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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This rare 1952 brochure highlights the signage available for dealers and includes an order brochure. What you’ll notice is that there’s no reference to ‘jeep’ anywhere (unlike the 1946 brochure) and demonstrates Willys-Overland’s efforts to reduce the ‘jeep’ branding within the company.
You’ll also note the somewhat awkward use of “Common Sense” within the title. This may have been a nod to the “Willys Makes Sense” ad campaign during 1951.
This ad appeared in a 1957 magazine, but don’t which one. It shows the truck, FC-150, Sedan Delivery (4wd?) and CJ-5. I guess the 3B isn’t profitable? Given the lack of an FC-170, I’d say this was likely printed early in 1957.
The most interesting this to me about this brochure is that the front of it shows the wagon in front of 1962 Seattle World’s Fair icons. In terms of brochures, based on what I’ve seen, Willys-Overland and Willys-Motors didn’t usually include that kind of iconography.
This is the front:
The back (when unfolded) is blank:
Unfolding the brochure vertically yields these images:
Opening either wing reveals the unfolded imagery:
This shows the unfolded back:
Continue reading
This ad appeared in a July 1957 magazine, but don’t which one. As Vernon noted about this ad, the ad below also shows a truck with a stake bed extension. Any ever seen that option?
As best as I can tell, this booklet was part of a Willys-Overland Motors Dealer Day presentation on March 30, 1950. This particular booklet came out of Canada, so I am not positive whether this was a Canadian event or a Brand-wide (US, Canada, and other?) celebration.
At 5″ x 7″ the booklet is smaller than I thought it would be.
This ad appeared in a 1955 magazine, but I can’t say for sure which one. This mostly shows the CJ-5 busily at work, though a 3B and the truck make an appearance.
This is a CJ-3A brochure I’d never documented before finding on eBay the other day. It is form no. CJ3A-M2-50M-151-GG.
This is the back of the brochure when folded:
This is the first page seen when unfolded part way:
This is the brochure completely unfolded:
This is the back when completely unfolded:
This 1961 French Canadian Jeep Truck ad was published by Willys of Canada, Limited, in the Le Bulletin des Agriculteurs. This trucks in this ad don’t have the ‘hockey stick’ trim nor the one-piece windshield.
This December 1949 Station Wagon Brochure was part of a direct mail campaign. The form number is SWDM2-45M-1249. This one isn’t in very good shape, but it’s the only one of these I’ve ever seen.
This shows the brochure fully opened:
This is the backside of the brochure fully opened.
There’s no form number or date on this De Luxe Station Wagon brochure. Between the brochure below and this other “DeLuxe” brochure, three different forms of the word “Deluxe” are used: “Deluxe”, “DeLuxe”, and “De Luxe”. So, I’m not sure which is correct?
Though the below brochure is more consistent with its use of “De Luxe”, the brochure itself is not as luxurious in style as the other “DeLuxe” brochure. I also suspect, given this brochure highlights the Hurricane and Lightening Engines, that this is a later brochure than the other DeLuxe brochure.
One other question. On the back of this brochure it shows a De Luxe Station Wagon in red. Was that actually offered? I don’t see it as an option on the back of the brochure where options are listed.
When folded, this is the back of the brochure. You can see the red colored De Luxe Station Wagon.
This shows the brochure opened part way and highlights the engine choices:
This shows the brochure fully opened:
This shows the brochure fully opened from the back:
