This December 1949 Station Wagon Brochure was part of a direct mail campaign. The form number is SWDM2-45M-1249. This one isn’t in very good shape, but it’s the only one of these I’ve ever seen.

This shows the brochure fully opened:

This is the backside of the brochure fully opened.

There’s no form number or date on this De Luxe Station Wagon brochure. Between the brochure below and this other “DeLuxe” brochure, three different forms of the word “Deluxe” are used:  “Deluxe”, “DeLuxe”, and “De Luxe”. So, I’m not sure which is correct?

Though the below brochure is more consistent with its use of “De Luxe”, the brochure itself is not as luxurious in style as the other “DeLuxe” brochure. I also suspect, given this brochure highlights the Hurricane and Lightening Engines, that this is a later brochure than the other DeLuxe brochure.

One other question. On the back of this brochure it shows a De Luxe Station Wagon in red. Was that actually offered? I don’t see it as an option on the back of the brochure where options are listed.

When folded, this is the back of the brochure. You can see the red colored De Luxe Station Wagon.

This shows the brochure opened part way and highlights the engine choices:

This shows the brochure fully opened:

This shows the brochure fully opened from the back:

There’s no form number or date for this brochure, so my best guess is that this is was one of the earliest station wagon brochures.

Curiously, the illustration on the front appeared in a September 1946 Saturday Evening Post ad, but with several changes. The ad is more formal, while the brochure’s illustration is more informal. For example, the ‘Dad’ has a tie and no fishing pole,  while the ‘Mom’ has a different color of dress and purse. The wagon color is more purplish in the ad, while the wagon is red in the brochure.

And now for the brochure:

This is the back of the unfolded brochure:

When first opened, this page appears:

When completely opened, this three-panel view appears.

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