Jeep-Willys-News Research Archives

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January 1960 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

In the ‘sometimes it’s better to be lucky’ department, eBay blessed me with a huge win the other day: 10 Willys News issues from 1960 and 1961 for only $20 (and free shipping)! Here’s the first one. It includes a lot of DJ-3A Surrey articles, a note about future President Lyndon Johnson checking out a Willys truck for his ranch, and more. The 1/4 ton jeeps (CJ-5s and CJ-3Bs) take a back seat to the FCs, Wagons, and DJs in this issue. There’s also articles demonstrating how dealers felt TV shows were helping to drive sales, which is likely why Willys Motors moved forward with other TV show and movie tie-ins.

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January 1958 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The January 1958 issue of Willys News includes a rare article on the Willys Economy Delivery Truck, which was new for 1958.

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September 1957 Willys News

• CATEGORIES: Features, Old News Articles • TAGS: .

This issue has some good articles, from new dealers, to jeeps in media, to the Schreiders’ first big adventure in their Ford GPA, Tortuga, from the Arctic Circle to Argentina (opposite direction of yesterday’s adventure).

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1946-1949 Bike and Jeep Trip from Argentina to Alaska

• CATEGORIES: Features, Magazine • TAGS: .

UPDATE: This is an extensive update to the 2017 post about Pedro and Carlos Rocasalvo’s 1946-1949 trip from Argentina to Alaska and back.

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CREDIT: February 1955 issue of the Willys News. The photo shows Pedro Rocasalvo and some helpers using boards and a railroad track to help the jeep cross a deep gorge. This was part of the return trip to Argentina.

On June 5, 1946, two brothers, 24-year-old Pedro and 19-year-old Carlos Rocasalvo, mounted bicycles at their home in Buenos Aires, Argentina, and began an adventure north. They carried 80lbs of baggage and $100. Their ultimate goal was to reach Fairbanks, Alaska. They expected the trip to last five years. Their father, a clothing goods salesman, was against the trip, but the boys were confident that they’d be okay.

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CREDIT: March 16th, 1948, issue the Wilmington Daily Press journal, Wilmington, California.

A budding journalist and photographer, Pedro and his brother supported their trip through serialized and syndicated reports to twenty-six newspapers back in Argentina. The pair planned to film their journey and use their notes and articles to write a book about their adventure.

During their trek to the United States, the pair survived four crossings of the Andes, a “ringside seat at Bolivia’s revolution”, and hacking their way through 300 miles of Colombian Jungle that proved the worst part of their trip. During their 26 days in the jungle, they shot and cooked their own food. In the evenings, the brothers slept in trees, but had to select the trees carefully due to snakes and other animals.

At Colon, Panama, the exhausted boys were diagnosed with Malaria; they were treated for the disease and slept for four days.

Once in the United States, the pair’s lack of English didn’t slow them down. Eventually, after twenty-seven months of riding, they reached Los Angeles, arriving in March of 1948. While in Hollywood, Pedro studied photography at Paramount’s photography school for a month.

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CREDIT: Pomona Progress Bulletin, Pomona, California. Pedro and Carlos Rocasalvo receive American Youth Hostel passes.

Soon, they were back on their bikes again, arriving at the YMCA in Portland, Oregon, in June of 1948. There, an interpreter named Celita Dextre, fluent in Spanish and English, was brought in to help the boys tell their story. There may have been some sparks between Pedro and twenty-three-year-old Celita, because she surfaced again later in the trip.

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June 17, 1948, issue of the Dayton Herald, Dayton, Ohio.

After additional stops in Seattle and Vancouver, the pair made a hard ride for Fairbanks.

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May 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Willys News includes a variety of FC-related articles, but also takes a full-page look at the Truth-or-Consquences, New Mexico, 2nd Annual ‘Jeep’ Derby.

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1963 & 1965 Service and Parts News on eBay

• CATEGORIES: Documents, Features • TAGS: .

I’m not very familiar with these Jeep Service and Parts news brochures and booklets and don’t know if they are worth the asking prices. Here’s some that I found on eBay.

  1. 1963 Original Jeep Service and Parts News
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  2. 4 1964 JEEP SERVICE AND PARTS NEWS BULLETINS
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  3. 1963 1964 ORIGINAL JEEP SERVICE AND PARTS NEWS 63 64 ALBUM MANUAL 15 BULLETINS
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  4. Vintage 1964 Jeep Service and Parts News
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  5. 1965 Original Jeep Service and Parts News, (service bulletin set). There are a total of 7 bulletins ranging from December 1964 through June 1965 and one issue dated April-May 1966
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May-June 1958 Salespower

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?

