One of the places this Rice Krispies with a Jeep appeared was in the October 24, 1942, issue of the Saturday Evening Post, pg 6.
Advertising & Brochures Research Archives
Ethyl Research and Service Ad With A Ford Pygmy
UPDATE: Through Fred Coldwell’s “Selling the American Wonder“, Maury learned that this unusual ad featuring the Ford Pygmy was published in the August 18, 1941, issue of Time Magazine.
Ramsey C7R Capstan Winch Brochure on eBay
Given this brochure suggest the winch would fit on a DJ-3a, this must be post 1956. I didn’t realize the Ramsey was still advertising them so late.
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“Here I have an
Excellent Condition
Single-Sheet Mailer
NEW!
The Ramsey C7R Capstan
For
CJ-5 CJ-6 CJ-3B CJ-2A ‘Jeep’ Universals and DJ-3A ‘Jeep’ Dispatcher
Measures about 8 ½ x 11 inches
Has been folded
Bulletin 141”
1946 Ad For a New Willys Dealer
This particular Wilmington, North Carolina, dealer was selling trucks, cars, jeeps, tractors, and much more. The ad appeared in the February 7, 1946, issue of the Wilmington Morning Star.
Stratton Hydro-Implement Lift Information
UPDATE: Nate’s hoping to gather some Stratton-related information. So, I’ll be using this post to gather that info. If anyone has any more insights into this lift, email me at d@ewillys.com or post it directly to Nate’s thread on the earlyCJ-5.com page. Also, Clint Dixon and Barry Thomas have authored a five-part series of articles for the Dispatcher Magazine titled “The Making of the Farm Jeep”. The Fall of 2018 issue includes information on the Stratton Lift.
As early as 1949 Stratton Equipment out of Cleveland, Ohio, was marketing hydraulic products. One example was their truck lift, a hydraulic lift used for placing cargo onto truck beds. The lift is pictured at the top of page 146 in the October 1949 issue of Popular Mechanics. This was just one of multiple patents filed over the period of three decades (1940s-1970s) by Alfred F. Foote, product designs both jeep-related and non-jeep-related.
1) On July 27, 1960, Alfred F. Foote filed a patent for the Stratton Lift with the Stratton Equipment Company as the assignee. Due to the lack of information related to Stratton lifts, it was unclear to most when this product hit the market. Given the patent date, the lift likely entered the market in late 1960 or later.
As part of his patent, Foote references both the Monroe and the Love designs. The patent for the lift was granted on Feb. 26, 1963.
2) This Stratton brochure is currently on eBay (Nate has better scans of this brochure):
3) These are two mailers that I think someone sent me .. was it you Barry? Continue reading
1946 CJ-2A Ad with Top
This ad with a CJ-2A sporting a canvas top was published in the November 24, 1946, issue of the Evening Star.
1950 Revision Poster for Wagon/Jeepster Poster on eBay
This is an unusual item.
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“THIS AUCTION IS FOR ONE Original Vintage STICKY BACKED PICTURE OF A 1950 WILLYS JEEP STATION WAGON MODEL POSTER WITH DETAILS OF ITS FEATURES. THIS POSTER WAS TO BE USED TO CORRECT A SALES POSTER ALREADY PRINTED THAT HAD THE WRONG INFORMATION ON IT. THIS STCKY WAS TO BE PLACED OVER THE ORIGINAL POSTER TO CORRECT THE ERRORS. ERRORS HAD TO DO WITH THE FRONT END DESIGN, AND MOTOR.
THE POSTER COMES WITH A WRITTEN LETTER FROM WILLYS OVERLAND ON WHY THIS POSTER IS NEEDED AND HOW TO USE IT.
DATED MAY 20,1950
MEASURES 22 X 11-3/4 INCHES.”
1950 Wagon Brochure: Selling the Unseen Values on eBay
Interesting brochure. It includes a quiz.
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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”
A. J. Parson’s Generators & Compressors Brochures on eBay
These aren’t the greatest brochure examples, but I’ve never run across brochures for A. J. Parsons equipment. Also included are a couple go-for-digger plow documents. The price is crazy.
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Plow:
Early Willys-Overland Booklet for the CJ-2A on eBay
Maury shared this one. It isn’t pristine.
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“Universal Jeep Willys-Overland Sales Brochure. Undated. 32 pages. With photos. See photos. Creases and stains.”


























