Surrey Research Archives

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August 1962 Article on Hatari Dispatcher/Universal Tonka Toys

• CATEGORIES: DJ-3A, Features, Magazine, Old News Articles, toys • TAGS: This site contains affiliate links for which I may be compensated.

As reported in this post, in 1962 the Tonka company launched the jeep models many of us owned as kids (and some of us still own as adults). It didn’t take long for Tonka to introduce specialized packaging as well. The August 1962 issue of Playthings Magazine highlighted three different Dispatcher Tonka Toys, with Hatari-themed boxes, that were for sale in the lobby of movie theaters while Hatari played in theatres.

View all the information on eBay

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The article appeared on this page:

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August 1960 Surrey Contest Ads

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: View the Miss Gotham winner hereAdvertisements for the summer of 1960 Miss Gotham contest also appeared in newspapers. I also have learned who won the Surrey, but I need to scan the info still.

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CREDIT: August 25, 1960, Chicago Tribune

Clipping from El Paso Times - Newspapers.com

CREDIT: August 21, 1960, issue of El Paso Times

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Originally posted May 13, 2020: A contest ad featuring a DJ-3A Surrey appeared in an August 1960 issue of Seventeen Magazine.

“Seventeen 8/1960.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [10 1/2 x 13 1/2″]. 2-page ads noted. Occasional small edge splits not affecting image or type may be present.”

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2 Different Pepsi Sweepstakes with Surrey as a 1st Prize

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

In May of 1960 there was a Pepsi contest that offered a Pepsi-styled DJ-3A Surrey as the first prize. Subsequently, in July of 1960, there was a second contest, Pepsi’s Sociable Sweepstakes, where another Pepsi-styled DJ-3A Surrey was given away. Learn more about the Pepsi Surreys at the CJ-3B Page.

Contest 1: This ad appeared in the May 05, 1960, issue of the Miami Daily News-Record, Oklahoma. To enter the contest, folks had to fill out and mail in this entry blank, “Pepsi Cola, The ___________ Refreshment”. This was a nearly-full-page ad (this version of the ad shown below is slightly different from the one on the CJ-3B page; it can also be found in this Miami, Oklahoma, newspaper).

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This next image demonstrates just how large the ad was:

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Contest 2: Two months later, Pepsi announced its Sociable Sweepstakes in July of 1960. The contest was part of Pepsi’s Sociable advertising campaign and it, too, offered a Pepsi-styled DJ-3A Surrey as the first prize. The ad below was published in the July 18, 1960, issue of the Greenville News, Greenville, South Carolina. The ad was another large one, taking up most of the page.

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This next image demonstrates just how large the ad was:

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1960 Ad For Jeep Surreys, Perfect for Business or Pleasure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Jeep Dealer Frank Woods appeared to have high hopes for sales with this advertisement in the March 22, 1960, issue of the Charlotte Observer.
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1961 DJ-3A Mohave Valley, AZ **SOLD**

• CATEGORIES: DJ-3A • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $1700.

The seller’s description suggests this was originally a Surrey DJ-3A. There is some pink on the inside. Appears to be a good price.

“This is a rare Willys Model DJ-3A. Originally was pink with pink and white striped interior. Top is a Super rare steel Koenig Iron Works too from the 40’s or 50’s. It has roll up door windows and window sliders on the sides and a hatch back”

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2 Menus w/ Las Brisas Pink Jeep on eBay

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

This eBay auction features a set of Las Brisas Menus from 1973 that include images of pink DJ-3A Galas on the front.

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1964? DJ-3A/Surrey Seats Pollock Pines, CA **SOLD**

• CATEGORIES: DJ-3A, Parts • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Were $300.

After a closer look, it appears the serial number makes the DJ-3A a 1962 (#56337 22581).

“Here’s a rare 60/40 or split front seat out of my 1964 DJ3A. It needs restoration or recovering. My DJ3A was a surrey originally and you can see the original pink and white stripes under the tan. Frame has been repaired at some point. Perfect for your surrey restoration.”

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1944 MB Traverse City, MI $34,900

• CATEGORIES: MB • TAGS: , This site contains affiliate links for which I may be compensated.

This surrey-like mb is painted pink as a tribute to the builder’s wife’s victory over breast cancer. Though labeled a 1942, it’s actually a 1944.

View all the information on eBay

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“Many of us know the history and some more than others, however this vehicle is special as it was built by a husband for his wife after she battled breast cancer and won. He had a highly detailed restoration on this Jeep completed. One thing to note is that it says “1942 Willys” on the side of the hood, however it is actually a 1944. This was a slight mistake done at time of restoration.

This particular Willys is in fantastic condition both physically and mechanically. This Jeep has been driven and it starts, shifts, brakes and goes down the road as you would imagine with all the lights in working order as well. This would be a great piece to add to your collection of eclectic autos, use in parades or do a repaint back to original as there would be no metal work to complete. This is a turn key Willys that is looking for a new home.”

 
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1964 DJ-3A Surrey Des Moines, IA **SOLD**

• CATEGORIES: DJ-3A • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $30,000.

This is the late Bruce Agan’s former surrey that is being sold by his wife. It’s about as accurate a surrey as you’ll find. I’ve seen less accurate surrey’s sell for much more. See the full story on this Surrey here.

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Surrey Key Chain From St. Thomas, VI **SOLD**

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay. The final price on this was $55!

I was in the bidding for a short time on this, but it quickly reached more than I was willing to pay. It was at $12.50 when I dropped out.

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