/7052467340.html

“1946 Willys Jeep CJ- 2A, standard 4 cylinder, recently overhauled, 4 wheel drive, new shocks, new tires, new gas tank, no rust, PTO setup, plus extra set of tires. Excellent condition.”

1946-cj2a-sf-sd7 1946-cj2a-sf-sd8 1946-cj2a-sf-sd9

 
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Year? MB? Colorado Springs, CO $4500

• CATEGORIES: MB

Listed as a 1954, it looks to be an MB/GPW with a CJ hood and grille.

https://denver.craigslist.org/cto/d/colorado-springs-1954-willy-jeep/7051700795.html

“1954 Willy Jeep for sale. Runs, newer tires and new battery. Top comes off.”

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year-mb-cs-colo7 year-mb-cs-colo8 year-mb-cs-colo9

 
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Year? CJ-3A? Dripping Springs, TX $500

• CATEGORIES: CJ-2A • TAGS: .

Listed as as 1946 Cj-2A, it looks more like a CJ-3A. If the top only has surface rust, then there could be value here.

https://austin.craigslist.org/cto/d/dripping-springs-1946-jeep-cj2a/7051726516.html

“Need parts? has a Koneig hard top with doors. Engine ran when last tuned off.”

1946-cj2a-drippingsprings-tx1 1946-cj2a-drippingsprings-tx2

 
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Pallet M-38A1 Parts Lorena, TX $300

• CATEGORIES: M-38A1, Parts

May be some value here. No pics provided.

https://waco.craigslist.org/pts/d/lorena-willys-jeep-parts/7045467337.html

“Parted out 1953 Willy’s M38A1. Pallet of parts left over. Transmission, transfer case, front and rear axles, springs, etc. see photos. $300 for all.”

 
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1956 DJ-3A New Braunfels, TX $2500

• CATEGORIES: DJ-3A

UPDATE: Price dropped to $2500.

(11/25/2019) This looks to be a late model 1956 DJ-3A convertible (#11432). Body might be in decent shape. Windshield probably toast. In this case rare doesn’t equal valuable.

https://sanantonio.craigslist.org/cto/d/san-antonio-1956-dj3a-dispatcher-willys/7049922769.html

1956-dj3a-nb-tx1 1956-dj3a-nb-tx2 1956-dj3a-nb-tx3 1956-dj3a-nb-tx4

“I have a super rare DJ3A 2 wheel drive Dispatcher Jeep for sale,

It is all original except for the wheels, I had intended to restore it to drive around downtown New Braunfels i just haven’t had the time to work on it.

I am asking 5000 or best offer as is. Please let me know if you have any questions.

I am keeping it at my parents place in the Garden Ridge area. “