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Dualmatic Twin-Lever Hub Variations

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Here’s a related post of a rough history of Dualmatic and Selectro and Husky, as their histories intertwine.

dualmatic-hub-sticker

You’ll note that the patent number 2854111 is the same one connected to this single lever design: https://patents.google.com/patent/US2854111. Read to the end, as this patent number appears connected with an odd looking, Dualmatic-related hub.

This post is all Scott Gilbert’s fault. We got talking about the different color of Dualmatic hub labels on Sunday and, suddenly, my Sunday afternoon vanished into research!

This post leverages the great work from the CJ-2A.com’s dualmatic twin-lever page and the ih8mud hub forum about Dualmatic twin-lever hub variations. For the record, I’ve never owned any of these hubs, so I’m leveraging pics and the internet as best I can. It is a working post. If you have corrections or comments, please let me know!

If only I had each set of hub in front of me I might have a better shot at highlighting the differences (height and faces), but I do not have them. So, I’ll just do my best with the faces and some documentation for dating purposes.

I was going to use the CJ-2A page’s nomenclature, but after studying the different faces, I think it’s better, as I hope you will see, to expand the styles types:

Design A: Recessed center, full ribs, sharp-ended ribs
Design B: Raised center, full-ribs, sharp-ended ribs
Design C: Raised center, full-ribs, round-ended ribs
Design D: Raised center, one-end of both ribs recessed from the edge, all round-ended ribs
Design E: Raised center, both-ends of ribs recessed from the edge, all round-ended ribs
Design W: These were marketed by and stamped as Watson hubs (hence why I call them Watson hubs), but also stamped and sold by third-parties like Sears unstamped and unbranded.

Before we begin with the twin-lever design, let’s look at the single lever design. Dualmatic’s founder Charles Simonsen’s original patent was for a single lever design.

dualmatic-single-lever-charles-simonsen-patent1-lores dualmatic-single-lever-charles-simonsen-patent2-lores

This photo may highlight why that design didn’t hold up well and why support was needed for the cam levers:

dualmatic-first-hub-single-lever-g503-2

This photo was found on a G503 forum. You can see that the lever has been highly stressed.

CONJECTURE: If the bending of the single lever was even a somewhat common occurrence, then it would explain the shift to a dual lever, rib-supported design. One of those early designs may have been the Design W or the Watson hub seen at the bottom of the post, but it seems to me that when full of mud and small debris, that loosening the levers would have been difficult. So, my theory is that the next idea was Design A, which is the earliest one documented with a specific date.

DESIGN A: The earliest example of a Dualmatic hub with a date comes in the form of this April 1958 advertisement in Popular Mechanics. For our purposes, this would be Design A. It has full, un-rounded ribs and a recessed interior

design-a-recessed-dualmatic-hubs

Design A hub with recessed center, full ribs, sharp rib ends.

design-a-recessed-block-dualmatic-hub-brochure

Design A hub with recessed center, full ribs, sharp rib ends.

Design A can also be seen in this undated brochure, most likely pre-1963 given the lack of full-size jeeps:

Curiously, Design A was still around in 1964, as evidenced by this 1964 Montgomery Wards catalog ad below, but a new type of style appeared, which I call Design C, with a raised center (for branding I assume) and full, but rounded-ribs (and around as late as August 1965 in a Four Wheeler Ad):

design-a-and-c-types-1964-montgomery-wards-jeep-parts-non-branded-dualmatic-ad

Designs A & C Dualmatic hubs. Lower pic — Design A hub with recessed center, full ribs, sharp rib ends. Design C Dualmatic hubs with raised center, full ribs, round-ended ribs.

DESIGN C: Here is a better pic of Design C. You’ll note that the sticker branding is colored black. So far, the consensus is that there were three different colors of stickers, black, blue and red. Again, when each was used and why they changed is uncertain:

design-c-raised-center-hubs-dualmatic

Design C Dualmatic hubs with raised center, full ribs, rounded-ended ribs.

DESIGN B: At some juncture, Design B was introduced. Design B had a raised center and full, sharp ribs like Design A. You’ll also note that this has the red center branding sticker: Continue reading

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1953 No Roads Needed Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These two “No Roads Needed For a ‘Jeep'” ads appeared during the late spring of 1953 in two different California newspapers. I don’t know if this was just a regional or a national campaign.

