Dealerships Research Archives

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Hickey Jeep Company Sign Mesa, AZ **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: **SOLD** Was $125.

This is a cool sign. Unclear how large, but it looks like its pretty big.

“Large metal hickey jeep co. Sign”

hickey-jeep-metal-sign-mesa-az

 
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Salesbuilder Magazine from Willys Overland

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

I spotted and purchased it on eBay today.  There were three other issues, but I got outbid with a few seconds to go on the rest.

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White Owl, NC, Willys Dealership

• CATEGORIES: Old Images • TAGS: .

After seeing the photo from Bob, Buz forwarded this photo.

Buz writes, “Here is a photo from White Owl Parts Co. which started out as a Willys Dealership after the war. It’s still there and if you look carefully over their shelves of parts you can still find NOS Willys parts. It’s located in Kinston, NC. They are the nicest people in the world, might be worth a visit if you ever get to this part of the country. The original photo is still on the wall in their office.”

white-owl-dealership-photo

 
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Bob’s Photo of the Valstrey Willys Dealership

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: .

Bob bought this photo at an antique store a couple days ago. Visible in it are trailers, a wagon, and a couple flatties. The sign appears to read  “145 e. werrick rd, tel. Valley stream 3638”

After some googling, Bob and I determined there was a Valstrey Service Corporation at 145 E. Merrick in Freeport, NY, which is very close the town of Valley Stream, NY. Further research yielded a newspaper ad out of the Brooklyn Eagle (Jan. 22nd 1950, pg 15) showing the Valstrey Service Corp from the address above in a Willys Advertisement (see below).

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1948 Photo of Jeep Display in Florida

• CATEGORIES: Features, Old Images • TAGS: .

UPDATE: Mark pointed out that the wagon at the far right of the photo looks like a shorty. After several agreements, I did some research and found the ad below.  The ‘wagon’ on the right is actually a ‘Station Sedan’ model while the one on the left is the ‘Station Wagon’ model.  The Station Sedan had the added benefit of being “more maneuverable and easier to park”.  The ad doesn’t make it look short, but the picture below sure does.  I have confirmed the wheelbases were the same (see comments).

The  State Archives of Florida at Florida Memory, http://floridamemory.com/items/show/53295 has this great photo created by Spottswood Studio of the Family of Jeeps.

1948-showroom-jeepfamily-floridamemories

Here’s a 1949 brochure that discusses the differences between a Station Sedan and a Station Wagon.  Note how the styling on the right matches the styling on the ‘Sedan’ in the top of the ad. I found this for sale at the Jumping Frog site.

1948-jeep-station-sedan-brochure

 
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1965 Showroom Gifts Promo Sheet on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

We’ve seen a few of these promos sold on eBay.  This is a nice reference piece.

“original salesman’s non color folder , 8.5 x 11 folded , 17 x 11 unfolded , shows Jeep and Gladiator Promo Models , Jeep jewelry , pen , playing cards , key chain , ashtray , windshield scraper, etc. Also includes order price information . This was printed by the Jeep factory and sent to the dealers.”

View all the information on eBay

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1960s Official Jeep Stationary Order Form on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is an interesting reference document.

“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , also order form sheet , 8.5 x 11 . Includes Jeep stationery , business cards , car invoices , new car order forms etc. Auction is for both items.”

1963-dealer-stationary-order2

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Aug 1961 Jeep Merchandiser Newsletter **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: .

UPDATE: **SOLD** Was on eBay.

“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #3 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”


1961-08-jeep-merchandiser-factory-publication1

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Oct 1961 Jeep Merchandiser Newsletter **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: .

UPDATE: **SOLD** Was on eBay.

“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #4 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”

1961-jeep-merchandiser-factory-publication1

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Special Equipment Parts Binder for Dealers **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE:  This sold for $323.  A couple of us banded together to get this. At some point I’ll be scanning the documents.  

“VINTAGE JEEP SPECIAL EQUIPMENT PARTS CATALOG
11X11X2
FULL OF COLOR BROCURES
ESTATE FIND”

 
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Wornom Jeep Company Sign on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Check out this Wornom Jeep Company Sign that looks in great shape.

