This is an unusual item that Maury shared. It’s priced at $99. A similar type of jeep sold without the lucite for $57 in August of 2020.
Advertising & Brochures Research Archives
1949 Ad for the Universal Jeep
What I found curious about this advertisement is that it sounds more like one from 1945 or 1946, rather than 1949. Published January 23, 1949, the ad by Fort Worth Willys-Overland seems to be trying to introduce readers to this ‘new concept’ of an automobile. However, it does so without invoking the four-in-one-vehicle concept used in the early years. Had Fort Worth Star-Telegram readers never seen or heard of a civilian jeep?
1963 Rural Wagon Brochure on eBay
This brochure out of Brazil highlights 6 reasons to buy the 1963 Rural wagon.
View all the information on eBay
“1963Jeep Folder, Brazilian Rural Jeep Folder. Condition is “Used”. Shipped with USPS First Class. This is a very nice folder Written in Portuguese Willys Overland”Fabricator vehicles of high quality”. I think what it’s saying is 6 positive reasons To buy a jeep in this rural area. Very nice piece, In great condition. All original.”
New Gladiator Jeep Ad Controversy
UPDATE: Bill shared David Tracy’s updated to this commercial. Apparently, there’s a disagreement on the history of the truck between the former owner and jeep. While an interesting story, I still think it’s a big issue over nothing.
https://jalopnik.com/jeep-bought-his-awesome-1963-gladiator-and-then-crushed-1845936078
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Originally Posted Feb 2, 2019:
Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:
2 for $3000: https://olympic.craigslist.org/cto/d/bremerton-rare-jeep-gladiator/6799254554.html
1 for $1100: https://seattle.craigslist.org/tac/cto/d/gig-harbor-1971-jeep-j2000-gladiator/6804750817.html
The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.
For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):
On a side note, there’s already a Jeep Gladiator Forum ready for the new Gladiator.
Canadian Jeep Ads or Ads w/Jeeps on eBay
1950? Comic: The Story of the Universal Jeep on eBay
Bidding starts at $15. This is listed as a 1950 creation, but I would think it was published earlier than that. Given it includes a truck, but no CJ-3A, I’d say more like 1948? I’ll have to verify with my copy.
View all the information on eBay
“THE STORY OF THE UNIVERSAL JEEP – PROMOTIONAL COMIC
PUBLISHED BY WILLYS – OVERLAND, CREATOR OF THE JEEP
JEEP UNIVERSAL WAS A NAME USED BY WILLYS FOR ITS 1/4 TON CJ UTILITY VEHICLES
BACK COVER HAS AN AD FOR THE UNIVERSAL JEEP AND JEEP TRUCKS
16 PAGES, FULL COLOR, STANDARD COMIC SIZE”
November 1946 Carl’s Motor Co. Dealer Ad
This looks like it may have been a full-page ad for Carl’s Motor company, despite the news stories sprinkled within. Note the photo of Bob Hope in a CJ-2A that seems to be promoting Carl’s Motors (I wonder if Bob Hope knew it).
1942 Tobe Deutschmann Ad w/ Slat Grille MBs on eBay
A whole ‘flock’ of Slat Grilles flying over a battle field.
View all the information on eBay
“What It Is
A wonderful original magazine ad from 1942 for
Tobe Deutschmann Corp. Filterettes and Capacitors – Canton, Massachusetts
wonderfully illustrated by Walter Richards
Those Jeep Riders have an ear cocked for radio instructions.
Specifications
Ad is about 7.5 x 11 inches
Condition Note
It’s rather difficult to get the color and the contrast of the original in a scan AND preserve any flaws, which tend to get muted, so this text will describe flaws, if any.”
1955 Ad w/ Mocked CJ-5 From Prev Photo
A 1955 newspaper ad for jeep looks familiar to me. Noticing that the spare tire was mounted like that of a CJ-2, I realized that the CJ-5 portion of the photo had been illustrated and an extra tree added.
Here’s how the ad looks, edited and cropped, in 1955 (ad is on eBay):
Here’s how the original 1945 press photo looked:
Canfield Tow Company Wrecker Mailers & Documents
UPDATE: Mike shared some additional Canfield information, which I’ve added to this post.
1. Mike’s Canfield Wrecker Mailer Postcard. 8 x 9 Folded , 11 x 9 Unfolded. This is the outside back and front. Note the Overload Springs and Push-Plates (aka Push-Bumpers), which Canfield marketed for years (Koenig also had push plates/bumpers, but with slots for a winch).

This inner portion allowed recipients to resend the postcard back to Canfield for more information.
2. Canfield Wrecker Mailer Postcard from eBay. These images came from eBay and don’t show the whole card. From the eBay ad: “original Postcard, 8.5 x 5.5, Canfield Tow Truck Equipment.”
3. Additional Canfield information. Mike provided these bulleltins about how to sell the Canfield wrecker to prospects. These first two pages deal with incentives for Jeep dealers for installing Canfield wreckers.






















