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1951 Tool Bar Implements Brochure

• CATEGORIES: Advertising & Brochures, Features

Marked form FS-F514105, this brochure highlights some of the tool bar implements available for jeeps, including the Rotary Lister Planter, the Conventional Moldboard Middle Buster, The Roatry Bottom Middle Buster, the Field Cultivator and the Row Fertilizer Attachment.

Barry Thomas suggests that some or all of these may be ex-newgren items that, following Newgren’s struggles, Willys-Overland began to market and sell under ‘Jeep’. I’m not as versed as some folks on the individual implements, so maybe someone can confirm this?

One thing is clear to me; Willys-Overland did not devote much marketing resources to this sales effort. These brochures are pretty simplistic compared to many other marketing documents of the time. Maybe there was a small team with a tight budget assigned to try to make something happen with this niche of farming and implements?

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1951 ‘Jeep’ Hydraulic Lift

• CATEGORIES: Advertising & Brochures, Features

Unlike the other brochures in this group of seven, this was the only one-page brochure and it lacked a form number.



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Redilite Stick Lighter Willys/Packard/Mack on eBay

• CATEGORIES: Features • TAGS: .

This unusual little lighter is engraved with Willys, Packard, and Mack. Kenneth B. Schleicher ran a dealership out of Lehighton, Pennsylvania, for fifteen years. He passed away in 1984.

View all the information on eBay

Vintage Redilite Stick Lighter KB Schleicher Mack Willys Packard never used”




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1947 Model 90 Empire Tractor Brighton, CO $3500

• CATEGORIES: Other 4x4s • TAGS: .

UPDATE: Still Available.

(05/10/2020) Seems a good price. Radiator has been swapped.

“1947 Empire tractor, s/n 5184. This tractor runs well. Tires are in good condition. We were told by seller who owned the tractor since the 1960s that the first owner had a custom haying business & the tractor kept overheating pulling a self powered bailer so he installed a McCormick Deering radiator. Sellers family built the 3 point lift & blade to clean barn stalls. Empire tractors were made with same engines, transmission, transfer case, and differential as Jeeps.”

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1947 CJ-2A East Tawas, MI $10,200


UPDATE: Still Available.

“remodified in 1967, Chevy small block high performance 283 , 3 speed manual with Warn overdrive, cruse n drive well, no leaks. 33″rubber , originally from California, brought from Az. last summer. will consider a trade. no rust!”

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1952 M-38 Bossier, LA $7000

• CATEGORIES: Fire/Police/Industry Vehicles, M-38

UPDATE: Still Available.

(03/20/2020) This old Portland Fire jeep is supposed to run and drive, once the clutch is finished.

“‘m selling my 52 M-38. It’s my dream car, but there’s too many bills, and not enough money. Let my dream be yours. It comes with hood and back seat. Was running when parked a year ago. Installing new clutch now. Needs about 4 bolts put in, and both drive shafts reconnected, then it’s driveable, ready for adventure.
Comes with a second new clutch.”

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1947 CJ-2A Halletsville, TX $9000


Has a new body.

“Super clean 1947 willys Jeep. Has new body. Rebuilt transmission. 12volt swap. Pto Winch. $9000”

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1948 CJ-2A Spirit Lake, IA $5200


The floor appears to have been fiberglass/replaired. Has a variety of small mods.

“For sale: 1948 CJ 2A This jeep is mostly stock except for a roll bar, radio,
turn signals, tow bar, and seat belts. This Willys is in good shape although it needs bigger tires. Asking $5200 or make offer.”

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Warn Winch Houston, TX $500


UPDATE: Oops … I mis-listed this at $5000!

Seems a fine price.


“The original model of Warn’s iconic electric winches, the Bellview Winch is 8,000 lb rated and was produced by Warn industries until 1974, when it was replaced by the Warn Model M8274, which is still in production today. These winches were popular ad-ons to old Willys Jeeps, International Scouts, Early Broncos, and 4×4 pickups.

The winch works with manually actuated cables that fix to the dash-mounted control panel, and run through the engine bay to the winch and the knife-switch. The cables control the power-in function, the clutch, and a manual drum brake. It is VERY uncommon to find one of these winches with the original under-dash controls (complete with factory WARN blue cables) as well as the control switch.

This winch was a factory option on a barn-find 1974 Bronco, and its serial number shows that it was one of the last Belleview winches to be made at the end of 1974. It would make a great piece to add to a vintage restoration, or use as is on any vehicle, as a similar new M8274 costs around $2500.”

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1950 CJ-3A Aurora SD No Price


No pics provided, but it’s a project with a motivated seller.

“50 CJ 3A Willy’s Jeep . Dismantled for restoration. Will consider parts sales. Factory half cab and doors. Four stock rims. Motor stuck. Tub needs considerable work. Motivated seller. Email for further info or pics.”

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1948 CJ-2A Camdenton, MO $5900


UPDAtE: Price dropped to $5900.

(03/22/2020) The Kelly top appears to be for a CJ-5.

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“1948 Willys Jeep CJ2A
Solid body and frame
Original flathead motor was rebuilt several years ago, runs good no smoke
Has been converted to 12V, electric fuel pump and solid state ignition
Stops good-new master cylinder, brake shoes, etc.
New fuel tank, sender-electrical system has been gone over, lights, brakes, turn signals, gauges-all work
Has a Kelly metal top-can be easily removed
Make a great off road or farm jeep”

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1947 CJ-2A Orem, UT $1200


Roger Martin shared this one. It’s a project.

