Surrey Research Archives

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August 1960 Surrey Contest Ads

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

UPDATE: Advertisements for the summer of 1960 Miss Gotham contest also appeared in newspapers. I also have learned who won the Surrey, but I need to scan the info still.

1960-08-25-chicago-tribune-miss-gotham-surrey-cj3a-contest-lores

CREDIT: August 25, 1960, Chicago Tribune

Clipping from El Paso Times - Newspapers.com

CREDIT: August 21, 1960, issue of El Paso Times

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Originally posted May 13, 2020: A contest ad featuring a DJ-3A Surrey appeared in an August 1960 issue of Seventeen Magazine.

“Seventeen 8/1960.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [10 1/2 x 13 1/2″]. 2-page ads noted. Occasional small edge splits not affecting image or type may be present.”

1960-08-seventeen-magazine-surrey-ad-lores

 
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1968 & 1969 DJ-5 Surrey Gala Ads

• CATEGORIES: Advertising & Brochures, DJ-5 & DJ-6, Features • TAGS: .

During the late 1960s, a couple different Jeep dealers in Hawaii offered DJ-5Jeep Surrey Galas for sale. There were at least two different styles of ads published.

In 1967, a Kaiser-Jeep dealership owned by Von Hamm-Young Mercantile, flew the 1968 model of the DJ-5 Gala Jeep to Hawaii. From the story below, it would seem that this may have been the first example of a DJ-5 Gala Jeep arriving in Hawaii. Note that the photo’s caption only describes this jeep as a Gala.

1967-10-19-honolulu-star-bulletin-dj5-surrey-gala-jeep-lores

Over the next two years, the dealer published ads hoping to spur sales. We’ll likely never know how successful sales were, but I’d suspect not too many were sold.

1) The first ad appeared between April and September of 1968. The example shown below was published in the May 30, 1968, issue of the Honolulu Star-Bulletin. There are a variety of things that struck me with this ad. First, it’s the first ad I’ve seen for a DJ-5 Surrey/Gala. Second, it is advertised as a “Surrey Gala”, rather than one or the other. Third, it came in six different color schemes. Fourth, later in the year (specifically September 24th in the Hawaii Tribune Herald), Big Island Rambler was the dealer name at the bottom of the ad, with no specific link made to Von Hamm-Young.

Apart from all those points, it’s generally just an odd ad for a vehicle!

1968-05-30-honolulu-star-bulletin-dj5-surrey-ad-lores

2) This ad appeared multiple times, but only during April of 1969 (I could find no other ads for any other month in 1969), isn’t quite as odd as the 1968 campaign. The ad also doesn’t mention the multiple package options. This particular example was published in the April 4th, 1969, issue of the Honolulu Advertiser.

1969-04-04-The-Honolulu-Advertiser-jeep-gala-surrey-dj5-lores

 
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2 Different Pepsi Sweepstakes with Surrey as a 1st Prize

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

In May of 1960 there was a Pepsi contest that offered a Pepsi-styled DJ-3A Surrey as the first prize. Subsequently, in July of 1960, there was a second contest, Pepsi’s Sociable Sweepstakes, where another Pepsi-styled DJ-3A Surrey was given away. Learn more about the Pepsi Surreys at the CJ-3B Page.

Contest 1: This ad appeared in the May 05, 1960, issue of the Miami Daily News-Record, Oklahoma. To enter the contest, folks had to fill out and mail in this entry blank, “Pepsi Cola, The ___________ Refreshment”. This was a nearly-full-page ad (this version of the ad shown below is slightly different from the one on the CJ-3B page; it can also be found in this Miami, Oklahoma, newspaper).

1960-05-05-miami-daily-news-record-pepsi-surrey-contest1-lores

This next image demonstrates just how large the ad was:

1960-05-05-miami-daily-news-record-pepsi-surrey-contest2-lores

Contest 2: Two months later, Pepsi announced its Sociable Sweepstakes in July of 1960. The contest was part of Pepsi’s Sociable advertising campaign and it, too, offered a Pepsi-styled DJ-3A Surrey as the first prize. The ad below was published in the July 18, 1960, issue of the Greenville News, Greenville, South Carolina. The ad was another large one, taking up most of the page.

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This next image demonstrates just how large the ad was:

1960-07-18-greenville-news-pepsi-ad-contest-surrey2-lores

 
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1960 Ad For Jeep Surreys, Perfect for Business or Pleasure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Jeep Dealer Frank Woods appeared to have high hopes for sales with this advertisement in the March 22, 1960, issue of the Charlotte Observer.
1960-03-22-the-charlotte-observer-jeep-surrey-dj3a-ad

1960-03-22-the-charlotte-observer-frank-woods-ad

 
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1961 DJ-3A Mohave Valley, AZ $1700

• CATEGORIES: DJ-3A • TAGS: , .

