This August 1961 Jeep Family brochure called “You Can’t Hide from the Fact” featured a hippo trying to hide behind a small tree. It’s not clear to me why they used all the cutesy animal references during this time period. This is Form No. DM61-08.
Advertising & Brochures Research Archives
Willys Overland Mechanics Binder on eBay
There’s a bunch of information inside this. I’m not sure how much jeep information there is or not.
“Purchased from an estate sale of a Vietnam veteran that was a mechanic there…as the story goes. This binder is in very good condition for it’s age. No breaks or signs of visual wear. It is packed full, as seen in the last picture, of all different types of service type manuals from the mid 60’s to early 70’s as best as I can tell. There are some Willys, Chrysler, Ford, Jeep, Renault, Chevrolet, tons of other service information. So much information that would be impossible to list it all. All pages are also in very good condition. Very interesting piece of history!”
1955 Photo of Mail Jeep Dispatcher
According to the CJ-3B Page, the Post Office experimented with several different types of jeeps for mail delivery. However, finding photos or history of these jeeps has proven difficult. Last week I acquired this awesome photo stamped December 18, 1955, showing a DJ-3A with a hardtop, no tailgate, and no sides to make entry easier.
Then, on eBay, this brochure has been available for a couple months. There’s no date on the brochure itself, but the seller claims it is from 1955:

Both documents show what appear to be the same hard top and same side cut body, but the jeeps in the photos aren’t quite the same. Unlike the top jeep, the bottom jeep has the same hubcaps as the early DJ-3As, but has custom parking lights. The top photo has the side mirror on the right side, while the bottom jeep has the rear view mirror on what would normally be the driver’s side. The seats are colored slightly differently. So, are these two jeeps both experimental models?
What surprises the DJ guys the most is that we weren’t aware the low cut body was available as of late 1955. None of the marketing materials show that body as an option in 1956, as this early brochure demonstrates:
So, the search for information about early dispatcher mail jeeps continues. Anyone have more photos or information about these early post office jeeps?
1959/1960 Any Time Jeep Family Brochure
This Any Time, Any Where, Any Job Jeep Family brochure is undated. Given the Maverick show reference, I’d guess this is 1959 or 1960.
1956 DJ-3A Dispatcher Brochure
1958 ‘Want to Keep Operating Costs Down’ Brochure
1961 Billion Mile Jeep Family Brochure
1962 CJ-6 Brochure on eBay
Kayline/Warn/Kelly Folder & Kelly Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
Steve spotted this unusual folder.
“Vintage Jeep Willys Kelly Manufacturing Warn Kayline hard top binder catalog. 100% original. Brochure was inside of binder but does not have holes in it. Was found in old dealership. International buyers need to process orders through the Ebay Global Shipping program.”
August 1959 Family Jeep Brochure
The center piece on this August 1959 brochure was turned into a post (I’ve run out of all my copies).
