“Rare Willys/Jeep Sales and Service Porcelain Sign
Wornom Jeep Co Dealership 27″ x 25″
2 Sided/Heavy Porcelain! – Good Condition/Great Color! – NO RESERVE! – Quick Shipping!”

View all the information on eBay

 
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Bram Van Buuren Jeeps in the Netherlands

• CATEGORIES: Features, International, Museums, Website • TAGS: .

Mike forwarded a link to this jeep dealer.  The Van Buuren’s launched their shop just after World War II ended. It is still family owned.  The website has jeeps for sale, projects they’ve completed (including the restoration of a seep), and more.

http://www.bramvanbuuren-jeeps.nl/index.php?lang=en

 
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1954 Kaiser-Willys Dealer Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Based on this brochure, getting more profits doesn’t sound too difficult.

“Original dealer’s part color folder , 8.5 x 11 folded , 17 x 11 unfolded , no cars shown .”

View all the information on eBay

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Wooden Flatfender Models, Pictures and Website on eBay

• CATEGORIES: Features, International, Old Images • TAGS: , .

UPDATE:  This is back on eBay.  A couple new pictures were add, too.

When I first noticed this ebay ad, I was confused about it.  It took me some digging to understand that this family out of Entlebuch, Switzerland, once sold jeeps.  Then, some members turned to making toy jeeps.  Apparently, there are about 50 toys left?   They have listed the toys, the website, and photos for sale if I understand correctly.

Here’s the eBay auction

According to the seller, “Shortly after the war (1945) Family Enzmann imported 60 Jeeps to Entlebuch, where they were rebuilt and sold to the farmers as commercial vehicles. At the weekends my father together with his classmates from university, drove the vehicles from Geneva to Schüpfheim. ( Which always turned into a big party afterwards.) My grandfather organised special events on which the Jeeps were presented to all customers.

Besides the garage my grandfather also owned a cinema and a hotel and he liked to advertise his garage and Jeeps in between the films. After a while the Jeeps were also sold with a closed driver’s cabins due to the very hard winters in Entlebuch.

The images below are from the website that is part of the auction:

And a couple images of the toys:

View Rob’s Jeep website here

 

 
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1951 Salesman Quiz from a Willys Overland Training

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I found this quiz from a sales training meeting from 1951.  The quiz is available on eBay if you want to purchase it.  I had planned to create an interactive quiz, but for some reason my theme isn’t cooperating with any of the quiz templates.  Of course, I was disappointed, because I planned to have music, flashing lights, amazing colors, audio tracks, balloons, spaceships, prizes, and so much more . . . Instead, just use pencil and paper and imagine everything else  . . . And thanks to Colin for organizing the answers for me!!

=====================================================

1. There are ……….. different Willys chassis.
(1) 2
(2) 5
(3) 6
(4) 8

2. In the Jeepster, the basic rugged frame is made …………………… to compensate for the open-type body.
(1) more flexible
(2) stronger
(3) more streamlined

3. Planadyne suspension provides a comfortable, big-car ride without ……………………..
(1) shock absorbers
(2) unsprung weight
(3) excessive weight and long wheelbase

4. Hotchkiss drive uses the car’s ……………………………… to transmit the push of the drive wheels to the total car.
(1) drive line
(2) rear springs
(3) torque tube

5. A measure of long clutch-life is ……………………, and on this basis, Willys clutches are outstanding.
(1) frictional area per horse-power handled
(2) horsepower per cubic inch of piston displacement
(3) area of clutch throwout bearing surface

6. The Hurricane engine’s ………………….. is in the cylinder head, resulting in better control of the temperature of the air-fuel mixture
(1) intake manifold
(2) carburetor
(3) exhaust manifold

7. The F-head design of the Hurricane engine permits ………………..
(1) a larger intake valve
(2) a smaller exhaust valve
(3) location of the exhaust valve in the cylinder head

8. The Hurricane engine has the high compression ratio of ………………… yet premium priced gasoline is not required.
(1) 7.2 to 1
(2) 7.4 to 1
(3) 7.8 to 1

9. In the Hurricane engine the arrangement of intake and exhaust valves is ………………..
(1) both in the cylinder head.
(2) both in the block.
(3) intake valve in head, exhaust valve in block.