The seller’s description suggests this was originally a Surrey DJ-3A. There is some pink on the inside. Appears to be a good price.

https://www.facebook.com/marketplace/item/149468119815046/

“This is a rare Willys Model DJ-3A. Originally was pink with pink and white striped interior. Top is a Super rare steel Koenig Iron Works too from the 40’s or 50’s. It has roll up door windows and window sliders on the sides and a hatch back”

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2 Menus w/ Las Brisas Pink Jeep on eBay

• CATEGORIES: Features • TAGS: .

This eBay auction features a set of Las Brisas Menus from 1973 that include images of pink DJ-3A Galas on the front.

View all the information on eBay

1973-las-brisas-menu-surrey-menu1 1973-las-brisas-menu-surrey-menu2 1973-las-brisas-menu-surrey-menu3

 
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1963 DJ-3A Surrey Costa Mesa, CA **Status Unknown**

• CATEGORIES: DJ-3A • TAGS: .

UPDATE: Status Unknown. Was $25,000.

(02/04/2020) Lots of potential here. No indication as to whether it has the top or not.

“’63 Willys Surrey Gala Jeep – DJ-3A – Very Rare – 1963
Runs Great – Very Low Mileage – Original Owner”

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1964? DJ-3A/Surrey Seats Pollock Pines, CA **SOLD**

• CATEGORIES: DJ-3A, Parts • TAGS: .

UPDATE: **SOLD** Were $300.

After a closer look, it appears the serial number makes the DJ-3A a 1962 (#56337 22581).

“Here’s a rare 60/40 or split front seat out of my 1964 DJ3A. It needs restoration or recovering. My DJ3A was a surrey originally and you can see the original pink and white stripes under the tan. Frame has been repaired at some point. Perfect for your surrey restoration.”

dj3a-surrey-seats-ca2 dj3a-surrey-seats-ca

 
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1944 MB Traverse City, MI $34,900

• CATEGORIES: MB • TAGS: , .

This surrey-like mb is painted pink as a tribute to the builder’s wife’s victory over breast cancer. Though labeled a 1942, it’s actually a 1944.

View all the information on eBay

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“Many of us know the history and some more than others, however this vehicle is special as it was built by a husband for his wife after she battled breast cancer and won. He had a highly detailed restoration on this Jeep completed. One thing to note is that it says “1942 Willys” on the side of the hood, however it is actually a 1944. This was a slight mistake done at time of restoration.

This particular Willys is in fantastic condition both physically and mechanically. This Jeep has been driven and it starts, shifts, brakes and goes down the road as you would imagine with all the lights in working order as well. This would be a great piece to add to your collection of eclectic autos, use in parades or do a repaint back to original as there would be no metal work to complete. This is a turn key Willys that is looking for a new home.”

 
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1964 DJ-3A Surrey Des Moines, IA **SOLD**

• CATEGORIES: DJ-3A • TAGS: , , .

UPDATE: **SOLD** Was $30,000.

This is the late Bruce Agan’s former surrey that is being sold by his wife. It’s about as accurate a surrey as you’ll find. I’ve seen less accurate surrey’s sell for much more. See the full story on this Surrey here.

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Surrey Key Chain From St. Thomas, VI **SOLD**

• CATEGORIES: Features • TAGS: .

UPDATE: **SOLD** Was on eBay. The final price on this was $55!

I was in the bidding for a short time on this, but it quickly reached more than I was willing to pay. It was at $12.50 when I dropped out.

surrey-key-chain-virgin-island1 surrey-key-chain-virgin-island2

 
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1965 CJ-5 Tux Park IV “Surrey” Lake Murray, SC $38,500

• CATEGORIES: CJ5, Features • TAGS: .

Ted shared this unusual blend of a Surrey and a Tux Park. It sure looks nice. The seller doesn’t mention that the Surrey upgrades are incorrect for this model, but the seller is correct that if you want something unique to bring to a jeep event, this qualifies.

https://www.hemmings.com/classifieds/dealer/jeep/cj5a/2288471.html?refer=news

1965-tux-park-surrey-cj5-3 1965-tux-park-surrey-cj5-4 1965-tux-park-surrey-cj5-5

“1965 Jeep CJ-5A Tuxedo Park Mark IV – An “upscale” Jeep was named after the upscale Tuxedo Park in New York, which was the birthplace of the tuxedo. Elvis drove a similar Jeep in the 1965 movie “Tickle Me” which also starred Julie Adams. Tuxedo Park Jeeps were also driven in President Lyndon Johnson’s inaugural parade in January, 1965.

