UPDATE II: There’s another 1954 Metamet 12-page brochure for sale on eBay (see bottom of post for pics)
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UPDATE Posted July 04, 2019: This post has been updated to reflect some more information and images. It was originally posted in March of 2013.
Metamet was a British company that refurbished WWII jeeps and civilian jeeps, creating a slew of different models. According to the G503 Forum, “Metamet was run by an expat Pole, and latterly his son. It was a wonderful Aladdin’s caves of wartime Jeeps and Jeep bits and pieces located in a series of old mews stables in Daleham Mews. These places were commonly garage workshops in post-horse London, but nowdays are worth untold fortunes as residences.”
At one point in the early 1950s there were twelve different models of jeeps offered by Metamet, only one of which was the standard production model jeep. The rest were all customizations of one type or another. Seven models were 80″ wheel base, while the other five had 100″ wheel bases. The models include, the Standard, De-luxe, Farmer, Five-in-one, Saloon, Shooting Brake, 10 CWT Truck, Metaplan, Station Wagon, 15 CWT Van, 20 CWT Lorry, and a 2 Ton Loadmaster.
Metamet’s early 1950s models. There were seven 80″ wheel base jeeps and five 100″ wheel base jeeps.
Here’s an example of Metamet’s advertising.
A 1952 Ad posted to Flicker by Johnathan confirms there were twelve models also:
Finally, here’s a 1954 12 page brochure that provides examples of different models that used to be linked to on the jeep farm website:
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