This April 1960 New Style Story on the 2-Wheel Drive ‘Jeep’ Station wagon brochure is unusual in that it starts as a 5.5″ x 11″ brochure that folds out vertically, revealing two pages, then folds outward vertically again revealing the 17″ x 11″ inner page. I’ve seen this style referred to as the Harlequin styling (a Brook Stevens design), but ‘Jeep’ made no reference to any style in the brochure.

This is the front of the brochure:

This is the back:

When folded open part way, this combo page of two half pages appears:

When the top page is folded up and the bottom page folded down, this full page appears.

These two ads have similar artwork and were published six months apart in California.

This October 11, 1956, ad was paid for by Leo Frediania and Son and appeared in the Healdsburg Tribune:

This March 15, 1957, ad was paid for by the Slavish Bros and appeared in the Madera Tribune:

The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.