This special edition Jeep came standard with chrome bumpers, wheel covers, column shift, fold-down rear license plate, fold-down windshield, and a little more highway-friendly rear gear. Standard running gear is a 4-cylinder engine and 3-Speed manual transmission. Optional equipment on this one includes the surrey interior & top, 4-Wheel-drive, and “full” passenger seat. It has been retrofitted with seat belts for safety. Just like Elvis’ Tuxedo Park, this one is finished in Marlin Blue. Continue reading

 
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Three Blue Surrey Slides on eBay

• CATEGORIES: Features • TAGS: .

These slides feature a blue and white Surrey.

View all the information on eBay

“60’S – 70’S Amateur Color Slide Lot Photo Old Jeep Blue Chrome Pictures 03
Normal wear. Great shape.”

surrey-slide-photo-blue-white1 surrey-slide-photo-blue-white2 surrey-slide-photo-blue-white3 surrey-slide-photo-blue-white4

 
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Press Photo of Three DJ-3A Surreys on eBay

• CATEGORIES: Features, Old Images • TAGS: .

The seller dates the photo to 1950, but it’s more likely 1959.

View all the information on eBay

“Details: W 10 x H 8 x D 0.1”

3-surreys-press-photo

 
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1975 CJ-5 VAM Brochure

• CATEGORIES: Advertising & Brochures, Features, International • TAGS: .

Maury shared this 1975 Brochure from VAM, a company that produced jeeps, among other products, in Mexico. The photos show the short nose CJ-5, some of which had inline 6 (199 AMC) starting in 1966. One of the pics includes a Surrey DJ-5.

1975-VAM-mexico-cj5-brochure-surrey1 1975-VAM-mexico-cj5-brochure-surrey2 1975-VAM-mexico-cj5-brochure-surrey3 1975-VAM-mexico-cj5-brochure-surrey4

 
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Barrett Jackson Surrey MB

• CATEGORIES: Features • TAGS: .

Colin spotted this Surrey-fied MB at Barrett Jackson yesterday. He also saw the “Tender” that was posted last month there.

colin-mb-surrey

 
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1947 CJ-2A “Surrey Tribute” O’Fallon, IL $25,995

• CATEGORIES: CJ-2A • TAGS: , .

Keith shared this Surrey Tribute CJ-2A. The seller incorrectly notes that the DJ-3A was originally used as a postal truck. Instead, they were built as cheap and economic delivery vehicles.

https://www.hemmings.com/classifieds/cars-for-sale/willys/jeep/2163676.html

1947-cj2a-surrey-tribute1 1947-cj2a-surrey-tribute2 1947-cj2a-surrey-tribute3 1947-cj2a-surrey-tribute4

“The Gateway Classic Cars Showroom is super excited to present to you this 1947 Jeep Willy that has been customized into a Jeep Surrey Gala Jeep tribute.BACKGROUND: The Surrey Gala Package produced from 1959 to 1964 was based off the DJ-3A Dispatcher (a flat fender jeep). The DJ-3A was originally used as a postal truck with the US Postal Service until 1959 when the contract ended …. This particular Jeep Surrey Gala Jeep tribute has a new carburetor rebuilt transmission. new gauges new drum brakes new shocks rebuilt steering box and new tire rod ends”

 
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1961 DJ-3A & Surrey Smithfield, ME **SOLD**

• CATEGORIES: DJ-3A • TAGS: .

UPDATE: **SOLD**

“Here is a Running 1961 Willys DJ3A. This is a Numbers Matching unit which only 1542 were made. Has Firewall Tag which matches Frame Number, and the Original 134 Flathead Engine it was built with. Painted Military over very poor body work by an old soldier who wanted parade use. New tires on very scarce original wheels, It’s ready to go while you make it better.

Included is an ORIGINAL Willys Pink SURREY body, like those in the Elvis beach movies. Only about 1100 ever made. Fix the Surrey body and mount it on the ’61 DJ3A chassis and you have a very special Matching Numbers Surrey Jeep. Two DJ3A units are in this deal. I found ’em, you decide where you go from here. Health issues prevents me from doing this project. Delivery and financing are available”

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1961 DJ-3A Surrey Salt Lake City, UT **SOLD**

• CATEGORIES: DJ-3A • TAGS: , .

UPDATE: This sold for $14,889.99 on eBay. I just discovered that this was listed on KSL for only $8000! 

I’ll be in Salt Lake City this Tuesday/Wednesday.

“THIS PARTICULAR JEEP IS PART OF LARGE COLLECTION OF EARILY MODEL WILLYS JEEPS THAT WERE PUT IN STORAGE OVER 45 YEARS AGO, AND ARE JUST NOW BEING OFFERED FOR SALE. IT IS IN ORIGINAL CONDITION. IT HAS ITS ORIGINAL FACTORY PAINT, AND HAS NEVER HAD ANY BODY DAMAGE. IT IS COMPLETELY STRAIGHT. ”

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1962 Poster ‘When the Girls Takeover’ on eBay

• CATEGORIES: Features • TAGS: .

