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1948 CJ-2A St. George, UT $5300

• CATEGORIES: CJ-2A

UPDATE: Still Available.

(02/13/2019) Body exterior has been body-lined.

https://www.ksl.com/auto/listing/5317139?ad_cid=2

1948-cj2a-stgeorge-ut

“1948 Willy’s CJ2a Jeep. The entire exterior has been rhino lined so it will last forever. The underside has been painted with a truck bed liner for protection as well. New larger gas tank has been added as well as plastics race seats. New wiring harness has been added along with LED tail lights.
The Jeep runs and drives but could use some general upkeep and maintenance. Very easy to work on as there are obviously no computers or major electronics to deal with. Perfect for someone who is just starting to work on cars. This Jeep was my granddads and I have loved making it mine, but it’s time to move to a new project. This Jeep is sold as is and buyers will be required to sign a bill of sale”

 

 
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DJ-3A Windshield Placerville, CA $250

• CATEGORIES: Parts

UPDATE: Still Available.

(01/27/2017) Not many of these around.

https://sacramento.craigslist.org/pts/d/sutter-creek-willys-jeep/6887753496.html

“Willys DJ windshield $250.00. Please no calls after 9:00pm. No e-mail or texts. ”

dj-windshield-sacramento

 
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2 FC-170s Hood River, OR $8000

• CATEGORIES: FC150-FC170-M677

UPDATE: Price now $8000.

One runs and one doesn’t.

https://portland.craigslist.org/grg/cto/d/hood-river-willys-jeep-fc170/6893554051.html

“Willy’s Jeep FC170 , 1 runs with title the other one is a parts truck. Both are fairly complete with . The running one has new tires , fuel pump,water pump, brake wheel cylinders,E-brake cable ,master brake cylinder lots of odds and ends .
I have too many projects so this one must go . $8000 or best offer”

2-fcs-hoodriver-or

 
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No Updates Today

• CATEGORIES: News

The perfect spring weather here in Pasco meant Ann wanted to tackle the yard, which, being the supportive husband I am, means I too spent time in the yard. Then, when evening arrived, there was the final Games of Thrones to watch (yeah, we got hooked on that).

I’m hoping by Tuesday morning to have a post about the Willys Make Sense campaign. I’ve documented fourteen different ads used in 1950 and 1951, plus a variety of other documents that demonstrated how Willys-Overland attempted to change their branding and image both with consumers and with dealers.

Below: Ann built this manifold for distributing water for all her plants. I’m adding some finish work to the post upon which the manifold will hang.

2019-05-18-backyard-manifold

We brought in 2+ yards of gravel. Half of the gravel has been distributed around the pond.

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The other half will go along the beds next to the fence. 2019-05-18-backyard-gravel1

 

 
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Fairchild Gardens Jeep Train Postcard

• CATEGORIES: Features, Postcards • TAGS: .

It’s been a while since we’ve run across a unique jeep-train postcard. This one carried visitors through Fairchild Gardens.

View all the information on eBay

“Postcard Florida CJ-5 Rambler Jeep Fairchild Tropical Garden”

jeep-train-fairchild-gardens-postcard1 jeep-train-fairchild-gardens-postcard2

 
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Smokey Bear Postcard on eBay

• CATEGORIES: Artists/Drawings, Features, Postcards

Cool postcard. Too bad the jeep isn’t more accurate. This is a tribute to artist Rudy Wendelin.

View all the information on eBay

“VINTAGE SMOKEY BEAR POSTCARD – TRIBUTE JEEP.”

smokey-bear-postcard1 smokey-bear-postcard2

 
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1946 Jeep Wagon Lady-Like Ad

• CATEGORIES: Advertising & Brochures, Features

I spotted this ad on google, though it was gone from the actual destination, so I can’t say in what magazine this ad was published. It treats the Army jeep as a tomboy and the wagon as a Lady.

1946-jeep-tomboy-ad

 
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1957 Photo of FC-150 w/ Louisville Health Dept Mosquito on eBay

• CATEGORIES: Features, Old Images

Cool photo.

