I haven’t seen ads with a “How 4-Wheel Drive Works” section quite like these two ads from 1951 have.
1. View all the information on eBay
I haven’t seen ads with a “How 4-Wheel Drive Works” section quite like these two ads from 1951 have.
1. View all the information on eBay
I lucked out on snagging this unusual FJ-3A brochure. It focuses on the repair industry. It is form number 61-14.
I found this brochure on eBay. It’s the first time I’ve seen this version. The form number is 4-66, which I believe means it was published in April of 1966.

This full page ad for the Poole Motor Company out of Steele, Mississippi, appeared in the October 06, 1947, issue of the Courier News out of Blytheville, AR. It’s too bad the pics aren’t clearer.
Nine months later, on June 01, 1948, the Poole Motor Co. published this ad in the Courier News:
Under the strange-places-to-find-a-Willys-Overland-ad category, someone is selling this 1946 Toledo University Yearbook (aka Blockhouse) with a ‘Jeep’ ad inside it.
View all the information on eBay
UPDATE: **SOLD** These were two separate listings.
UPDATE II: There’s another 1954 Metamet 12-page brochure for sale on eBay (see bottom of post for pics)
View all the information on eBay
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UPDATE Posted July 04, 2019: This post has been updated to reflect some more information and images. It was originally posted in March of 2013.
Metamet was a British company that refurbished WWII jeeps and civilian jeeps, creating a slew of different models. According to the G503 Forum, “Metamet was run by an expat Pole, and latterly his son. It was a wonderful Aladdin’s caves of wartime Jeeps and Jeep bits and pieces located in a series of old mews stables in Daleham Mews. These places were commonly garage workshops in post-horse London, but nowdays are worth untold fortunes as residences.”
At one point in the early 1950s there were twelve different models of jeeps offered by Metamet, only one of which was the standard production model jeep. The rest were all customizations of one type or another. Seven models were 80″ wheel base, while the other five had 100″ wheel bases. The models include, the Standard, De-luxe, Farmer, Five-in-one, Saloon, Shooting Brake, 10 CWT Truck, Metaplan, Station Wagon, 15 CWT Van, 20 CWT Lorry, and a 2 Ton Loadmaster.
A 1952 Ad posted to Flicker by Johnathan confirms there were twelve models also:
Finally, here’s a 1954 12 page brochure that provides examples of different models that used to be linked to on the jeep farm website:
This brochure, No. 761, highlights Koenig’s King brand of winches in a single sheet with three folds.
This rare wagon brochure popped up on eBay. It’s the first time I’ve seen this one. When fully opened, it is only about 6″ x 9″. the brochure introduces the ‘Jeep’ Station Sedan wagon sporting the lightening inline 6.
This is the front page:
This brochure opens horizontally to reveal this page:
This shows the backside fully opened: