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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This jeep family brochure is one of that last of the “animal series” that I didn’t own. The brochure includes plugs for Maverick, Hong Kong and Jack Paar Shows. It is Form No. DM61-04.
What I found curious about this advertisement is that it sounds more like one from 1945 or 1946, rather than 1949. Published January 23, 1949, the ad by Fort Worth Willys-Overland seems to be trying to introduce readers to this ‘new concept’ of an automobile. However, it does so without invoking the four-in-one-vehicle concept used in the early years. Had Fort Worth Star-Telegram readers never seen or heard of a civilian jeep?
“1963Jeep Folder, Brazilian Rural Jeep Folder. Condition is “Used”. Shipped with USPS First Class. This is a very nice folder Written in Portuguese Willys Overland”Fabricator vehicles of high quality”. I think what it’s saying is 6 positive reasons To buy a jeep in this rural area. Very nice piece, In great condition. All original.”
UPDATE: Bill shared David Tracy’s updated to this commercial. Apparently, there’s a disagreement on the history of the truck between the former owner and jeep. While an interesting story, I still think it’s a big issue over nothing.
Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:
The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.
For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):
Bidding starts at $15. This is listed as a 1950 creation, but I would think it was published earlier than that. Given it includes a truck, but no CJ-3A, I’d say more like 1948? I’ll have to verify with my copy.
“THE STORY OF THE UNIVERSAL JEEP – PROMOTIONAL COMIC
PUBLISHED BY WILLYS – OVERLAND, CREATOR OF THE JEEP
JEEP UNIVERSAL WAS A NAME USED BY WILLYS FOR ITS 1/4 TON CJ UTILITY VEHICLES
BACK COVER HAS AN AD FOR THE UNIVERSAL JEEP AND JEEP TRUCKS
16 PAGES, FULL COLOR, STANDARD COMIC SIZE”
This looks like it may have been a full-page ad for Carl’s Motor company, despite the news stories sprinkled within. Note the photo of Bob Hope in a CJ-2A that seems to be promoting Carl’s Motors (I wonder if Bob Hope knew it).
“What It Is
A wonderful original magazine ad from 1942 for
Tobe Deutschmann Corp. Filterettes and Capacitors – Canton, Massachusetts
wonderfully illustrated by Walter Richards
Those Jeep Riders have an ear cocked for radio instructions.
Specifications
Ad is about 7.5 x 11 inches
Condition Note
It’s rather difficult to get the color and the contrast of the original in a scan AND preserve any flaws, which tend to get muted, so this text will describe flaws, if any.”
A 1955 newspaper ad for jeep looks familiar to me. Noticing that the spare tire was mounted like that of a CJ-2, I realized that the CJ-5 portion of the photo had been illustrated and an extra tree added.
Here’s how the ad looks, edited and cropped, in 1955 (ad is on eBay):