View all the information on eBay

“1957 Jeep FC Press Photo. City of Louisville. Transportation Division. Louisville & Jefferson County Health Department Mosquito Control Project.
Pages: 1
Details: W 10 x H 8 x D 0.1 Weight 1”

1957-louisville-health-deparment-fc150-photo

 
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1943 photo of Jeep stuck in the Solomon Islands on eBay

• CATEGORIES: Features, Old Images

UPDATE: A different version of this photo is up for auction.

View all the information on eBay
1943-11-15-bougianville-solomon-islands1

1943-11-15-bougianville-solomon-islands0 1943-11-15-bougianville-solomon-islands2

=======================

Original Post March 22, 2014: “1943- U.S. Marines pull jeep from mud on Bougainville, Solomon Islands.” This was on eBay.

one-stuck-jeep

one-stuck-jeep-solomon-islands2

 
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1946 CJ-2A Hauptstadt, IN $12,750

• CATEGORIES: CJ-2A • TAGS: , .

UPDATE: Still Available.

Tom’s selling his CJ-2A. He would consider a trade for a stock 1945 CJ-2A or some other kind of unique CJ-2A. Please e mail him at nicholsop AT gmail.com with any questions.

1946-cj2a-haupstadt-in1

1946-cj2a-haupstadt-in2

1946-cj2a-haupstadt-in3

1946-cj2a-haupstadt-in4

“I have decided to list my 46 CJ2A for sale. It is a recent restoration. I have driven the jeep less than 50 miles since finishing. All body work and paint was professionally done by a custom rod shop. Body is Pasture Green as it was in 1946. New items include:

NDT Tires
Brake System
Wiring Harness (6V system)
Exhaust System
Side steps
Fuel Tank
Seat covers and cushions

This CJ2A also has a keyed coil. Started and generator have been rebuilt. All lights and gauges work. Jeep starts, runs, drives, and stops as it should. Motor was completely overhauled and is a quiet, tight motor. Transmission was worked over and shifts well.  This is not a museum piece, but it is a solid rig.  Price is $13,000. Clean IN title in my name. Jeep is located in Haubstadt, IN 47639. I would consider some sort of trade deal for a stock 1945 CJ2A or another CJ2A that is in original condition and has some unique features/options.  Thank you for looking!”

 
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1950 CJ-3A Clarinda, IA $13,500

• CATEGORIES: CJ-3A

Some more pics would be useful. No description provided.

https://www.facebook.com/marketplace/item/384627332121821/

1950-cj3a-clarinda-ia

 
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1947 CJ-2A Harrisonville, MO $12,000

• CATEGORIES: CJ-2A

Passenger side floor likely patched. Drains holes have been filled.

https://www.facebook.com/marketplace/item/398566680784609/

1947-cj2a-harrisonville-mo1 1947-cj2a-harrisonville-mo3 1947-cj2a-harrisonville-mo4

“NO TRADES-DONT ASK. Very nice ’47 Willys cj2a. Has the original 4 cylinder engine and 3 speed manual. I have a bikini top for it. Not a show piece just a nice driver. Bought this to use as a neighborhood runner in place of my golf cart but changed my mind so here’s your chance. Was told everything was new or rebuilt about 12 years ago. It has basically sat since then. Previous owner used it sparingly. Runs and drives excellent. Clean and clear title. Not a fire sale, I’m just putting it out here. Believe me I have no reservations about wrapping it up and putting it in storage if it doesn’t sell.”

 

 

 
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1949 CJ-3A Boulder, CO $25,000

• CATEGORIES: CJ-3A • TAGS: , .

Looks nice.

https://boulder.craigslist.org/cto/d/broomfield-1949-willys-jeep-cj3a/6890203369.html

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“This is an all original Willys that was meticulously restored over the course of 2 years by myself. It was a frame off restoration down to every last nut and bolt. There is no bondo or fiberglass or rust on this baby. Everything works perfectly as it was originally designed to work and operate. The engine was completely rebuilt, the transfer case, the clutch all rebuilt. The electrical harness was replaced with a new exact duplicate. The exhaust is an exact duplicate of the original custom made in stainless steel.