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April 1957 Issue of Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue is Dealer-Contest focused and, frankly, a little uneventful.

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April 1954 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

A big thanks to Barney Goodwin (of Barneys Jeep Parts) for sending me this early edition of the Kaiser Willys News. This is issue #3. A couple interesting things about this issue. Perhaps the biggest curiosity is that there isn’t much related to jeeps in this issue, confirming that even by early 1954 there was still a lot of integration still going on. Issue #2, seen in the post below, also didn’t have much information related to jeeps. Volume 4 of the newspaper, which appeared in May (and can be seen below the #2 issue), had a few more jeep specific references.

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March 1954 Kaiser Willys News

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

UPDATE: **SOLD** Was on eBay. This is a March 1, 1954, issue of Kaiser Willys News (issue #2)

There is some jeep info in the newspaper, but mostly its about the cars.

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May 1954 Kaiser Willys Salesman Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

This May 1954 issue of Kaiser Willys News is one I only have available in these smaller pics snagged off eBay back in 2013. There is a story about the Yakima ridge runners and the Jeep Rodeo, but it’s too small to read. 

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February 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The last issue of Willys News I posted was from the summer of 1956. I don’t have any others for 1956. I also don’t have the January 1957 issue, but I do have some eBay pics (from 2013). It looks like a good one (see post below this one).

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January 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

UPDATE: This was on eBay.

Some good DJ-3A & FC-150 photos and some rare early swamp racing photos.

“Original salesman’s non color catalog , 11 x 17 , 8 pages , includes salesman’s messages , salesman’s contests , shows some models , etc.”

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June-July 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Willys News highlighted a new advertising campaign, the “Gets there . . . works there . . .  anywhere!” magazine ads (will highlight those on Thursday). Page 3 has some advertising reprints (lower left pic), showing the diversity of ‘Jeep’ ads (I hope to find examples of all of these for a future post). Also on page three appears to be “NEW LIFE” ads that include concentric circles. Maybe that was a local parts dealer campaign. I’ll have to see if I can find newspaper examples of that campaign from DC newspapers of the time. On Page 2, there’s an image of the Light Rescue Truck, featured in yesterday’s post about the Light Rescue Truck brochure.

Ted Bumiller’s trip around the world was highlighted in this issue as well. More information this trip, including reference to a film about it, can be found in this 2016 film and lecture post.

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April 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Regarding the back page article, it’s a bit hard for me to believe that the motorhome the Murray’s built on a truck chassis (with an inline 6?) was capable of sustained cruising of 70 MPH, especially given that modern interstates had yet to be built (the Federal Aid Highway Act of 1956––aka Interstate Highway construction bill––hadn’t yet been passed when this issue of Willys News was published).

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March 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Lots of interesting items in this issue.

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February 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I don’t have the January 1956 issue, but this February 1956 issue discusses the introduction of the DJ-3A Dispatcher.

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1956 March/April(?) Globe-Trotter Magazine

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of the Globe-Trotter is undated, but I’m guessing it is the March/April 1956 issue. I’ve published some of this a few years ago. Here is the whole issue.

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December 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

More vintage articles in this final issue for 1955.

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1955 May/Aug Globe-Trotter Magazine

• CATEGORIES: Features, Magazine • TAGS: .

The is the July/August 1955 issue of Globe-Trotter magazine published by the Willys Export Company.  It is fourteen pages.

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Sept/Oct 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Here’s another of my favorite issues of Willys News, as it includes a photo of our good friend Hugo Vidal as he and his two traveling companions (only Charles and Hugo are shown in the pic waving good bye) were about to depart Philadelphia in their trusty CJ-3B for their drive to Alaska.

Also in this issue is an image showing some of the brochures available to dealers. There are two new brochures added since the January 1955 Willys News showed these brochures: 1) The Willys Utility Wagon Brochure and 2) the introductory 1956 DJ-3A Brochure (not available to dealers until 1956).

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January 1955 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I thought I’d posted this issue already, but apparently I’d only posted portions. So, here’s the full issue.

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1955 July/August Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Willys News issue was memorable for me because when Hugo Vidal was visiting our home from Brazil in 2017, prior to the Alaska trip, I shared some of the Willys News issues with him. He thoroughly enjoyed looking through them because he recognized some of the sales people. When he saw Hickman Price’s photo on the front page, he said, “Oh him, I remember”. That is when I realized that the history I’d collected was a history he’d experienced!

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June 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1955 Willys News includes a center article on the use of Jeeps in case of atom bombs.

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May 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The cover of this Willys News highlights marketing’s strategy for attacking niches that could use four-wheel-drive vehicles.

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