This first ad appeared in the April 29, 1953, issue of the Sacramento Bee, sponsored by the Winter Willys Company:

Clipping from The Sacramento Bee - Newspapers.com

This second ad appeared in the May 12, 1953, issue of the Santa Cruz Sentinel, sponsored by Mosso & Puccinelli:

Clipping from Santa Cruz Sentinel - Newspapers.com

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1955 D.L. Beck Mfg Hardtop Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This 4-page brochure from D.L. Beck Manufacturing included a separate price list that dates the brochure around August 1, 1955. Curiously, the “Econo” hardtop was no longer featured in the brochure (see a 1954 example brochure at the bottom of this post). Apparently that “Econo” line of hardtops wasn’t good enough after all (see letter at the bottom that explains the reference).

1955-08-01-beck-mfg-hardtop-brochure1-lores 1955-08-01-beck-mfg-hardtop-brochure2-lores 1955-08-01-beck-mfg-hardtop-brochure3-lores 1955-08-01-beck-mfg-hardtop-brochure4-lores

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Originally Posted December 14, 2014 —

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3 Late-1940s Jeep Ads from Portugal on eBay

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

These three ads are each listed separately on eBay. Two of the ads are from 1947 and one is from 1948. All three are the same size, approximately: 13.5 x 18.5 cm (5.31 x 7.28 inches).

  1. 1947 advertising JEEP UNIVERSAL by WILLYS-OVERLAND original print ad
    1947-cj2a-jeep-ad-portugal1

  2. 1947 advertising JEEP UNIVERSAL by WILLYS-OVERLAND original print ad
    1948-cj2a-jeep-ad-portugal
  3. 1948 advertising JEEP UNIVERSAL by WILLYS-OVERLAND original print ad
    1947-cj2a-jeep-ad-portugal2
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Don Pratt Jeep Tours

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles, Postcards • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: As best as I can tell, it looks like 1963 was when Don Pratt’s Jeep Tours began working with the Kachina Cab company.  The article appeared in the August 13, 1963, issue of the Arizona Republic:

1963-08-13-arizona-republic-don-pratt-jeep-tours-sedona3-lores Clipping from Arizona Republic - Newspapers.com

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Originally posted June 2019:  According to this Pink Jeep Tour site, Pink Jeep Tours is the oldest continuously operating Jeep Tour Company in the United States. It was started in 1958 by a Sedona Realtor named Don Pratt, who would drive clients to see homes at Broken Arrow Estates. The Broken Arrow tour is the original Jeep tour and is still today the most popular tour in Sedona.Why did he make the jeeps pink? Mr. Pratt got the idea while visiting the Royal Hawaiian Hotel on Waikiki Beach, where everything was pink.

But, that’s only part of the story. In her book Echoes of Sedona Past, Mary Lou Keller explains how her and her husband cleared the first trail and how, when Glenn Keller decided not to open a jeep tour business, their friend Don Pratt asked if he could do it instead. Mrs. Keller covers the story in five pages of her book available to read on Google.The book also includes the image below of Mary Lou Keller with her do Pico in her (probably) 1946 CJ-2A:

echoes-of-sedonas-past-mary-lou-keller-jeep-trail-image

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1953 Ad For Winter Willys and the Farm Jeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Oops .. this was supposed to appear on Wed morning … Oh well!

This ad for Winter Willys was published in the February 21, 1953, issue of the Sacramento Bee. It highlights the availability of the Jeep branded implements. some of which was saw in these ‘Jeep’ brochure posts.

Clipping from The Sacramento Bee - Newspapers.com

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1956 Willys Export Company Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad just expired on eBay and will likely be reposted at some point. It’s a Willys Export Company magazine ad, but unclear to me who the audience was. If this were a Canadian ad I imagine it would be tagged with a Kaiser Willys of Canada moniker, so it’s unclear to me what magazine this might have been.

View all the information on eBay

“1956 4 Wheel Drive Jeep Vintage Print Car Ad – Rare International Life Mag Ad
Aprox 10″ X 14 ” – Excellent condition
This is an ORIGINAL, AUTHENTIC print ad from a Life or Saturday Evening Post Magazine. Not a reproduction or copy. There may be some yellowing or chipping around the edges.”

1956-willys-export-company-magazine-ad

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