Willys Wagons Research Archives

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1948 Willys Overland ‘City and City’ Ad Campaign

• CATEGORIES: Advertising & Brochures, Features, Willys Wagons This site contains affiliate links for which I may be compensated.

UPDATE: The City and City campaign was introduced to dealers in the January 1948 issue of Willys-Overland Sales News (page 10).

Originally published in 2013, this updated post includes better images (though a few still need better images) along with the dates of publishing (at least the ones I’ve found so far). This campaign appears to have been limited to 1948. There are thirteen ads in all. They appeared in the Saturday Evening Post, Colliers, and Life Magazine (and likely other places).

1) The “A Hit in Boston and Buenos Aires” ad was published in the February 07, 1948, issue of the Saturday Evening Post, page 108.

1948-02-07-sat-eve-post-boston-buenos-aires-campaign-pg108

2) The “At Home in Portland and Paris” ad was published in the March 06, 1948, issue of the Saturday Evening Post, page 115. It was also published in Colliers Magazine, January 24, 1948, page 58.

1948-03-06-sat-evening-post-at-home-portland-and-paris-pg115-lores

3) The “Hailed in Minneapolis and Mexico” ad was published in the March 20, 1948, issue of Collier’s Weekly, page 68.

unknown-minneapolis-mexico-wagon-ad2

4) The “It’s the Same In San Francisco and Stockholm” ad was published in the April 10, 1948, issue of the Saturday Evening Post, page 111.

1948-04-10-sat-evening-post-sanfrancisco-to-stockholm-pg111-2-lores

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1950 Wagon Schenectady, NY $3000

• CATEGORIES: Willys Wagons This site contains affiliate links for which I may be compensated.

It’s a 2WD project with a solid looking body. This looks like a good restoration candidate.

https://albany.craigslist.org/cto/d/schenectady-1950-willys-jeep-wagon/6876866071.html

1950-wagon-schen-ny2 1950-wagon-schen-ny3 1950-wagon-schen-ny4

“Rare – 1950 Willys Overland Jeep Wagon from California! 2 wheel drive but comes with two sets of 4×4 axels and the transfer case. Very-very little rust with the optional Lightning 6 motor and 3 speed manual with very-rare overdrive! Lots of spare parts!”

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1959 Custom Wagon Layton, UT $5000

• CATEGORIES: Willys Wagons This site contains affiliate links for which I may be compensated.

Michael is selling this Wagon/Cherokee custom build.

https://classifieds.ksl.com/listing/55663930

1959-wagon-layton-ut210 1959-wagon-layton-ut21 1959-wagon-layton-ut2

“’59 Willys Wagoneer. Complete engine, transmission, transfer-case, front & rear end, and suspension from 1994 Jeep Grand Cherokee (ZJ) original owner. Welding and set-up done by Brandon Johnson of BC Customs/SXOR Mobility Vehicles in 2005.

Coil suspension, sway bars, steering, is Grand Cherokee and was done right. Boxed frame. New Edelbrock manifold, Holly carb. New drive lines. Motor (318 ci (5.2L) runs. No brakes, no cooling, some surface rust, and floor rust. All fixable. Great project for cool 4×4.

The car has set in a garage for the past 15 years with minimal work. Over $10K invested. I will consider any reasonable offer.”

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1961 Wagon Whidbey Island, WA $10,000

• CATEGORIES: Willys Wagons This site contains affiliate links for which I may be compensated.

Includes a parts rig.

https://eugene.craigslist.org/cto/d/freeland-1961-willys-wagon-4×4/6859505191.html

“1961 Willy’s Wagon PLUS 1958 complete additional vehicle for parts or separate restoration.
The 1961 looks great, runs and drives great. 283 V-8. Super clean. We just invested thousands in this classic including brand new: axles, inner and outer axle seals, all bearings, brakes, drums, hubs, brake lines, 4wd hub rebuild, exhaust, shocks and a recent clutch. You can drive it now! Looks really great.
The 1958 is all there, restoration was started years ago, but it needs work. Includes another 283 V-8, great tires, transmission and transfer case plus tones of extra parts.”

1961-wagon-eugene-or6 1961-wagon-eugene-or7 1961-wagon-eugene-or8 1961-wagon-eugene-or9

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1948 Popular Homecraft’s Wander Wagon Junior

• CATEGORIES: Features, Magazine, Willys Wagons, Wood bodies • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: The complete set of plans for the Wander Wagon is shown below. Previously, I’d only had the first part of the build scanned.

In 1948 Popular Homecraft Magazine did a two article series on the construction of a home built Jeep Station Wagon. The name for the custom wagon was the Wander Wagon Junior. The project was shared with readers over two issues, the 1948 Jan-Feb issue and the 1948 Mar-Apr issue. I was finally able to locate a copy of the Mar-Apr issue, so now the full build is shown below.

PART I: January-February 1948 issue:

1948-jan-feb-home-woodcraft-wander-wagon3-lores 1948-jan-feb-home-woodcraft-wander-wagon4-lores 1948-jan-feb-home-woodcraft-wander-wagon5-lores 1948-jan-feb-home-woodcraft-wander-wagon6-lores

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1956 Wagon Trumball, TX **SOLD**

• CATEGORIES: Willys Wagons • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $14,000.

Nice looking wagon.

1946-wagon-trumball-tx1 1946-wagon-trumball-tx2 1946-wagon-trumball-tx3 1946-wagon-trumball-tx4

“Listing for a friend. You are looking at a very nice and well detailed 1956 Willys Station Wagon. It is the 4 wheel drive with the Continental 226 engine. It has had a very nice restoration including brand new interior with great attention to detail. Powdercoated seat frames, new upholstery, headliner, floor, etc. All new chrome along with updated stereo as well. New chrome grill. Also has brand new tires including the spare. Paint shows very nice, although has minor rust showing above drivers rear wheel well and bottom right of rear hatch. It also has new wiring and generator under the hood. Attention to detail on this truck is apparent throughout.

The bad part and reason for the very low price, is while enjoying all this fresh work, the engine let go with one of it’s rod bearings and will need a rebuild. It is all complete and has not been pulled out, my friend is just done with it and ready to just move on from it now. No expense has been spared and you will not be dissapointed. Asking 14,000”

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1951 Jeep and Year? Parkway Wagon Neapolis, OH Auction April 06

• CATEGORIES: CJ-3A, Willys Wagons This site contains affiliate links for which I may be compensated.

This April 6th auction includes “’51 Willys Jeep; Willys Wagon Parkway”.

https://www.auctionzip.com/Listings/3225056.html?kwd=willys&zip=&category=0

“FRIDAY APRIL 5, 2019 @ 10:00a.m.-Marbles-Coins-Watches-Farm Toys
Firearms, Ammo & Knives@ 3:00p.m.
SATURDAY APRIL 6, 2019 @ 10A.M.
Vehicles-Equipment-Tools
Whalen Auction Bldg, 8020 Manore Rd., Neapolis, OH. (gps use Grand Rapids OH 43522) Exit 63 off St. Rt 24 to West on St Rt 64 towards Whitehouse, turn South on Finzel Rd. to dead end into Neapolis-Waterville Rd., turn right (west) to corner of Manore.”

1951-cj3a-neaplis-oh wagon-neaplis-oh

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