The original carburetor was rebuilt and it starts on the coldest of winter days with the original 6 volt electrical system. The battery sits in its proper location in a case that looks like a vintage battery but actually contains a modern jell cell battery; one of the only minor alterations to the original. The battery has a turn disconnect on the cable so that when not in use I leave it hooked up to a 6 volt drip charge. Gas tank new, brakes rebuilt, E-brake works, knuckles rebuilt; front and rear bumpers attached with proper original rivets. I did not replace the original windshield but chose to re-install it after the paint.

Continue reading

 
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Wagons & Trucks

• CATEGORIES: Willys Trucks, Willys Wagons

WAGONS:

  1. 1949 Wagon Racine, WI $10,500: https://www.facebook.com/marketplace/item/599090643932266/
  2. 1951 Wagon Lexington, OR $6000: https://kpr.craigslist.org/cto/d/ione-1951-willys-jeep-station-wagon/6889480897.html
  3. 1951 Wagon Carbondale, IL $2450: https://carbondale.craigslist.org/cto/d/carbondale-1951-willys-station-wagon/6879551482.html
  4. 1962 Wagon Westminster, CO $2000: https://denver.craigslist.org/cto/d/broomfield-1962-willys-wagon/6886809439.html
  5. 1952 Wagon Las Vegas, NV $3500: https://lasvegas.craigslist.org/cto/d/las-vegas-1952-willys-overland-station/6887883337.html
  6. 1955 Wagon Sun Valley, CA $1500: https://losangeles.craigslist.org/sfv/pts/d/sun-valley-1955-willys-wagon-jeep/6883436416.html
  7. 1954 Wagon (diesel) SFV, CA $10,000?: https://losangeles.craigslist.org/sfv/cto/d/los-angeles-willys-wagon-diesel/6884111493.html (price listed as $10 .. could be make offer)
  8. 1957 Wagon Pittsburgh, PA $13,000: https://www.facebook.com/marketplace/item/374930259792879/
  9. 1960 Wagon Pickneyville, IL $1450: https://www.facebook.com/marketplace/item/1015851325471258/
  10. 1951 Wagon Munford, TN $2600: https://www.facebook.com/marketplace/item/281884326028590/
  11. Year? Wagon Parsons, KS Auction May 18th (yesterday): https://www.facebook.com/marketplace/item/318516318844928/

TRUCKS:

  1. 1952 Truck Prineville, OR $16,500: https://www.facebook.com/marketplace/item/2314518678777630/
  2. 1962 Truck Purcell, OK $5250: https://oklahomacity.craigslist.org/cto/d/wayne-1962-willys/6887179320.html
  3. 1957 Truck Adirondack, NY $1600: https://glensfalls.craigslist.org/cto/d/adirondack-1957-willys-truck/6886209110.html
  4. 1951 Truck Winnipeg, Canada $1700: https://fargo.craigslist.org/cto/d/glenlea-1951-willys-pick-up/6885478562.html
  5. 1947 Truck Wyoming $1850: https://wyoming.craigslist.org/for/d/laramie-1947-willys-pickup/6887278712.html
  6. 1962 Truck North Reading, MA $2250: https://www.facebook.com/marketplace/item/2120784597971122/
  7. 1962 Truck Mequon, WI $2500: https://www.facebook.com/marketplace/item/605223543292331/
  8. 1954 Truck Donnellson, IA $1200: https://www.facebook.com/marketplace/item/389808188534620/
  9. 1948 Truck Chanute, KS $800: https://www.facebook.com/marketplace/item/2010646612563353/
 
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1946 CJ-2A Woodstock, IL $1800

• CATEGORIES: CJ-2A

Might be some value here.

https://www.facebook.com/marketplace/item/407506113166286/

“Solid body. No rust. Good frame and running gear. Very restorable. ”

1946-cj2a-woodstock-i1

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1958 CJ-3B Jennings, MO $4000

• CATEGORIES: CJ-3B

No description provided.

https://www.facebook.com/marketplace/item/430732687499870/

1958-cj3b-jennings-mo

 
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1947 CJ-2A Eminence, AR $4000

• CATEGORIES: CJ-2A

UPDATE: Price dropped to $4000.

