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June 1954 Willys Wagon Ad Poster For Sale

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I’ve got 20 posters of the Better Homes and Gardens ad I posted last month for sale. They are 28″ x 22″, the same size as the poster I sold a two years ago (I also ordered twenty additional 1956 Jeep Family posters that I plan on selling, too). 

Posters are $25 each (shipping is included in that for the continental US). Two posters are $45 (shipping included).  EMAIL me at d@deilers.com if you’d like one or more. I will accept a check or PayPal.

This better shows the size as compared to my guitar:

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Here’s the other poster, one based a 1956 brochure;

poster-better-homes-garden1This shows the original brochure (entire original brochure here) vs. the completed poster.
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Original post from June 2020: This June 1954 Willys wagon ad was published in Better Homes and Gardens. It’s such a cool ad that I thought it might make a good poster.

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Postcard of Smith’s Ferry Jeep Online Auction

• CATEGORIES: Features, Postcards • TAGS: , This site contains affiliate links for which I may be compensated.

This CJ-2A appears to have some kind of extended rear on it.

https://www.auctionzip.com/auction-lot/rpc-smith-s-ferry-idaho-cougar-mountain-lodge_0754C92AD6/

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“”Visit Cougar Mountain Lodge- Smith’s Ferry, Idaho” b/w RPC, street scene with frontal image of the Post Office, quaint picture, flag flying above the A-frame post office, with a jeep parked in front; Business district , Lynn’s Place, Boise Meat Co., Miller signs ; white border, clouds, with forest in background behind Post Office; vintage card; rear of card unused; no divider, stamp box has unusual EKC lettering looks like an anvil on an e-bar Provenance: Country (if not USA): State: Idaho City/County: Smith’s Ferry Date: unknown”

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1945 Article on the Jeep Demonstration

• CATEGORIES: Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

A July 19, 1945, article in the Dayton Herald, out of Dayton, Ohio, covered the jeep demonstration at Charles Sorensen’s farm. Two things about the article stuck out to me. 1) I was surprised to learn that there had been no sales price shared with reports as of the demonstration. 2) The reporter who wrote the article noted that the most interesting piece of equipment was the John Bean Haymaker, which apparently never became a Willys-Overland Special Equipment item, at least not one of which I’m aware. I did find a brochure from a few years later that covered the John Bean Haymaker (see the cover at the bottom of this post).

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July 19, 1945, Dayton Herald out of Dayton, Ohio.

What the above article doesn’t mention is that Willys-Overland had hoped to build 20,000 jeeps over the remainder of 1945, at least according to an article in the Cincinnati Enquirer on July 18th:

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July 18, 1945, News Messenger out of Fremont, Ohio.

So, why wasn’t the company able to see the 20,000 production figure and instead produced only 1824 CJ-2As? One big factor was that Warner Gear had gone on strike for 12 weeks, stopping production of transmissions that Willys-Overland needed to complete the jeeps. There were probably other reasons as well, but had W-O been able to produce over those 12 weeks what they subsequently manufactured throughout 1946, the company could have come very close to the 20,000 production figure for 1945. In other words, there likely would have been a lot more VECs!

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December 22, 1945, Daily Times out of New Philadelphia, Ohio.

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1957? Ramsey Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These are three separate one-page, two-sided brochures from Ramsey: Bulletin 134, Bulletin 135, and Bulletin 138. The Ramsey 600 R Wire Reclaiming Winch Assembly (page two of Bulletin 135) is a particularly interesting item. I don’t think I’ve run across one of those assemblies on a jeep for sale.

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October 1956 Article Introducing the Jeep Dispatcher

• CATEGORIES: DJ-3A, Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

This article appeared in the Miami News on October 09, 1956. That seemed a late date for an “introductory” announcement. The article highlighted the low operating cost, the 30,000 mile maintenance guarantee, the four body styles, and the wide range of duties the new jeep could perform.

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