This article ran in the September 1949 issue of Mechanix. This might just qualify as the first Hi Hood!
Magazine Research Archives
Modern Mechanix Magazine Article on Jeeps
Mechanix ran this article and picture on the future of the jeep in December of 1944. I think I might have this picture somewhere else, but never new its origin.
Willys Automobile Line Ad in Life Magazine
From September 29, 1952, comes this Ad from Life Magazine, pages 40 and 41, titled “A World Famous Family … Each a Leader in its Field“.
Argosy
Published in the U.S. for 96 years, under a few different names, Argosy was a sometimes weekly, sometimes monthly Men’s literary magazine with topics and purposes that varied over its existence. Always literary, sometimes totally fiction and sometimes part fiction, part fact and, near the end, soft porn. I’ve never personally read the magazine, but Bob found the issue with the cover below and forwarded me the link to the image shown below. Wikipedia notes that at one point, Argosy was associated with “the men’s adventure pulp genre of “true” stories of conflict with wild animals or wartime combat”. In the case of the issue below, I think it managed to combine ‘wartime’, ‘conflict’ and ‘wild animals’.

Classic Men’s Magazines & a Jeep Image
My jaw dropped as I opened the magazine. I was in my early teens (mid 70s). To this day, I’m unsure why my father hid a couple Playboy magazines in with my mother’s stash of old magazines (I’m guessing he never thought she would look there?). But, sure enough, in my hands was gold, my eyes were big, and it was coooool! And thus, that was my first introduction to Playboy.
I can’t say I’ve done much research into the history of Playboy, but during a search of vintage magazines in general, I came across a website called Stagmags.com, which appears to be a gathering and recording of many old ‘stag’ magazines that have since gone out of publication. It’s a reminder that Playboy had plenty of competition from day 1, but to Hef’s credit, managed to successfully carve out a successful niche, while many others failed.
Now, I only bring this up as a segway to one of two images I found on the page and which you can view below. Hopefully that provides a little more insight into the image.
Life Magazine Photo — Oops
“I kept telling Larry, take the stairs, take the stairs! But no, he had to show off!”
I just love these old pics!
Life Magazine Photos — Scotch Tape
Ever gotten stuck? Who needs a chain when you got Scotch Tape! There’s plenty more photos from this very obvious photo op.
Bill Mauldin’s Willys Cartoons

However, for mystical reasons that remain unclear, it occurred to me tonight to search for other ‘Willys’ cartoons by Bill. Here’s the results of my search. (send me others or links to others if you know of more ….

Why ya lookin’ so sad? I got out of it okay.
I’ll never splash mud on a dogface again (999) … I’ll never splash mud on a dogface again (1000) … Now will ya help us push?

Here’s more links about Bill












