I do not thing I’ve shared this early Koenig hardtop brochure that was published in a Willys Overland Equipment booklet.
Advertising & Brochures Research Archives
1968 Snow Bunnies jeep Ad
The 1950s jeeps were built for work. The 1960s jeeps were built for fun, as this 1968 ad from the Norwalk Hour attests.
1953? 2×4 Ambulance Wagon Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
This spec sheet is a rare one. It’s not clear to me how the seller arrived at the 1953 date.
“1953 Willys Overland 2×4-73 Ambulance Specification Sheet.”
1960 Koenig Winch Brochure on eBay
This is reported to be 18 pages, but only 2 pages have been photographed.
View all the information on eBay
“This packet contains a cover letter/order form in front of two brochure which are:
Ramsey Winches for the Jeep Models:
CJ-2A
CJ-3A
CJ-3B
CJ-5
CJ-6
FC-150
FC-170
Koenig King Winches
Pages: 18
Details: W 8.5 x H 11 x D 0.1”
Lambert Industries Steel Hardtop
Download The Willys Story
You may remember that a few months ago a document called The Willys Story went up for sale on eBay. Well, fortunately for all of us, that document sold to an eWillys reader who asked if I would make a high-resolution version available to anyone who wants it. Given the document was a pricey purchase, it’s a very generous offer. So, a big thank you is in order for that anonymous benefactor!
The document is 85 pages and purports to show all the different aspect of the Willys-Overland Company from 1940 to 1954. You’ll see that Willys had their hands into a variety of things, not just jeeps.
I’ve uploaded the file to my google drive, so downloading it should be a snap. It is just under 400MB, so it’s not a small PDF file.
DOWNLOAD HERE: https://drive.google.com/file/d/1An2t8AWJccU9UcEFkfdFizaaVFUvqiZl/view?usp=sharing
(I have never used by google drive space. My test of the download worked. But, the internet sometimes works in mysterious ways, so if you have problems, please let me know!)
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Below are some low res pictures of some of the jeep-related images:
Early Meyers Hardtop Brochure
This brochure suggests that a company called Meyers Aircraft developed the hardtop that was eventually sold/taken-over by Sears. It makes sense that an aircraft company would make an aluminum hardtop. So, there may be a few Meyers’ made hardtops mistaken as Sears or Allstate tops.
2 Early Wagon Brochures and Photos Minneapolis, MN $40
Looks like the photos are 8×10 press photos.
“Original 1950’s advertising and original black and white photos $40.”
https://minneapolis.craigslist.org/hnp/pts/d/willys-overland-jeep-staion/6501252522.html
“Easy-Way” Post-Hole Digger
The “Easy-Way” post-hole digger was manufactured by Standar Steel Works out of Kansas City, MO. I thought i’d done a post on the early post-hole diggers that were available, but I hadn’t. So, expect that one soon.
1952 Wagon-Ambulance Brochure **SOLD**
UPDATE: This brochure was originally sold on eBay in 2018.
“1952 Willys Overland 475 Utility Ambulance Specification Sheet.”





