“This is a rolling 47 Frame and early 46 body. Frame is in very good shape. It has the axles, transmission and transfer case. Driveline’s included but not on it. It’s a floor shift that seems stuck in gear. Also have another tailgate, extra frame (needs some repair), windshield frame, Floor pan parts, 3 in the tree Trans and Transfer case (not the one shown in the back), tow hitch, tow bar, extra set of axles, and some misc parts.

Has mags and 1 original wheel, steering box or seats. I’m in Orem, Utah I might sell parts separately but would prefer to sell it all. Looks like i’ll be moving soon so I’ll entertain offers and trades.”

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1949? CJ-2A Nekoosa, WI $10,000


Has a new body. Listed as a 1949 CJ-2A.

“Solid, brand new Phillipean sheet metal
New radiator and battery
Frame off restoration
Excellent running condition
Like New”

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1948 CJ-2A New Waverly, TX $6000


It’s a project.

“Clear Title, for re assembly. Eng/trans/tansfercase all new parts ready to be reinstalled. good frame/drive line/ body fair. “


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1946 CJ-2A La Porte, TX $3600


UPDATE: Price dropped to $3600.

“1946 Willy’s Jeep CJ2A street legal.”

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1961 ‘Jeep’ Audiovisual Unit Demonstration Video

• CATEGORIES: Features, videos

Chris spotted this wonderful video showing the capabilities of ‘Jeep’ Audiovisual unit. There are lots of great details, including how to use the PTO to power the generator which operates the equipment. So cool! Thanks to Indiana University for preserving this unique film!

If for some reason the video doesn’t work correctly, go here:

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May-June 1958 Salespower

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?

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1952 4 Wheel Drive Booklet on eBay

• CATEGORIES: Books, Features

Here’s a reasonable price for a circa 1952 4 Wheel Drive Booklet. It appears in pretty good shape. You can see a scan of this here.

View all the information on eBay.

“This is an original 8.25″ x 5.5″ 20-page Willys Motors booklet made for Jeep dealers to help familiarize them with the 4 X 4 features & help sell their vehicles by showing they can go anywhere,anytime,under any conditions.It’s in nice condition with only minor wear on the covers”


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Year? CJ-3A Helena, MT $3500


It’s listed as a 1947 CJ-2A, but it looks to be a 3A.This half top is a curious one. It looks like it’s been built out of galvanized metal? If so I suspect it’s a home made one, perhaps modeled after a Porter & Reed top?

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“Pulled this out of a Quonset a couple months ago, it’s a cool little Willys Jeep but I already have a CJ2A and this is one project too many.

Hasn’t run for about 4 years, I asked the guy how long he’d had it he said, “I put those 1973 plates on it. ”

We have not tried to start it, the oil looks good and it has antifreeze in it, the gas line is disconnected at the fuel pump, they had a little can on it last time it ran. The engine has pretty good looking red paint so I asked him about that. He said they had it rebuild a “Long time ago.”

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1959 CJ-5 Leadville, CO $3700


Has a solid looking Kelly top. Could be a good price. It was bought and has been owned locally in Leadville.

“16200 original miles on hurricane 4. All original except for radiator,hoses, front fenders, paint,seats, wheels and new tires. Have doors with broken glass.Runs good. It was bought here in Leadville at jeep dealer in 59 by original owner and I became 2nd owner in 2001. Realizing I probably will not find time to restore.”

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1946 CJ-2A Wolf Creek, MT $5750


UPDATE: Price dropped to $5750.

(07/25/2018) Has a Bobcat fiberglass hood, an f-head and some other updates.

“Looks and runs great. I’ve owned for 5 years and made the following upgrades:
-new clutch
-transmission overhaul
-new steering unit
-new radiator
-new generator
-new brakes
-new gauges
-new stereo
Over $11,000 invested. Recently purchased a UTV and no longer use the Willys much.
4-134 F engine. Top is in excellent condition. Custom rollbar, heater, wipers and turn signals. All fluids recently changed.”

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1952 M-38 Albuquerque, NM $12,000


Has some mods.

“52 Willys tons of upgrades, rebuilt engine, trans, differentials and steering. New brakes, wheels and tires. Aluminum radiator and electric cooling fan.”
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1949 CJ-3A Johnstown, CO $5200


UPDATE: Price now $5200. More pics provided.

(02/28/2020) Has a variety of updates.

“I am selling my 1949 Willy’s CJ3A Jeep. It is in very good shape, solid, little to no rust ( left front fender has 2 small patches). F Head engine, 3 speed (manual) with Overdrive. Lockers front and rear, lockout hubs on all 4 wheels, dual shocks on all 4 wheels, Custom roll bar which has all wiring and switches moved up top in it. 9500 TI Warn winch, Bikini top and half doors. The Jeep does have a PTO and drive shaft in place however I have never used it. This will climb almost anything and will do 55 on the HWY with the overdrive. Street legal with a clear Colorado Title. I’m done Jeeping and going off road, it’s time for someone else to have fun, over 11k invested. $5,200.00 Special Spring Time Price

Don’t miss out, time to beat a Covid and get out it’s very fun to drive and play with.

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1962 FC-170 West Bend, WI **SOLD**

• CATEGORIES: FC150-FC170-M677

UPDATE: **SOLD** Was $17,500

(04/10/2020) Still needs some interior work.

“Originally a Arizona truck 302 Ford v8 Manual trans Fresh paint New rims and tires Custom dual exhaust Seats recovered … Needs interior finished”

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Year? Truck New Braunfels, TX $1500

• CATEGORIES: Willys Trucks

If solid as it looks, this early could make a good project.

“1947 Jeep Willys Pickup Truck All there but the transmission. Remarkable condition for 73 years old! $1500 OBO”