I like this Trophy Fish Holes ad for the Willys Station Wagon published in the May 1953 issue of Field and Stream, page 69.
I like this Trophy Fish Holes ad for the Willys Station Wagon published in the May 1953 issue of Field and Stream, page 69.
Maury spotted this sign on eBay. The neon has been removed, but still a neat sign. The seller believe this was a temporary sign created just after WWII, but given the post WWII signs I’ve seen, I’d guess early 1950s or later would be more likely.
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“Vintage Jeep Willys Sales Service Auto Dealer Neon Sign 1940s 1950s USA . Condition is Used. This is a truly authentic, post-war Willys Jeep dealership sign that was was created fresh after the end of WWII. This sign is hand painted, not porcelain and was more than likely used for the dealership here in St. Joseph for a short time right after the war as a ‘fill-in’ then shortly retired. I say this because the paint is remarkably bright and not faded.
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This August of 1957 Coffee and ‘Jeep’ Vehicles brochure was one I didn’t know existed until it appeared on eBay two weeks ago. That CJ-2A dump jeep is pretty interesting.

The next three pages foldout into a single page. But, I’ve separated them for easier reading:
Notice how the Fishing is first and then Working is second? Willys Motors had their priorities straight! The add includes a matte.
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“VINTAGE 1955 Jeep Willys Motors Print Ad Fishing 4 Wheel Drive Toledo OH Matted
1955 Original Magazine Ad… not a copy or reprint
Ad measures approximately 8″ x 11 1/2”
Money Back Guarantee – Immediate refund if not fully satisfied
Shipped in a “Stay Flat” mailer, never rolled
Ship an unlimited number of items at the single item rate if multiple items are purchased
Professionally matted in an 11×14″ bevel cut white mate with 7 1/2″ x 9 1/2″ opening
Image is shown before matting. The ad will be professionally matted at the time of sale.”
Maury shared this 1975 Brochure from VAM, a company that produced jeeps, among other products, in Mexico. The photos show the short nose CJ-5, some of which had inline 6 (199 AMC) starting in 1966. One of the pics includes a Surrey DJ-5.
This 2-page Car for all the People ad was featured in the Saturday Evening Post on December 21, 1946, pages 56 and 57. You’ll notice the ad has “Makers of America’s Most Useful Vehicles” phrase (the prequel phrase to “The World’s Most useful Vehicles”). it also has a Willys-Overland badge. I’m working on documenting when that bade comes and goes.
On the cover the magazine was a Main Street Christmas scene that included, at the bottom right, a tree tied to the top of a jeep.
UPDATE: Back on eBay at a relatively good price.
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“This is an ORIGINAL 1942 VINTAGE MAGAZINE PRINT ADVERTISEMENT For the BELL & HOWELL Filmo Movie Camera!”
This just sold on eBay for $31.00. It was listed as a 1955 brochure, but given it includes the CJ-6, it seems more likely it was 1956 or later.