Advertising & Brochures Research Archives

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Raymond Concrete Pile Company does Soil Research

• CATEGORIES: Advertising & Brochures, CJ-3B, Features This site contains affiliate links for which I may be compensated.

UPDATE: Derek’s got much more information on the CJ-3B site.

This image was on Vulcanhammer.net, but no longer seems to be there. In it, you can see Raymond Concrete Pile Company’s Gow Division’s SPT rig using a PTO to bore a hole for soil research.  This is actually an advertisement for the Jeep.

The caption with the image is, “The Jeep helps cut our costs by getting more done”.

And the text below the image is:
In building anything big, the first step is soil sampling.  Gow Division of the Raymond Concrete Pile Company.  57-year-old construction company with projects around the world, keeps its 28 ‘Jeeps’ going eight hours a day in its work of investigating soil conditions to furnish information to architects and designers so they can determine the best type of foundations for construction projects of all kinds.  Here is one of Raymond’s “Jeeps” with power take-off being used to operate an exploratory boring outfit.

The manager of Raymond’s Gow Boring division says: “We were the first to use the “Jeep” in soil testing work, and we have been using more and more “Jeeps” ever since.  The “Jeep” helps cut our costs by getting more done. It can maneuver over rough ground in the country and get into tight spots between buildings in the city.  It furnishes the pwoer for operationg our rigs and carries our equipment quickly from job to job so that we’re always ready to go.”

Here’s an example of a post hole digger. So, maybe they ‘dig’ with some kind of custom corer and then use the PTO to lift it (which is what they appear to be doing in the photo above)?

life_magazine_farm_posthole_cj2a

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Original Bobcat Ad – and Bobcat Examples

• CATEGORIES: Advertising & Brochures, Features, Tires and Rims • TAGS: , This site contains affiliate links for which I may be compensated.

As I have mentioned a few times, I grew up in the Wandering Willys Jeep Club.  In 1971, the club lead an effort to record all the members from Clubs in Region one of the PNW4WDA, their names, addresses, phone number,  jeep types, jeep names, their jobs, and assorted other info.  As far as I know, this was the first and last directory of its type created.

One of my favorite finds in the directory was an early Ad for Bobcat Fiberglass bodies, complete with the watermark logo of a bobcat (which I didn’t notice until I scanned the ad). Below is the Ad with owner Fred Weis listed as the contact person.  Apparently, sometime later Bobcat products were owned by H.C. Van Wagner, as shown by this business card embedded in one of my fenders (yes it is still there).

Below is the original Ad, followed by a later business card. One interesting bit of info is that I haven’t seen any Bobcat CJ-3B bodies (that I know of).

Here are some Bobcat Products:

This is supposed to be the first Bobcat body produced:

Here is an example of a raised hood:

Here’s a body .. note the wide rim around the rear edge of the body.  Also, the step doesn’t cut in to the body at the end and there are no drain holes by the step. (similar to mine)

Here’s an example of the body that I purchased, which was a light body racer.
“Note the much wider edge (maybe 2” wide).  This body was hacked up a little bit,
but hopefully cleaned up nicely for the guy who purchased it:

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Quinn’s new Trailer Advertiser

• CATEGORIES: Advertising & Brochures, Builds, Features This site contains affiliate links for which I may be compensated.

Quinn dropped me a note today.  He just finished a new project and wanted to share it with us.  Does this mean your you and your wife can write off the jeep? Thanks for sharing!

Quinn writes, “I finally finished my mobile billboard advertising trailer (see attached pictures).  I use my M38 to pull it around town when running errands …… it generates leads for my wife’s real estate business.

NOTE: The base utility trailer was purchased from Harbor Freight  [ed note: maybe this one?] for $150 and the vertical box and rear door were made using 90 degree angled steel strips.  It’s fairly light weight and due to the short length of the Jeep, the entire rig fits into house garages, parking structures and street parking spaces.  The trailer also has an 875lb load capacity which makes it convenient for carrying camping gear or the occasional BBQ equipment/supplies.”

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The Story of the Magnet and the Tunnel

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

Stephen spotted this unusual ebay Item.  I could only find one reference to “The Story of the Magnet and the Tunnel” and rather than it being related to Willys Overland or Willys Motors, it was related to an advertising push to spur the sale and promotion of Lee Hats.  The timing of this push was the early 50s and, in the case of the tie-in with the Drew Pearson Show, it was sometime around 1952-1953.

So, how this strategy for Lee hats resulted in the tie-in with Willys is still a bit of a mystery to me.  One interesting note is that the image at the bottom of this post is labeled ‘Willys Motors’ and has a rather CJ-5ish/CJ-3bish look to it.  The entity ‘Willys Motors’ was the name given to Willys Overland following the April 1953 purchase of W/O by Kaiser/Frazer Industries, so I would assume the brochure was created after that.

According to the brochure’s seller, “We are offering a very unusual and scarce book. It’s about sales figures and advertising. It was apparently sent to the dealers by Cruse W. Moss V.P. in charge of sales, that’s what it shows on the last page. Nine pages of print on both sides.Our photos show the condition of the item up for bid.”

View the ad on ebay

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