(05/31/2018) It appears to run and drive.

https://www.facebook.com/marketplace/item/473770116497473/

“Clean title
All original except for 12 volts.
Everything is new or rebuilt from water pump to transmission.
New 3 way Valve job
And 2 new valves and seats
I am posting this for my uncle”

1947-cj2a-eminence-mo

 
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1947 CJ-2A Lead Hill, AR $1800

• CATEGORIES: CJ-2A

UPDATE: Price dropped to $1800.

(10/30/2016) Built to be a drag racer.

“47 Willy’s has had custom work done. It’s sits on top for a ford running gear 2 wd. Motor is stuck from sitting.”

https://www.facebook.com/marketplace/item/712825232420893/

1947-cj2a-leadhill-ar1 1947-cj2a-leadhill-ar2 1947-cj2a-leadhill-ar3 1947-cj2a-leadhill-ar4

 
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Willys-Overland Sat Evening Post Ads 1948-1949

• CATEGORIES: Advertising & Brochures, Features

These are all the ads I could find on Saturday Evening Posts published between January 1948 and December 1949. Again, it seems Willys-Overland’s advertising was an exercise in experimentation. Some notes:

  1. City-And-City Campaign: The first obvious item is that Willys-Overland ran its wagon city-and-city campaign in 1948, but did not run all the ads produced in the Saturday Evening Posts (as documented here). Collier’s Magazine also got a few as did Life Magazine.
  2. W-O Graphic: In a November 11, 1946 (see 1946-1947 ads here), ad Willys-Overland used script for Willys Overland Motors. In December 21, 1946, the script was accompanied by the graphical representation of Willys-Overland in the form of an yellow “O”, colored red on the inside, with a yellow “W” atop that design.
    1946-12-21-willys-script-wo-logo
    The scipt disappeared in January on 1947, leaving only the W-O logo. In February and March of 1947 the W-O logo was absent from ads, but then in April of 1947 it made a brief return, before disappearing again.
    1946-10-w-o-badge
    In Febrary of 1948, the W-O logo reappeared, this time with the ‘Jeep’ logo hovering above it. That combo was used through May of 1948.
    1948-02-07-jeep-wo-logo
    In June of 1948, the ‘Jeep’ was dropped in favor of just the W-O logo. By July, the W-O logo disappeared for 1948 and 1949.
  3. CJ-2A Barely Advertised: Trucks and wagons dominate the advertising. There’s only one ad in two years for the CJ-2A and none for the CJ-3A. One reason for this is that Willys-Overland expanded their advertising to other magazines. The Farming magazines (Farm Journal, Country Gentleman, and others) were more CJ-ad oriented.
  4. ‘Jeep’ Product Badge: Through 1948 and most of 1949 Willys-Overland was advertising ‘Jeep’ Trucks and ‘Jeep’ Station Wagons. However, in late 1949 the company began a switch to WILLYS ‘Jeep’ Station Wagons (see October 15, 1949 ad), then the ‘Jeep’ name was relegated in December 1949 to a small (new) badge, while WILLYS became the more prominent branding once again. Here’s how the badge looked.
    1950-jan-07-jeep-product-badge
    In January of 1950, the company shortened WILLYS ‘Jeep’ Station Wagons to Willys Station Wagons, dropping the ‘Jeep’ entirely.

    1950-01-07-sat-evening-post-station-wagon-pg86-650px

    January 07, 1950 Willys -Overland ad in the Sat Evening Post, page 86. Note the use of the ‘Jeep’ badge and the return of WILLYS as the primary brand.

  5. From ‘Jeep’ to WILLYS: After February 1950, Willys-Overland dropped the ‘Jeep’ badge and the ‘Jeep’ branding of the wagon as a ‘Jeep’. Instead, the company went full WILLYS branding, as seen in the September ad below. This seems incredibly strange, given the company had finally won the Trademark for JEEP that year  (June 13, 1950 Awarded JEEP registered trademark).
    1950-09-23-sat-evening-post-willys-makes-sense-pg57-650px

    September 23, 1950, Willys-Overland ad in the Sat evening Post, page 57. Note that ‘Jeep’ has disappeared completely from the advertising.