Maury spotted this rare poster for the movie “When the Girls Takeover” that may include a Surrey (certainly the poster has it). The full movie is on Youtube and the jeep appears in multiple scenes (no, I haven’t watched the movie yet).

View all the information on eBay

“THIS AUCTION IS FOR ONE Original Vintage 1962 MOVIE POSTER FOR THE MOVIE “WHEN THE GIRLS TAKE OVER”.

THE POSTER IS IN GOOD SHAPE AND THE COLORS ARE GOOD AND CLEAR BUT THE WHITE BACKGROUND HAS SLIGHT DISCOLOR DUE TO ITS AGE. THE EDGES SHOW SLIGHT WEAR BUT WILL LOOK GOOD WHEN FRAMED.

THE POSTERS MAIN IMAGE IS OF A WILLYS JEEP “PINK SURRY”!

THE MOVIE FEATURED ROBERT LOWERY, MARVIN MILLER, JACKIE COOGAN, AND JIMMY ELLISON. IT MEASURES 22X28 INCHES.”

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Clip from the beginning showing several Surreys in a row.

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And the full movie:

 
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2004 Wrangler “Surrey” Sandy, UT $34,995

• CATEGORIES: Other 4x4s • TAGS: .

TJ shared this unusual Wrangler. In terms of a DJ-3A Surrey throwback attempt, it doesn’t quite work for me.

https://www.hemmings.com/classifieds/dealer/jeep/unspecified/2038992.html?refer=news#&gid=1&pid=6

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” This 2004 Jeep Wrangler Surrey very nice customization has brought this Jeep to look as though it came straight from the ’60s, displaying many of the signature themes seen on the original Surreys. The base for this re-creation is a 2004 Jeep Wrangler that is equipped with the much loved inline six-cylinder engine, an automatic transmission and four-wheel drive. The exterior has been finished in a light shade of blue with matching wheels and whitewall tires. The interior is finished with blue and white striped upholstery, blue door panels, blue dashboard; and a blue and white steering wheel. The Jeep is tailored with a rollbar, removable side curtains, a striped fringed top and a rear-mounted spare tire with a striped cover.

Along with the many aesthetic customizations, this Jeep has power steering, power brakes, air conditioning and an AM/FM radio. The re-creation completed here has been executed very well and complements the original Surrey Jeep design. This Jeep, with its modern drivetrain, presents itself as a perfect candidate for being used at a resort or used for a weekend adventure. Henry Kaiser bought Willis-Overland in 1953, and then went to live at a hotel that he owned in Hawaii. As a part of the hotel, he owned a car rental business that offered Surrey Jeeps as a cheap runabout vehicle that were used around the resorts. In 1959, a Gala edition, with striped upholstery and fringed top, was added to the export line; intended for resort areas like Hawaii, the Caribbean and Mexico. Later that year it was marketed domestically as the Surrey.”

 
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1963 DJ-3A Surrey Howell, NJ **SOLD**

• CATEGORIES: DJ-3A • TAGS: , , .

UPDATE: **SOLD**

(08/16/2017) “finally came to terms with myself. found this 15 yrs ago in a garage in Clifton nj. cleaned it up. new brakes clean fuel system.drove around the block a few times. put back in the barn and now its up for sale. needs some work.has some small rust holes nothing bigger than a quarter.
has original seats still. no top but have the frame for it. please only call if you want to buy it. and if you you know what it is.
easy resto or drive like it is. cash talks.”

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Australian CJ-3B Gala @ the CJ-3B Page

• CATEGORIES: Features • TAGS: .

If you haven’t read this, take a look at the CJ-3B page and check out this story on the Australian CJ-3B Gala.

https://www.cj3b.info/Finds/FindsSurreyAustralia.html

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1960ish Las Brisas Jeep Rental Card W/Map

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: .

I found this neat little card from the Las Brisas resort on eBay. Folded up, it’s about the size of a post card. The illustrated side advertises pink jeep rentals in English and Spanish. The other side shows a map of the area (here’s a google map link). It’s meant to sit on a table or desk.

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Las Brisas Brochure W/ DJ-5s

• CATEGORIES: DJ-5 & DJ-6, Features • TAGS: .

UPDATE: The DJ on the lower right is not a DJ-5, but a DJ-3A. Thanks to Steve for pointing out the obvious to me!

This 1966 brochure for the Las Brisas resort included some pics of Surreys.

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Here’s a DJ-5 with hubcaps.
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We’ve seen this “bar jeep” featured in a photo from another angle.1966-las-brisas-dj5-surrey1-lores

This is the booklet’s cover. 1966-las-brisas-dj5-surrey3-lores