10. On the basis of horse-power per cubic inch of piston displacement, the Hurricane engine is the ………………….full-sized American-built automobile engine.
(1) lightest-weight
(2) most efficient
(3) highest compression

11. All of the Willy chassis are designed and built …………….
(1) identical in construction.
(2) to do their particular transportation jobs.
(3) with excess weight to get comfort.

12. The Willys ………………… is universally recognized as the most dependable 4-cylinder, L-head engine in the history of American motor cars.
(1) Hurricane engine
(2) Lightning engine
(3) ‘Jeep’ “Go-Devil” Engine

Click here for the page of answers ===============>

 

 
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Ira Fryer Associate Jeep Dealer

• CATEGORIES: Advertising & Brochures, Features, Reader Stories • TAGS: .

UPDATE: David Silberman has filled in some gaps from a story told by Jacques yesterday.

David writes, “Ira Fryer was an associate dealer, did not have a franchise. He was located at 714 Walnut Street in Reading. During the mid to late 50’s into the early 60’s he also sold Simca and Goliath cars. They knew their product, had a good service department and an excellent parts department. Mr. Fryer wore a shop coat while at work, something you don’t see now.

His son, Robert, also worked there. They had a 1940 Willys pickup and a 3-wheel Harley Davidson for the parts/service department. They went out when Hettinger Brothers got the franchise. The building was torn down to make way for a parking garage.

I seem to remember that he also sold Renault Dauphine at the time. It was an old fashioned garage, showroom in front, passage to the rear along side of the showroom. Mack, the parts guy, rode a motorcycle.

Hettinger Brothers got the franchise and Mr. Fryer disappeared from the scene when the building was torn down to make room for a parking garage. I think that was in 1965.

Hettinger Brothers didn’t last long as the Jeep dealer, as they had the Chrysler/Plymouth dealership and didn’t push the Jeep line. J.F. Kohler ended up with the dealership in 1963, and had it until the Renault fiasco of the early 80’s, at which time many of the dealers turned in their franchises due to the actions of the company.

An interesting side note on Hettinger Brothers. They had the Chrysler/Plymouth dealership for many years, and when the building was demolished they didn’t even take the time to remove the old parts inventory from the basement.”

 
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Dealer Ad for 1948 Wagon on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: .

Unlike the advertising by Willys Overland, this ad by New York City based A.W. Pickett is sedate and forgettable.

View all the information on eBay

 
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From a 1947 Racing Program **SOLD**

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: .

UPDATE: **SOLD** Was on eBay.

There’s a neat drawing of a dealership on the back of this program.  The Schotts owned a Willys Dealership (more than 1?).  This is the same Schotts that would eventually own the Cincinnati Reds.  There are a few items from their dealership still around, including this altoy jeepster and this ashtray plate.

 
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Willys Dealership Pictures

• CATEGORIES: Features, Old Images • TAGS: .

Bill forwarded the picture of a St. Petersburg Dealership below. That got me searching the net for a few more.

This picture is from Boerne, Texas.  I found it here.

This picture is from Spokane, Wa, and the Spokesman Review (and current good view):

 
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Great old Jeep Sign at Brileya’s Chrysler Jeep Dealership

• CATEGORIES: Advertising & Brochures, Features, Unusual • TAGS: .

Rikk shared a picture of a great old lighted sign that still hangs at Brileya’s Chrysler Jeep Dealership, 1253 US Route 7, North Rutland, Vt.  It still works and  flashes between blue, pink, and white.  So check it out the next time you are in Vermont. http://www.brileyaschryslerjeep.net/index.htm

 

 
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Original Willys Overland Dealership Glass Lynnfield, Ma $1500

• CATEGORIES: Unusual • TAGS: .

UPDATE:  Price dropped to $1500 (thanks Steve!)

It appears unusual.

“This is an original glass dealership window with gold leaf paint beautiful from a 1946 Jeep Overland Willys dealership awesome for your collection roughly 4ft by 4ft but for exact size I will have to measure it 2500. 781 334-3640”

http://boston.craigslist.org/nos/clt/1631041997.html

 
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Some Dealership Pics From Hemmings

• CATEGORIES: Features, Old Images • TAGS: .

I found some Willys-Overland black and white pics from this Hemmings Blog Post.

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