    Why did Willys-Overland drop ‘Jeep’? I have no idea. But, it’s no wonder the average person is/was confused about whether a wagon is a ‘Jeep’ wagon or a Willys wagon!

  6. In October of 1946, Willys-Overland introduced the phrase, “Makers of America’s Most Useful Vehicles” within its ads. That phrase would accompany ads into the 1950s. However, in December of 1949, Willys-Overland introduced a new phrase, “World’s Largest Maker of 4-Wheel-Drive Vehicles”. This phrase was only used once in 1949, but a variation of that phrase would eventually grace Willys-Overland ads (or Willys Motors) in the form of  “World’s largest manufacturer of 4-Wheel-Drive Vehicles”. I don’t have dates for when the former was dropped and the latter adopted … yet.

Below are the 1948-1949 ads from the Saturday Evening Journal:
1948-1949-sat-evening-post-images-flat-650px

 
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Army Story Includes a General and Bob Hope

• CATEGORIES: Features, Magazine

This story appeared in the August 12, 1950, issue of the Saturday Evening Post, page 56. It highlights the challenges of being an Army jeep driver.

1950-08-12-sat-eve-post-perfect-squelch-bob-hope-story-pg56

 
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1943 Bantam BRC-40 Postcard on eBay

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Postcards

UPDATE: Another of these postcards is now on eBay.

View all the information on eBay

“U. S. Army Signal Corps. Jeep Soldiers Out For Refreshments.”

1943-bantam-brc-40-refreshments-postcard1 1943-bantam-brc-40-refreshments-postcard2

Original Post February 20, 2014:

“You are bidding on a vintage 1943 photo postcard of a Jeep, soldiers and a lady. The card reads, Photo by U S Army Signal Corps. The card is postmarked Camp Pickett, VA 1943. The card is in very good condition.”

1943-bantam-postcard1

Continue reading

 
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1960 CJ-5 Buena Vista, CO $5000

• CATEGORIES: CJ5 • TAGS: , , .

Could be worth a look.

https://rockies.craigslist.org/cto/d/buena-vista-1960-willys-jeep-plow-truck/6888623745.html

“1960 Willys Jeep Plow Truck. CJ5. 6 ft Meyer 3 way snow plow. In excellent condition for 59 years old. Has a new battery, two new snow tires, new clutch. Just need a bigger plow rig for our property. Plow and jeep work great. Has a V 6 engine. Miles unknown. Phone or text show contact info
. John. No trades, No Scammers. Don’t need help selling I”

1960-cj5-c2 1960-cj5-c3 1960-cj5-co4

 
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1944 GPW Weed, CA $15,000

• CATEGORIES: GPW (Ford MB)

UPDATE: Still Available.

(01/16/2019) Has a variety of updates.

https://www.facebook.com/marketplace/item/2404646146232086

“Message me for details. Too much too list. Imaculant vehicle. Original flathead with documented rebuild with less than 5k miles. Frame off restoration. 0 rust. Located in Weed. Ca. But I also reside in Mohave valley aria.”

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1948 “Lefty” CJ-2A Cody, WY $10,000

• CATEGORIES: CJ-2A • TAGS: .

UPDATE: Still Available.

(03/30/2019) No obvious rust. Looks to be a lefty.

https://www.facebook.com/marketplace/item/2293186794229333/

“In excellent condition. Seats have been re-upholstered. Its a 4 cylinder. Its been switched to 12 volt, but has the 6 volt generator if you want to put that back on. No rust, could use a paint job. The mileage is true miles. Clean title. A great old jeep, a blast to drive around!”

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1943 MB Remsen, NY Price?

• CATEGORIES: MB

UPDATE: **Still Available**. It’s got a cracked frame. See comments. Was $11,000. It should be less now.

Includes a trailer.

https://www.facebook.com/marketplace/item/410399559794644/

“Fully restored army Willys jeep. 4cyl ,everything works. Trailer included. Standard shift, 4 wheel drive works.”

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