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Late 1940s Delivery Panel Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is a circa 1949 delivery panel wagon brochure marked PDCM1-3CM-949 that highlights the advantages of a Willys Panel Delivery Jeep. It’s a brochure that could act as a mailing brochure as well. What makes the brochure’s design a little unusual is that the first ‘fold’ is vertical, rather than horizontal, making it 17″ by 5.5″ when first unfolded.

If folded, this was the 8.5″ by 5.5″ front page:

willys-panel-delivery-pdcm1-3cm-949-1

And this the back: willys-panel-delivery-pdcm1-3cm-949-2

 

When unfolded, this makes a 17″ x 5.5″ graphic:

willys-panel-delivery-pdcm1-3cm-949-joint1-lores

If unfolded all the way, this 17″ x 11″ complete foldout:

willys-panel-delivery-pdcm1-3cm-949-joint2-lores

 

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1956 CJ-5 Baldwin, WI **SOLD**

• CATEGORIES: Auctions, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was auctioned.

“DETAILS: F-HEAD ENGINE, RAN LAST FALL, NEEDS CARB KIT PER SELLER, NO BRAKES, SUV SELLS WITH CLEAR WI TITLE, ALL TITLE WORK WILL BE PROCESSED AT THE BALDWIN LOCATION,”

1956-cj5-baldwin-wi

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Service Station Merchandising Contest Winner

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

A service station merchandising contest in 1955 was sponsored by the B.F. Goodrich company. Six cream, blue and red CJ-5s were given away as prizes. The article was published in the May 1955 issue of Willys News.

1955-05-willys-news-cj5-contest-winner-service-station-pg5-3

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Feb 1961 Busy Bee Equipment Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This February 1961 mailing brochure marked Form No. DM61-02 highlights the advantages of a jeep. This particular brochure has some wear and a stain, so isn’t an ideal example.

If folded, this was the 8.5″ by 5.5″ front page:

1960-jeep-approved-equip-brochure1

And this the back: 1960-jeep-approved-equip-brochure2

The 8.5″ x 11″ interior: 1960-jeep-approved-equip-brochure3If unfolded all the way, this 17″ x 11″ complete foldout:
1960-jeep-approved-equip-brochure-joint-lores

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1945 Photo of Pneumatic Jeep **SOLD**

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

Curious that the pneumatic jeeps had the tool indents on the passenger side. I believe this photo has been reproduced backward. You can see an example of how it appeared in print in the St. Petersburg Times.

“1945 Press Photo The pneumatic jeep, used as decoy during war”

1945-12-5-pneumatic-blowup-rubber-jeep1

1945-12-5-pneumatic-blowup-rubber-jeep2

 

In some cases jeeps were put inside dummy tanks. Here’s a great photo showing a ‘tank’ being dropped onto a jeep.

fake-tank-on-jeep

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1944 Photo of Ford GP Hauling Hay on eBay

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Old Images This site contains affiliate links for which I may be compensated.

This is another of a series of Ford GP photos from Lake Geneva.

“You are bidding on an original press photo of WWII Jeep Hauling Hay Trailer Lake Geneva WI Farm. Photo measures 7 x 9 inches and is dated 1/20/1944.”

View all the information on eBay

1944-01-20-fordgp-hauling-hay-lake-geneva1

1944-01-20-fordgp-hauling-hay-lake-geneva2

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1955 Gravity Dump Modification

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: , This site contains affiliate links for which I may be compensated.

There were several articles that made the June 1955 issue of Willys News worth purchasing, even if the price was higher than I wanted. Case in point is the gravity dump box idea below. Perhaps someone can recreate this rare mod?

1955-06-willys-news-gravity-dump1 1955-06-willys-news-gravity-dump2

 

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