After failing several times, I finally won a copy of this Hatari-themed jeep brochure. It is from number DM 62-03. Learn more about Hatari and Jeep at the CJ-3B page.

Here’s the front page of the brochure:

It opens horizontally to show this two page Hatari announcement:

It agains open up horizontally, both to the left and to the right, to reveal several different vehicles that appear in the movie, including a truck, a CJ-6, a wagon, and an FC-170.

On the back side of the brochure are some of the actors that appear in the movie:

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The price on this rare ad has dropped to $12.00 (with $7 shipping). I can’t recall seeing this one. The seller has four of these for sale.

View all he information on eBay

“Stewart-Warner
Willys Jeep Ad
1943 Original ad.
Up-n-at-em, Jeep!
Rare”